Social Media Best Practices
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Ditch bad habits and start good ones. I’m talking about your social media marketing practices. You probably know there are things you could do better and should do better with your Facebook Page, Twitter, YouTube, Pinterest or Instagram accounts. These slide will help you pick up a few practical “ah ha’s”.
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Social Media Best Practices
- 4. I scoured the internet Not every medium is the same
- 5. Facebook Give your brand an identity & personality identity & tone Have a posting strategy what gets best reaction plan posts in advance Make it personalHashtags Don’t have to use every post 1 is enough sociablemediamarketing
- 6. Facebook Upload a great profile picMost important image on FB 1st & best chance to make a good impression Leverage your cover photo Avoid low-quality images & stock photos Not too much text Change it monthly Get more organic reach Upload within FB instead of using YouTube link Videos sociablemediamarketing
- 7. Instagram Go behind-the- scenes Inspiring quotes Switch it up Regram Post consistently Videos Photos Create unique hashtags Listen Contest sociablemedia
- 8. PinterestWith extra info inspiring Write thoughtful, detailed descriptions Images w/o faces get 23% more repins Can add up to 500 characters in description No promo info in images Pins look best when vertically oriented sociablemedia
- 9. Twitter Hero stories Cute animals Babies kids Get happy Grab attention Are your # of followers 3x higher? Follow back Viewing tweets on mobile Get visual sociablemediaNS
- 10. Twitter Tweet after lunch Mornings can get crowded on Twitter as people try to be “the first” at breaking news or information. You can avoid getting lost in that shuffle (and generate more responses) by tweeting in the afternoon. See what people are saying Use search Put links early in your tweet sociablemediaNS
- 11. YouTube 16 sec – 2 min in length Sat-Sun 9am-11am EST Thurs-Fri Noon-3pm EST Mon-Wed 2pm-4pm EST Most popular ones are 31 sec – 1 min Best times to post Good description Shows up in search Write most important info in 1st 2 sentences sociablemedia
- 12. SnapChat Ask a teenager Targeting the 35+ crowd Still the Wild West It’s growing up Not as intuitive Get in early DiscoverCNN Food Network The White House sociablemedia
- 13. LinkedIn Give/don’t sell Share news/events related to your field Ask questions and respond Observe group dynamics Photo/video Status updates Groups and forums Like or comment for 3-4 weeks Then post your own news & views 3x conversion rate than FB & Twitter sociablemedia
- 14. Today in SUMMARY 1 2 3 Pick 2 or 3 social media platforms Visuals (pics & video) Listen
- 15. Your reward
- 16. Social Media Audit What you’ll get Analysis of profile images and bios What you post How you post $200 value Email: maria@sociablemedia.co
- 17. Upcoming Snackable webinar Pre-register sociablemedia.co/webinars The Snackable Social Media Strategy 11 a.m. (AST) Special announcement coming soon!
- 18. Thanks for your time Question(s) maria@sociablemedia.co Sign up for email’s on my website
- 19. sociablemedia.co
Editor's Notes
- Choose a single focal point