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Turbocharge Your Brand Using Social Media Marketing

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John Heaney
John Heaney

This document discusses how companies can use social media to turbocharge their brands. It notes that 75% of Americans use social media and there are millions of tweets and views on social media daily. It advises companies to pick one or two social media objectives like sales, customer service, or PR. It also recommends soliciting participation from different departments, focusing social media efforts, creating a content hub, using video, actively listening to customers, and measuring social media analytics to improve branding through social media.

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Turbocharging Your Brand Using Social Media Online Marketing Summit Cleveland, OH June 7, 2010
this presentation noob guru
75% of Americans use SM
50 million tweets per day
100,000,000 views per day
WTF is Social Media?
Social Media is... people connecting to people using technology
Social Media is word of mouth on steroids
Your customers have a voice
Conversation Community
Where they can share passions
Where they can share outrage
Clutter is overwhelming
They’re tuning you out
What are your objectives? goals? aspirations?
Where will you compete?
SM doesn’t disguise your nature, it reveals it
Pick one or two Product development Sales Customer Service PR Market research HR Loyalty Lead generation Tech support
Solicit C Suite! participation R&D! HR! top > bottom Marketing! Sales! Cust" Tech" Svc! Support!
Formalize handoff process
Determine appropriate response
How will you win?
Social media reconnaissance
Focus
What capabilities are necessary?
Create content hub
Key to content success... ...it’s about them, not you
Content crosses platforms
Video dominates
Use video distribution service
Cherish your database
Active listening
Timely & appropriate responses
Converse
Tell your story
What systems are necessary to build and sustain?
Social media policy
Measure
Formal tracking mechanisms
Dive in
Questions john.heaney@orange-envelopes.com twitter: @johnheaney

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