Social Marketing in the Digital Age - Huntington Beach Edition
IN THE DIGITAL AGE
Hat Trick Inspirations:
“IN THE ATTENTION ECONOMY,
YOUR COMPETITION IS EVERYBODY.”
Explore Marketing strategies that you may be missing out on.
Go from FRIED out to FIRED up about your marketing efforts
Discover what works and how some people have done it
Examples and Case Studies
Create your own strategy for implementation
Resources to Get Started.
TIMES: THEY HAVE ‘A CHANGED
Get your conventional
marketing working with
your digital marketing
MARKETING THAT STICKS NEED TO BE ACTIVE
(SPRINKLED WITH A LITTLE STATIC).
Flyers & Posters
Search (Paid & Organic)
This is what your Marketing Plan Should Look Like.
GO FROM FRIED OUT TO FIRED UP ABOUT
YOUR MARKETING EFFORTS
You have to interact
Hourly- Daily – Weekly
Time of Day
It’s ok to repeat
Information – just do it in
a different way!
Fun Fact: the life of a
Tweet is 5 minutes (or
less), so tweet tweet
Your marketing should be
Information needs to be
relevant to your audience
Topics That They are Into
Language: slang & language
USE YOUR CUSTOMERS!
People like to see themselves
and their kids – they are
going to share that content.
So use it!
You have about 5 seconds
to make an impression
Keep it funny and fresh (but
Get to the point
Intrigue them with a headline
Share current events
Why be boring? Do you read
or react to boring
Fun Fact: Posts with Images are 5
times more likely to be viewed and
2x more likely to be shared.
Your marketing should
have a voice and be
directed to the right
One Size Does Not Fit
If you don’t know who you want
to reach – how do you expect
them to find you?
If you aren’t doing
anything social, you’re
already #failing at
reaching your audience
SO… WHERE PEOPLE ARE AT?
1.2 Billion Users on Facebook
490 Million YouTube users per month
87 Million Users on Flickr
343 Million Users on Google+
150 Million Users on Instagram
40 Million Users of MyFitness Pal
70 Million Users on Pinterest
20 Million Users on Prezi
500 Million Users on Twitter
NOT ON SOCIAL? STILL!?... IN 2013?
Biggest Reasons Companies
Aren't on Social Sites:
Worry it will decrease productivity
Worry about PR blunders
Worry about legal issues
Afraid of losing control
Have bandwith issues
Scared of it because they don’t know
what it is? (It changes so fast)
Aren’t good at it.
Still think it’s a “Fad” (yea, so was
Check out this site for help with social
LEAD BY EXAMPLE
Get your Higher Ups on Board to
lead by example… no matter how
old they are.
George Takei – 76 years old… has
4.5 Million Followers on Facebook & a
show on YouTube, sponsored by AARP
GET ONLINE AND CONNECT.
Talk too much about yourself
Be too edgy or offensive
Be obscene or rude
Ask for likes
Bore them to death
“People buy from people they know, like and trust.” – Bob Burg
Start Sharing… But remember the Do’s and Don’ts:
SOCIAL: WHAT WE
Share your photos: arts & craft
projects, program successes,
coaching techniques, etc.
80% of Pinterest Users are women
90% of Pins are Re-pinned =
Large opportunity to create original
content and become the lead in your
Images work! And it links to your
website or other SMS.
VERY SHAREABLE! = Conversation
SOCIAL: WHAT WE
A FREE Ap to Share your photos:
arts & craft projects, program
successes, coaching techniques, etc.
Pictures are Personal & People like to
connect with PEOPLE!
Used on smart phones/devices – sharing
can me instantaneous
#HASTAGS! … create, use and promote
a hashtag so your clients use it when they
share photos related to your class!
Example: #hbcooking #craftandstorytime
- AND #’s are searchable.
VERY SHAREABLE! = Starts a Conversation
GET ON THE #HASHTAG TRAIN
Make sure to pick a #hashtag no
one else is using.
PROMOTE it on your other
marketing materials and at the
#Hashtags allow people to tag
being at your event, class, tag you
in posts or comments and more.
Then you can search your
#hashtags and see what people
are doing/saying across multiple
social platforms, such as:
MANAGING YOUR SOCIAL - HOOTSUITE
HootSuite provides a social media
dashboard that helps marketers
post, monitor, and measure their
social media tools. It allows you to
schedule posts to Twitter, Facebook,
and Google+ throughout the day,
and even manage multiple accounts.
Additionally, it provides analytics
that are essential for marketers to
be able to report and figure out
how to increase their followers,
traffic, and clicks. Similar to other
apps, HootSuite can be accessed
from your smartphone so you can
continue to monitor and engage with
your followers at any time. This app
is available on all desktops.
www.hootsuite.com There’s a free
version to manage 5
What the heck is this and
why do I keep hearing
CONTENT IS KING.. BUT WHAT IS IT?
Short, downloadable books
Short, downloadable fact sheets &
YouTube, Vimeo, Vine
Apps, games, contests, etc.
“The key to epic content marketing: consistently create and share information that
packed with UTILITY, seeded with INSPIRATION, and honestly EMPATHETIC to attract
customers to you”. - Ann Handley
CONTENT = INFORMATION
Create Engaging Content.
Your Content should mean
30%: Share Personal Information and
30% Share Company Information and
30% Share information that is
interesting and useful. Its’ OK to share
from outside sources: repost good stuff!
10% Self Promotion or Selling Stuff
People enjoy connecting with people =
let them get to know the people behind
WHY INFOGRAPHICS ROCK AND WHY
YOU SHOULD START MAKING THEM NOW.
Demonstrate expertise on your topic
Stand out amongst less visually interesting formats
Take advantage of the fact that 90% of information enters you brain
Help visualize statistics for easy understanding
Often go viral – or at the very least – are readily shared
Get increased mileage when you provide the code to embed them
Encourage links back to your site to generate higher traffic
Help heighten brand awareness
- Taken From Zabsico
FREE (YES FREE)
Embed Code generators:
And create them in Powerpoint! Great resources and templates
on the web. Check out hubspot.com for marketing resources.
SAMPLE INFOGRAPHIC LESSON
Take the info you’d use in a press release or and expanded version of
what's in the SANDS publication:
Who (who is your audience & who is your client?)
What (description of your program/class)
When (class starts, when registration begins/ends)
Where (is the class, where to register)
Why (why your class/program rocks)
How (call to action: how do they take your class)
Made in about 10
minutes using a free
2.4 Billion cell users have
smart phones with web...
4.5 billion don’t…yet.
Mobile Users are
increasing by leaps
and bounds every
Ease of Use
Data Plans are
You can do almost
why not connect
with your clients?
Great Read: 11 Apps Every Marketer Should
EVENTS.. GET THE WORD OUT MORE
Free & Super Easy To Use!!
List free events
List events with costs
Create Personal Event URL
to promote it.
They send a barcode ticket
You can download a free
check in app to track
EXAMPLE: YELP EVENTS
FREE to add events to
Yelp powers Apple Maps
– so people can find you
and your events when
searching on their iPhones.
Yelp also likes to work
with communities to help
promote events… so
reach out to them!
THESE ARE EASILY
GENERATED AND CAN BE
ADDED TO FLYERS,
LINK YOUR URL SO THAT
PARTICIPANTS CAN GET
UPDATES ON PROGRAMS
INTERACTIVE PHONES: QR CODES
WHAT’S YOUR PLAN?
Traditional Marketing Efforts:
Digital Marketing Efforts:
Efforts to consider during the event/program:
Who’s Your Audience?
What’s Your Goal or Outcome?
What are your opportunities?
What are the challenges?
- Online presentation tool (you
build dynamic presentations &
-Online presentation tool (you
upload and share). It’s a great
FREE resource to find presentations
- Online storage, accessible from
-Free online web conference
- duh. Start a Channel & post
-Instagram for 5 second videos.
-Open source & FREE blog &
website building tool
-Phone Picture App
-create event/program hashtag
QR Code Builder
-Free online event pages
-List Your event for FREE on Yelp
-List Your Parks & Facilities for Free
& link to Google Maps. Oh, and
the hangouts are cool too.
MORE RESOURCES WE
CONNECT WITH US
South Bay Search Marketing
City of Brea
Program Specialist II