The graph analysis of my personal survey results.

1. Sara Dean

2. I asked three groups of people of 5 their ages, the first was from 15-20, the next
20-30 and the last 30-40. I thought it would be easier to make it so that each
group of ages had 5 people in it for the rest of the questionnaire to not be biased,
therefore giving me reasonable results and to allow me to figure out the best age
group for my target audience. This then made it easier to correlate the rest of my
results in a set of three graphs, thus allowing me to decipher which age range I
should be aiming my product at.

3. 15-20: 20-30:
The first group that I had was mostly made up of
females, as 3 of the group were and only 2 were
male. This told me that for this age group it would
be easier to aim my product as more of a
feminine thing, however the interest that was
given by the males may second guess this.
The second group came out different in this as there were
more males in this group than females, but only just as
there were 3 male and 2 female, unlike the first group that
I asked. This has told me that for this age group it would
possibly be more appropriate to aim at males, using
different colours etc. than what I have for my for my
visualisations.
30-40:
The last group that I had more females in than males, this
told me that within this age group more females read than
males and would prefer to see a book review. Ultimately
from a comparison of the three age groups, the last age
group made it clearer that my product should be aimed
more at females than males, therefore from this I will
change my product to fit this.

4. 15-20: 20-30:
However, I asked the question of whether they thought that
the product I intend to make was appropriate for both the
genders or if it just gender specific. In the first group most of
the people said that it was appropriate, and only one person
said no, but suggested that it may be better to make it
orientate around the genders, by changing the colours
slightly. This told me that it may be easier to approach both
genders within this age group as both female and male
teenagers read.
However, when I asked the second age group
what they thought, most of them said that it
was gender specific to female as the colours
used are more suitable to make it a feminine
product within this age group based on these
results.
30-40:
The last age group suggested the same thing as the previous
age group, that it was suitable to be aimed at females as it
appeared that they read more than the males in the group.
In comparison to the other groups, they all suggest the same
fact, that I should make it more of a feminine approach
because of the colours and layout that I used in my
visualisations.

5. 15-20:
The next question that I asked the three groups
whether they thought I should approach the age
range of 10-60, or whether it should be changed, the
majority thought that the age range suggested was
appropriate as it would be good encouragement for
younger ages especially. However, one person said
that it should be changed to a higher to lower age.
20-30:
The next age group suggested a more reasonable
response to this question as the majority said that it
was but the minority that said no, suggested that
maybe I should lower the end age of the range as
YouTube's demographic is more suitable for teenagers
and young adults more than older people.
30-40:
The last group that I asked the question had the majority
said that my product wasn't suitable for my suggested age
range as they, alike the previous group, suggest that young
adults and teenagers need to be encouraged to read more
with the current fall in children reading nowadays.
Compared to the other responses I received, the last age
group suggested the most reasonable change.

6. 15-20: 20-30:
The next question that I asked was whether or not
the group believed I could make a decent looking
book review in 2 minutes and the first group gave
very mixed responses, the majority said yes and no,
and only 1 of them said that they were sure, that
maybe it might be too short but considering the
brief, that's the only thing that's not changeable.
The next group disagreed with my question and
the majority said no, as it would be too short and I
wouldn't be able to give enough information out
to my audience about the chosen book, however 2
people said that it may be possible for me,
therefore, within my visualisations I am going to
plan out what to say.
30-40:
The last group's majority said that it was definitely possible
for me to make a decent book review in 2 minutes given the
fact that I don't speak too much about something else.
However, people in this group were still sceptical but
comparing to the previous two graphs, this seems like the
more reasonable response that tells me if I plan it out, I
could potentially make a successful video.

7. 15-20:
The next question I asked the three groups was whether or not
they liked the colours that I used in my visualisations and I also
asked them if I could improve on them, to explain how I could
do that. The first age group, the majority said that they didn't
like the colours I used, it was too simple and that I should add
more vibrant, eye-catching colours that would interpellate the
audience. However, 2 of the group said that they did like the
simple style that I had created but did advise to add more
colour. This has told me that for this age group, the more
colour they see, the more interested they would be.
20-30:
The next age group had a very similar response,
but in this instance, more people said that
improvements were necessary as it was too
simple in the colours that I used. Therefore, the
one person that said they liked it, backed up the
idea that more colour was needed to really
interest the audience I am trying to aim it at.
This age group has told me similar to the first
group.
30-40:
The last age group had the same response as the first, that the
colours weren't suitable to what I am planning to create,
therefore the use of more colour is needed to really keep my
audience interested, especially among people of this age group.
By comparing all the graphs together, the same result was
concluded, therefore, I will have to change the colours used in
the visualisations I created to make it look more interesting to
the audience I decide to aim it at.

8. 15-20: 20-30:
I then asked whether they thought that the
typography used was suitable and fitting to people
that are book readers and the first group came up
with a reasonable response. The majority said that
the typography used was very fitting, however, they
advised along with the minority that said no, that
changes in some places would be necessary. Such as
making some of the writing bigger so it is easily
read, but not too large.
The next group came up with similar answers to the
previous group. They said that the typography was
very suitable for book readers as it's just big enough
to read, and that the only thing letting it down was
the lack of colour used. This has told me that this age
group doesn't mind the size, font etc. of the writing as
long as they can navigate it properly.
30-40:
The last group that I asked, the majority said that the typography
that I used in my visualisations was appropriate for book readers
as it was large enough to read and put in the best places for the
audience to navigate to, however, 2 of the 5 said that it wasn't
appropriate as the colours and the font I used was just too simple.
In comparison to the previous two graphs the majority of the
people I asked in each group said that the typography used was
appropriate for each of the different ages, therefore, I will keep
the font and size etc. to the same standard at which I had created
with my visualisation.

9. 15-20: 20-30:
I then asked the first group whether they thought
that using YouTube to present my video was
appropriate or would it suit a better video site.
The majority said that it was the best one to use as
it is a website that people visit everyday whenever
they can in their spare time, therefore it would be
easy for me to present it on YouTube and have my
audience interested in it.
The next group gave a similar answer, but 2 people
said that a new video site would be appropriate
instead of YouTube but that was outwieghed by
the fact that most of the people in the group
would prefer to see it on YouTube and they said it
was very appropriate to use the site in question.
This has told me that people in this age group use
the site quite frequently and they believe that this
site is very suitable for my idea.
30-40:
The last group had a very similar response to the first group.
They believed that YouTube was the best site for me to use
for my idea as if I was to present a video, the best site to use
would be YouTube.

10. 15-20:
The next question that I asked referred to
whether they liked the idea of an online book
review and I got reasonably mixed answers within
this. The majority said that they did like the idea,
but 2 of the 5 said that they didn't as they
weren't readers themselves, but the people that
said yes, suggest that I should alter it slightly to
make it more interesting to book readers.
20-30:
The next group had more of the people say
that they liked the idea of an online book
review, as it would be more visual for people
that were interesting in looking at the review
of the book they want to read, but the one
person that said they didn't, suggested that if
I changed it slightly to have more colour etc.
they might be interested in the idea more.
30-40:
The last group had the majority say that they didn't like my
idea of an online book review, that they prefer to see the
the blurb of the book and read it based on that, they aren't
too fussed about going online and seeing what someone
else said about the book. This has told me that people in
this age group don't like looking online for the book review
of something they are about to read.

11. 15-20: 20-30:
I then asked whether they liked the idea of linking
all of my products together on a main website. The
majority liked the idea because they believed that
it would be easy to navigate and it would be good
for them to see all the products linked on the
website, and they said that they would look at
them all.
The next group had more people say no but
the majority said yes, and they agreed with
the first group, but the people that said no,
suggested that maybe it would be easier to
exhibit the products separately to keep the
audience more interested.
30-40:
The majority of this group said something similar, that they
thought that exhibiting all the products separately would
have the audience asking for more instead of being
disappointed when it comes to looking at the website and
this has told me that maybe using the website to promote
products would be easier and then to present them all
separately.

12. 15-20: 20-30:
The next question that I asked was whether they
thought it would appealing to see the book
throughout the entire video. The majority said that
they would like to see it as it is the product I am
talking about therefore it would easier to show the
book throughout and keep the audience interested
as they would be following the book as well as what
I would be saying.
The next group also said that they would prefer to
see the book as well as it would be interesting to see
what the product I'm talking about looks like so that
if the people watching it wants to read the novel,
seeing what it looks like would be easier for them to
find. This has told me that people in this age group
prefer to have visual things instead of have a boring
video with someone talking all the time.
30-40:
The last group said something much different, they believed
that seeing the product all the time would become boring
and that it would interesting to have different shots of the
book and then have a few shots of me talking about it and
that it let the audience be more interpellated.

13. 15-20:
I then asked if they thought that added
annotations to the video based on the book
review, and the majority said no, as they thought
they would be distracting and that what needs
to be said in the video should be voiced by me,
however one person said that would be if they
were info for English classes, or if they showed
the main channel's logo etc.
20-30:
The next group said the same however, the people
that believed it would be helpful suggested that
maybe the annotations used should be to tell the
audience information on the book for classes that
they might use in it, if the book review is based on
something on the school's curriculum etc. This has
told me that this age group believe that the
annotations on YouTube are distracting and that if
I was to use them, it would be for educational use.
30-40:
The last group said that annotations would be very helpful
for the book review as if I don't talk about it for the whole 2
minutes, it would be more visual for my audience if they
could read what I wrote for the annotations but 2 of the 5
said that annotations would be very distracting to the
audience. This is very similar to the response for the first
group, as they both said that it would be distracting but also
informative for the audience.

14. 15-20:
The next question I asked was fairly similar to
the previous one, as I asked if they thought it
would be good to talk about the book for the
entire 2 minutes. The majority said that they
didn't think it was a good idea as I should save
time for introductions and goodbyes, other
recommendations etc. as that would be more
interesting to the audience.
20-30:
The next group said that it would be better for
the audience if I talked about the book for the
entire 2 minutes as it seems like a hard time to
fit a successful book review in, therefore, it
would be easier for me and my audience if I
spent the time talking about the book.
30-40:
The last group had the same response as the first group,
that it would be easier for me to plan out part of the video
to talk about the book and save the beginning and the end
for introductions and goodbyes, so it would be more
interesting for the audience if they knew who I was.

15. 15-20:
The next question I asked was whether they would
prefer to see a variety of shots throughout my video
and the majority of the group said that they would
definitely prefer to see a vast variety of shots instead
of a long shot, as it keeps the audience interpellated
more than with one boring long shot.
20-30:
The next group had a similar response, except
more people said no as they would prefer to focus
on one shot more than a variety as it keeps them
interested instead of seeing someone move about
with more than one shot. This has told me that the
20-30 age group prefers to see one thing as it
would keep them more interested.
30-40:
The last group all said that they would all prefer to see a
variety of shots as it would keep the audience more
interested if there was a variety as one shot would become
boring very fast. In comparison to the previous two graphs
this graph shows that all of the group had the same
response therefore, it would be best for me to make my
video have a mass variety of shots.

16. 15-20: 20-30:
The last question that I asked was whether the age group
liked my idea, or if they thought I could improve. The
majority of the group said that they liked my idea, that it
was well thought out and that it would be very appropriate
to make an entire project based on it. The only person that
said I could improve, suggested that I make the layout of the
website a little different to help the people navigate
properly. This has told me that my idea is very appropriate
for the ages on 15-20.
The second group had a very similar response,
they loved my idea and how I was going to
develop it, but 2 people disliked it, and thought
that I could improve and make it more interesting
and appealing to people outside of what my
target audience is. This has told me that this age
group is also very appropriate for my idea.
30-40:
The last group gave me the exact response the previous
graph gave, that they mostly liked my idea but what I could
improve on would be to make it more appealing to people
that are book readers, change the colours slightly and it
would make my idea much more suitable for the ages
between 30 and 40.