LIFE CYCLE OF A PRODUCT(4 STAGES OF A PRODUCT).

1. PLC
BY:
TEJASVI TYAGI

2. The product life cycle has 4
very clearly defined stages,
each with its own
characteristics……

4. EXPLANATION
 INTRODUCTION STAGE: This
stage of the cycle could be the
most expensive for a company
launching a new product. The size
of the market for the product is
small.
GROWTH STAGE: when sales
AND profit are increasing at their
fastest rate

5. MATURITY STAGE: sales are near
their highest, but the rate of growth is
slowing down.
e.g. new competitors in market or
saturation.
DECLINE STAGE: final stage of the
cycle, when sales begin to fall.The
market for a product will start to
shrink.

10. IN 1992 THEY LAUCHED THEIR
FIRST DIGITAL HANDHELD GSM
PHONE,THE NOKIA 11O1.
THEY LAUNCHED FEW MODEL
because of lesser demand n
innovation.

12. LAUNCHED PHONE WITHOUT
ANTENNA.
HAD BETTER FEATURES LIKE
GAME AND ALARMS.

14.  LAUNCHED A LOT OF TOUCH
SCREEN MODELS.
LAUNCHED QUERTY+TOUCH
MODELS “N-97”.

16.  NOKIA’S POOR PRODUCT
DESIGN DOES NOT ATTRACT
THE CONSUMERS
CHANGE OF TECHNOLOGICAL
ENVIRONMENT.

21. 1INTRO: introduction stage.
2. GROWTH: sales on the
peak.
3. MATURITY: growth slowing
down.
4. DECLINE: market for the
product declines
NOKIA DISAPPERS AFTER
DECLINE STAGE
NOKIA
1.INTRODUCTION:
2.GROWTH:
3.MATURITY:
4.DECLINE:
MAGGI RELAUNCHED AFTER
DECLINE STAGE
MAGGI