2. CRYSTALLINE
• Crystalline is an independent, New Media Technology company focusing
on creating new technology for the world.
• Crystalline focuses on the world’s slimmest form of technology, which is
creating holographic, image for all of its products. This includes Laptops,
TV’s and Phones.
• Our products competitor is Apple and all of the prices of our products are
lower than Apples recent release with added holographic use.
Mission Statement
“Crystalline promises to create a new form of technology to bring to man kind, making
each product unique to each customer and to change the way of technology with holographic
involvement.”
3. INDIE STRENGTHS/WEAKNESS
• Apples strengths are that it has an excellent brand loyalty by its customers. Many own
multiple products like a Mac, iPhone, iPad etc.…
• Apple is in No debt, it has a really good cash flow. £13 billion Net Income in the most recent
quarter (Dec 2011)
• It has a Global reach, which means Apple’s brand is strong around the globe, so it sells in
many different countries.
• Apple has its own Operating System (iOS); this is used across their entire product line-
allowing apple to sell a complete product without paying large royalty payments to their
competitor.
• Apple is a technology leader, it comes up with the newest things first and other smaller
companies would pay them to add these things to their product.
• Apples weaknesses are that it has a weak achievement with Microsoft Office makes their line
less attractive to business enterprises.
• Another weakness is Google’s Android Operating system is slowing Apple’s growth rate in
the mobile phone market.
• Apple has a high price. Apples products are typically higher in price than its competitors.
4. CONGLOMERATE
STRENGTH/WEAKNESS
ny Corporation strengths are out of all its products at present, Sony's success
with the PlayStation is most noteworthy it has been successful since 1994
when, and still sees tremendous consumer demand.
Sony is very competitive towards other companies.
Sony is able to expand its markets and work to produce various products.
Sony Corporation weaknesses are that it has been making a loss with a few of
its products.
The company has no sense of direction and is not being managed properly.
Sales of all products are seemingly starting to slow down.
5. CRYSTALLINE
Competition
Crystalline’s main competition is Apple and also Samsung, known world wide
for its products created for the technology industry, this can be phone
technology, TV, Camera, Laptops/Computers…
Target Audiences
• The target audience for Crystalline is for 18-40 year (lowered and raised)
• Middle and upper class customers are willing to pay more for a Crystalline
product, therefor we will aim a lot of the products publicity towards them.
• These will be appealing as it is a newer, upbeat version of Apple and can
offer a more unique and new experience for technology.
• This will make Crystalline more appealing to its target audience because
of its uniqueness and originality with in technology.
6. PREVIOUS SUCCESSES
• Created in January 2010, by end of started year sales figures were at £5.742
Million.
• By now, November 2012 sales have reached to £108.43 Million.
• There were 28 shops open within the UK when Crystalline opened in 2010,
and there is now 108 shops opened in the UK.
• Holographic Laptops cost £1000.900
• 369 laptops sold London alone in 2010
• Sales have rose to 1054,185 laptops sold throughout the UK to this date.
• Holographic TV’s cost £659
• 37,000 sold in the first year with in the UK and rose to 93,000 by November
2012.
• Slim-line Smart Phone costing £290 (30 pound cheaper than IPhone!)
• Currently in creation and due to release in December 2012
7. SALES REVENUE
Sales
Apple Blackberry Sony Samsung
33%
52%
12%
3%
This is an Pie Chart of Sales Revenues between four main competitors within Media Technology.
8. USP
• All of our product are cheaper than our competitions products, Apple.
• Visibly more appealing.
• Holographic options, not yet created before.
• First company to create a personalized phone.
• No competition for a holographic phone, yet.
• Created in UK and only sold in UK
9. SWOT ANYALYSIS
STRENGTHS WEAKNESSES
Cheaper products than its • Small independent company not
competitor Apple Inc. really out there.
Only Hologram technology out in • Quite expensive to make
the world. • Need more money
New technology for the target
audience.
First ever customised phone.
OPPORTUNITIES COMPETITION
• Could possibly turn into a • Apple & Samsung
conglomerate. • Resection
• Could sell to global markets • Big market with big competitors
• Could be the next biggest • Contract phones reduce customers
technology industry out there. on our phones.
10. PRODUCT DEVELOPMENT
• To create the worlds first holographic phone
• Competition does not have this form of technology
• Phone can be customized to customer standard
• Customers can choose width and color of phone
• Financial support with creating holographic technique
• Financial support for build of phone
• Financial support for publicity
11. WHY SHOULD YOU INVEST?
We are roughly asking for £500,000.
• Media player functionality (such as video, charging, audio etc) £68.60
• Bluetooth £19.10
• GSM/EDGE Air interference quality £19.25
• Holographic £37.20
• Camera Module £11
• Display 3.5 inch LTPS touch screen £33.50
• Mechanical components £12
• Battery £5.20
• Final manufacturing £15.50
• Hardware £15.98
• Total phone- £245.83
12. …
We roughly need 1000 phones firstly so the money we get back we can create more and more.
1000x245.83= £2458.30
Advertisement= £1000
Manufacturing = £ 200,000
Employment = £200,000
Total= £403458.30
You will be investing into a amazing new company that will be making millions from a technology like no
other. This form of phone has never before been created so there will be no competitor in this sector of
technology. Crystaphone is unique and different to any other phone and can be a sure hit with customers. You
will be lucky to be involved!
