A presentation on the need for Creativity & Innovation in the ever changing business environment, ever changing competitive landscape

1. M A N A G I N G
C R E AT I V I T Y
&
I N N O V AT I O N
U N D E R
B U S I N E S S
U N C E R T A I N T Y
A T U L B E N G E R I
M A Y 2 0 1 6

2. DISCLAIMER
Brands, Logos and Trademarks are properties of the respective Brands, Logos and
Trademarks – used here as examples / illustration and for academic purpose only.

3. PREAMBLE
• Last decade has seen Technology and Entrepreneurship emerging as key drivers of
vigorous economic growth
• Business Uncertainty remains the topmost parameter for any business
• New-age cos. and Old block cos. face similar challenges
• Creativity & Innovation is key to success
• Innovation is not understood by many

4. A BALANCING ACT
Innovation

5. UNCERTAINTY
• Uncertainty is the only reality!
• Uncertainty takes the Business to the Limit

6. YEAR 2006 – INTEL X SCALE
• Reported $250M in revenue in year 2005
• Intel's XScale unit on the auction block?
http://www.engadget.com/2006/06/07/intels-xscale-unit-on-the-auction-block/
Source: IDC Statista 2016

9. CREATIVITY
Creativity is all about creating ‘Value’
Creativity is just connecting things. When you ask creative people how they did
something, they feel a little guilty because they didn't really do it, they just saw
something. It seemed obvious to them after a while. That's because they were able to
connect experiences they've had and synthesize new things. ’
Steve Jobs, Wired, February, 1995

12. Kodak developed a digital camera prototype in the 1970s and launched the first
commercial digital single-lens reflex camera in 1991.

16. Back in 2006, Nokia handled more than 100 billion parts in 10 factories scattered around the
world.
To put that in more comprehensible terms, it means that every day, from Mexico to Hungary
to China, Nokia’s giant production plants take in an average of around 275 million
components – and then spit out 900,000 finished mobile phones at the other end of the line’.
That’s a lot of bits and pieces, and a lot of phones! So to be precise, in the same year, Nokia
provided 347 million mobile devices, which means an average of 11-12 units per second.

19. INNOVATION
• You can’t accelerate nothing. You must move faster than you think you can! The
Innovation Mass in our Innovation Force equation comes from finding Product-Market
Fit. If you don’t have this, it doesn’t matter how fast you move – you won’t have the
impact you seek.
• This is important in established firms too!
• Product-Market fit must be the goal for both startups and established firms. This
increases Innovation Mass – once you have that, then you can accelerate.
Innovation Force = Innovation Mass x Acceleration
http://timkastelle.org/blog/2016/02/innovation-force-innovation-mass-x-

21. Source: Intel

22. CONNECTED WORLD

23. NEW AGE BIZ
• Uber is the largest “taxi” company – yet they own no vehicles
Source: Forbes

24. NEW AGE BIZ
Source: Forbes

25. AIRBNB IS THE LARGEST PROVIDER OF
ACCOMMODATIONS – YET THEY OWN NO
REAL ESTATE
Source: Forbes

26. FACEBOOK IS THE LARGEST MEDIA
PUBLISHING PLATFORM – YET THEY DO
NOT PRODUCE ANY CONTENT• 1.59 billion monthly active users
Source: Forbes

27. POPULAR ONLINE
STORES