THIS IS A PRESENTATION ON THE INTERNATIONAL PRODUCT LIFE CYCLE ....WHICH IS THE PRODUCT LIFE CYCLE IF THE PRODUCTS THAT IS LAUNCHED INTERNATIONALLY

5. LOCAL
INNOVATION
1) Familier in
local market
2) According to
local needs

6. OVERSEAS INNOVATION
1) After success in
home market
2) Dumping and
export of excess
3) Introduction in
foreign market with
no change in product

7. MATURITY STAGE
1) Success in
foreign market
2)Expansion to
less developed
nation
3) Innovation
according to
foreign market

8. WHAT IS IMMITATE
PRODUCT…?
A brand imitation is a product that
borrows or copies some special
attributes of a famous or leading brand,
such as a name, shape or colour.
Brand imitation also relates to
“Passing-off” which describes “the
situations in which people confuse one
business or one product with another.”

9. WORLD WIDE
IMMITATION
1) Firms of
imitate product
2) Production at
lower cost
3) Consumer get
similar product
at low price

11. RIVERSAL OF USP
1) Product completive advantage lost
2) Standardization of product
3) Production cost comparativelyhigh
4) Lost to labour intensiveproduction.

12. APPROACHES TO IPLC
TRICKLE DOWN
APPROACH
SHOWER
APPROACH

13. • ADVANCED
NATION
• DEVELOPING
NATION
• LESS
DEVELOPED
NATION