What trends are shaping today's talent market? How can the employee experience be improved? How do we build our employee value propositions in a remote work setup? The future of work is here. As you discover the attributes that make your company stand out, it is also vital to match this with the pulse of the external talent market. In this webinar, learn essential information and strategies needed in attracting talents, promoting your organization, and strengthening its reputation to outpace the competition with an effective employer brand. Specifically, we will be sharing data and insights on: - The evolving trends that are shaping today's talent market - The best channels to engage talents and their preferred methods to apply - How to build your employee value propositions in a remote work setup

1. WELCOME

2. WEBINAR WEDNESDAYS
Understanding The Modern Workforce: How To Connect With Them More Effectively
LAWRENCE VILLANUEVA
● CEB-SHL Certified Level A and B Occupational and
Psychometric Assessment Trainer under the British
Psychological Society
● His experience in growing the BPO market for human
capital technology has allowed him to work with a
network of outsourcing leaders in the region to
develop talent management initiatives
● Degree holder in Human Resources Management
and Psychology from Southville International School
Talent Research & Audit Head
TalentView

3. TECHNOLOGYSTRATEGY DESIGN
EMPLOYER BRANDING

4. We work with
leading brands
across the region

5. WEBINAR WEDNESDAYS
Understanding The Modern Workforce: How To Connect With Them More Effectively
❏ What does the modern workforce value the most?
❏ What are the best channels to engage them with and which do
they use to apply?
❏ How do we build our employee value propositions in this remote
work setup?
AGENDA

6. WEBINAR WEDNESDAYS
Understanding The Modern Workforce: How To Connect With Them More Effectively
Modern
Workforce
Report 2020
Welcome to the Workforce of Tomorrow
1129
survey respondents

7. WEBINAR WEDNESDAYS
Understanding The Modern Workforce: How To Connect With Them More Effectively
Modern
Workforce
Report 2020
Welcome to the Workforce of Tomorrow
OUR GOAL:
Understand how talents value
these attributes and how
satisfied they are with their
respective organizations

8. WEBINAR WEDNESDAYS
Understanding The Modern Workforce: How To Connect With Them More Effectively
10 EMPLOYER BRANDING ATTRIBUTES
WEBINAR WEDNESDAYS | Building A Best-in-Class Remote Recruiting Strategy
Immediate recognition (verbal
and symbolic); gives feedback
and objective and clear
performance measurement
Learning opportunities and
programs for greater
responsibilities; having a
meaningful work where I can
apply my background
Organized, fun, and
collaborative workplace/
environment Perceived as a great place
to work, provides a sense of
belonging upon new
employee’s entry
A compelling set of VMVs;
company is part of a
growing sector, fair to
stakeholders
Performance
Management &
Recognition
Growth and
Development
Recruitment and
Onboarding
Experience
Work Environment
and Culture
Reputation,
Mission, Vision &
Values
Community
Contribution
Policies & Practices InnovationLeadership Compensation
& Benefits
Company has programs
that develop the community,
has strong involvement to
causes it supports
Company has clear
processes that are
consistently implemented
Competent leaders who
foster growth, development,
and collaboration
New and innovative
products and services
Competitive remuneration
packages

9. WEBINAR WEDNESDAYS
Understanding The Modern Workforce: How To Connect With Them More Effectively
1 Leadership Work Environment Work Environment Work Environment
Compensation &
Benefits
2 Work Environment
Compensation &
Benefits
Compensation &
Benefits
Compensation &
Benefits
Performance
Management
3 Compensation &
Benefits Leadership Leadership
Growth and
Development Leadership
4 Growth and
Development
Growth and
Development
Growth and
Development Leadership Work Environment
Collected from more than 4,500+ respondents
2016 2017 2018 2019 2020
RANK
YEAR
Leadership
Work Environment
Compensation &
Benefits

10. WEBINAR WEDNESDAYS
Understanding The Modern Workforce: How To Connect With Them More Effectively
More effort is needed to understand the unique needs of each segments
to create a better candidate and employee experience
JOINING vs. STAYING

11. WEBINAR WEDNESDAYS
Understanding The Modern Workforce: How To Connect With Them More Effectively
The Modern Workforce
WHAT DO THEY VALUE THE MOST?
Understanding the needs of your talents has never been more
critical than ever before

12. of fresh graduates have reported that
relationships and the work environment plays a
huge factor in their decision to stay
50%
A GOOD WORK ENVIRONMENT
MAKES THEM STAY
Work Environment and Culture
WEBINAR WEDNESDAYS | Understanding The Modern Workforce: How To Connect With Them More Effectively

13. of professionals would consider joining an
organization based on the growth opportunities
available (knowledge, skills and promotion)
WEBINAR WEDNESDAYS | Understanding The Modern Workforce: How To Connect With Them More Effectively
91%
THEY SEEK GROWTH AND DEVELOPMENT
OPPORTUNITIES
Growth and Development

14. of managers shared that being seen as a good
leader by their employees motivates them to do
great at work
25%
GOOD LEADERSHIP
DRIVES THEM TO GIVE THEIR BEST
Leadership
WEBINAR WEDNESDAYS | Understanding The Modern Workforce: How To Connect With Them More Effectively

15. WEBINAR WEDNESDAYS
Understanding The Modern Workforce: How To Connect With Them More Effectively
The Modern Workforce
WHAT CHANNELS DO THEY
USE TO APPLY?
Employers need to be more present in channels
used by passive and active talents

16. WEBINAR WEDNESDAYS
Understanding The Modern Workforce: How To Connect With Them More Effectively
Theory: There is no one “right channel”, the other channels help
drive the numbers up for job boards and employee referrals
Sources where most candidates and
qualified talents come from
Which channel yields talent volume and quality?

17. WEBINAR WEDNESDAYS
Understanding The Modern Workforce: How To Connect With Them More Effectively
Active candidates’ preferred channels of job application

18. WEBINAR WEDNESDAYS
Understanding The Modern Workforce: How To Connect With Them More Effectively
Top channels for passive candidates
● PAID: Educate prospective
talents about your culture
● ORGANIC: Empower your
employees to become your
brand ambassadors
What channels do you normally use when not looking
for a job?

19. WEBINAR WEDNESDAYS
Understanding The Modern Workforce: How To Connect With Them More Effectively
Does your company have an established set of
Employee Value Propositions?
A sharper message is needed to cut through the noise
More than 50% of HR Leaders said that increasing employer brand awareness and
differentiating brand against competitors is a top priority even before the lockdown

20. WEBINAR WEDNESDAYS
Understanding The Modern Workforce: How To Connect With Them More Effectively
The Modern Workforce
HOW DO WE BUILD OUR EVPs?
Employers who invest in their EVPs attract, engage and retain talents better

21. WEBINAR WEDNESDAYS
Understanding The Modern Workforce: How To Connect With Them More Effectively
EMPLOYEE VALUE
PROPOSITIONS
ASEAN HR Leaders
Your promise to employees in
exchange of great work
EMPLOYER BRAND
ASEAN HR Leaders
What external talents think about
your brand

22. WEBINAR WEDNESDAYS
Understanding The Modern Workforce: How To Connect With Them More Effectively
TEAM BUILDING ACTIVITIES
PERFORMANCE MANAGEMENT
REWARDS AND COMPENSATION
WORK ENVIRONMENT
MANAGER INTERACTION
BRAND AMBASSADORS
SOCIAL MEDIA PRESENCE
CAREER WEBSITE
JOB FAIR
ASSESSMENT
ONBOARDING
INTERVIEW PROCESS
CANDIDATE TOUCHPOINT WHEEL

23. It takes 8-12 touchpoints for
talents to remember
your brand
WEBINAR WEDNESDAYS | Understanding The Modern Workforce: How To Connect With Them More Effectively

24. WEBINAR WEDNESDAYS
Understanding The Modern Workforce: How To Connect With Them More Effectively
VIDEOS PAID ADS CONVERSATION
WITH A FRIEND
NEWS

25. WEBINAR WEDNESDAYS
Understanding The Modern Workforce: How To Connect With Them More Effectively
Defining “who you are” as an employer
and understanding the needs of your
target talents
Crafting the employee value
proposition and employer brand
persona
Creating attractive content and
amplifying the Employee Value
Propositions using online and offline
channels
Training frontliners to become effective
brand ambassadors and creating
programs to amplify employees’ voice
Creating a baseline measure of your
employer branding initiatives
The 5A Framework in building your EVPs

26. WEBINAR WEDNESDAYS
Understanding The Modern Workforce: How To Connect With Them More Effectively
STEP 1: AUDIT
Employer Brand Vision
Interviews of Selected Stakeholders
Internal and External Surveys
Online and Social Media Activities Audit
Candidate Experience Audit
Employer Brand Vision

27. WEBINAR WEDNESDAYS
Understanding The Modern Workforce: How To Connect With Them More Effectively
STEP 2: ARTICULATE
EVP Action Planning Workshop
Creative Concept
Employer Brand Pillars
Reasons to Believe

28. WEBINAR WEDNESDAYS
Understanding The Modern Workforce: How To Connect With Them More Effectively
STEP 3: ACTIVATE
Employer Brand Guidelines
12-month Social Media Administration
Paid Ads Management
Content and Graphics Production
Social Media Performance Monitoring

29. WEBINAR WEDNESDAYS
Understanding The Modern Workforce: How To Connect With Them More Effectively
STEP 4: ADVOCATE
Online and offline campaigns
Referral Programs
Employer Brand Training
Talent Community Building
Employer Brand Coaching Program

30. WEBINAR WEDNESDAYS
Understanding The Modern Workforce: How To Connect With Them More Effectively
STEP 5: ASSESS
Pre and Post Data Gathering for Analysis
Recommendation of New Strategies
Impact Study per Campaign created
Identification of Short-term and Long-term Metrics
NET
PROMOTER
SCORE
REFERRAL
RATES
HIRING
MANAGER
SATISFACTION
ENGAGEMENT
RATES

31. WEBINAR WEDNESDAYS
Understanding The Modern Workforce: How To Connect With Them More Effectively
SUMMARY
1. Understand who you are as an employer
2. Define your EVPs and programs
3. Activate channels based on your target talents
4. Build employee advocacy
5. Set clear objectives and measure results

32. WEBINAR WEDNESDAYS
Understanding The Modern Workforce: How To Connect With Them More Effectively
QUESTIONS?

33. WEBINAR WEDNESDAYS
Understanding The Modern Workforce: How To Connect With Them More Effectively
FINAL NOTES

34. WEBINAR WEDNESDAYS
Understanding The Modern Workforce: How To Connect With Them More Effectively
HOW WAS YOUR WEBINAR EXPERIENCE?
Let us know through your feedback tab.
Get a chance to receive a copy of the book
”Rethink Recruitment: Adopt a new mindset to
attract talent and kickstart your employer
brand” by filling out the feedback survey.

35. WEBINAR WEDNESDAYS
Understanding The Modern Workforce: How To Connect With Them More Effectively
WEBINAR RESOURCES
A copy of the webinar resources will be emailed to you within 24 hours:
● Webinar recording
● Presentation slides

36. WEBINAR WEDNESDAYS
Understanding The Modern Workforce: How To Connect With Them More Effectively
Download supporting resources
from the Resource List box on the
left side of your panels
ADDITIONAL RESOURCES

37. WEBINAR WEDNESDAYS
Understanding The Modern Workforce: How To Connect With Them More Effectively
THANK YOU FOR JOINING US
Let’s connect on LinkedIn!
LAWRENCE VILLANUEVA

38. WEBINAR WEDNESDAYS
Understanding The Modern Workforce: How To Connect With Them More Effectively
Click the ? icon below to send an email now
GET IN TOUCH WITH US
www.talentview.asia
learning@talentview.asia | inquiry@talentview.asia
TalentView Inc.

39. THANK YOU