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KINNEVIK ROCKET CAPITAL MARKETS DAY
BERLIN, MAY 22 2014
The	
  informa,on	
  contained	
  in	
  this	
  presenta,on	
  is	
  public	
  informa,on	
  only,	
  but	
  it	
  does	
 ...
LINIO – THE B2C MARKET PLACE FOR SPANISH LATAM
Targeting the crown jewel of ecommerce
•  Targeting the general ecommerce s...
To be the biggest and most trusted market
place - online as well as offline - for
companies to sell and customer buy
produ...
Targeting the crown jewel of ecommerce
HUGE FAST-GROWING RETAIL MARKET
ANNUAL
RETAIL
GROWTH:
ANNUAL
ONLINE RETAIL
GROWTH:
6%
29%
RETAIL
MARKET
SIZE 480EUR BN
6	
...
LINIO IS ADDRESSING THE LARGEST UNTAPPED ECOMMERCE
OPPORTUNITY IN THE WORLD
GDP (USD TN.)
16.2
8.3
5.9
3.4
3.2
DOMINATING ...
8	
  
E-COMMERCE IS POISED TO BE A REAL GAME-CHANGER IN LATAM
36%of the Colombian population lives in a
city with 1 leadin...
Internet Penetration by Country
% over total population
Online retail market size
Million USD
GDP per capita
USD
Online re...
Clear market leader in all markets
EXPLOSIVE SALES GROWTH
Q3	
  ´12	
   Q4	
  ´12	
   Q1	
  ´13	
   Q2	
  ´13	
   Q3	
  ´13	
   Q4	
  ´13	
  
206K
NET ORDERS...
DRIVEN BY CONTINOUSLY GROWING CUSTOMER BASE
	
  -­‐	
  	
  	
  	
  
	
  400	
  	
  
	
  800	
  	
  
	
  1,200	
  	
  
	
  ...
1	
  Based	
  on	
  similarweb.com	
  	
  
LINIO HAS A CLEAR TRAFFIC MARKET SHARE LEADERSHIP IN THE 4
MARKETS WHERE WE CUR...
0%"
5%"
10%"
15%"
20%"
25%"
Q2'12" Q4'12" Q2'13" Q4'13"
Mobile visit ratio of total visits
Percentage of total site visits...
LINIO IS A TRUE MULTI-CATEGORY SITE
SHIPPED ITEMS BY CATEGORY
DECEMBER 2013
More than 60 categories140k items shipped in o...
From <5% of sales in December to ~25%
of sales in May
Monthly growth rate of 84% (1)
Vendor base of 1000+, growing at 62%
...
Positioned to win
• Consulting
• Private Equity
• MBA
• Norwegian national
CEOAndreas Mjelde
NAME TITLE PREVIOUS EXPERIENCE
• Consulting
• C...
STRONG AND DIVERSIFIED INVESTOR
PORTFOLIO
Backing from highly successful sector specialists and investors:
19	
  
Only e-commerce platform with broad Cash
On Delivery offering
SCALABLE SOLUTIONS IN PLACE TO OVERCOME THE OPERATIONAL
CHAL...
LINIO WILL IN THE NEXT 6-12 MONTHS CONTINUE TO INNOVATE THE
B2C MODEL IN LATAM
Geographic expansion to 9 new countries to ...
Marketplace
Fulfilment
B2C
Operating Model Similar players Date Launched Benefits
▪  Control supply chain
▪  Build strong ...
Linio IR Deck - May 2014
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Linio IR Deck - May 2014

  1. 1. KINNEVIK ROCKET CAPITAL MARKETS DAY BERLIN, MAY 22 2014
  2. 2. The  informa,on  contained  in  this  presenta,on  is  public  informa,on  only,  but  it  does  not  necessarily  represent  all   informa,on  related  to  the  issues  discussed  or  presented  herein,  or  all  views  of  the  company.  The  informa,on  has   been  researched  by  the  company  with  due  care  and  all  and  any  evalua,ons  or  assessments  stated  herein  represent   the  company’s  opinions.  We  advise  you  that  some  of  the  available  informa,on  has  been  independently  verified  and   may  be  based  on  statements  by  third  persons,  but  no  representa,on  or  warranty,  expressed  or  implied,  is  made  as   to,  and  no  reliance  should  be  placed  on,  the  fairness,  accuracy,  completeness  or  correctness  of  this  informa,on  or   opinions  contained  herein.  Certain  statements  contained  herein  may  be  statements  of  future  expecta,ons  and   other  forward-­‐looking  statements  that  are  based  on  our  current  personal  views  and  assump,ons  and  involve   known  and  unknown  risks  and  uncertain,es  that  may  cause  actual  results,  performance  or  events  to  differ   materially  from  those  expressed  or  implied  in  such  statements.  None  of  our  team  shall  assume  any  liability   whatsoever  (in  negligence  or  otherwise)  for  any  loss  or  unrealized  profit  whatsoever  arising  from  any  use  of  this   presenta,on  or  the  statements  contained  herein  as  regards  unverified  third  person  statements,  any  statements  of   future  expecta,ons  and  other  forward-­‐looking  statements,  or  the  fairness,  accuracy,  completeness  or  correctness   of  statements  contained  in  the  presenta,on,  or  otherwise  made  in  connec,on  with  this  presenta,on.         This  presenta,on  does  not  cons,tute  an  offer  or  invita,on  to  purchase  or  subscribe  for  any  investment  and  neither   this  presenta,on  nor  any  part  of  it  shall  form  the  basis  of  or  be  relied  upon  in  connec,on  with  the  entering  into  any   commitment  or  contract  whatsoever,  and  is  solely  intended  to  communicate  informa,on  regarding  the  company,   its  business  track-­‐records  and  team  members.  No  one  should  base  their  investment  decisions  on  this  presenta,on   but  should  form  their  personal  opinions  on  the  basis  of  further  available  informa,on  and  evalua,ons  and   assump,ons.  In  addi,on,  any  prospec,ve  investor  should  consult  its  own  aHorney  and  business  advisor  as  to  the   legal,  business,  and  tax  and  related  maHers  concerning  any  investment  decision.   2  
  3. 3. LINIO – THE B2C MARKET PLACE FOR SPANISH LATAM Targeting the crown jewel of ecommerce •  Targeting the general ecommerce space in Spanish speaking Latam with a B2C market place and retail business model •  Currently 225m addressable customers across 4 fast growing economies - now expanding to another 9 countries and ~100 million people Clear market leadership in all launched countries •  Founded in 2012 and already market leader in in Mexico, Colombia, Peru and Venezuela •  Offers more than 300,000 products across 60 categories Positioned to win •  Unparalleled product mix diversification and company positioning •  Lean set-up with HQ and shared services in Mexico, Independently operating country offices in Bogota, Lima, Caracas and Santiago •  COD offering in all markets, extensive in-house and 3PL logistic set-up that covers 99%+ of population even for oversized items Quick highlights – Linio: 3  
  4. 4. To be the biggest and most trusted market place - online as well as offline - for companies to sell and customer buy products in Latin America OUR VISION 4  
  5. 5. Targeting the crown jewel of ecommerce
  6. 6. HUGE FAST-GROWING RETAIL MARKET ANNUAL RETAIL GROWTH: ANNUAL ONLINE RETAIL GROWTH: 6% 29% RETAIL MARKET SIZE 480EUR BN 6   Source: Goldman Sachs IBC
  7. 7. LINIO IS ADDRESSING THE LARGEST UNTAPPED ECOMMERCE OPPORTUNITY IN THE WORLD GDP (USD TN.) 16.2 8.3 5.9 3.4 3.2 DOMINATING B2C Source: United Nations, 2012 7  
  8. 8. 8   E-COMMERCE IS POISED TO BE A REAL GAME-CHANGER IN LATAM 36%of the Colombian population lives in a city with 1 leading department store 90%of the US population lives 15 minutes away from a Walmart Distribution of main department stores and leading electronics offline chain
  9. 9. Internet Penetration by Country % over total population Online retail market size Million USD GDP per capita USD Online retail market penetration % over total retail market 26%   30%   31%   33%   51%   60%   42%   51%   0%   15%   30%   45%   60%   75%   Mexico   Colombia   Peru   Venezuela   0.4%   0.3%   0.3%   0.6%   2.3%   0.9%   0.5%   0.9%   0.0%   0.8%   1.5%   2.3%   3.0%   Mexico   Colombia   Peru   Venezuela   8085   5149   4362   5690   11224   7831   6797   6128    -­‐          3,000      6,000      9,000      12,000     Mexico   Colombia   Peru   Venezuela   670   139   66   82   5096   700   168   97    -­‐          750      1,500      2,250      3,000     Mexico   Colombia   Peru   Venezuela   2009   2013   THE FUNDAMENTALS FOR E-COMMERCE ARE GROWING RAPIDLY 9   Source: IMF, World Bank, Goldman Sachs
  10. 10. Clear market leader in all markets
  11. 11. EXPLOSIVE SALES GROWTH Q3  ´12   Q4  ´12   Q1  ´13   Q2  ´13   Q3  ´13   Q4  ´13   206K NET ORDERS 11  
  12. 12. DRIVEN BY CONTINOUSLY GROWING CUSTOMER BASE  -­‐          400      800      1,200      1,600     Dec-­‐12   Feb-­‐13   Apr-­‐13   Jun-­‐13   Aug-­‐13   Oct-­‐13   Dec-­‐13    -­‐          100      200      300      400     Dec-­‐12   Feb-­‐13   Apr-­‐13   Jun-­‐13   Aug-­‐13   Oct-­‐13   Dec-­‐13   Active email subscribers since December 2012 ´000 email subscribers Unique customers since December 2012 ´000 customers 12  
  13. 13. 1  Based  on  similarweb.com     LINIO HAS A CLEAR TRAFFIC MARKET SHARE LEADERSHIP IN THE 4 MARKETS WHERE WE CURRENTLY OPERATE Pure  e-­‐commerce  players   Visits  (in  Mn),  March  2014  1   Mkt  share  1   0" 2" 4" 6" 8" Linio" Netshoes" Amazon" Decompras" Dportenis" Coordiutil" Others" 54%" 25%" 2%" 2%" Pure  e-­‐commerce  +  Offline  Retailers     Visits  (in  Mn),  March  2014  1   Mkt  share  1   0" 2" 4" 6" 8" 10" Linio" Netshoes" Walmart" Falabella" Liverpool" Éxito" Coppel" Others" 1%" 0%" 16%" 23%" 9%" 9%" 7%" 5%" 5%" 31%" (7  Peers)   (30  Peers)   11%" 13  
  14. 14. 0%" 5%" 10%" 15%" 20%" 25%" Q2'12" Q4'12" Q2'13" Q4'13" Mobile visit ratio of total visits Percentage of total site visits LINIO IS QUICKLY BECOMING A MOBILE SHOPPING PLATFORM Android APP Mobile theme IOS APP 14  
  15. 15. LINIO IS A TRUE MULTI-CATEGORY SITE SHIPPED ITEMS BY CATEGORY DECEMBER 2013 More than 60 categories140k items shipped in one month 15  
  16. 16. From <5% of sales in December to ~25% of sales in May Monthly growth rate of 84% (1) Vendor base of 1000+, growing at 62% monthly Average achieved commission north of 12% (1) Average growth rate from June 2013 to April 2014 MARKETPLACE IS GROWING INCREDIBLY FAST WITH HEALTHY MARGINS 16  
  17. 17. Positioned to win
  18. 18. • Consulting • Private Equity • MBA • Norwegian national CEOAndreas Mjelde NAME TITLE PREVIOUS EXPERIENCE • Consulting • Consumer goods • MBA • Italian national • CFO and FPA roles across Europe • MSc • French national Luca Ranaldi Olivier Sieuzac Chief Commercial Officer MD Linio Colombia Head of Finance Antonio Nunes Chief Marketing Officer • Consulting • Business Development • MSc • Portuguese national Cristian Cortes Chief Operating Officer • Consulting • Logistics operations • MBA • Mexican national Fernando D’Allesio Head of Business Development MD Linio Peru • Corporate finance • Business Development • MBA • Peruvian national COMPLETE REGIONAL MANAGEMENT STRUCTURE LEADS TO BENEFITS OF SCALE AND FUNCTIONAL EXPERTISE 18  
  19. 19. STRONG AND DIVERSIFIED INVESTOR PORTFOLIO Backing from highly successful sector specialists and investors: 19  
  20. 20. Only e-commerce platform with broad Cash On Delivery offering SCALABLE SOLUTIONS IN PLACE TO OVERCOME THE OPERATIONAL CHALLENGES IN THE REGION Independently operating 4 large scale warehouses to ensure fast and cost efficient operations Full integration with major logistics carriers in each country and last-mile own fleet, enabling superior service level and tracking capabilities Fully in-sourced 24/7 customer service to offer un-paralleled customer experience Internally developed anti-fraud team with best-in-class performance 20  
  21. 21. LINIO WILL IN THE NEXT 6-12 MONTHS CONTINUE TO INNOVATE THE B2C MODEL IN LATAM Geographic expansion to 9 new countries to cover a total of > 320 million people Continued expansion of market place offering Express shipping nationwide and innovative same-day delivery in capitals Linio Mas (more) - subscription model for free shipping and exclusive offerings Express shipping and Linio Mas also for market place products 21  
  22. 22. Marketplace Fulfilment B2C Operating Model Similar players Date Launched Benefits ▪  Control supply chain ▪  Build strong customer reputation and trust June 2012 June 2013 Winter 2014 ▪  Expand assortment ▪  Improve economics and reduce working capital needs ▪  Offer marketplace / C2C merchants and 3rd parties world class ecommerce logistic service ▪  Further drive operational efficiency Payment 2015 ▪  Offer customers with trustworthy and reliable payment options ▪  Lower costs for sellers Groceries Summer 2015 ▪  Partner with one large grocery retailer in each market to start offering same-day and express grocery deliveries SEVERAL ADDITIONAL ATTRACTIVE BUSINESS MODELS TO BUILD OUT FROM CURRENT CORE 22  
  • NguyenVanCuong5

    Oct. 17, 2017
  • thricegrate

    Aug. 11, 2017

Linio IR Deck - May 2014

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