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Harvest Pre-Seed Pitch Deck


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This is a rough draft of our pre-seed pitch deck. We received a lot of great feedback on it, and in hindsight, would have included many more screens of our early product in the deck. Regardless, we were successful in raising $1M in Seed funding and hopefully it's useful to other entrepreneurs as a reference point!

Published in: Technology
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Harvest Pre-Seed Pitch Deck

  1. 1. Eliminate debt, grow your wealth.
  2. 2. The Team Tory Reiss Michael Distefano Dairien Boyd DesignEngineeringBusiness
  3. 3. What is Harvest? Harvest is the first automated and intelligent debt management platform. We empower the 8 in 10 Americans with debt by accelerating their journey from borrowers to wealth builders. Source: Urahn, Susan, Travis Plunkett, and Erin Currier. The Complex Story of American Debt: Liabilities in family balance sheets. Rep. N.p.: The Pew Charitable Trusts, 2015.
  4. 4. Debt balances above are current as of Q3 2016; figures are updated quarterly by the Federal Reserve. Why now? The last recession did little to curb America’s appetite for debt. All forms of US Household debt are now again at all time highs. The average household that has credit card debt owes $16,000. That number is $27,000 for auto loans, $48,000 for student loans, and $169,000 for mortgages. Non-Housing Debt Balance
  5. 5. What's the cause? The root of the problem is a lack of basic financial literacy and poor financial habits that result in a vicious negative feedback loop known as the debt cycle. There’s a disconnect between the proper behavior (i.e. attack the loan principle) and the default behavior (i.e. make minimum payments).
  6. 6. From vicious to virtuous: Harvest reverses the debt cycle by: 1. Automating the process of shrinking balances. 2. Providing education on the responsible use of credit. 3. Implementing a continuous fractional refinancing strategy.
  7. 7. How does Harvest help? Financial Literacy: At the intersection of behavioral psychology and AI, Harvest is able to provide bite sized chunks of education as users progress towards financial freedom. Attack the Principal: Aka Automated Debt Management. By ingesting and analyzing user spending and income data, Harvest’s AI can implement the optimal debt pay down strategy. Fractional Refinancing: Harvest’s AI automates the difficult process of checking the market for refinance and consolidation opportunities only surfacing options when they actually benefit the user.
  8. 8. Business Model Credit scores Automated investing Assets under management Automated savings Give Away Monetize Interest differential Affiliate Revenue Budgeting Tools Affiliate Revenue Content Affiliate Revenue Automated Debt Mgt. Financial Literacy Affiliate Revenue Fractional Refinancing
  9. 9. In order to aggregate, Harvest needs to gain users. Harvest gains users by earning their trust and creating value. Therefore, we vow to align interests with those of our users. Harvest won’t sell our users anything they don’t need, instead we aim to save them money every opportunity we can. Once we build up a user base, lenders can compete for our users and their origination fees, driving rates down and benefiting users. The Opportunity: Aggregation
  10. 10. Initial markets Ready for Zero acquisition and closure left a gaping hole in the marketplace. Hundreds of thousands of loyal customers are looking for a viable debt management alternative. Millennials graduating with sky high student debt burdens and a propensity for spending the better half of their days immersed in their cell phones. A borrower that pays late or enters collections costs a lender 5x the cost of a borrower that pays on time. We plan to target lenders as a solution to their delinquency woes. Mortgages are the most common household liabilities in the US. They also happen to present the largest opportunity for savings for Harvest customers. Fortunately, homeowner data is part of public record. Targeting influencers across the personal finance and financial independence communities in forums, blogs, YouTube channels, and in person.
  11. 11. Harvest users now Vision Harvest users in the future Debt Platform Wealth Platform From Debt To Wealth
  12. 12. Competition PFMs Investing Comparison Education Lenders If you try to be everything to everyone, you will fail. We are not a Personal Finance Manager (PFM). We are not a Swiss army knife. At Harvest, we aim to be the best consumer debt management tool on the market.
  13. 13. FundsRemaining $0 $150,000 $300,000 $450,000 $600,000 BurnRate $0 $12,500 $25,000 $37,500 $50,000 Mar Apr May Jun Jul Aug Sep Oct Nov Dec Burn rate Funds remaining 2017 Timeline Hire Product Milestone Full-Stack Dev Growth Marketing Manager Designer Private Launch V0 Public Launch
  14. 14. We have raised a $600,000 Pre-Seed round for 12 months of runway to: • Make 3-4 key hires: One Full Stack Developer, one Designer, and one Growth Marketer • Launch v0 of our Harvest mobile client • Build Channel Partnerships • Build Lending Partnerships • Start generating content and building an audience • Acquire 10,000 early customers The deal Who Invested? From where?