This is a rough draft of our pre-seed pitch deck. We received a lot of great feedback on it, and in hindsight, would have included many more screens of our early product in the deck. Regardless, we were successful in raising $1M in Seed funding and hopefully it's useful to other entrepreneurs as a reference point!
Tory Reiss Michael Distefano Dairien Boyd
What is Harvest?
Harvest is the ﬁrst automated and intelligent
debt management platform. We empower the 8
in 10 Americans with debt by accelerating their
journey from borrowers to wealth builders.
Source: Urahn, Susan, Travis Plunkett, and Erin Currier. The Complex Story of American
Debt: Liabilities in family balance sheets. Rep. N.p.: The Pew Charitable Trusts, 2015.
Debt balances above are current as of Q3 2016; ﬁgures are
updated quarterly by the Federal Reserve.
The last recession did little to curb America’s
appetite for debt. All forms of US Household
debt are now again at all time highs. The
average household that has credit card debt
owes $16,000. That number is $27,000 for auto
loans, $48,000 for student loans, and $169,000
Non-Housing Debt Balance
What's the cause?
The root of the problem is a lack of basic
ﬁnancial literacy and poor ﬁnancial habits that
result in a vicious negative feedback loop known
as the debt cycle.
There’s a disconnect between the proper
behavior (i.e. attack the loan principle) and the
default behavior (i.e. make minimum
From vicious to virtuous:
Harvest reverses the debt cycle by:
1. Automating the process of shrinking
2. Providing education on the responsible use
3. Implementing a continuous fractional
How does Harvest help?
Financial Literacy: At the intersection of behavioral
psychology and AI, Harvest is able to provide bite
sized chunks of education as users progress towards
Attack the Principal: Aka Automated Debt Management.
By ingesting and analyzing user spending and income
data, Harvest’s AI can implement the optimal debt pay
Fractional Reﬁnancing: Harvest’s AI automates the
difﬁcult process of checking the market for reﬁnance
and consolidation opportunities only surfacing options
when they actually beneﬁt the user.
Automated investing Assets under management
Give Away Monetize
Budgeting Tools Afﬁliate Revenue
Content Afﬁliate Revenue
Automated Debt Mgt.
Financial Literacy Afﬁliate Revenue
In order to aggregate, Harvest needs to
gain users. Harvest gains users by
earning their trust and creating value.
Therefore, we vow to align interests with
those of our users.
Harvest won’t sell our users anything they
don’t need, instead we aim to save them
money every opportunity we can.
Once we build up a user base, lenders
can compete for our users and their
origination fees, driving rates down and
The Opportunity: Aggregation
Ready for Zero acquisition and
closure left a gaping hole in the
marketplace. Hundreds of
thousands of loyal customers are
looking for a viable debt
Millennials graduating with sky high
student debt burdens and a
propensity for spending the better
half of their days immersed in their
A borrower that pays late or enters
collections costs a lender 5x the
cost of a borrower that pays on time.
We plan to target lenders as a
solution to their delinquency woes.
Mortgages are the most common
household liabilities in the US. They
also happen to present the largest
opportunity for savings for Harvest
customers. Fortunately, homeowner
data is part of public record.
Targeting inﬂuencers across the
personal ﬁnance and ﬁnancial
independence communities in
forums, blogs, YouTube channels,
and in person.
Harvest users now
Harvest users in the future
If you try to be everything to
everyone, you will fail.
We are not a Personal Finance
Manager (PFM). We are not a
Swiss army knife.
At Harvest, we aim to be the best
consumer debt management tool
on the market.
Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Private Launch V0 Public Launch
We have raised a $600,000 Pre-Seed round for 12
months of runway to:
• Make 3-4 key hires: One Full Stack Developer, one
Designer, and one Growth Marketer
• Launch v0 of our Harvest mobile client
• Build Channel Partnerships
• Build Lending Partnerships
• Start generating content and building an audience
• Acquire 10,000 early customers