B2B Software & Services: Company presentation by Johan Lilja, Universal Avenue at the NOAH Conference Berlin 2019, 13-14 June, STATION.

1. Digitalization of SMBs
Noah - June 13, 2019 | Johan Lilja, CEO & Founder

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3. 2
S I T U A T I O N F O R S M B S
DigitalizeorDie.

4. L O C A L D I G I T A L I Z A T I O N
200millionlocalbusinessesare
lookingforawaytodigitalize

5. E X A M P L E S O F D I G I T A L I Z A T I O N : F I N D
NewspaperAd SocialMediaAd

6. E X A M P L E S O F D I G I T A L I Z A T I O N : F I R S T C O N T A C T
WindowDisplay Homepage/ReviewSite

7. E X A M P L E S O F D I G I T A L I Z A T I O N : B O O K
PhoneBooking OnlineBooking

8. E X A M P L E S O F D I G I T A L I Z A T I O N : P A Y
CashPayment Cardterminal/mPOS

9. T H E
S O L U T I O N S
A R E O U T T H E R E
–
D A I L Y N E W
C O M P A N I E S
A R E R A I S I N G
F U N D S T O
S O L V E R E A L
P R O B L E M S A N D
M E E T T H I S N E W
D E M A N D .

10. C H A L L E N G E
–

11. ”Idon’thave
time”
”Idon’t
know
how”
”Ihaveno
support”
”Itriedbut
never
completed
theprocess”
”Where
doIeven
begin?””Ihaven’t
reallythought
aboutit”
”Howdoesit
work?”

12. “
”
I’m not looking for a product or service…
…what I’m looking for is an outcome.

13. ”Iwantto
helppeople”
”Iwantto
cookfood”
”Iwanttocut
hair”

14. B U Y E R O U T C O M E F O C U S
I want that everything “just works” so I can focus
on my core business → Save time
I want a better and more profitable business
→ Save money & increase revenues
I want to provide a better customer experience
→ Happy customers

15. Introducinganewtypeofplatformto
connectsupplyanddemand
SUPPLY
Sellers with a solution
DEMAND
Buyer with a need

16. AB2Bcommerceplatformthatunitessellers,buyers
anddistributionpartnersinoneecosystem.
Buyers (SMBs)
Get access to a wide range of
solutions to digitalize and take
their business to the next level
Sellers (Digital Solutions)
Get access to a global B2SMB
distribution network
Distribution Partners
Get access to a turnkey platform
to increase earnings by
connecting buyers and sellers
Universal Avenue
Based on data, powered by
technology, and through the help
of distribution partners we
connect buyers and sellers

17. 16
UA TRACK RECORD OF DIGITALIZATION
25,000+localbusinessesdigitalized
throughtheUAplatform

18. 17
W H A T W E D O
The5P’stoaccelerate
digitaltransformation
1.Platform 2.Portfolio 3.Packaging 4.Process 5.Partners

19. Buy Work Manage
VerticalAppstores,custom
orderportals,clearinghouse,
subscriptionbilling
Vertical offerings with solutions that work well
together and matched based on date. Available on
one invoice and with one support number.
3/4 Packaging
A platform that enables and accelerates solution
subscription sales – for both hardware and software.
1/5 Platform
Salessupport,CRM,
E-learning,QualityAssurance
Monitor,assetmgt.,business
review,dashboards

20. A selection of relevant SMB solutions, ranging from
Digital Marketing to Hardware, in various verticals.
More than 700 brands on the waiting list, looking for
risk free customer acquisition (low CAC) of high
quality customers (high LTV).
2/5 Portfolio

21. SmartOffice
SmartSalon
SmartCare
Q3
Q2
Q2
Vertical offerings with solutions that work well
together and matched based on date. Available on
one invoice and with one support number.
3/4 Packaging
Vertical offerings with solutions that work well
together and that are matched based on data.
Available on one invoice and with one support number.
3/5 Packaging
SmartRestaurant
Live

22. Select
Hardware
(HaaSincl.MDM) (Curatedportfolio) (Pre-installed&
Readytogo)
Vertical offerings with solutions that work well
together and matched based on date. Available on
one invoice and with one support number.
3/4 Packaging
Invoicing, Support and Delivery. A seamless end
customer experience.
4/5 Process
Select
Software
OneDelivery
OneInvoice

23. A global distribution
network in the making
We are currently connecting Banks, Real Estate Companies,
Apple Premium Resellers, Trade Organizations, Telcos and
others, to provide reach towards millions of SMBs globally.
5/5 Partners

24. HyperScalability
B U I L D I N G A F U T U R E O F

25. I N T H E N E A R F U T U R E
Instantglobalreach–enteranew
marketthroughtheclickofabutton

26. J O I N O U R J O U R N E Y
Maketheentireworld’sSMBs
fullydigitalized

27. 26
Thank You
johan@universalavenue.com

28. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 10th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE®
The NOAH Advisors Core Banking Team
Marco Rodzynek
Managing Director & Founder
Jan Brandes
Managing Director
Nikhil Parmar
Director
Olek Skwarczek
Associate
Lukas Schlund
Analyst
December 2014 October 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
October 2016
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
December 2016
August 2017
Financial Advisor to Silver Lake
Financial Advisor to EMK Capital
Investment in
Acquisition of a Majority Stake in
by
by
at a valuation of $200m
November 2019 July 2019
September 2018
Financial Advisor to MagicLab
Financial Advisor to AU10TIX
and its shareholders
Financial Advisor to 10bis
and its shareholders
Acquisition of a 79% stake in $60m Investment in
Sale of 100% in
by
at a valuation of ~$3 billion
at a valuation of $260m by
for €135m to
10Bis