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Pitch Deck Teardown: Fibery's $5.2M Series A deck

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Fibery is a connected workspace for startups
Problems Companies use too many poorly connected work management tools. There are many work processes that do not have tools to support them. Too many existing work management tools do not scale with a company, forcing a painful migration every couple of years. 1 YEAR 3 YEARS 5 YEARS N YEARS START COMPANY LIFE CYCLE WITH CURRENT TOOLS
Fibery is a connected all-in-one workspace for product teams & startups. Companies integrate Fibery at an early stage- Fibery grows with the company as it scales, replacing many scattered tools in the process. Solution 1 YEAR 3 YEARS 5 YEARS N YEARS START COMPANY LIFE CYCLE WITH FIBERY 10 PEOPLE 60 PEOPLE 100 PEOPLE !00+ PEOPLE 4 PEOPLE
Market size $30B+ Customer Success Software development Product Management CRM Work management Help desk OKR No code Knowledge management Spreadsheets Docs
Competitors Traditional tools 2000-now No-code tools 2015-now poor flexibility great work management one process great flexibility poor work management many processes $30B+ $200B+ $6B $10B $20B $100B $14B $0.5B capitalization $1.5B capitalization capitalization
Great work management Great flexibility Connected processes for the whole company Unique processes with no code Scalability for 100+ people Fibery vs. competitors Connected processes Best Wiki Best Tables Automations & integrations
Product We’ve solved many technical problems often faced in workplace management by creating: 1. Connected spaces 2. Customizable business domains
Building Blocks
t Feedback When we finally discovered Fibery, it was amazing how quickly we were able to adapt the tool to our processes, within only a few hours. At last we felt that we could support all of the entities and attributes important to us while centralizing the data. Fibery has absolutely assisted us in helping us fine-tune our processes while keeping communication and visibility high.” I stopped even looking for different tools for specific tasks or problems, as I know I can build it in Fibery and it will live in one ecosystem connected to all my data.” We love iteration and continuous improvement internally, so Fibery gives us the flexibility to easily play without getting bogged down. We use it to replace Jira, Confluence, and Trello-style tools.” “ “ “ Rated 4.8 on G2 Anton Oparienko COO at Upsilon Jason Williams Product & Growth Director at Plex Henry Franks Chief Software Officer at PowerX
Connected all-in-one workspace for product teams & startups Customer discovery Product management Software development Growth hacking Goal tracking Channels: content marketing, partners, word of mouth, CPC Replace several poorly connected tools + Generic tools Docs Speadsheets Go-to-market strategy + add more processes later Integrate with specialized tools
Business model Revenue model Marketing Price Expected average account size Expected LTV SaaS for SMB Inbound marketing, partners network, strong customer success team ~$10 per user per month. 20-30 users ~$7K (3 years LT) Free for individuals. Free for 1 year for startups with ARR < ours (currently $350K).
Current metrics Largest customer ARR Paid accounts Average paid account size Active company accounts 6 months churn logo / revenue Lemonade, 300 users $350K 180 15 users / ~$2,000 ARR 400 Logo 6% / revenue 4%
History Fibery was a Targetprocess spin-off started in Jan 2017 by a team of 6. Jan 2017 — started with a 6-people team Feb 2019 — private beta Apr 2020 — official launch Feb 2021 — Fibery for product teams launch Jun 2021 — $3.1M Seed round. Separation from Targetprocess Feb 2022 — $350K ARR Targetprocess is an enterprise agile planning tool
Team Fibery has 25 employees in total working remotely across Europe. We have a strong R&D team comprised of 15 developers and designers with an average of 10+ years experience in the work management market. Michael Dubakov, Founder & CEO ex. Targetprocess Founder & CEO (2004) https://twitter.com/mdubakov
Plans We are looking for a ~$4.5M round and are planning to use it to: Build a strong marketing team. Setup and improve channels: partners network, community, content marketing, influencers, and word of mouth. Launch Fibery 2.0 in August/September 2023 with streamlined use cases for product teams. Have +$5K MRR and ~$1M ARR till Dec 2023. Have $2-3M ARR in Dec 2024.

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Connected All-in-One Workspace for Product Teams & Startups

  • 1. Fibery is a connected workspace for startups
  • 2. Problems Companies use too many poorly connected work management tools. There are many work processes that do not have tools to support them. Too many existing work management tools do not scale with a company, forcing a painful migration every couple of years. 1 YEAR 3 YEARS 5 YEARS N YEARS START COMPANY LIFE CYCLE WITH CURRENT TOOLS
  • 3. Fibery is a connected all-in-one workspace for product teams & startups. Companies integrate Fibery at an early stage- Fibery grows with the company as it scales, replacing many scattered tools in the process. Solution 1 YEAR 3 YEARS 5 YEARS N YEARS START COMPANY LIFE CYCLE WITH FIBERY 10 PEOPLE 60 PEOPLE 100 PEOPLE !00+ PEOPLE 4 PEOPLE
  • 5. Competitors Traditional tools 2000-now No-code tools 2015-now poor flexibility great work management one process great flexibility poor work management many processes $30B+ $200B+ $6B $10B $20B $100B $14B $0.5B capitalization $1.5B capitalization capitalization
  • 6. Great work management Great flexibility Connected processes for the whole company Unique processes with no code Scalability for 100+ people Fibery vs. competitors Connected processes Best Wiki Best Tables Automations & integrations
  • 7. Product We’ve solved many technical problems often faced in workplace management by creating: 1. Connected spaces 2. Customizable business domains
  • 9. t Feedback When we finally discovered Fibery, it was amazing how quickly we were able to adapt the tool to our processes, within only a few hours. At last we felt that we could support all of the entities and attributes important to us while centralizing the data. Fibery has absolutely assisted us in helping us fine-tune our processes while keeping communication and visibility high.” I stopped even looking for different tools for specific tasks or problems, as I know I can build it in Fibery and it will live in one ecosystem connected to all my data.” We love iteration and continuous improvement internally, so Fibery gives us the flexibility to easily play without getting bogged down. We use it to replace Jira, Confluence, and Trello-style tools.” “ “ “ Rated 4.8 on G2 Anton Oparienko COO at Upsilon Jason Williams Product & Growth Director at Plex Henry Franks Chief Software Officer at PowerX
  • 10. Connected all-in-one workspace for product teams & startups Customer discovery Product management Software development Growth hacking Goal tracking Channels: content marketing, partners, word of mouth, CPC Replace several poorly connected tools + Generic tools Docs Speadsheets Go-to-market strategy + add more processes later Integrate with specialized tools
  • 11. Business model Revenue model Marketing Price Expected average account size Expected LTV SaaS for SMB Inbound marketing, partners network, strong customer success team ~$10 per user per month. 20-30 users ~$7K (3 years LT) Free for individuals. Free for 1 year for startups with ARR < ours (currently $350K).
  • 12. Current metrics Largest customer ARR Paid accounts Average paid account size Active company accounts 6 months churn logo / revenue Lemonade, 300 users $350K 180 15 users / ~$2,000 ARR 400 Logo 6% / revenue 4%
  • 13. History Fibery was a Targetprocess spin-off started in Jan 2017 by a team of 6. Jan 2017 — started with a 6-people team Feb 2019 — private beta Apr 2020 — official launch Feb 2021 — Fibery for product teams launch Jun 2021 — $3.1M Seed round. Separation from Targetprocess Feb 2022 — $350K ARR Targetprocess is an enterprise agile planning tool
  • 14. Team Fibery has 25 employees in total working remotely across Europe. We have a strong R&D team comprised of 15 developers and designers with an average of 10+ years experience in the work management market. Michael Dubakov, Founder & CEO ex. Targetprocess Founder & CEO (2004) https://twitter.com/mdubakov
  • 15. Plans We are looking for a ~$4.5M round and are planning to use it to: Build a strong marketing team. Setup and improve channels: partners network, community, content marketing, influencers, and word of mouth. Launch Fibery 2.0 in August/September 2023 with streamlined use cases for product teams. Have +$5K MRR and ~$1M ARR till Dec 2023. Have $2-3M ARR in Dec 2024.