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Deliberry - NOAH17 London

Startup Stage - Local Deliveries & Logistics - Presentation by Gemma Sorigué, Co-Founder & CEO of Deliberry at the NOAH Conference London 2017, Old Billingsgate on the 2nd of November 2017.

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Deliberry - NOAH17 London

  1. 1. The spanish FMCG online marketplace Private & Confidential
  2. 2. Three Conferences, One Mission: Empower the European Digital Ecosystem To provide a physical marketplace that facilitates funding of digital European companies at all stages Mission Mission Mission Connecting Capital with Entrepreneurs Connecting European Champions and Challengers Connecting Israel’s Startups with Large Corporates and Investors 30-31 October 2018 Old Billingsgate, London 6-7 June 2018 Tempodrom, Berlin 13-14 March 2018 Haoman 17, Tel Aviv To promote Israel - European relationships and enable funding To bring together future-shaping executives and investors active across segments driven by digital revolution
  3. 3. Tu #mamashopper te hace la compra en supers y tiendas de tu ciudad Your #mamashopper goes shopping in the best supermarkets and specialized stores Delivery in 1 hour / 1st Delivery fee FREE
  4. 4. Customer orders online #mamashopper picking Driver delivery in just 1 hour 1 2 3 Replicating the offline shopping
  5. 5. The best service for the CUSTOMER Multistore #mamashopper 1 hour delivery 27 stores > 80.000 SKUs Trusted picking Fresh products 70% demands same day delivery
  6. 6. SOCIAL IMPACT: #mamashoppers are our CORE Women in labor risk We are proud to create jobs for women who have difficulties to find an employment by collaborating with non profit organizations.
  7. 7. Deliberry monetizes from the 1st day Retailers Customer CPG brands Unique store orders 3,90€ to 8,90€ Multiple stores order 2,90€ per additional store Convenient orders 3,90€ (no picking and lower AOV) Partners (89%) Commission on sales Non-partners Standard mark-up Advertising campaigns with CPG brands Big data reports for leading brands and retailers
  8. 8. The best digital partner for the RETAILER Supermarkets Specialized stores Convenience stores Organic stores
  9. 9. The best digital partner for the RETAILER Retailers can obtain from Deliberry: ✓ Increase in SALES, we arrive to all the city ✓ Acquire younger customers ✓ Increase fresh products sales thanks to mamashoppers ✓ Reduce delivery costs ✓ They can offer inmediate delivery without investment ✓ And in some cases we are their eCommerce Shoppers will remain buying in different stores. Deliberry allows them to do it with the multi-store unique delivery
  10. 10. The best direct to consumer channel for the BRANDS We offers real value to Brands ✓ Increase share ✓ Direct to consumer channel ✓ Big data from customers in a real multi-store scenario ✓ Brand awareness Deliberry offers customer DATA in a real time and we can ACT on it
  11. 11. Proven Market $10M FUNDING $32M FUNDING $675M FUNDING $15M FUNDING $8M FUNDING $65M FUNDING 8 Asian markets $3.4B Valuation $40M Last Round (06/17)
  12. 12. The demand is ready and growing fast Sources: CNMC (2016), Nielsen (2016), Deloitte (2015), Kantar (2016) A growing total FMCG ecommerce market of +20bn€… Quarterly evolution of Online FMCG Market and inter annual variation (millions € and %)
  13. 13. Southern Europe is a huge opportunity in the online groceries market Sources: Kantar Worldpanel Spain is one of the European countries with more growth and penetration
  14. 14. RESULTS AND ACHIEVEMENTS Private & Confidential
  15. 15. 24 Orders at year per repeater 1,26 2,12 81€ AOV 64 € 82 € 130€ Monthly expenditure 84 € 186 € 18% Of customers monthly repetition 29% 18% Business KPIs
  16. 16. Business KPIs 35% Sales from specialized merchants 41% Sales from Fresh Products 12% in reference brick-and-mortar retailer e-commerce site 97% Of orders include fresh products 70% Of deliveries are for the Same day
  17. 17. BUSINESS PLAN Private & Confidential
  18. 18. 2018 Main KPIs 9M€ GMV 2018 2M€ Quarterly Revenues 23% Take Rate 4€ Order Gross Margin
  19. 19. 2017 CONSOLIDATION OF CURRENT CITIES AND UNIT ECONOMIC Consolidate our leadership position Consolidate Advertising revenue stream with FMCG Brands 2018 EXPANSION AROUND SPAIN Launch of New markets in the metropolitan area of Barcelona and Madrid 5 new cities in Spain Serie A 2019 EXPANSION IN AN EUROPEAN COUNTRY 2020 EXPANSION IN 5 NEW EUROPEAN BIG CITIES EBITDA POSITIVE 2021 CONSOLIDATION AND GROWTH Yearly main goals 133M€ 2017 2018 2019 2020 2021 Spain Europe
  20. 20. TEAM Private & Confidential
  21. 21. Founders and key people Miguel Vicente Co-Chairman & Co-Founder Gerard Olivé Co-Chairman & Co-Founder Camilo Defoin COO & Co-Founder Gemma Sorigué CEO & Co-Founder ▪ Over 14 years of experience in eCommerce companies in Management positions and growth stages (Emagister and Atrapalo). ▪ General Manager LetsBonus (Groupon’s Spanish and Latam leader) ▪ GM Programme at IESE Business School ▪ Over 16 years of experience in consultancy (Cap Gemini and Morgan Stanley) ▪ BI & Sales Operations Director LetsBonus ▪ Economist and MIB at ISDI school ▪ Gerard founded the media agency Be Republic and Be Agency and Talent Republic ▪ Miguel founded LetsBonus, Groupon’s leader in Spain with operations in 8 Latam and European markets ▪ They both co-founded Antai Venture Builder in 2013 and have built companies like Wallapop, Cornerjob, Deliberry, Shopery, Carnovo and Glovo, becoming one of the largest venture builders in Southern Europe Ricard Giné CIO Víctor Roca CMO ▪ Over 8 years of experience in FMCG (Unilever and GB Foods) ▪ European eCommerce Manager at Unilever ▪ BBA and MBA at IESE Business School ▪ Over 15 years of experience in IT ▪ CIO at Wanup ▪ CTO at Privalia ▪ MBA and PLD at IESE Business School
  22. 22. Thank you Gemma Sorigué CEO & Co-Founder gemma.sorigue@deliberry.com
  23. 23. Selected Completed NOAH Transactions Focus on Leading European Internet companies Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates Deep understanding of industry dynamics Ability to add value beyond banking advice Facilitates overall process and minimizes management distraction NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry Knowledge of and strong relationships with potential buyers’ key decision makers Proactively finds and unlocks attractive investment opportunities for leading investors Annual NOAH Conference in its 8th year Over 40 years of combined relevant M&A experience Routine execution of M&A and financing transactions with sizes of several billion euros 30 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence Ability to deliver top results in short time frames Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results Creative deal solutions December 2014 September 2014 October 2014 May 2014 Sale of 100% of for $800m to Exclusive Financial Advisor to Fotolia and the Selling Shareholders Sale of 100% of for €80m to Exclusive Financial Advisor to Trovit and its Shareholders Sale of controlling stake in to Exclusive Financial Advisor to Facile.it and its Shareholders sold 100% of for $228m to a joint venture between Exclusive Financial Advisor to Yad2 and its Shareholders Unique Industry Know-How Unmatched Network and Relationships Strong Investment Banking Competence Full Commitment - We Are Entrepreneurs! EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE September 2016October 2016 December 2016 Financial Advisor to Oakley Capital ® Marco Rodzynek Managing Director & Founder marco.rodzynek@noah-advisors.com Jan Brandes Managing Director jan.brandes@noah-advisors.com Justus Lumpe Managing Director justus.lumpe@noah-advisors.com The NOAH Advisors Core Banking Team Nikhil Parmar Director nikhil.parmar@noah-advisors.com Acquisition of a Majority Stake in by from at a valuation of €300m Investment in Exclusive Financial Advisor to KäuferPortal and its Shareholders by 84% Ownership Financial Advisor to Silver Lake Investment in by August 2017 Financial Advisor to EMK Capital Acquisition of a Majority Stake in by at a valuation of $200m

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