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Series A Investor Deck
What is eShares?
eShares is capturing the next generation of IPOs
Transfer Agents Brokerages
Private
Company
Services
Public
Company
Services
IPO
And their shareholders’ brokerage accounts.
Exchanges
We are an SEC registered Transfer Agent
The first one focused on private companies. For now.
We issue electronic shares, options, debt, and derivatives
And track ownership, restrictions, and shareholder information.
We automate their approval and compliance
Seller Buyer
Including new issues, transfers, and settlement.
And track the shareholder registry
And the shareholders portfolios.
Cap Tables
Portfolios
How do you make money?
We charge $20 per transaction
Including issuance, transfers, and option exercises via ACH.
Increasing transaction volumes
(like option exercises)
increases revenue
Companies are willing to pay
more on a transaction fee
model than subscription
1
2
The pricing model stays
consistent when we take
companies public
3
We chose a transaction pricing
model because:
And everything else is free.
These features drive companies to issue shares on our platform.
Tax and Accounting
Reporting and Analysis
Cap Table and Option Administration
Analytics and Modeling
Service
409A Compliance-as-a-Service $159/month
FAS123R (Stock Option Expense Accounting) $500/year
SPV Formation and Administration (Special Purpose Vehicles) $25,000/fund
Dividend, Interest, and Revenue Distributions 2%/transfer (max $20)
FAS 157, Taxes, Accounting, and other investor services TBD
Then we bundle add-on services such as 409A
And payment services for funding accounts and distributing payments.
How are you doing?
We are growing revenue 40% month/month
Jan Feb Mar Apr May Jun Jul Aug
94 88 77 94 83 114 105 100*
8 17 31 47 54 63 47 60*
$820 $2,940 $5,419 $12,628 $20,409 $26,776 $38,426 $60,000*
$0 $636 $1,272 $4,734 $6,672 $9,747 $12,103 $15,000*
Revenue
Companies
New companies
New paying companies
Transaction revenue
94
$27,181
$17,362
$6,691
$3,576
$820
$36,523All figures by month
114
With bigger and better companies.
$71,532
$50,523
Subscription revenue
Cohorts continue to contribute over time
Individual customer revenue is volatile but at smoothens at scale.
$0#
$10,000#
$20,000#
$30,000#
$40,000#
$50,000#
$60,000#
Jan.14# Feb.14# Mar.14# Apr.14# May.14# Jun.14# Jul.14#
Monthly(revenue(showing(contribu3on(by(cohort(
(each(cohort(is(a(colored(band)(
Aug.14#
Jul.14#
Jun.14#
May.14#
Apr.14#
Mar.14#
Feb.14#
Jan.14#
Our customers love us
Like Cap Table, Portfolio Management, Analytics, and Sharing.
Check out our Twitter stream.
I mean, they *really* love us
Ask us for these and many more references.
And they are getting larger and larger
Our sweet spot is Series A through D
And getting traction with the law firms
Buddy Arnheim
Jason Schneiderman
Todd Carpenter
Yokum Taku
Rick Kline
Mike Irvine
Charlotte Fu
Anne Casey-Aspin
Peter Werner
Matt Bartus
Curtis Mo
John Frohnmayer
Peter Buckland
Glenn Luinenburg
These firms recommend us with more coming.
Our product is beating Solium head-to-head
Our product is superior
(screenshot) and implicitly viral.
They are abandoning CapMx
for Shareworks which is not
ready for private companies
1
2
The customer service is
horrible. Their customers hate
them.
3
We are winning for four reasons:
Their product is weak and their customers hate them.
CapMX pricing is ridiculous. It
costs $3K for a company to
access its own cap table.
4
Perkins Coie chose eShares after an in-depth evaluation
We will start onboarding 500 Perkins Coie companies in October.
In one year and $1.2M, we built….
Best cap table management product in the market
$70K/month and growing 40% per month
360+ paying companies and adding 60+/month
2,500+ portfolios holding $300M+ in private stock
Zero sales people (we want to change this)
We are lean and mean
And got a lot done in a short time and not much money
Operations Engineering
Michael Wu, MBA, JD
Corporate attorney at
Cooley, MBA and JD at
Northwestern
Jina Kim, MBA
Analyst at Coventry,
Associate at Lehman, BA
at CMU, MBA at NYU
Kristina Nguyen
Marketing Intern at
TradeSync, Econ at UC
Davis
Eric Hurkman
Software Lead at
DrChrono, VP at Medi
Jared Hobbs
Engineering at Qforma, CS
at Univ. of New Mexico
Kyle Hanson
Engineer at StudyCloud,
BS at St. Olaf
Henry Ward, CEO
Founder at Secondsight, VP Operations at Reddwerks,
Director at BetweenMarkets, Presales at Trilogy, Presales at Callidus,
BGS at University of Michigan, MSC at EDHEC
Design
Joshua Merrill
Founder at TapCanvas,
Founder at MogoTix,
BS at CMU
Theo Miller
5 years of freelance
B2B web-app design
We are a small product focused team
We expect to grow distribution and sales in our next round.
Zibbie Nwokah, CEP
Account Executive at
Solium, SVB Analytics,
Econ at Purdue
Gregg Kang
CTO of Zecco
(TradeKing), JP Morgan,
Goldman Sachs
Raising $6-$8M Series A to converge private market
Transfer Agents Brokerages
Private
Company
Services
Public
Company
Services
IPO
And establish the base camp to take companies public.
Exchanges
Thanks!
@esharesinc
henry@esharesinc.com
Appendix
We expect to reach $800K/month in 18 months
Modelled on a $6M Series A
The eShares Ownership Map
Edges are investments. Nodes are funds and companies.
What is a Transfer Agent (TA)?
“Transfer agents record changes of ownership, maintain the issuer's security holder
records, cancel and issue certificates, and distribute dividends. Because transfer
agents stand between issuing companies and security holders, efficient transfer
agent operations are critical to the successful completion of secondary trades.”
1
2
Transaction revenue does not continue as forecasted
There is a systemic market downturn in tech
We are unable to drive volume through option exercises
Our customers are highly sensitive to the current tech bull market
Risk Factors
This is what can derail our plan.
3 We are unable to win the major law firms
They choose to stay with Solium and migrate to Shareworks
4 We have a security breach
And lose confidence of our customers and the market as a whole
$7.2 billion
$5.1 billion
$2 billion
(est)
The top 3 TAs combined market cap is $15B
It is a large and overlooked market.
ASX:CPU $7.2B
Ticker Market Cap
NYSE:BR $5.1B
Private Equity $2B**
TSE:SUM $370M
Venture -
$2.0B
Revenue
$2.4B
$600M**
$70M
-
** Estimate
This is the food chain we need to climb
There are other competitors but these are the ones that matter.
Case Study - Simple Energy
Profile:
Origin: Press
Venture backed (Series B) company and uses eShares to
issue equity (66), warrants (10), and option grants (57).
Expect to earn $3K - $4K per year from Simple EnergyFuture:
Cumulative $ Value
$0
$375
$750
$1,125
$1,500
Feb March April May June
Case Study - La Cortez Holdings
Profile:
Origin: Law firm referral (Cooley)
Public energy company that deregistered and switched
from their public transfer agent to eShares
Forecast $2,400 per yearFuture:
La Cortez Energy delisted as a public company and has
been very unhappy with their Transfer Agent - Continental
Stock Transfer & Trust. Cooley referred them to us and we
are their new transfer agent.
Details:
Case Study - Blue Bottle Coffee
Profile:
Origin: 409A Partner
Expect to earn $5K - $6K per year from Blue BottleFuture:
Cumulative $ Value
$0
$500
$1,000
$1,500
$2,000
Feb March April May June
Venture backed (Series B) company and uses eShares to
issue equity (99), and option grants (38).
Case Study - Black Oaks Wind Farm
Profile:
Origin: Organic search
$30M windfarm project in upstate NYC issuing equity,
bonds, and distributing payments thru eShares.
Expected $30K-$50K/yearFuture:
Black Oak is raising equity capital from 300-500 equity
investors and 1,000-2,000 debt investors. We are issuing
the securities and handling all the dividend and interest
payments to the investors.
Details:
Case Study - Crowdfunder
Profile:
Origin: Investor Referral
Crowdfunder platform using eShares to create and
manage SPV and member interests
Expected $500K/yearFuture:
We are creating and issuing crowd funding SPVs and
membership interests. We charge $25K/fund to manage
the fund. This includes collecting the monies via ACH and
managing the membership interests until liquidation.
Details:
Our next milestone is to own the cap table market
In the next 24 months with Series A support we plan to…
Capture 10K corporations
Eliminate the competition (i.e. CapMX, CorporateFocus)
Manage 100,000 shareholder portfolios
Be the standard provider of corporate valuation data
Build out the incorporation channel partners
Start mapping the funds and LP networks
This is the network we are mapping
Ownership network Automation Vertical services Rents and tolls Virality Why eShares?
Corporation
Trust
Trust
Fund
Fund
Fund
Fund
Individual
Individual
Individual
Individual
Individual
Corporation
Fund
Trust
Corporation
Trust
Trust
Trust
Fund
Fun
Trust
Individual
Individual
Individual
Corporation
Fund
We want to consolidate valuation services
For example, 409A share price valuations
$ 1,020,443
$ 2,020,058
$ 323,058
$ 93,358
$ 65,000
Fair Market Value
Companies purchase a 409A valuation for $3K to
determine share price (common and preferred).
And share the data with interested parties
Funds have to value the company’s preferred shares.
Funds pay $500/company to value the shares in the
portfolio. It is exactly the same valuation as the 409A.
One set of data. Multiple customers.
Value the company once and sells “views” into the data.
Offer the same valuation service at 80% discount and
earn more revenue than any firm today.
409A fair market value
Common price
SFAS157 fair market value
Preferred price
Corporation
$500
$100 per fund
$500 + $100 x 20 =
$2,500
Fund #1
Fund #2
Fund #20

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eShares Series A Pitch Deck

  • 3. eShares is capturing the next generation of IPOs Transfer Agents Brokerages Private Company Services Public Company Services IPO And their shareholders’ brokerage accounts. Exchanges
  • 4. We are an SEC registered Transfer Agent The first one focused on private companies. For now.
  • 5. We issue electronic shares, options, debt, and derivatives And track ownership, restrictions, and shareholder information.
  • 6. We automate their approval and compliance Seller Buyer Including new issues, transfers, and settlement.
  • 7. And track the shareholder registry And the shareholders portfolios. Cap Tables Portfolios
  • 8. How do you make money?
  • 9. We charge $20 per transaction Including issuance, transfers, and option exercises via ACH. Increasing transaction volumes (like option exercises) increases revenue Companies are willing to pay more on a transaction fee model than subscription 1 2 The pricing model stays consistent when we take companies public 3 We chose a transaction pricing model because:
  • 10. And everything else is free. These features drive companies to issue shares on our platform. Tax and Accounting Reporting and Analysis Cap Table and Option Administration Analytics and Modeling
  • 11. Service 409A Compliance-as-a-Service $159/month FAS123R (Stock Option Expense Accounting) $500/year SPV Formation and Administration (Special Purpose Vehicles) $25,000/fund Dividend, Interest, and Revenue Distributions 2%/transfer (max $20) FAS 157, Taxes, Accounting, and other investor services TBD Then we bundle add-on services such as 409A And payment services for funding accounts and distributing payments.
  • 12. How are you doing?
  • 13. We are growing revenue 40% month/month Jan Feb Mar Apr May Jun Jul Aug 94 88 77 94 83 114 105 100* 8 17 31 47 54 63 47 60* $820 $2,940 $5,419 $12,628 $20,409 $26,776 $38,426 $60,000* $0 $636 $1,272 $4,734 $6,672 $9,747 $12,103 $15,000* Revenue Companies New companies New paying companies Transaction revenue 94 $27,181 $17,362 $6,691 $3,576 $820 $36,523All figures by month 114 With bigger and better companies. $71,532 $50,523 Subscription revenue
  • 14. Cohorts continue to contribute over time Individual customer revenue is volatile but at smoothens at scale. $0# $10,000# $20,000# $30,000# $40,000# $50,000# $60,000# Jan.14# Feb.14# Mar.14# Apr.14# May.14# Jun.14# Jul.14# Monthly(revenue(showing(contribu3on(by(cohort( (each(cohort(is(a(colored(band)( Aug.14# Jul.14# Jun.14# May.14# Apr.14# Mar.14# Feb.14# Jan.14#
  • 15. Our customers love us Like Cap Table, Portfolio Management, Analytics, and Sharing. Check out our Twitter stream.
  • 16. I mean, they *really* love us Ask us for these and many more references.
  • 17. And they are getting larger and larger Our sweet spot is Series A through D
  • 18. And getting traction with the law firms Buddy Arnheim Jason Schneiderman Todd Carpenter Yokum Taku Rick Kline Mike Irvine Charlotte Fu Anne Casey-Aspin Peter Werner Matt Bartus Curtis Mo John Frohnmayer Peter Buckland Glenn Luinenburg These firms recommend us with more coming.
  • 19. Our product is beating Solium head-to-head Our product is superior (screenshot) and implicitly viral. They are abandoning CapMx for Shareworks which is not ready for private companies 1 2 The customer service is horrible. Their customers hate them. 3 We are winning for four reasons: Their product is weak and their customers hate them. CapMX pricing is ridiculous. It costs $3K for a company to access its own cap table. 4
  • 20. Perkins Coie chose eShares after an in-depth evaluation We will start onboarding 500 Perkins Coie companies in October.
  • 21. In one year and $1.2M, we built…. Best cap table management product in the market $70K/month and growing 40% per month 360+ paying companies and adding 60+/month 2,500+ portfolios holding $300M+ in private stock Zero sales people (we want to change this) We are lean and mean And got a lot done in a short time and not much money
  • 22. Operations Engineering Michael Wu, MBA, JD Corporate attorney at Cooley, MBA and JD at Northwestern Jina Kim, MBA Analyst at Coventry, Associate at Lehman, BA at CMU, MBA at NYU Kristina Nguyen Marketing Intern at TradeSync, Econ at UC Davis Eric Hurkman Software Lead at DrChrono, VP at Medi Jared Hobbs Engineering at Qforma, CS at Univ. of New Mexico Kyle Hanson Engineer at StudyCloud, BS at St. Olaf Henry Ward, CEO Founder at Secondsight, VP Operations at Reddwerks, Director at BetweenMarkets, Presales at Trilogy, Presales at Callidus, BGS at University of Michigan, MSC at EDHEC Design Joshua Merrill Founder at TapCanvas, Founder at MogoTix, BS at CMU Theo Miller 5 years of freelance B2B web-app design We are a small product focused team We expect to grow distribution and sales in our next round. Zibbie Nwokah, CEP Account Executive at Solium, SVB Analytics, Econ at Purdue Gregg Kang CTO of Zecco (TradeKing), JP Morgan, Goldman Sachs
  • 23. Raising $6-$8M Series A to converge private market Transfer Agents Brokerages Private Company Services Public Company Services IPO And establish the base camp to take companies public. Exchanges
  • 26. We expect to reach $800K/month in 18 months Modelled on a $6M Series A
  • 27. The eShares Ownership Map Edges are investments. Nodes are funds and companies.
  • 28. What is a Transfer Agent (TA)? “Transfer agents record changes of ownership, maintain the issuer's security holder records, cancel and issue certificates, and distribute dividends. Because transfer agents stand between issuing companies and security holders, efficient transfer agent operations are critical to the successful completion of secondary trades.”
  • 29. 1 2 Transaction revenue does not continue as forecasted There is a systemic market downturn in tech We are unable to drive volume through option exercises Our customers are highly sensitive to the current tech bull market Risk Factors This is what can derail our plan. 3 We are unable to win the major law firms They choose to stay with Solium and migrate to Shareworks 4 We have a security breach And lose confidence of our customers and the market as a whole
  • 30. $7.2 billion $5.1 billion $2 billion (est) The top 3 TAs combined market cap is $15B It is a large and overlooked market.
  • 31. ASX:CPU $7.2B Ticker Market Cap NYSE:BR $5.1B Private Equity $2B** TSE:SUM $370M Venture - $2.0B Revenue $2.4B $600M** $70M - ** Estimate This is the food chain we need to climb There are other competitors but these are the ones that matter.
  • 32. Case Study - Simple Energy Profile: Origin: Press Venture backed (Series B) company and uses eShares to issue equity (66), warrants (10), and option grants (57). Expect to earn $3K - $4K per year from Simple EnergyFuture: Cumulative $ Value $0 $375 $750 $1,125 $1,500 Feb March April May June
  • 33. Case Study - La Cortez Holdings Profile: Origin: Law firm referral (Cooley) Public energy company that deregistered and switched from their public transfer agent to eShares Forecast $2,400 per yearFuture: La Cortez Energy delisted as a public company and has been very unhappy with their Transfer Agent - Continental Stock Transfer & Trust. Cooley referred them to us and we are their new transfer agent. Details:
  • 34. Case Study - Blue Bottle Coffee Profile: Origin: 409A Partner Expect to earn $5K - $6K per year from Blue BottleFuture: Cumulative $ Value $0 $500 $1,000 $1,500 $2,000 Feb March April May June Venture backed (Series B) company and uses eShares to issue equity (99), and option grants (38).
  • 35. Case Study - Black Oaks Wind Farm Profile: Origin: Organic search $30M windfarm project in upstate NYC issuing equity, bonds, and distributing payments thru eShares. Expected $30K-$50K/yearFuture: Black Oak is raising equity capital from 300-500 equity investors and 1,000-2,000 debt investors. We are issuing the securities and handling all the dividend and interest payments to the investors. Details:
  • 36. Case Study - Crowdfunder Profile: Origin: Investor Referral Crowdfunder platform using eShares to create and manage SPV and member interests Expected $500K/yearFuture: We are creating and issuing crowd funding SPVs and membership interests. We charge $25K/fund to manage the fund. This includes collecting the monies via ACH and managing the membership interests until liquidation. Details:
  • 37. Our next milestone is to own the cap table market In the next 24 months with Series A support we plan to… Capture 10K corporations Eliminate the competition (i.e. CapMX, CorporateFocus) Manage 100,000 shareholder portfolios Be the standard provider of corporate valuation data Build out the incorporation channel partners Start mapping the funds and LP networks
  • 38. This is the network we are mapping Ownership network Automation Vertical services Rents and tolls Virality Why eShares? Corporation Trust Trust Fund Fund Fund Fund Individual Individual Individual Individual Individual Corporation Fund Trust Corporation Trust Trust Trust Fund Fun Trust Individual Individual Individual Corporation Fund
  • 39. We want to consolidate valuation services For example, 409A share price valuations $ 1,020,443 $ 2,020,058 $ 323,058 $ 93,358 $ 65,000 Fair Market Value Companies purchase a 409A valuation for $3K to determine share price (common and preferred).
  • 40. And share the data with interested parties Funds have to value the company’s preferred shares. Funds pay $500/company to value the shares in the portfolio. It is exactly the same valuation as the 409A.
  • 41. One set of data. Multiple customers. Value the company once and sells “views” into the data. Offer the same valuation service at 80% discount and earn more revenue than any firm today. 409A fair market value Common price SFAS157 fair market value Preferred price Corporation $500 $100 per fund $500 + $100 x 20 = $2,500 Fund #1 Fund #2 Fund #20