1.
FRONT
All your company’s external communications
in one collaborative inbox.

2.
THE PROBLEM
emails sent per day
Email is the most important business communication channel
But email is a tool designed for personal use
215 billion
are business emails
54%
year-on-year growth
7%
not collaborative bad productivity error-prone

3.
Rebuilding email, for business this time
collaborative integrated unified
Company > Team > User
Share, assign, mention
As transparent as can be
Analytics
3rd party integrations
Open API
All email providers
All channels e
All teams
A multichannel email client, where every conversation finds its way to the
right people, and is accounted for in the right system.
THE SOLUTION

4.
good messaging experience
business ready
consumer
bad messaging experience
FRONT
COMPETITIVE LANDSCAPE

5.
Shared inboxes were the perfect wedge:
small commitment, big pain, willingness to pay, lower expectations for MVP.
0
225
450
675
900
hello@,contact@
help@,support@operations@billing@,finance@
sales@
accounts@booking@,orders@careers@
bugs@,dev@
feedback@
press@
events@
partners@
m
arketing@
others
808
77787983878994111106121125
202
521
624
Shared inboxes managed in Front
WE HAVE A HEAD START

6.
SELECT CUSTOMERS
Front works for teams of all sizes, across many different industries.

7.
Front has a great user experience! It is extremely
efficient, reliable, and easy to navigate.“
Bellhops, 100 seats
Wouldn’t go back to Gmail if you paid me.
“ Baroo, 20 seats
A wonderfully useful tool that has saved us time and energy. If an opportunity arises to
recommend Front to other teams, even outside of MailChimp, it's always top of mind.“
MailChimp, 4 different teams
I’m in love with Front!
“Guillermo Rauch, this week-end
CUSTOMERS ARE VERY SATISFIED

8.
0
250
500
750
1000
$0
$30,000
$60,000
$90,000
$120,000
6/1/2014 9/1/2014 12/1/2014 3/1/2015 6/1/2015 9/1/2015 12/1/2015 3/1/2016
COMPANIES
MRR
MRR grew 5.4 times in the past 12 months.
CONSISTENT ORGANIC GROWTH

9.
-20%
-15%
-10%
-5%
0%
5%
6/30/2014 9/30/2014 12/31/2014 3/31/2015 6/30/2015 9/30/2015 12/31/2015 3/31/2016
USER CHURN
MRR CHURN
~3% monthly user churn, negative net MRR churn.
NET MRR CHURN
LOW CHURN

10.
OUR FOCUS TO DATE

11.
Fast iteration: frontapp.com/roadmap
No complex product lines: we only sell licences to use our only product
THE PRODUCT COMES FIRST
We’re our first users
60% of payroll = Engineering
Support agents = 0

12.
3 acquisition channels
organic growth sales marketing
70% of 2015 leads
Customer word-of-mouth
Leader on “shared inbox”
40 qualified demos / month / SDR
28% post-demo conversion
$36k ARR added / month / AE
✓ Content playbook
✓ Co-marketing playbook
✓ Paid acq. unit economics
We’ve identified repeatable strategies to acquire new customers.
We will iterate on those and double down on the winners.
ACQUISITION CHANNELS

13.
Stripe error
Big customer shut down
150% annual expansion: the “land & expand” strategy works.
Percentage of MRR retained relative to starting month
WE LAND AND EXPAND

14.
WE’VE BEEN CAPITAL EFFICIENT
$1.3m
$1.8m
$90k
5 months
Spent in 18 months to reach $1.4m in ARR
Left from last seed round
Monthly burn
To be profitable

15.
RAISING $10M SERIES A
TO ACCELERATE GROWTH

16.
1st sales @ and
Cailen D’Sa
Head of Sales
Greg Walder
Head of Customer Success
Former head of upsells @
Unfair access to pool of excellent French engineers
Mathilde Collin
CEO, co-founder
Laurent Perrin
CTO, co-founder
THE RIGHT MIX OF PASSION AND EXPERIENCE

17.
Today Q2 Q3 Q4 Q1 Q2 Q3
New
Platforms
New
Integrations
New
Channels
Entreprise
Ready
Android iPad
New iOS
Messenger WeChat
Whatsapp
Exchange
Dropbox
Google Drive
Box
HubSpot
Base
Zoho
BOTS
Teams SLAsSSO
Mailchimp
Magento
ConstantContact
Kissmetrics
Mixpanel
Segment
Native Mac App
Custom
Rights
Light
Users
Advanced
Reporting
Other email providers
THE PRODUCT ROADMAP IS CLEAR
NetSuite
Marketo
Etc.

18.
PROJECTIONS
2016 2017
ARR
Headcount
$3m
39
$10m
53
$0k
$250k
$500k
$750k
$1000k
5/1/2016 8/1/2016 11/1/2016 2/1/2017 5/1/2017 8/1/2017 11/1/2017
Payroll (eng.) Payroll (non-eng.) Selling & Marketing Other
$0k
$250k
$500k
$750k
$1000k
5/1/2016 8/1/2016 11/1/2016 2/1/2017 5/1/2017 8/1/2017 11/1/2017
Expenses
MRR
Revenues

19.
Committed:
Stewart Butterfield
Eoghan McCabe
Led by Softtech VC
Angel investments from:
Paul Buchheit
Elad Gil
& 32 more
Series Seed
$3.1M
Series A
$10M
Sept. 2014 now
FUNDING

20.
We’re going after the bigger opportunity.
Front will own the external communications space.
Slack proved that businesses are ready to buy good communication tools.
They’re going after the internal communications market.
THE OPPORTUNITY

21.
THANKS