The document discusses trends in the gourmet coffee market including rising market share from 2010-2016, upcoming growth of craft roasters, and increasing penetration of craft coffee among 25-39 year olds similar to craft beer. It also provides metrics for an unnamed company showing 28% month-over-month growth, $17k in gross merchandise value, and a customer acquisition cost to lifetime value ratio of 1:3.

1.
Top coffees from craft roasters.
tyler@crema.co

2. GourmetCoffeeMarketShare
35%
40%
45%
50%
55%
2010 2011 2012 2013 2014 2015 2016
Gourmet
tyler@crema.co

3. tyler@crema.co
N
ext2,000
Roasters

4. tyler@crema.co

5. tyler@crema.co

6. tyler@crema.co

7. tyler@crema.co

8. C A C
tyler@crema.co
$34
LT V
$102

9. $0
$5,000
$10,000
$15,000
$20,000
Sep 15 Dec 15 Mar 16 Jun 16 Sep 16 Dec 16
tyler@crema.co
GMV
Revenue

10. $0
$5,000
$10,000
$15,000
$20,000
Sep 15 Dec 15 Mar 16 Jun 16 Sep 16 Dec 16
GMV
Revenue
tyler@crema.co
M-o-M Growth
28%

11. tyler@crema.co
25-39Year-OldPenetration
0%
10%
20%
30%
40%
50%
2008 2016
Craft
Beer
Craft
Coffee
Craft
Beer
Craft
Coffee

12. tyler@crema.co
Emily McIntyre
Coffee Director
Tyler Tate
CEO

13. tyler@crema.co
tyler@crema.co
angel.co/crema-co
Growth
28%
GMV
$17k
CAC/LTV
1:3