SlideShare a Scribd company logo

AppNexus' First Pitch Deck

AppNexus opens the vault and shares its very first seed funding pitch deck with First Round.

1 of 24
Download to read offline
AppNexus
Infrastructure for a Connected World
Contents
• Founders
• Why AppNexus?
• Differentiation / Competitive Analysis
• Timeline
• Financials
Founders
• Brian O’Kelley, CEO - former CTO of Right Media.
Invented, built, sold, and launched the Right Media
Exchange. Scaled the RM environment from 10 to
1500 servers and felt the pain of not having
AppNexus.
• Michiel Nolet,VP of Product - former Director of
Analytics at Right Media.
Why AppNexus
Right Media challenges
• Scale - MySpace is going to send an extra
1B imps/day of volume... next week
• Globalization -Yahoo! Japan wants to do a
pilot, but only if servers are in Japan...
• Integration - let’s integrate a contextual
analysis platform... to all 6 datacenters...
Solving the Problems
• Scale: Cloud computing would have been
great - flip servers on when we need them
• Global: Multiple clouds, with smart routing /
load balancing, in key geographies
• Integration: Run new services “in-cloud”

Recommended

Coinbase Seed Round Pitch Deck
Coinbase Seed Round Pitch DeckCoinbase Seed Round Pitch Deck
Coinbase Seed Round Pitch DeckBrian Armstrong
 
Foursquare's 1st Pitch Deck
Foursquare's 1st Pitch DeckFoursquare's 1st Pitch Deck
Foursquare's 1st Pitch DeckRami Al-Karmi
 
Intercom's first pitch deck!
Intercom's first pitch deck!Intercom's first pitch deck!
Intercom's first pitch deck!Eoghan McCabe
 
The investor presentation we used to raise 2 million dollars
The investor presentation we used to raise 2 million dollarsThe investor presentation we used to raise 2 million dollars
The investor presentation we used to raise 2 million dollarsMikael Cho
 
The Deck We Used to Raise $1M Seed Round
The Deck We Used to Raise $1M Seed RoundThe Deck We Used to Raise $1M Seed Round
The Deck We Used to Raise $1M Seed RoundBen Lang
 

More Related Content

What's hot

Mattermark 2nd (Final) Series A Deck
Mattermark 2nd (Final) Series A DeckMattermark 2nd (Final) Series A Deck
Mattermark 2nd (Final) Series A DeckDanielle Morrill
 
Dwolla Startup Pitch Deck
Dwolla Startup Pitch DeckDwolla Startup Pitch Deck
Dwolla Startup Pitch DeckJoseph Hsieh
 
AppVirality.com - Investor Pitch Deck
AppVirality.com - Investor Pitch DeckAppVirality.com - Investor Pitch Deck
AppVirality.com - Investor Pitch DeckLaxman Papineni
 
Mixpanel - Our pitch deck that we used to raise $65M
Mixpanel - Our pitch deck that we used to raise $65MMixpanel - Our pitch deck that we used to raise $65M
Mixpanel - Our pitch deck that we used to raise $65MSuhail Doshi
 
Pitch Deck Teardown: Northspyre's $25 million Series B deck
Pitch Deck Teardown: Northspyre's $25 million Series B deckPitch Deck Teardown: Northspyre's $25 million Series B deck
Pitch Deck Teardown: Northspyre's $25 million Series B deckHajeJanKamps
 
Yalochat - 500 Miami Demo Day
Yalochat - 500 Miami Demo DayYalochat - 500 Miami Demo Day
Yalochat - 500 Miami Demo Day500 Startups
 
SEOmoz Pitch Deck July 2011
SEOmoz Pitch Deck July 2011SEOmoz Pitch Deck July 2011
SEOmoz Pitch Deck July 2011Rand Fishkin
 
Pitch Deck Teardown: Careerist's $8M Series A deck
Pitch Deck Teardown: Careerist's $8M Series A deckPitch Deck Teardown: Careerist's $8M Series A deck
Pitch Deck Teardown: Careerist's $8M Series A deckHajeJanKamps
 
BuzzFeed Pitch Deck
BuzzFeed Pitch DeckBuzzFeed Pitch Deck
BuzzFeed Pitch Deckstartuphome
 
Crunchbase
CrunchbaseCrunchbase
CrunchbasePPerksi
 
Dropbox: $15K VC investment turned into $16.8B. Dropbox's initial pitch deck
Dropbox: $15K VC investment turned into $16.8B. Dropbox's initial pitch deckDropbox: $15K VC investment turned into $16.8B. Dropbox's initial pitch deck
Dropbox: $15K VC investment turned into $16.8B. Dropbox's initial pitch deckAA BB
 
The slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollarsThe slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollarsBuffer
 
How Wealthsimple raised $2M in 2 weeks
How Wealthsimple raised $2M in 2 weeksHow Wealthsimple raised $2M in 2 weeks
How Wealthsimple raised $2M in 2 weeksWealthsimple
 
Facebook Pitch Deck
Facebook Pitch DeckFacebook Pitch Deck
Facebook Pitch Deckstartuphome
 
Tinder Pitch Deck
Tinder Pitch DeckTinder Pitch Deck
Tinder Pitch DeckRyan Gum
 

What's hot (20)

task.ly pitch deck
task.ly pitch decktask.ly pitch deck
task.ly pitch deck
 
Mattermark 2nd (Final) Series A Deck
Mattermark 2nd (Final) Series A DeckMattermark 2nd (Final) Series A Deck
Mattermark 2nd (Final) Series A Deck
 
Manpacks
ManpacksManpacks
Manpacks
 
Dwolla Startup Pitch Deck
Dwolla Startup Pitch DeckDwolla Startup Pitch Deck
Dwolla Startup Pitch Deck
 
AppVirality.com - Investor Pitch Deck
AppVirality.com - Investor Pitch DeckAppVirality.com - Investor Pitch Deck
AppVirality.com - Investor Pitch Deck
 
Mixpanel - Our pitch deck that we used to raise $65M
Mixpanel - Our pitch deck that we used to raise $65MMixpanel - Our pitch deck that we used to raise $65M
Mixpanel - Our pitch deck that we used to raise $65M
 
MapMe Pitch Deck
MapMe Pitch DeckMapMe Pitch Deck
MapMe Pitch Deck
 
Brex Pitch Deck
Brex Pitch DeckBrex Pitch Deck
Brex Pitch Deck
 
Pitch Deck Teardown: Northspyre's $25 million Series B deck
Pitch Deck Teardown: Northspyre's $25 million Series B deckPitch Deck Teardown: Northspyre's $25 million Series B deck
Pitch Deck Teardown: Northspyre's $25 million Series B deck
 
Yalochat - 500 Miami Demo Day
Yalochat - 500 Miami Demo DayYalochat - 500 Miami Demo Day
Yalochat - 500 Miami Demo Day
 
SEOmoz Pitch Deck July 2011
SEOmoz Pitch Deck July 2011SEOmoz Pitch Deck July 2011
SEOmoz Pitch Deck July 2011
 
Pitch Deck Teardown: Careerist's $8M Series A deck
Pitch Deck Teardown: Careerist's $8M Series A deckPitch Deck Teardown: Careerist's $8M Series A deck
Pitch Deck Teardown: Careerist's $8M Series A deck
 
BuzzFeed Pitch Deck
BuzzFeed Pitch DeckBuzzFeed Pitch Deck
BuzzFeed Pitch Deck
 
Crunchbase
CrunchbaseCrunchbase
Crunchbase
 
Dropbox: $15K VC investment turned into $16.8B. Dropbox's initial pitch deck
Dropbox: $15K VC investment turned into $16.8B. Dropbox's initial pitch deckDropbox: $15K VC investment turned into $16.8B. Dropbox's initial pitch deck
Dropbox: $15K VC investment turned into $16.8B. Dropbox's initial pitch deck
 
The slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollarsThe slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollars
 
How Wealthsimple raised $2M in 2 weeks
How Wealthsimple raised $2M in 2 weeksHow Wealthsimple raised $2M in 2 weeks
How Wealthsimple raised $2M in 2 weeks
 
Facebook Pitch Deck
Facebook Pitch DeckFacebook Pitch Deck
Facebook Pitch Deck
 
Front series A deck
Front series A deckFront series A deck
Front series A deck
 
Tinder Pitch Deck
Tinder Pitch DeckTinder Pitch Deck
Tinder Pitch Deck
 

Viewers also liked

Linkedin Series B Pitch Deck
Linkedin Series B Pitch DeckLinkedin Series B Pitch Deck
Linkedin Series B Pitch DeckJoseph Hsieh
 
MySQL fundraising pitch deck ($16 million Series B round - 2003)
MySQL fundraising pitch deck ($16 million Series B round - 2003)MySQL fundraising pitch deck ($16 million Series B round - 2003)
MySQL fundraising pitch deck ($16 million Series B round - 2003)Robin Wauters
 
Airbnb Pitch Deck From 2008
Airbnb Pitch Deck From 2008Airbnb Pitch Deck From 2008
Airbnb Pitch Deck From 2008Ryan Gum
 
Mint.com Pre-Launch Pitch Deck
Mint.com Pre-Launch Pitch DeckMint.com Pre-Launch Pitch Deck
Mint.com Pre-Launch Pitch DeckHiten Shah
 
Kickfolio - 500Startups Batch 5
Kickfolio - 500Startups Batch 5Kickfolio - 500Startups Batch 5
Kickfolio - 500Startups Batch 5500 Startups
 
The Best Startup Investor Pitch Deck & How to Present to Angels & Venture Cap...
The Best Startup Investor Pitch Deck & How to Present to Angels & Venture Cap...The Best Startup Investor Pitch Deck & How to Present to Angels & Venture Cap...
The Best Startup Investor Pitch Deck & How to Present to Angels & Venture Cap...J. Skyler Fernandes
 
TouristEye - Personalizing The Travel Experience - 500 Startups
TouristEye - Personalizing The Travel Experience - 500 StartupsTouristEye - Personalizing The Travel Experience - 500 Startups
TouristEye - Personalizing The Travel Experience - 500 Startups500 Startups
 
Pendo Series B Investor Deck External
Pendo Series B Investor Deck ExternalPendo Series B Investor Deck External
Pendo Series B Investor Deck ExternalTodd Olson
 
Swipes pitch deck for Beta Pitch 2013 Finals in Berlin
Swipes pitch deck for Beta Pitch 2013 Finals in BerlinSwipes pitch deck for Beta Pitch 2013 Finals in Berlin
Swipes pitch deck for Beta Pitch 2013 Finals in BerlinSwipes App
 

Viewers also liked (14)

Linkedin Series B Pitch Deck
Linkedin Series B Pitch DeckLinkedin Series B Pitch Deck
Linkedin Series B Pitch Deck
 
AirBnB Pitch Deck
AirBnB Pitch Deck AirBnB Pitch Deck
AirBnB Pitch Deck
 
MySQL fundraising pitch deck ($16 million Series B round - 2003)
MySQL fundraising pitch deck ($16 million Series B round - 2003)MySQL fundraising pitch deck ($16 million Series B round - 2003)
MySQL fundraising pitch deck ($16 million Series B round - 2003)
 
Nutanix
NutanixNutanix
Nutanix
 
Airbnb Pitch Deck From 2008
Airbnb Pitch Deck From 2008Airbnb Pitch Deck From 2008
Airbnb Pitch Deck From 2008
 
Yammer Pitch Deck
Yammer Pitch DeckYammer Pitch Deck
Yammer Pitch Deck
 
Mint.com Pre-Launch Pitch Deck
Mint.com Pre-Launch Pitch DeckMint.com Pre-Launch Pitch Deck
Mint.com Pre-Launch Pitch Deck
 
Farmeron
FarmeronFarmeron
Farmeron
 
Kickfolio - 500Startups Batch 5
Kickfolio - 500Startups Batch 5Kickfolio - 500Startups Batch 5
Kickfolio - 500Startups Batch 5
 
The Best Startup Investor Pitch Deck & How to Present to Angels & Venture Cap...
The Best Startup Investor Pitch Deck & How to Present to Angels & Venture Cap...The Best Startup Investor Pitch Deck & How to Present to Angels & Venture Cap...
The Best Startup Investor Pitch Deck & How to Present to Angels & Venture Cap...
 
Kibin
Kibin Kibin
Kibin
 
TouristEye - Personalizing The Travel Experience - 500 Startups
TouristEye - Personalizing The Travel Experience - 500 StartupsTouristEye - Personalizing The Travel Experience - 500 Startups
TouristEye - Personalizing The Travel Experience - 500 Startups
 
Pendo Series B Investor Deck External
Pendo Series B Investor Deck ExternalPendo Series B Investor Deck External
Pendo Series B Investor Deck External
 
Swipes pitch deck for Beta Pitch 2013 Finals in Berlin
Swipes pitch deck for Beta Pitch 2013 Finals in BerlinSwipes pitch deck for Beta Pitch 2013 Finals in Berlin
Swipes pitch deck for Beta Pitch 2013 Finals in Berlin
 

Similar to AppNexus' First Pitch Deck

47Lining - Cloud Computing State of the Union 2014
47Lining - Cloud Computing State of the Union 201447Lining - Cloud Computing State of the Union 2014
47Lining - Cloud Computing State of the Union 2014Mick Bass
 
Cloud Services and Infrastructure in 2017
Cloud Services and Infrastructure in 2017Cloud Services and Infrastructure in 2017
Cloud Services and Infrastructure in 2017Tyler James Johnson
 
The cloud original
The cloud   originalThe cloud   original
The cloud originalkarntz2
 
Cloud computing overview
Cloud computing overviewCloud computing overview
Cloud computing overviewdaklug
 
Commonwealth Bank of Australia's Private Cloud Implementation
Commonwealth Bank of Australia's Private Cloud ImplementationCommonwealth Bank of Australia's Private Cloud Implementation
Commonwealth Bank of Australia's Private Cloud ImplementationVishal Sharma
 
Exponential-e | Cloud Revolution Seminar at the Ritz, 20th November 2014
Exponential-e | Cloud Revolution Seminar at the Ritz, 20th November 2014Exponential-e | Cloud Revolution Seminar at the Ritz, 20th November 2014
Exponential-e | Cloud Revolution Seminar at the Ritz, 20th November 2014Exponential_e
 
See who is using MemSQL
See who is using MemSQLSee who is using MemSQL
See who is using MemSQLjenjermain
 
AWS Customer Presentation - Thomson Reuters - Delivering on the Promise of Di...
AWS Customer Presentation - Thomson Reuters - Delivering on the Promise of Di...AWS Customer Presentation - Thomson Reuters - Delivering on the Promise of Di...
AWS Customer Presentation - Thomson Reuters - Delivering on the Promise of Di...Amazon Web Services
 
Ultra-scale e-Commerce Transaction Services with Lean Middleware
Ultra-scale e-Commerce Transaction Services with Lean Middleware Ultra-scale e-Commerce Transaction Services with Lean Middleware
Ultra-scale e-Commerce Transaction Services with Lean Middleware WSO2
 
Cloud computing by Luqman
Cloud computing by LuqmanCloud computing by Luqman
Cloud computing by LuqmanLuqman Shareef
 
Radu crahmaliuc 23feb2012
Radu crahmaliuc 23feb2012Radu crahmaliuc 23feb2012
Radu crahmaliuc 23feb2012Agora Group
 
Market trends in IT - exchange cala - October 2015
Market trends in IT - exchange cala - October 2015Market trends in IT - exchange cala - October 2015
Market trends in IT - exchange cala - October 2015Eduardo Pelegri-Llopart
 
Cloud Computing
Cloud ComputingCloud Computing
Cloud ComputingUOS
 
The Evolution Of Enterprise Application Architecture
The Evolution Of Enterprise Application ArchitectureThe Evolution Of Enterprise Application Architecture
The Evolution Of Enterprise Application ArchitectureOziel Moreira Neto
 
Introduction to Microservices
Introduction to MicroservicesIntroduction to Microservices
Introduction to MicroservicesMahmoudZidan41
 
Technology insights: Decision Science Platform
Technology insights: Decision Science PlatformTechnology insights: Decision Science Platform
Technology insights: Decision Science PlatformDecision Science Community
 

Similar to AppNexus' First Pitch Deck (20)

47Lining - Cloud Computing State of the Union 2014
47Lining - Cloud Computing State of the Union 201447Lining - Cloud Computing State of the Union 2014
47Lining - Cloud Computing State of the Union 2014
 
Cloud Services and Infrastructure in 2017
Cloud Services and Infrastructure in 2017Cloud Services and Infrastructure in 2017
Cloud Services and Infrastructure in 2017
 
The cloud original
The cloud   originalThe cloud   original
The cloud original
 
Cloud computing overview
Cloud computing overviewCloud computing overview
Cloud computing overview
 
Commonwealth Bank of Australia's Private Cloud Implementation
Commonwealth Bank of Australia's Private Cloud ImplementationCommonwealth Bank of Australia's Private Cloud Implementation
Commonwealth Bank of Australia's Private Cloud Implementation
 
Exponential-e | Cloud Revolution Seminar at the Ritz, 20th November 2014
Exponential-e | Cloud Revolution Seminar at the Ritz, 20th November 2014Exponential-e | Cloud Revolution Seminar at the Ritz, 20th November 2014
Exponential-e | Cloud Revolution Seminar at the Ritz, 20th November 2014
 
See who is using MemSQL
See who is using MemSQLSee who is using MemSQL
See who is using MemSQL
 
Smartscale Executive Summary
Smartscale Executive SummarySmartscale Executive Summary
Smartscale Executive Summary
 
AWS Customer Presentation - Thomson Reuters - Delivering on the Promise of Di...
AWS Customer Presentation - Thomson Reuters - Delivering on the Promise of Di...AWS Customer Presentation - Thomson Reuters - Delivering on the Promise of Di...
AWS Customer Presentation - Thomson Reuters - Delivering on the Promise of Di...
 
Ultra-scale e-Commerce Transaction Services with Lean Middleware
Ultra-scale e-Commerce Transaction Services with Lean Middleware Ultra-scale e-Commerce Transaction Services with Lean Middleware
Ultra-scale e-Commerce Transaction Services with Lean Middleware
 
Cloud computing by Luqman
Cloud computing by LuqmanCloud computing by Luqman
Cloud computing by Luqman
 
Radu crahmaliuc 23feb2012
Radu crahmaliuc 23feb2012Radu crahmaliuc 23feb2012
Radu crahmaliuc 23feb2012
 
Market trends in IT - exchange cala - October 2015
Market trends in IT - exchange cala - October 2015Market trends in IT - exchange cala - October 2015
Market trends in IT - exchange cala - October 2015
 
Cloud computing
Cloud computingCloud computing
Cloud computing
 
Cloud Computing
Cloud ComputingCloud Computing
Cloud Computing
 
The Evolution Of Enterprise Application Architecture
The Evolution Of Enterprise Application ArchitectureThe Evolution Of Enterprise Application Architecture
The Evolution Of Enterprise Application Architecture
 
Microservices vs monolithics betabeers
Microservices vs monolithics   betabeersMicroservices vs monolithics   betabeers
Microservices vs monolithics betabeers
 
Introduction to Microservices
Introduction to MicroservicesIntroduction to Microservices
Introduction to Microservices
 
Cloud Computing 101
Cloud Computing 101Cloud Computing 101
Cloud Computing 101
 
Technology insights: Decision Science Platform
Technology insights: Decision Science PlatformTechnology insights: Decision Science Platform
Technology insights: Decision Science Platform
 

Recently uploaded

IT Nation Evolve event 2024 - Quarter 1
IT Nation Evolve event 2024  - Quarter 1IT Nation Evolve event 2024  - Quarter 1
IT Nation Evolve event 2024 - Quarter 1Inbay UK
 
Apex Replay Debugger and Salesforce Platform Events.pptx
Apex Replay Debugger and Salesforce Platform Events.pptxApex Replay Debugger and Salesforce Platform Events.pptx
Apex Replay Debugger and Salesforce Platform Events.pptxmohayyudin7826
 
Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...
Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...
Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...UiPathCommunity
 
Introduction to Multimodal LLMs with LLaVA
Introduction to Multimodal LLMs with LLaVAIntroduction to Multimodal LLMs with LLaVA
Introduction to Multimodal LLMs with LLaVARobert McDermott
 
"Platform Engineering with Development Containers", Igor Fesenko
"Platform Engineering with Development Containers", Igor Fesenko"Platform Engineering with Development Containers", Igor Fesenko
"Platform Engineering with Development Containers", Igor FesenkoFwdays
 
Progress Report: Ministry of IT under Dr. Umar Saif Aug 23-Feb'24
Progress Report: Ministry of IT under Dr. Umar Saif Aug 23-Feb'24Progress Report: Ministry of IT under Dr. Umar Saif Aug 23-Feb'24
Progress Report: Ministry of IT under Dr. Umar Saif Aug 23-Feb'24Umar Saif
 
"Running Open-Source LLM models on Kubernetes", Volodymyr Tsap
"Running Open-Source LLM models on Kubernetes",  Volodymyr Tsap"Running Open-Source LLM models on Kubernetes",  Volodymyr Tsap
"Running Open-Source LLM models on Kubernetes", Volodymyr TsapFwdays
 
Are Human-generated Demonstrations Necessary for In-context Learning?
Are Human-generated Demonstrations Necessary for In-context Learning?Are Human-generated Demonstrations Necessary for In-context Learning?
Are Human-generated Demonstrations Necessary for In-context Learning?MENGSAYLOEM1
 
How we think about an advisor tech stack
How we think about an advisor tech stackHow we think about an advisor tech stack
How we think about an advisor tech stackSummit
 
Curtain Module Manual Zigbee Neo CS01-1C.pdf
Curtain Module Manual Zigbee Neo CS01-1C.pdfCurtain Module Manual Zigbee Neo CS01-1C.pdf
Curtain Module Manual Zigbee Neo CS01-1C.pdfDomotica daVinci
 
Automate Your Master Data Processes for Shared Service Center Excellence
Automate Your Master Data Processes for Shared Service Center ExcellenceAutomate Your Master Data Processes for Shared Service Center Excellence
Automate Your Master Data Processes for Shared Service Center ExcellencePrecisely
 
"Testing of Helm Charts or There and Back Again", Yura Rochniak
"Testing of Helm Charts or There and Back Again", Yura Rochniak"Testing of Helm Charts or There and Back Again", Yura Rochniak
"Testing of Helm Charts or There and Back Again", Yura RochniakFwdays
 
Artificial-Intelligence-in-Marketing-Data.pdf
Artificial-Intelligence-in-Marketing-Data.pdfArtificial-Intelligence-in-Marketing-Data.pdf
Artificial-Intelligence-in-Marketing-Data.pdfIsidro Navarro
 
Synergy in Leadership and Product Excellence: A Blueprint for Growth by CPO, ...
Synergy in Leadership and Product Excellence: A Blueprint for Growth by CPO, ...Synergy in Leadership and Product Excellence: A Blueprint for Growth by CPO, ...
Synergy in Leadership and Product Excellence: A Blueprint for Growth by CPO, ...Product School
 
Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...
Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...
Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...Product School
 
"How we created an SRE team in Temabit as a part of FOZZY Group in conditions...
"How we created an SRE team in Temabit as a part of FOZZY Group in conditions..."How we created an SRE team in Temabit as a part of FOZZY Group in conditions...
"How we created an SRE team in Temabit as a part of FOZZY Group in conditions...Fwdays
 
Campotel: Telecommunications Infra and Network Builder - Company Profile
Campotel: Telecommunications Infra and Network Builder - Company ProfileCampotel: Telecommunications Infra and Network Builder - Company Profile
Campotel: Telecommunications Infra and Network Builder - Company ProfileCampotelPhilippines
 
H3 Platform CXL Solution_Memory Fabric Forum.pptx
H3 Platform CXL Solution_Memory Fabric Forum.pptxH3 Platform CXL Solution_Memory Fabric Forum.pptx
H3 Platform CXL Solution_Memory Fabric Forum.pptxMemory Fabric Forum
 
How AI and ChatGPT are changing cybersecurity forever.pptx
How AI and ChatGPT are changing cybersecurity forever.pptxHow AI and ChatGPT are changing cybersecurity forever.pptx
How AI and ChatGPT are changing cybersecurity forever.pptxInfosec
 
Enhancing Productivity and Insight A Tour of JDK Tools Progress Beyond Java 17
Enhancing Productivity and Insight  A Tour of JDK Tools Progress Beyond Java 17Enhancing Productivity and Insight  A Tour of JDK Tools Progress Beyond Java 17
Enhancing Productivity and Insight A Tour of JDK Tools Progress Beyond Java 17Ana-Maria Mihalceanu
 

Recently uploaded (20)

IT Nation Evolve event 2024 - Quarter 1
IT Nation Evolve event 2024  - Quarter 1IT Nation Evolve event 2024  - Quarter 1
IT Nation Evolve event 2024 - Quarter 1
 
Apex Replay Debugger and Salesforce Platform Events.pptx
Apex Replay Debugger and Salesforce Platform Events.pptxApex Replay Debugger and Salesforce Platform Events.pptx
Apex Replay Debugger and Salesforce Platform Events.pptx
 
Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...
Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...
Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...
 
Introduction to Multimodal LLMs with LLaVA
Introduction to Multimodal LLMs with LLaVAIntroduction to Multimodal LLMs with LLaVA
Introduction to Multimodal LLMs with LLaVA
 
"Platform Engineering with Development Containers", Igor Fesenko
"Platform Engineering with Development Containers", Igor Fesenko"Platform Engineering with Development Containers", Igor Fesenko
"Platform Engineering with Development Containers", Igor Fesenko
 
Progress Report: Ministry of IT under Dr. Umar Saif Aug 23-Feb'24
Progress Report: Ministry of IT under Dr. Umar Saif Aug 23-Feb'24Progress Report: Ministry of IT under Dr. Umar Saif Aug 23-Feb'24
Progress Report: Ministry of IT under Dr. Umar Saif Aug 23-Feb'24
 
"Running Open-Source LLM models on Kubernetes", Volodymyr Tsap
"Running Open-Source LLM models on Kubernetes",  Volodymyr Tsap"Running Open-Source LLM models on Kubernetes",  Volodymyr Tsap
"Running Open-Source LLM models on Kubernetes", Volodymyr Tsap
 
Are Human-generated Demonstrations Necessary for In-context Learning?
Are Human-generated Demonstrations Necessary for In-context Learning?Are Human-generated Demonstrations Necessary for In-context Learning?
Are Human-generated Demonstrations Necessary for In-context Learning?
 
How we think about an advisor tech stack
How we think about an advisor tech stackHow we think about an advisor tech stack
How we think about an advisor tech stack
 
Curtain Module Manual Zigbee Neo CS01-1C.pdf
Curtain Module Manual Zigbee Neo CS01-1C.pdfCurtain Module Manual Zigbee Neo CS01-1C.pdf
Curtain Module Manual Zigbee Neo CS01-1C.pdf
 
Automate Your Master Data Processes for Shared Service Center Excellence
Automate Your Master Data Processes for Shared Service Center ExcellenceAutomate Your Master Data Processes for Shared Service Center Excellence
Automate Your Master Data Processes for Shared Service Center Excellence
 
"Testing of Helm Charts or There and Back Again", Yura Rochniak
"Testing of Helm Charts or There and Back Again", Yura Rochniak"Testing of Helm Charts or There and Back Again", Yura Rochniak
"Testing of Helm Charts or There and Back Again", Yura Rochniak
 
Artificial-Intelligence-in-Marketing-Data.pdf
Artificial-Intelligence-in-Marketing-Data.pdfArtificial-Intelligence-in-Marketing-Data.pdf
Artificial-Intelligence-in-Marketing-Data.pdf
 
Synergy in Leadership and Product Excellence: A Blueprint for Growth by CPO, ...
Synergy in Leadership and Product Excellence: A Blueprint for Growth by CPO, ...Synergy in Leadership and Product Excellence: A Blueprint for Growth by CPO, ...
Synergy in Leadership and Product Excellence: A Blueprint for Growth by CPO, ...
 
Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...
Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...
Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...
 
"How we created an SRE team in Temabit as a part of FOZZY Group in conditions...
"How we created an SRE team in Temabit as a part of FOZZY Group in conditions..."How we created an SRE team in Temabit as a part of FOZZY Group in conditions...
"How we created an SRE team in Temabit as a part of FOZZY Group in conditions...
 
Campotel: Telecommunications Infra and Network Builder - Company Profile
Campotel: Telecommunications Infra and Network Builder - Company ProfileCampotel: Telecommunications Infra and Network Builder - Company Profile
Campotel: Telecommunications Infra and Network Builder - Company Profile
 
H3 Platform CXL Solution_Memory Fabric Forum.pptx
H3 Platform CXL Solution_Memory Fabric Forum.pptxH3 Platform CXL Solution_Memory Fabric Forum.pptx
H3 Platform CXL Solution_Memory Fabric Forum.pptx
 
How AI and ChatGPT are changing cybersecurity forever.pptx
How AI and ChatGPT are changing cybersecurity forever.pptxHow AI and ChatGPT are changing cybersecurity forever.pptx
How AI and ChatGPT are changing cybersecurity forever.pptx
 
Enhancing Productivity and Insight A Tour of JDK Tools Progress Beyond Java 17
Enhancing Productivity and Insight  A Tour of JDK Tools Progress Beyond Java 17Enhancing Productivity and Insight  A Tour of JDK Tools Progress Beyond Java 17
Enhancing Productivity and Insight A Tour of JDK Tools Progress Beyond Java 17
 

AppNexus' First Pitch Deck

  • 2. Contents • Founders • Why AppNexus? • Differentiation / Competitive Analysis • Timeline • Financials
  • 3. Founders • Brian O’Kelley, CEO - former CTO of Right Media. Invented, built, sold, and launched the Right Media Exchange. Scaled the RM environment from 10 to 1500 servers and felt the pain of not having AppNexus. • Michiel Nolet,VP of Product - former Director of Analytics at Right Media.
  • 5. Right Media challenges • Scale - MySpace is going to send an extra 1B imps/day of volume... next week • Globalization -Yahoo! Japan wants to do a pilot, but only if servers are in Japan... • Integration - let’s integrate a contextual analysis platform... to all 6 datacenters...
  • 6. Solving the Problems • Scale: Cloud computing would have been great - flip servers on when we need them • Global: Multiple clouds, with smart routing / load balancing, in key geographies • Integration: Run new services “in-cloud”
  • 7. Cloud Nexus→ • The cloud becomes a “nexus” where applications can consume services • Cloud layer needs to be robust, reliable, easy-to-use, etc to get adoption • Centralized directory, documentation, community, and billing for service providers
  • 9. Nexuses • One Nexus isn’t enough - applications are moving global quickly • Multiple Nexuses around the world, each with same services and applications • Build tools to help scale applications (data tier especially)
  • 10. Revenue Sources • Rent high-end 4-core boxes for around $10/core/day (virtualized, of course) • Rent database boxes, storage, bandwidth, backup, and many other things too • Profit-sharing with service providers • Access fees
  • 12. Differentiators - Near Term • Global (some tough problems to solve there - will be compelling) • Ops tools (very challenging to build a scalable ops layer) • Customer-centric (not exciting, but need to get the little things right - it’s a small world, and trust travels)
  • 13. Differentiators - Long Term • With network effect (lots of services & lots of applications) will be difficult for a new cloud player to compete - will need to recruit the services to get the apps and will need to recruit the apps to get the services • Lots of tools - idea is to get applications “locked in” to the AppNexus way
  • 14. Competition • Amazon / EC2 (biggest risk - they have capital, the SOA concept, and momentum) • Rackspace / Gridlayer (hosting companies have the hardware and the customer base, but probably not the SOA mentality) • Google /Yahoo / MSFT etc (not in space now, but have the capex to enter)
  • 16. “Ping pong” growth • First applications sign up for the cloud • These clients become leverage to recruit software providers • Co-market with software providers to get more applications on board • Repeat...
  • 17. Phase 1:The Cloud • Build-out and deploy robust physical and virtual infrastructure to underlie the Nexuses • Can be profitable as a standalone service
  • 18. Phase 1 Logistics • First location live Jan 2008; 2nd in Mar-Apr • Work closely with initial clients to refine ops layers (monitoring, provisioning, cluster management tools) • Beta launch Jan 2008, Scale to 20 clients by mid-2008 • Ideal clients are platforms and services (natural SOA consumers and purchasers) • Fund via $2-3MM seed round (plus $2MM of personally guaranteed debt)
  • 19. Phase 1 Pipeline • Behavioral Marketing (Exelate, Blue Kai, Media Six Degrees) • SaaS (Wide Orbit) • Gaming (Garage Games) • Video CDN (Digital Fountain)
  • 20. Phase 2: Credibility • Go elephant hunting - recruit the platforms that will make all the services want to be in their Nexus (or vice versa) • Aggressively brand as the high-end of the cloud market - graduate from EC2 Competitor/Cloud-Computing provider • Leverage key differentiators to keep pricing high; continue to build IP
  • 21. Phase 2 Logistics • Start in Q3 2008 • Raise $10-15MM to ramp team, provide working capital for 2000+ servers • Need global presence - market may be stronger (as is currency) overseas
  • 22. Phase 3: Nexus • With key clients and critical mass, network effect begins to build • Focus on comarketing with partners - help service providers recruit platforms & apps • Provide arms to both sides of a war that never ends...
  • 23. Phase 3 Logistics • Begin in early 2010 • Infrastructure side of business should be self-sustaining at this point, so shift to marketing, support, evangelism • Be opportunistic about acquiring facilities • Business should be profitable but raise $25- 50MM to expand (and compete)