1. Our Script
HelloWe are earwigmafia. IntroduceOurselves
Jacob: We are fortunate enoughtocome inunderour budget,thispartlydue tobeingable touse
the RSR live studioinschool torecordour Advertisements.If we didhave the budget we wouldhave
beenable tohire a recordingboothand alsohire amateurvoice actors.Whichwouldhave leftus
£895 fromthe budgetof £2000
David: Aftermuchback and forthbetweenthe groupwe decidedonthissynopsisforlowerschool
advertpurelybasedonitseffectivenesstoappeal tothe targetaudience.OurTargetaudience are
parentsor carers of lowerschool children.We feelwe are able toappeal tothis targetaudience
througha desirable interactionbetween amotherandchild.
Jacob: and for the sixthformsynopsiswe were able totune intowhat we wantedina sixthformor
a collage.we were able touse thisto try attractingour Target audience freshoutof theirGCSEs.As
we were alsoonce intheirsituationwe lookedforplacestoensure ourA Levelsandhave a clear
steptowardsour future we were able toincorporate thisas a Teacher exclaimsall the successful
statistics,tocome out of Ringwoodschool like havingaPassRate of 99%.
Will HandsOut Lowerschoolscripts
Will:Thisisthe lowerSchool scriptswhichwe have all hadan inputin anddecidedonthisfinal
piece.Ouraimwas to make the interactionasnatural as possible while still maintainingthe message
to come and see RingwoodDuringthe opendays.We feel asif we have achievedthiswiththisscript.
JamesHandsOutsixthformscripts
James: These are our Sixthformscriptssimilartothe lowerscriptthishasall hadour inputwiththe
goal to make it as appealingaspossible toYear11 studentswithoutgoingoverboard withaspects
that may pushawaysome of the targetaudience andattemptedtodraw in The audience withfacts
and statistics.
James: Our Extensiveresearchintosimilarradioadswe have compiledthese trustedroyaltyfree
soundbitestocomplementthe Advertisementstosteerawayfromcopyrightissues.Firstly,we have
thisambientmusicwithsoothingfeaturesTake alisten. The restwe are unable toget bitesof due
to the YouTube source but be sure that theyare fromroyaltyfree andtrustedchannels.
Play audio file
Will:OurLowerSchool Audioresearchreliesonthe royaltyfree ambientmusicfromtrustedsources
fromthe car soundeffect (play sound effect) tothe ambientmusic( playambientmusic) thishas
beenchosenforthe positive connotations acheerful soundtrackmayhave toattract a younger
target audience.
2. Our Script
David: Aftervisitingthese sitesanddoingasite riskassessmentwe’ve writtenabrief recce
explaininghowtouse the areaand equipmentproperlyandwhywe wouldneedtouse it.For
example,we canUse the RSR studioforrecordingour SixthformAdand a car to create a realistic
soundfor ourlowerschool advertwhile recordingonourphone.
Jacob: Our Riskassessmentconsidersthe variable dangeroushazardsthese placesmaypossiblytake
and if anything,seriousweretohappenwe canrelyon the Medical inschool or worst-case scenario
to call an ambulance or go to a+e.However,some risksmaybe mildsuchas possible electricshocks
or trippingonwires.
Will:Afterconcludingthesehazardsrisksandpossibleproblemsandsetbackswe have come upwith
a couple of contingencyplansthathave beenagreeduponthe groupthat have beenputinplace just
incase thingsdonot go as planned.
James: Asan advertwe must appeal tothe ASA BroadcastingCodesand Be sure to not include any
inappropriate contentthatmayaffecta childastheyare our targetaudience alongwithteensand
parents, we alsocannotadvertise anyuntrue orfalse points.We mustalsoremembernottouse any
copyrightitemstoflee frompossible legalissues.
Jacob: Thank youfor listeningtoour presentationwe hope yourfindfavourinourIdeas.
David: We are earwigmafia.“Stopyourthinkingstartyourlistening”
