Details about our final music video idea and how we plan to actualise it them

1. Our Pitch
BBRC Media

2. Our Production Company
Since 2015 our company has been
appropriately named ‘BBRC Media’.
We feel as if this is the best possible
name for our company as each letter
also corresponds to a group
members first initial, this brand
name emphasises that each group
member is equal and plays a vital
role to the company’s success. The
ethos we are working by this year is
‘A candle loses no fire by lighting
another flame’.

3. Our Idea
Our current idea we have chosen to run with stems from the effects
that alcohol and drugs have on the system which we will show through
editing techniques and on screen visuals. We have chosen 3 locations
from which to do the shooting for our video, the top floor of the multi-
storey car park, warehouse and farm. Although we have solid ideas for
shots and FX we are still working on how we can tie a narrative into our
visual at this early stage of filming. We know from target audience
feedback that a narrative would spark more interest into our music
video and widen our fan base substantially.

4. Our Song
After initially choosing the song ‘Supernova by Mr Hudson Ft. Kanye
West’ as the soundtrack for our music video, the footage did not meet
the standard we were hoping for or expecting. This led to us
subsequently deciding as a group to change the song to the much more
appropriate and up to date ‘Whole Lotta Lovin’ by DJ Mustard Ft. Travis
Scott’. The song has multiple beat changes and speeds which we can
vary our editing pace and shot length within. We feel as if this song
works much better with our chosen locations and we’ll be able to make
a significantly better and professional music visual.

5. Footage Capture
In total we have 4 cameras which we will utilise throughout the entire
production process of our visual, our 2 primary cameras: Canon E0S,
Nikon D3300 (which will be used to record the majority of the footage
as our main cameras), GoPro Hero 4 for a tracking camera effect that
moves with our onscreen action and can provide POV shots and finally
a IPhone 6S which will be used to capture high quality slow motion
footage. We believe using all the resources at our disposal will enable
us to achieve a superior quality video and maintain a diverse and
engaging visual throughout. We have learnt from last year to plan uses
for all equipment to avoid unnecessarily delays and set backs.

6. Our Target Audience
Our primary target audience is young people aged 18, we have chosen
to target this age demographic as we feel within society, these are the
individuals which are most likely to listen to our song and be most
intrigued by our video. Our song is also a song that would get radio play
and club play, meaning it is already likely that it will appeal to our target
audience and that they have heard it before. The subject matter
discussed within the lyrics of the song appeal to a young audience as
they are most likely to not only understand, but relate to the topics on
a personal level.