This presentation is about a body spray prototype created by three students. It initially aimed to target men but was changed to target teenage girls. The spray is called "Inspire" and will include inspirational quotes. Storyboards were created showing a surreal advert. The target audience is teenage girls ages 14+. An advertising rate card shows the ideal time slot would be evenings at 21:30 between movies and dramas to target teenagers.
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Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
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3. IDEA FOR A BODY SPRAY
• We had a number of ideas of what our body spray should be.
• Initially we aimed for our body spray to be aimed specifically for men's.
• After we decided to change our idea and for it to be aimed at teenage girls. The name
of that product was called ‘Essence Of Quotes’
• We had created a prototype of our previous body spray and we all came to an
agreement that it would not gain as much attention as it deserved.
• We have all decided as a group that our new product should be called ‘inspire’
6. STORYBOARD
• This was Initial idea of what we wished our advert would be like. We wanted to create
a surreal adverts in which our previous product would be the main center of the
advert.
7. TARGET AUDIENCE
• As a whole, we have decided that our target audience should be aimed specifically at
teenage girls from the ages 14+
• The reason we chose our target audience is because the idea of reading inspirational
quotes would appeal to that audience.
8. RATE CARD
• A rate card shows the airtime cost of advertisements at a particular time. We decided
that the ideal time to air our body spray advert would be in the evening time( 21:30),
in-between movies and dramas as our target audience is for teenagers, we believe that
the younger generation tune into a TV programme around this time as during the day
they could be working/college etc. so this is the most popular time teenagers will be
available to watch television . The cost of this is going to be considerably higher with
prices such as £13,270 for one advert however, in our opinion this is worth it as we can
grab the demographics attention and persuade them to buy the product.
