Social Media Strategies Higher Education Best Practice
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Presentation, SMSSummitt - July 22nd Boston, MA
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Social Media Strategies Higher Education Best Practice
- 1. Social Media Best Practices @NikkiSunstrum SMSS: Higher Education July 22nd, Boston MA
- 2. @UMich Director of Social Media Former State of Michigan @MIGov SM Coordinator B.S. in PoliSci & M.A. in Ed Skilled in making dull things interesting Co-Captain to a hashtag’ed entourage of 5 Former Elected official Throws parades for fun @NikkiSunstrum
- 3. SOCIAL MEDIA IS NOT NEW
- 4. Tweeting the ninety-five thesis The way in which we get our point across has changed, not the concept or necessity of information distribution.
- 5. You get paid to play on Facebook? “Because somebody grows up being a social media native, it doesn’t make them an expert in using social media at work, that’s like saying, ‘I grew up with a fax machine, so that makes me an expert in business.’” William Ward, professor of social media at Syracuse University’s S.I. Newhouse School of Public Communications
- 8. NOT EVERBODY NEEDS SOCIAL MEDIA
- 9. WAIT, WHAT?!
- 13. Millennials are… The 1st generation to never know life without the internet The largest generation since the baby boomers About to take over as the majority of the workforce
- 15. 24% of Teens report being online “almost constantly” 92% report going online daily Nearly 75% of teens have a smart phone Of teens using going online daily 94% are doing so through a mobile device Teenage boys report more Facebook activity than girls Teenage girls favor visual applications for story telling (Instagram, Snapchat)
- 20. @ArionTSun “why do you keep putting the poop emoji on everything? It’s weird.” ATS: What? That’s chocolate ice cream! #kidswithtech #fail
- 21. Change the world, one #hashtag at a time Innovate Collaborate Streamline Provide Value Build a Toolbox
- 22. Focus on Your Strengths Identify Where Your Audience Is Drive the Message Engage, Inform, Educate
- 24. LIVE IN THE MOMENT
- 27. 100 Million Active Monthly Users 400 Million Snaps Sent Each Day 71% of Users Are Under 34 Stories Generate 2 Billion Views A Day
- 28. Ads are seen anywhere from 500,000 to a million times a day. Allowing publishers to command $50,000 to $100,000 a day.
- 32. STOP HERDING MEERKATS Social Media is not a race. Foursquare badges never really meant anything No one cares about your Klout Score 20,000 People are now ‘GOING LIVE’ Each Day
- 34. Great social is about seizing the available opportunity to elevate the perception of your programs and overall success. BOTTOM LINE
- 35. The Viral Shaming Phenomenon 2013: 170 Twitter followers
- 38. 1 Hour 509 posts were generated Reach exceeding 200,000 people Over 5 million impressions
- 41. "We need to treat the water, and not simply each fish that's struggling."
- 42. Innovation Streamlining Leveraging Success Promoting a Unified Message
- 45. CAMPUS SOCIAL LEADERSHIP The strategic implementation of social communications at the University of Michigan is managed by central UMSocial and a leadership team comprised of delegates from each school, college or organization. All official University social properties should maintain regular contact with their coordinating representative for direction and oversight.
Editor's Notes
- It’s time to accept that social media is not new.
- Things have been going viral since the 15th century
- It’s time to change the perception of the work that we do
- Because although on a college campus students see us like this…
- This is what we actually do. We provide exclusive opportunities to engage, elevate the perception of our institutions, mitigate brand risk, curate and produce visual stories that cultivate community and demonstrate value to potential and existing students.
- This is where I talk myself out of a job…
- Hear me out. It’s time to look at the bigger picture, access long term strategy and embrace opportunities to collaborate
- And we’ve been doing this for years, not everyone gets a website – or a news publication, it’s time to consolidate social media and embrace collaboration.
- We know where our audience is, it’s time to stop trying to be their friends and instead add value to their space.
- Snapchat generates more than 2 BILLION views a day and 71% of their users are 34 or younger.
- We have the ability to reach out and communicate with nearly anyone.
- Power conferences, plus Ivy League and MAC - what should be the largest schools and brands in the US