State of the Internet:TRILLION 107T # of emails sent in 2010 3.3B # of email accounts globally in 2012 294B average # of emails sent each day BILLION 2.1 Billion users across the globe 45% of internet users are under age 25MILLION 555M websites worldwide, 300M created last year aloneFUTURE OR FAD?
State of the Social Media:TRILLION 2.4B Social networking accounts worldwide 800+M registered Facebook User 225M Twitter accounts BILLION 62 % of adults have a social profile, 55% in AmericaMILLION Social commerce sales are expected to reach $14.25B in 2012 90% of marketers use social media channels for businessFUTURE OR FAD?
State of the Social Media:Each year… YouTube videos get 4B views per day 340M Tweets are sent every day Every day… Time spent/person/month on Facebook = ~8hoursPer hour… 54% of monthly Facebook users (901M) access via mobile Pinterest is now the 3rd largest social network with 11.7M usersIn the last second… The average Pinterest user has 2,677 pinsFUTURE OR FAD?
WWW.MICHIGAN.GOV/SOCIALMEDIAFull inventory, Resources, Policy, Best Practices, Helpful hints
Get started www.facebook.com/pages Identify Yourself Store hours, info, staff Target Spread the word! Rubber stamps, flyers, postcards, bag stuffers, receipts Be unique Vanity URL, branded welcome pageCREATION
MAKE THEM “LIKE” YOU! Start simple Shared stories Mentions and collaboration Support promotional efforts across multiple channels Create a buzz….decorate for season Social plug-ins Facebook advertisements
DIVERSIFY COLLABORATE Photos, Videos, Questions Seek out likeminded , Polls, etc. thought leaders Pick a theme, build an Analyze response patterns expectation and post accordingly. Have a contest Recreate the mundane Join Foursquare Be exclusiveCONTENT
Infographics and pictures, like this one, which include statistics, quotes or important messages are much more likely to be shared and seen.DEVELOPING A UNIFIED MESSAGE
Best Practice: Cross promotion of initiatives, programs and information amplifies our message and presents a unified image. Add tags, photos and links to additional content from michigan.govDEVELOPING A UNIFIED MESSAGE
Best Practice: Create a message that is unique to your audience. Edit content to provide relevant information and value to your followers on requested share topics.DEVELOPING A UNIFIED MESSAGE
Best Practice:Using Twitter account@usernames andstandardized hashtagsallows you recognizefellow accounts andcreate a one stopresource for citizens ona given initiative.DEVELOPING A UNIFIED MESSAGE
RULES OF ENGAGEMENT Policy Site creation Style, images, content, disclaimers There is no expectation of privacy Confidential information, defamatory or derogatory postings Reinforce proper usage, activities, professionalism, no advertising
THINGS TO DO NOW… BE AN INFLUENCER Follow their company Share their Facebook Posts and RT them Add them to a Twitter fav’s list Create a buzz….Hashtags Find their blog, comment, Show your share and tweet it expertise…KloutGET NOTICED
PARTY V. PROFESSIONAL Know the risk – Be smart avoid oversharing about privacy Tweet Post a Responsibly Disclaimer
CAUTION Don’t: • Only connect with the intent to sell • Connect, but never interact • Spam groups