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Social Media Value Businesses

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Jason Cruz
Jason Cruz

When 98% of all digital activity in the country involves social media, brands and businesses should have more than mere presence. As a channel, it offers unprecedented intelligent reach to real consumers, on platforms they already use. Here are five ways to use social media for your business.

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+ The Intangible Value of Social Social Media for Businesses Jason Cruz | jsncruz.com MRM//McCann Manila
@jsncruz
+First Assumptions @jsncruz 1. You’re ready to admit that social media management is something that deserves attention & money. 2. You’re ready to get rid of all previous assumptions about social media marketing.
+ Social Media, the Tool
+Businesses Are Social Source: blog.linkedin.com/ @jsncruz Source: sproutsocial.com
+Powering up Connections @jsncruz Smell What the youth would give up to keep a mobile phone or laptop Source: McCann Truth Central
+A Country BIG on Social @jsncruz #8 Biggest Facebook country globally Source: socialbakers.com
The fact is, if your business is missing on social, you’re missing out on business. @jsncruz
+ Social Media, the Truth
There is no ROI* for social media marketing. *Based on the traditional understanding of what ROI is. @jsncruz
Tagged vs. Untagged Brand Mentions Untagged Tagged Source: MRM//McCann social listening study, 2013. @jsncruz
+The True Value: The Intangibles @jsncruz 1. Consumer engagement 2. Relationship-building 3. Brand-building 4. Communities and Superfans 5. Product development
+ Social Media, the Channel
+Consumer Engagement @jsncruz
+Relationship-building @jsncruz 42.7% 58.0% Netbase social listening study (2013).
+Brand-building @jsncruz
+Communities and SUPERFANS @jsncruz
+Product Development @jsncruz
+ Takeaways
+Takeaways @jsncruz 1. Listen and observe 2. Leave no question unanswered 3. Leap into (calculated) risks 4. Lead conversations 5. Learn from insights
Thank you! Questions and comments? Twitter.com/jsncruz Jsncruz.com/contact @jsncruz
This presentation is available for download. jsncruz.com slideshare.net/jsncruz @jsncruz
+Image Sources n Slide 14: dillandigi.com/wp-content/uploads/2013/06/Green.jpg n Slide 14: tigr.net/wp-content/uploads/2014/10/Big_Red_ButtonhytStandard.jpg @jsncruz

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