Social Media 101: Getting Started

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Everyone’s doing it, and it shows no signs of going away. Are you interested in riding the Social Media wave, but not sure where to even start? Join us for an introduction into the fundamentals of Social Media. You’ll learn:

- Who is using social media?
- Why is social media an important part of your marketing strategy?
- What are the most commonly used outlets?
- Which platforms are best for you?

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Social Media 101: Getting Started

  1. 1. Social Media 101: Getting Started Everyone’s doing it, but where do I start?
  2. 2. The Fundamentals of Social Media  Who is using social media?  Why is social media an important part of your marketing strategy?  What are the most commonly used outlets?  Which platforms are best for you?
  3. 3. @NikkiSunstrum • B.S. in Political Science & M.A. in Education • Skilled in making dull things interesting & teaching complicated stuff in ways everyone can understand • Master manipulator of content & small children • Throws parades for fun
  4. 4. Defined Internet-based applications that build on the ideological and technological foundations, which allow the creation and exchange of user-generated content. www.wikipedia.com
  5. 5. The Stats on Social Media  1 in 4 people use social networking sites  Globally there are over 1.73 Billion registered users  73% of adults identify as using social media, 56% in America  43% of Senior Citizens in the U.S. now use social
  6. 6. The Stats on Social Media  90% of marketers use social media for business  58% of SM users follow or “like” a brand anticipating exclusive content or discounts  There are now more smart devices, than people  Nearly two-thirds of American sleep with their cell phones
  7. 7. Why should I care about your cats, bacon & breakfast?  Outreach  Information  Clarification  Resources  Customers
  8. 8. Know before you go… • Why do I want to engage in social media • What do I hope to accomplish? • Who is my target audience? • Where do I belong?
  9. 9.  Worldwide there are over 1.5 Billion active users  699 Million people log into Facebook daily  5 new profiles are created every second  Time spent/person/month on Facebook = ~8hours  54% of monthly Facebook users (901M) access via mobile  Single largest photo repository with over a quarter of a Trillion images  14.58 million photo uploads per hour. “Like” Me.
  10. 10.  554,750,000 registered users  135,000 people sign up for twitter each day  400Million tweets happen each day, 9,100 per second  2.1 Billion search inquires occur on Twitter every day  400 Million in projected advertising revenue in 2013  Average user spends 170 minutes each month on Twitter  12 Million Vine videos uploaded to Twitter daily Short, sweet & to the point
  11. 11.  Launched in 2010  Purchased by Facebook in 2013 for $1 Billion, 13 employees  150 Million monthly active users  60% of Instagram users are outside the United States  16 Billion photos shared  1.2 Billion “Likes” each day, 8,500 per second  55 Million photos uploaded on average each day  5 Million videos posted within 24 hours of feature launch Say cheese, with a filter
  12. 12.  More than 1 billion unique users each month  Over 6 billion hours of video are watched each month—almost an hour for every person on Earth, a 50% increase over last year  100 hours of video are uploaded to YouTube every minute  70% of YouTube traffic comes from outside the US  YouTube is in 56 countries and 61 languages  YouTube reaches more US adults ages 18-34 than any cable network The Value of Going Viral
  13. 13. Ready, Set, Go  Get Started  Identify Yourself  Find your audience  Be Unique  www.facebook.com/pages  Store hours, info, staff  Spread the word! Rubber stamps, flyers, postcards, bag stuffers, receipts  Vanity URL, branded welcome page
  14. 14. + Leveraging connections Make friends 80-20 rule Shared stories Recommendations Advocates
  15. 15. Start Simple  Shared stories  Mentions and collaboration  Support promotional efforts across multiple channels  Create a buzz….decorate for season  Social plug-ins  Facebook advertisements
  16. 16. It’s not just what you say, but how you say it  Visual  Engage  Show personality  Provide exclusivity  Build an expectation  Analyze
  17. 17. Content: Diversification, Strategy and ROI • Photos, Videos, Questions, Polls, etc. • Gift registries, holiday countdowns, pricing alerts, store events and exclusive promotions via social media • Update consumers about local events, extended store hours, price changes • Friday Fun Facts, Deal of the Week, Wacky Wednesday Contest, Logo usage and Foursquare • Take the time to analyze critical response patterns and build your social posts accordingly.
  18. 18. Rules of Engagement  Policy  Style, images, content, disclaimers  There is no expectation of privacy  Confidential information, defamatory or derogatory postings  Reinforce proper usage, activities, professionalism, no advertising
  19. 19. www.facebook.com/nikki.sunstrum sunstrumn@gmail.com @nikkisunstrum

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