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In stagram ads

instagram ads

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In stagram ads

  1. 1. INSTAGRAM FOR BRANDS: IS IT A NEED? Image: Canva
  2. 2. In today's day and age, Instagram is a necessary platform for brands to succeed to their full potential. Image: Canva
  3. 3. LIKES 1500 Instagram has over 500 million active monthly users Instagram is used by 31% of American women and 24% of men Instagram has over 500 million active monthly users INSTAGRAM FACTS Source 2/ Image: Canva
  4. 4. In 2015, 48.8% of brands are on Instagram. By 2018, this is predicted to rise to over than 70.7% Source 1/ Image: Instagram
  5. 5. 96% of US fashion brands are on Instagram Source 1/ Image: Pexels
  6. 6. If we only look at the top 100 brands in the world, 90% have an Instagram account Source 1/ Image: Instagram
  7. 7. Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter Source 1/ Image: Pexels
  8. 8. Over a third of Instagram users have used their mobile to purchase a product online– making them 70% more likely to do so than non-users Source 1/ Image: Pexels
  9. 9. GoPro, the manufacturer of cameras built tough for action shots, has always leveraged user-generated content to market its product. GoPro’s Instagram features some of the most dramatic shots captured, illustrating the versatility of GoPro's products. Source 3/ Image: Instagram
  10. 10. “Content is fire. Social Media is gasoline.” -- Jay Baer, Convince and Convert Source 3/ Image: Pexels
  11. 11. Studies show that the visual appeal matters in 93% of cases when people go to make a purchase. Visual content is not only easier and faster for the human brain to process, it is a great way to generate more attention and leads. Source 7/ Image: Pexels
  12. 12. Brands on Instagram with over 100K followers have grown by 163% in two years. Source 7/ Image: Pexels
  13. 13. 73% of brands post at least one photo or video per week on Instagram. Source 7/ Image: Instagram
  14. 14. Engagement with brand posts on Instagram are growing at a greater rate than brands are adopting the network. Source 7/ Image: Instagram
  15. 15. Visual data is processed 60K times faster by the brain than text. Source 7/ Image: Pexels
  16. 16. 57% of Instagram users access the site every day. Source 7/ Image: Pexels
  17. 17. Instagram has quickly grown into a massive social network with both a mobile and web presence. It shows no signs of slowing down, yet only 28% of marketers use Instagram for marketing. Source 7/ Image: Pexels
  18. 18. Today, 1 in 3 media minutes is spent on mobile Source 4/ Image: Canva
  19. 19. Make sure that your ad is eye-catching, relevant, and does not feel like an "ad." This is because: "84% of millennial say they do not notice ads on social sites" Source 5
  20. 20. "I'll look around and everyone is doing something different on their device." - Andrea Tomkins, in The Globe & Mail Source 8/ Image: Pexels
  21. 21. 1 - "37 Interesting Instagram Stats for 2016." Brandwatch. N.p., 16 Nov. 2016. Web. 05 Mar. 2017. 2 - Sydney, Parker. "A Long List of Instagram Statistics That Marketers Need to Know." Hootsuite Social Media Management. N.p., 13 Dec. 2016. Web. 05 Mar. 2017. 3 - Patel, Sujan. "25 Fantastic Examples of Brands Using Instagram." Entrepreneur. N.p., 24 Oct. 2016. Web. 05 Mar. 2017. 4 - Martrix, Sidneyeve. "Media Convergence" 2017. Lecture. 5 - Martrix, Sidneyeve. "Promotional Material" 2017. Lecture. 6 - Martrix, Sidneyeve. "Print Media" 2017. Lecture. 7 - Bendall, Cassie "16 Statistics to Show Why Instagram Marketing Is Crucial." Our Social Times - Social Media for Business. N.p., 30 Oct. 2016. Web. 05 Mar. 2017. Works Cited

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