Have you attempted to use Internet marketing and Social Media for your small business, but wonder if you are doing it correctly? Are you unsure how to maximize your efforts or determine your return? This session will discuss: - Innovative and appropriate use of Social Media - What it takes to nurture a successful social media presence - What works and what doesn’t - How to maximize your time and investment in Social Media

1. Social Media for Business
Making Engagement Work for You

2. Maximizing Your Efforts
• Innovative and appropriate use of Social Media
• What it takes to nurture a successful media
presence
• What works and what doesn’t
• How to maximize your time and investment in Social
Media

3. @NikkiSunstrum
• B.S. in Political Science & M.A.
in Education
• Skilled in making dull things
interesting & teaching
complicated stuff in ways
everyone can understand
• Master manipulator of content
& small children
• Throws parades for fun

4. It’s not just what, but how
Visual
Engage
Show personality
Provide exclusivity
Build an expectation
Analyze

5. Start Simple
Tag, Mention, Share
Like, collaborate, comment
Support a common cause
Promote
Create a buzz
Decorate for season

6. Innovative &
Appropriate Use
• Know your audience
• Stick to what you know
• Draw a connection
• Don’t spam
• 80-20 Rule

7. Nurture Success
Start with who you know
Identify Advocate
Create opportunities
for engagement
Shared stories
Recommendations
Reply!

8. What works &
What doesn’t…
• Know your audience
• Stick to what you know
• Draw a connection
• Don’t spam
• 80-20 Rule

9. Diversify

10. Strategize
• Photos, Videos, Questions, Polls, etc.
• Gift registries, holiday countdowns, pricing alerts, store
events and exclusive promotions via social media
• Update consumers about local events, extended store
hours, price changes
• Friday Fun Facts, Deal of the Week, Wacky Wednesday
Contest, Logo usage and Foursquare
• Take the time to analyze critical response patterns and
build your social posts accordingly.

11. Rules of Engagement
Policy, Guidelines
Style, images, content, disclaimers
There is no expectation of privacy
Confidential information
Defamatory or derogatory postings
Reinforce proper usage, activities, professionalism
No advertising

12. www.facebook.com/nikki.sunstrum
sunstrumn@gmail.com
@nikkisunstrum