Nikki Sunstrum is the director of social media at the University of Michigan. She provides advice on using social media effectively and avoiding engaging with trolls. Some of her advice includes not feeding the trolls, using social media to educate and elevate your brand, and leveraging opportunities to create change.

1. DON’T FEED THE
TROLLS
@NIKKISUNSTRUM

2. @UMICH DIRECTOR OF
SOCIAL MEDIA
MADE #SOCIALMEDIA IN
GOVERNMENT A THING
ABUSER OF THE WORD:
STRATEGY
SKILLED IN MAKING
DULL THINGS
INTERESTING
#TEAMSUNSTRUM CO-
CAPTAIN
FORMER ELECTED
@NikkiSunstrum

3. DON’T FEED THE
TROLLS
@NIKKISUNSTRUM

8. UM, NIKKI. WHAT’S
A TROLL?

11. A TROLL IS A PERSON WHO SOWS
DISCORD ON THE INTERNET BY
STARTING ARGUMENTS OR
UPSETTING PEOPLE, BY POSTING
INFLAMMATORY, EXTRANEOUS OR
OFF-TOPIC MESSAGES IN AN ONLINE
COMMUNITY WITH THE INTENT OF
PROVOKING READERS INTO AN
EMOTIONAL RESPONSE OR OF
OTHERWISE DISRUPTING NORMAL,
ON-TOPIC DISCUSSION, OFTEN FOR
THE TROLL'S AMUSEMENT.
- Wikipedia

12. “A TROLL IS A
PERSON YOU
CANNOT TURN
INTO AN
ADVOCATE”@NikkiSunstrum

18. “SORRY
DIAMONDS, A
SCREENSHOT IS
FOREVER.”
@NikkiSunstrum

22. ”SOCIAL MEDIA IS
A TOOL,
NOT A SOLUTION.”
@NikkiSunstrum

28. @NIKKISUNSTRUM
▸Why are using the
world’s most
valuable resource
for memes and a
means to create
digital lynch mobs?

29. “The way it's used nowadays, kids
are desensitized to social media,
and it really does hurt people”

31. “GREAT ‘SOCIAL’ IS
ABOUT SEIZING THE
AVAILABLE
OPPORTUNITY TO
ELEVATE THE
PERCEPTION OF YOUR
BRAND, EDUCATE
CONSUMERS AND
@NikkiSunstrum

37. “IF YOU ARE TOO
CAUTIOUS TO PROVOKE
CONVERSATION WITH
YOUR CONTENT, GO
BACK TO TRADITIONAL
MEDIA.” Sally Hogshead
HOW TO MAKE YOUR BRAND FASCINATING

44. PEOPLE ARE
FUNDAMENT
ALLY MORE
AWARE OF
WHO
SHARED AN
ARTICLE
THAN WHO
WROTE IT

46. “LEVERAGE YOUR
OPPORTUNITY TO
CREATE CHANGE
AND LEAVE A
LEGACY.”@NIKKISUNSTRUM

48. @NIKKISUN
QUESTIONS?