9-17-13 SCORE Presentation

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Social Media for Small Business: Inexpensive, Effective Marketing

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  • Ideas:HistoryWhy it is importantWhere it has been Where it is going
  • Ideas:HistoryWhy it is importantWhere it has been Where it is going
  • 9-17-13 SCORE Presentation

    1. 1. + Social Media For Small Business Inexpensive, effective marketing @NikkiSunstrum Social Engagement Coordinator September 17, 2013
    2. 2. + Who I am… Nicole Sunstrum • B.S. in Political Science & M.A. in Education • Skilled in making dull things interesting & teaching complicated stuff in ways everyone can understand • Master manipulator of content & small children • Throws parades for fun
    3. 3. + History
    4. 4. +Straight from the cats Meouth
    5. 5. + Stats  According to Mashable, 43% of Senior Citizens in the U.S. now use social media  Nearly two-thirds of Americans sleep with their cell phones  58% of Facebook users “Like” brands on Facebook because they anticipate access to exclusive content or discounts.  200 million photos are uploaded to Facebook every day.
    6. 6. + Why do I care about your cat, bacon, & breakfast?  Outreach  Information  Clarification  Resources  Customers
    7. 7. + Know before you go… • Why do I want to engage in social media • What do I hope to accomplish? • Who is my target audience? • Where do I belong?
    8. 8. + We don’t just tweet press releases.  Justification  Strategy  Goal Development  Content  Administration  Response  Engagement Making business personable
    9. 9. + I’m here…now what? • Assessing sentiment • Identifying influencers • Studying success • Comparing like minds
    10. 10. + Simple Wisdom
    11. 11. + It’s not just what you say, but how you say it • Visual • Engage • Show personality • Provide exclusivity • Build an expectation • Analyze
    12. 12. + Becoming a part of the moment… The new art of newsjacking
    13. 13. + Leveraging connections Make friends 80-20 rule Shared stories Recommendations Advocates
    14. 14. + Standing out in the crowd Pick one and do it well… • Twitter for customer service • Yelp for recommendations • Vine for sharing tips or events • Pinterest for new product display • Facebook for promotions • LinkedIn for recruitment
    15. 15. + From the Experts…
    16. 16. + Caution Don’t…  Only connect with the intent to sell  Connect but never interact  Spam  Copy and paste across networks  Forget who you are and why you are here  Negate the power of social and that it is forever
    17. 17. + It’s all about the ROI baby • Clicks and impressions and actions, oh my… • $174 • Not all fans are created equally • Ask yourself why does it matter?
    18. 18. + www.michigan.gov/socialmedia One stop shop for all things social in Michigan government • Inventory • Policy • Procedures • Style Guide • Resources • Campaigns • Accomplishments
    19. 19. + www.facebook.com/nikki.sunstrum sunstrumn@gmail.com @nikkisunstrum

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