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Web economy per start up e innovazione

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L'intervento di Beppe giaccardi su web economy, start up e innovazione all'evento S-Legami del 18 maggio 2013 a Forlì

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Web economy per start up e innovazione

  1. 1. Web economyper start up einnovazioneGiuseppe Giaccardi, consulente di strategiaForlì 18 maggio 2013
  2. 2. © Studio Giaccardi & Associati – Consulenti di Direzione 2Chi sonoProfessionista dal 1985Esperienze in marketing industriale, servizi, turismo, promozione culturaleCompetenze in strategia, cultura di progetto, metodologia di ricerca,knowledge-based economy, bottom-up analisys, pianificazione,organizzazione, coaching, marketing, accounting e relazioni pubbliche1999 Founder e Socio TitolareStudio Giaccardi & Associati – Consulenti di Direzionewww.giaccardiassociati.it5 capiprogetto, 5 analisti e 2 web designer8 partner esterniOltre 130 ricerche economiche pubblicate per altrettantiprogetti imprenditoriali e territoriali realizzati in Abruzzo,Emilia-Romagna, Liguria, Lombardia, Piemonte, Sardegna,Toscana.Dal 2008, insieme con lo Studio e la controllata G&M Network Srl,sviluppo di interventi complessi di WEB ECONOMY, il luogo dove imprese,sistemi e territori accrescono conoscenza e pratiche digitali.Penso che il fare impresa e le competenze d’impresa siano un valore e uninsieme di risorse sociali irrinunciabili del nostro paese.Ravenna Future Lessons 2012Con Mario Mariani founder di TheNet Value e membro della TaskForce del Governo italiano 2012sulle start up
  3. 3. Tre argomenti© Studio Giaccardi & Associati – Consulenti di Direzione 310 casi emblematici di start up innovative.Gap innovazione, un nodo sociale.Web economy, il nuovo ambiente.
  4. 4. © Studio Giaccardi & Associati – Consulenti di Direzione 410 casi emblematici di start up innovative.Azienda Ambito di attivitàBiotecnologieCo-workingInformazione libera,editoria 2.0 e factcheckingGreenSociale 2.0Azienda Ambito di attivitàViral marketingMobile apps eInternet of ThingsE-commerceUnconventionaladvertisingE-learningFonte: Assintel Digitale, Progetto LONG WAVE – la nuova impresa digitale, ns elaborazioni 2013
  5. 5. © Studio Giaccardi & Associati – Consulenti di Direzione 510 casi emblematici di start up innovative.LESSON LEARNT1. Hanno un team molto giovane e preparato, che ha fatto esperienze all’estero e spessonell’ambito della ricerca2. Sono motivate da una fortissima passione e sensibilità sociale, non solo economica3. In alcuni casi nascono da spin off universitari, o sviluppano idee nate dagli studi effettuati4. Anche se appartenenti a settori tradizionali, hanno una spiccata vocazione digitale e unaforte presenza online e riconoscono pienamente l’importanza ed il valore di entrambi gliaspetti5. Partecipano a programmi di incubazione o accelerazione d’impresa e cercano capitali diinvestimento. In molti casi sono state premiate con riconoscimenti nazionali ed internazionalinell’ambito dell’innovazione6. Puntano sull’internazionalizzazione: si affacciano a mercati esteri, danno vita ad aziendeall’estero o a compartecipazioni, cercano fondi esteri, si interfacciano a realtà evolute comequelle della Silicon Valley7. Sono innovative, soddisfano nuove esigenze o risolvono in modo nuovo vecchi problemi8. Credono nella condivisione della conoscenza, nella ricerca, nell’ecologia e nel web comeleve di sviluppo e moltiplicatori di opportunità per migliorare la vita di tutti.
  6. 6. © Studio Giaccardi & Associati – Consulenti di Direzione 610 casi emblematici di start up innovative.
  7. 7. © Studio Giaccardi & Associati – Consulenti di Direzione 710 casi emblematici di start up innovative.
  8. 8. © Studio Giaccardi & Associati – Consulenti di Direzione 810 casi emblematici di start up innovative.
  9. 9. © Studio Giaccardi & Associati – Consulenti di Direzione 910 casi emblematici di start up innovative.
  10. 10. © Studio Giaccardi & Associati – Consulenti di Direzione 1010 casi emblematici di start up innovative.
  11. 11. © Studio Giaccardi & Associati – Consulenti di Direzione 1110 casi emblematici di start up innovative.
  12. 12. © Studio Giaccardi & Associati – Consulenti di Direzione 1210 casi emblematici di start up innovative.
  13. 13. © Studio Giaccardi & Associati – Consulenti di Direzione 1310 casi emblematici di start up innovative.
  14. 14. © Studio Giaccardi & Associati – Consulenti di Direzione 1410 casi emblematici di start up innovative.
  15. 15. © Studio Giaccardi & Associati – Consulenti di Direzione 1510 casi emblematici di start up innovative.
  16. 16. © Studio Giaccardi & Associati – Consulenti di Direzione 16Gap innovazione, un nodo socialeFonte: www.webeconomyforum.it , Progetto WEB ECONOMY FORUM – Tornare a crescere, ns elaborazioni 2013
  17. 17. © Studio Giaccardi & Associati – Consulenti di Direzione 17Gap innovazione, un nodo socialeFonte: www.webeconomyforum.it , Progetto WEB ECONOMY FORUM – Tornare a crescere, ns elaborazioni 2013
  18. 18. © Studio Giaccardi & Associati – Consulenti di Direzione 18Gap innovazione, un nodo socialeFonte: www.webeconomyforum.it , Progetto WEB ECONOMY FORUM – Tornare a crescere, ns elaborazioni 2013
  19. 19. © Studio Giaccardi & Associati – Consulenti di Direzione 19Web economy, il nuovo ambiente.Crisi strutturaleGap innovazioneSviluppo imprenditoriale negativoCrollo autostima individualePerdita di prospettivaCrisi di fiducia profondaCrescita disoccupazioneAscolto diimprese e socialeCollaborazionerisorsa inesauribileImprese giacimentodi conoscenze tecniche erelazionali sottoutilizzatoWeb ecosistemain crescita inesorabile efacilmente accessibilePartecipazione ebottom-up analysiscome leve strategiche Sviluppo di innovazione«triple line»come risultato socialemsurabileInnovazione «triple line» : imprese tradizionali, start up, modelli sociali
  20. 20. © Studio Giaccardi & Associati – Consulenti di Direzione 20Web economy, il nuovo ambiente.Keywords Web EconomyAscolto Collaborazione Bottom-up analysisPartecipare alle sfide che ci riguardanoValorizzazione di esperienze d’impresa e creatività socialeScambio culturale Ingaggio strutturale di più giovani e donneConsultazione pubblica per i fondi strutturali 2014-2020Bilancio sociale dei programmi pubblici e pubblico privatiSLEGHIAMOCIinnovazione e start up sostenibiliClue-train Manifesto
  21. 21. © Studio Giaccardi & Associati – Consulenti di Direzione 21Web economy, il nuovo ambiente.ANTEPRIMAForlì, Camera di Commercio 7 giugno 2013 ore 9,30-12,30Rimini , Camera di Commercio 6 giugno 2013 ore 15,30-18,30Ravenna, Camera di Commercio 5 giugno 2013 ore 15,30-18,30Area vasta delle province di Forlì-Cesena, Ravenna e Rimini114 MIILA IMPRESE ATTIVE, 1 MILIONE 140 MILA RESIDENTI23,4% DEL PIL RER, 36 MILIONI DI PRESENZE TURISTICHETORNARE A CRESCERE SI PUO’!
  22. 22. © Studio Giaccardi & Associati – Consulenti di Direzione 22Questo elaborato è un prodotto originale dello StudioGiaccardi & Associati – Consulenti di Direzione© All Rights Reserved, Ravenna 18 maggio 2013www.giaccardiassociati.itinfo@giaccardiassociati.itGrazie dell’attenzione

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