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Racconto da Berlino - Survey. La nuova Silicon Valley d' Europa

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Stefania Deiana, analista di ricerca per lo Studio Giaccardi, ci racconta come Berlino stia diventando la nuova capitale delle start-up. Ravenna Future Lessons 2012, sezione "Innovazione e Tecnologia".

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Racconto da Berlino - Survey. La nuova Silicon Valley d' Europa

  1. 1. RACCONTO DA BERLINO.SURVEY SULLA NUOVA SILICON VALLEY D’EUROPA «Tutto quanto è accaduto a Berlino non ha paragoni» Carl Sternheim, critico e scrittore tedesco
  2. 2. © Studio Giaccardi & Associati - Consulenti di Direzione 2Obiettivi della survey • Capire come Berlino ha costruito un contesto favorevole alle imprese • Individuare i fattori emulabili e «importabili» • Mappare gli attori principali e il loro sistema di relazioni • Riconoscere quali lezioni sono utili per l’Italia e Ravenna
  3. 3. © Studio Giaccardi & Associati - Consulenti di Direzione 3Berlino, ieri • Una città povera • Una realtà «criticamente» di frontiera • Un’economia da «ricostruire»
  4. 4. © Studio Giaccardi & Associati - Consulenti di Direzione 4 Berlino, oggi • Una città accessibile  disponibilità di spazi e servizi a basso costo • Un contesto multiculturale aperto e dinamico • Una realtà orientata all’innovazione economia dei servizi e dei settori tecnologicamente avanzati“Berlino è una città a forte vocazione internazionale, l’inglese è parlato comunemente, c’è una grande vivacità artistica e, dal puntodi vista economico, trovare casa è facile e poco costoso. Una variabile ideale, quest’ultima, per chi ha pochi soldi e molte idee”.Mike Butcher, direttore della testata digitale TechCrunch Europe
  5. 5. © Studio Giaccardi & Associati - Consulenti di Direzione 5Il sistema Berlino • Berlino conta su un sistema integrato, con molteplici opportunità di sostegno a imprese e start-up sia in campo istituzionale che privato: • programmi ministeriali • programmi della Camera di Commercio • iniziative specifiche all’interno delle università • network e canali privati: incubatori, venture capitalist, business angelЯAFIK ♋ BERLIN
  6. 6. © Studio Giaccardi & Associati - Consulenti di Direzione 6Il programma Exist • Exist è un programma del Ministero Federale dellEconomia e della Tecnologia (BMWI), finanziato per mezzo del Fondo Sociale Europeo • Obiettivo è: • favorire le condizioni per l’imprenditorialità presso università e istituti di ricerca al fine di sostenere la nascita e il successo delle nuove start- up basate sulla tecnologia e sulla conoscenza. • dal 1998 al 2012: • 72 progetti realizzati • €104 milioni investiti
  7. 7. © Studio Giaccardi & Associati - Consulenti di Direzione 7 I programmi della Camera di Commercio di Berlino• Percorsi specifici a sostegno dello start-up d’impresa che offrono : • servizi di informazione, consulenza e accompagnamento • supporto per imprenditori e investitori stranieri.• L’attenzione è diretta prima alla persona- imprenditore, solo in seguito all’idea di impresa.
  8. 8. © Studio Giaccardi & Associati - Consulenti di Direzione 8Le università di Berlino • Diverse università a Berlino hanno attuato percorsi di sostegno alle start-up • L’ obiettivo è creare percorsi in grado di • educare all’imprenditorialità • far incontrare idee di impresa e mercato. • Nello specifico vi presentiamo: • TU Start-ups: il programma della Technische Universität • Profund: iniziativa della Freie Universität, per la quale abbiamo realizzato un’intervista di approfondimento a Steffen Terberl, team leader del progetto
  9. 9. © Studio Giaccardi & Associati - Consulenti di Direzione 9 TU Start-ups. Il programma della Technische Universität• € 3,2 milioni ottenuti per i prossimi 5 anni dal fondo Exist• Forte approccio verso la contaminazione tramite la valorizzazione dell’esperienza imprenditoriale• Oltre ai servizi tradizionali di supporto, offre infatti: • contatti con imprenditori di successo • attività di coaching degli start-upper rivolte agli studenti
  10. 10. © Studio Giaccardi & Associati - Consulenti di Direzione 10La Freie Universität e il sistema Profund Obiettivo: educare alla cultura dell‘ imprenditorialità e creare sinergie di valore tra mondo accademico e impresa.• Istituzione no profit della Freie Universität di Berlino• Sistema di relazioni dell’università articolato che comprende: altre università, imprese e network di imprenditori, alcuni dei quali sono anche investitori.• ICT e Media: i settori da cui proviene il maggior numero di imprenditori che si rivolgono a Profund• Servizi offerti: • consulenza e formazione • concorsi, eventi di networking • affiancamento da parte di esperti, coach e mentori • disponibilità di spazi di lavoro gratuiti nella fase di start-up
  11. 11. Direktzu. Il racconto di una start-up di successo • Nasce nel 2006 da tre start-upper della Freie Universität di Berlino (Caveh V. Zonooz, Alexander Puschkin e Jörg Schiller • È una piattaforma online che consente la comunicazione diretta tra grandi masse di persone ed un singolo, secondo il principio della «many to one communication». • Il primo progetto pilota fu avviato a servizio della Cancelliera Angela Merkel. • Direktzu è uno dei pochi esempi in cui la Germania ha esportato all’estero una web-idea. Un’evoluzione di Direktzu, - Straighto - fu utilizzata anche nel 2008 per la campagna elettorale di Barack Obama. • Direktzu non è più solo utilizzata da politici e personaggi istituzionali. Anche aziende e grandi compagnie stanno iniziando ad utilizzare la piattaforma per l’analisi del proprio brand e la comunicazione con gli utenti.
  12. 12. © Studio Giaccardi & Associati - Consulenti di Direzione 12Network e modelli innovativi a Berlino EarlyBird, società di Venture Capital. • 13 anni di attività • 70 imprese sostenute • 3.300 posti di lavoro creati • € 500 milioni investiti • Tech e health-tech: i settori nei quali EarlyBird investe di più. • Dal sito: “If you want to go fast, walk alone. If you want to go far, walk in a team.” • MCube, incubatore e acceleratore per start-up • Cosa offre: • affiancamento nella costituzione del team • supporto su strategia, business plan e piani di marketing • finanziamento • coaching e mentorship • infrastrutture • contatti con venture capitalist e business angel
  13. 13. © Studio Giaccardi & Associati - Consulenti di Direzione 13I risultati? La capitale povera diventa…capitale europea delle start-up!• Circa 400 start-up, soprattutto nel settore Internet, avviate a Berlino negli ultimi 5 anni• 10.000 posti di lavoro creati, direttamente e indirettamente• Fondi Venture-Capital in imprese High-Tech: • 48 milioni di euro nel 2009 • 136 milioni di euro nei primi 9 mesi del 2011• Nel mondo delle start-up, Berlino è il secondo punto di riferimento globale per l’investimento di capitale di rischio, dopo la Silicon Valley• Fonti: dati BWK – Associazione Nazionale Venture Capitalist e http://www.handelsblatt.com/unternehmen/mittelstand/special-existenzgruendung-2012/mittelstand- spezial-berlin-hauptstadt-der-gruender/6621216.html
  14. 14. © Studio Giaccardi & Associati - Consulenti di Direzione 14Cosa dobbiamo imparare da Berlino (per avere cervelliche tornano  ) 1. Guardare al presente e al futuro con occhi nuovi 2. Rendere accessibili formazione, servizi, e infrastrutture 3. Educare all’imprenditorialità, mettendo al centro la persona 4. Valorizzare il significato dell’esperienza e delle relazioni 5. Rendere penetranti valori quali apertura al mondo, inclusione, innovazione e contaminazione!
  15. 15. © Studio Giaccardi & Associati - Consulenti di Direzione 15 Sitografia utile• Exist, www.exist.de• Gründen in Berlin, www.gründen-in-berlin.de• Gründungwerkstatt, www.gruendungswerkstatt-berlin- brandenburg.de• TU Start-ups, http://www.gruendung.tu-berlin.de• Profund, http://www.fu-berlin.de• Entrepreneurs Club, http://entrepreneursclub.de/• B! Gründet, http://www.begruendet-berlin.de• Entrepreneurship Campus, http://www.entrepreneurship.de• M Cube, http://www.m-cube.de
  16. 16. © Studio Giaccardi & Associati - Consulenti di Direzione 16GRAZIE PER L’ATTENZIONE! Stefania Deiana, analista di ricerca e responsabile relazioni internazionali Giuseppe Giaccardi, Consulente di direzione e capo progetto Si ringraziano: Paola Resta, per il suo supporto dalla città di Berlino Steffen Terberl, team leader Profund, Freie Universität, Berlino

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