ASUS User Experience Innovation Workshop - v1.2

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ASUS User Experience Innovation Workshop - v1.2

  1. 1. DESIGNI THINKINGU X Pser e perience nnovation rocess workshop II 6, 9 May 2011 Steven Tseng ASUS Lean Management Consultant Team
  2. 2. Innovator and Facilitator Design Thinker UXIP Facilitator Service Designer Six Sigma Black Belt
  3. 3. Introduction● Design Thinking● User eXperience Innovation Process methods and tools
  4. 4. DesignThinking
  5. 5. It’s a human-centered approach to innovation. Jonney ShihPresident, ASUS
  6. 6. Design Thinking is for everyone. Jonney ShihPresident, ASUS
  7. 7. It is a discipline thatuses the designer’ssensibility and methodsto match people’s needswith what istechnologically feasibleand what a viablebusiness strategy canconvert into customervalue and marketopportunity. Tim Brown IDEO Co-funder
  8. 8. Design thinkers think about people first, then the business second. The opposite is true for most companies. Tim BrownIDEO Co-funder
  9. 9. Design thinking issupported by a rich set oftools, processes, roles,and environments.Designers know when touse the right tool at theright time.
  10. 10. Three Perspectives
  11. 11. Method
  12. 12. Human Centered Design H Hear C Create D Deliver AbstractAbstract Opportunities Themes Solutions Time Stories ConcreteConcrete Prototypes Observation Implementation Plan
  13. 13. HEAR● Observe ● Engage ● Define
  14. 14. Create● Ideate ● Prototype ● Develop
  15. 15. Deliver● Test Model Implement ● ●
  16. 16. Tools
  17. 17. design challenge interview share-and-capture insight observationA day of life grouping Shadowing synthesis co-design Point-of-View empathy brainstorming beginner’s mind storytelling need prototyping
  18. 18. Mechanical Instruments tool
  19. 19. Observation tool
  20. 20. Reminder
  21. 21. Reminder
  22. 22. Reminder
  23. 23. Reminder
  24. 24. Reminder
  25. 25. Interview tool
  26. 26. Reminder
  27. 27. Reminder • • • •
  28. 28. Reminder • • • •
  29. 29. Reminder • •
  30. 30. Show Me tool
  31. 31. Wallet Mapping … tool
  32. 32. Behavior Archeology tool
  33. 33. Share-and-Capture storytelling ( )quote surprise interest tool
  34. 34. Needs and InsightsNeed activityInsight tool
  35. 35. Grouping finding need insight tool
  36. 36. Point-of-View (POV) [ ] [ ] [ ] POV[ ] [ ] [ ] tool
  37. 37. Design Challenge finding need insight POVDesign Challenge How Might We [Goal] + [How] … +[ ]+[ ] tool
  38. 38. Design Challenge How Might We... Goal: Enable people to enjoy the browsing experience at the library How: By shifting from physical to digital books in a seamless way? hear
  39. 39. Design Challenge How might we improve maternal health with mobile technologies for low-income countries? hear
  40. 40. Brainstorming ... ( …) tool
  41. 41. Storytelling who what when where why how tool
  42. 42. PrototypingBuild to Think ( ) idea concept solutionStay low fidelity ( ) tool
  43. 43. Fidelity in prototypingNo fidelity low fidelity high fidelity
  44. 44. Common Prototype Forms Model idea concept solution 2D 3D low fidelity
  45. 45. Common Prototype Forms Storyboards
  46. 46. Common Prototype Forms Roleplay
  47. 47. Common Prototype Forms Diagrams ( …)
  48. 48. Common Prototype Forms Mash up
  49. 49. 千里之行始於足下ONE small step leadsONE giant leap

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