This document provides an introduction to design thinking and the user experience innovation process (UXIP). It discusses key aspects of design thinking including that it is human-centered and for everyone. Design thinkers focus on understanding people's needs before business needs. The document outlines the three perspectives of design thinking - hear, create, and deliver. It presents various methods, tools, and prototypes that can be used in the design thinking process.

1. DESIGNI THINKING
U X P
ser e perience nnovation rocess workshop II
6, 9 May 2011
Steven Tseng
ASUS
Lean Management Consultant Team

2. Innovator and Facilitator
Design Thinker
UXIP Facilitator
Service Designer
Six Sigma Black Belt

3. Introduction
● Design Thinking
● User eXperience Innovation Process
methods and tools

4. Design
Thinking

5. It’s a human-centered
approach to innovation.
Jonney Shih
President, ASUS

6. Design Thinking is for
everyone.
Jonney Shih
President, ASUS

7. It is a discipline that
uses the designer’s
sensibility and methods
to match people’s needs
with what is
technologically feasible
and what a viable
business strategy can
convert into customer
value and market
opportunity.
Tim Brown
IDEO Co-funder

8. Design thinkers think
about people first, then
the business second. The
opposite is true for most
companies.
Tim Brown
IDEO Co-funder

9. Design thinking is
supported by a rich set of
tools, processes, roles,
and environments.
Designers know when to
use the right tool at the
right time.

10. Three Perspectives

11. Method

12. Human Centered Design
H Hear C Create D Deliver
Abstract
Abstract
Opportunities
Themes
Solutions
Time
Stories
Concrete
Concrete
Prototypes
Observation Implementation Plan

13. HEAR
● Observe ● Engage ● Define

14. Create
● Ideate ● Prototype ● Develop

15. Deliver
● Test Model Implement
● ●

16. Tools

17. design challenge
interview share-and-capture insight
observation
A day of life
grouping
Shadowing
synthesis co-design Point-of-View
empathy brainstorming
beginner’s mind
storytelling need
prototyping

18. Mechanical Instruments
tool

19. Observation
tool

20. Reminder

21. Reminder

22. Reminder

23. Reminder

24. Reminder

25. Interview
tool

26. Reminder

27. Reminder
•
•
•
•

28. Reminder
•
•
•
•

29. Reminder
•
•

30. Show Me
tool

31. Wallet Mapping
…
tool

32. Behavior Archeology
tool

33. Share-and-Capture
storytelling ( )
quote surprise interest
tool

34. Needs and Insights
Need
activity
Insight
tool

35. Grouping
finding need
insight
tool

36. Point-of-View (POV)
[ ] [ ] [ ] POV
[ ] [ ] [ ]
tool

37. Design Challenge
finding need insight POV
Design Challenge
How Might We [Goal] + [How]
…
+[ ]+[ ]
tool

38. Design Challenge
How Might We...
Goal: Enable people to enjoy the browsing
experience at the library
How: By shifting from physical to digital
books in a seamless way?
hear

39. Design Challenge
How might we improve maternal health
with mobile technologies for low-income
countries?
hear

40. Brainstorming
... ( …)
tool

41. Storytelling
who what when where why how
tool

43. Prototyping
Build to Think ( )
idea concept solution
Stay low fidelity ( )
tool

44. Fidelity in prototyping
No fidelity low fidelity high fidelity

45. Common Prototype Forms
Model
idea concept solution 2D 3D
low fidelity

46. Common Prototype Forms
Storyboards

47. Common Prototype Forms
Roleplay

48. Common Prototype Forms
Diagrams
( …)

49. Common Prototype Forms
Mash up

50. 千里之行
始於足下
ONE small step leads
ONE giant leap