1. The document discusses ASUS's product portfolio, including their notebook lines like the K451/551 series, X450/X550 series, and X451/551 series. It highlights key features like performance and thin/light designs. 2. ASUS's "Pro" line and commercial desktops are also summarized, noting models like the ET1620I and ET2014I. Their EeeBox PC is described as an eco-friendly 1L commercial PC. 3. The document briefly mentions ASUS's tablet and mobile products like the T100TA, Transformer Book T100, and Fonepad models. It notes upcoming mobile products are in development.

1. Fahad Hossain

2. Management & ASUS Product Team Organogram

4. Origin of the Name 「ASUS」
ASUS takes its name from Pegasus the winged horse in Greek mythology that symbolizes
wisdom and knowledge. ASUS embodies the strength, purity, and adventurous spirit of this
fantastic creature, and soars to new heights with each new product it creates.

5. The Brand Promise
ASUS continues to deliver on our In Search of Incredible promise as we strive to
become the world’s most admired leading enterprise in the new digital era. Our
In Search of Incredible campaign, launched in 2011, symbolizes our Design
Thinking – Start with People philosophy. It extends beyond product design and
development, sales and marketing, and illustrates the ASUS commitment to
making life better through innovation.

6. Business Philosophy

7. Corporate Leadership

8. Why ASUS…?
1 Market Share
2. Critically Acclaimed
3. Continuous Innovations
4. Design Thinking – Start with People
5. Quality and Reliability
6. Recognized Eco Initiatives

9. Green ASUS Milestones
First Taiwanese company to receive EPEAT Gold award (2008)
First notebook manufacturer to receive the EU flower certificate (2008)
First notebook manufacturer to receive the EPD certificate (2009)
First manufacturer notebook to receive the Carbon Footprint certificate (2009); with the
ASUS U53JC Bamboo notebook being recognized for its achievements in the areas of Eco
Design and Carbon Reduction (2010)
First of the Top 10 IT product manufacturers to receive the Japan Eco Mark
ASUS UL30A notebook and VW247H‐HF monitor are recognized as The Greenest
Products
in their respective categories in the 2010 Greenpeace Electronics Survey
Recognized in the 2011 Energy Star Awards for Excellence in Energy Efficient Product
Design
U53SD becomes the first notebook to receive the PAS 2060:2010 Standard for Carbon
Neutrality
* Halogen‐free manufacturing on selected MB, NB, PDA, LCD, Eee PC and VGA products since 2009

10. Go Green with ASUS

11. Product Portfolio: System & Handheld

12. ASUS System Communication

13. Notebook Segmentation

14. Product Portfolio: System & Handheld

15. Republic of Gamers

16. ASUS K451 / K551 SERIES
1st. Thin and light highly mobile metallic design
• PR Angle: Textured metal-treated surfaces and exciting colors stand
out, matching the dynamic nature of new high-mobility intuitive
computing
2nd. Meeting demand for superior performance
• PR Angle: Intel 4th gen Core i7 processor and NVIDIA GT 840 discrete
graphics accelerate performance, making everything smoother and
allowing sleek enjoyment of the latest games. Plus, get up to 6 hours
of battery life.
3rd. Home entertainment laptops with ASUS-exclusive
technologies
• PR Angle: Sonic Master‐enhanced audio and ASUS Splendid
technology to optimize high quality audio and visual enjoyment

17. ASUS K Series Index

18. ASUS K451/551 Features

19. Large Touchpad with Smart Intuitive Tech

20. Super Hybrid Engine II

21. K451 / K551 Product Portfolio

22. Thin & Light

23. Thin & Light

24. VivoBook

25. VivoBook

26. ASUS X450 / X550
1st. Sophisticated spun-circle design
• PR Angle: Elegant matte cover for fingerprint prevention and personal
style reflection
2nd. Up to 4th gen Intel® Core™ i7 processors and NVIDIA®
GeForce™ 700 series graphics card.
• PR Angle: Value-packed with solid features for the best everyday use
and multimedia experience.
3rd. 2-second Instant-on resume
• PR Angle: ASUS Super Hybrid Engine II technology brings notebooks
near-instant resume and automatically saves files when battery
drops below 5%.

27. ASUS X450 / X550 Features

28. X450 / X550 Product ID

29. Super Hybrid Engine

30. Ice Cool technology

31. Thin & Light

32. Thin & Light

33. X451 / X551
1st. Affordable everyday notebook for the budget-conscious user
• PR angle: Competitively-priced notebook with user-centric features to
make it more attractive to mainstream users
2nd. SonicMaster-enhanced audio and ASUS Splendid technology to
optimize visuals
• PR angle: Home entertainment notebook with ASUS-exclusive
technologies
3rd. Express yourself with a black or white notebook with a
special textured finish
• PR angle: A stylish notebook for users to express their individuality

34. Thin & Light

35. Everyday Computing

36. ASUS-PRO

37. ASUS-PRO

38. Product Portfolio: System

39. PC Segmentation

40. THE CHOICE OF CHAMPIONS

41. Your Everyday Multimedia Center

42. Reliable, secure, and efficient commercial desktops

43. All You Need for Daily Computing

44. 2014 Consumer Product Strategy & Roadmap

45. Stylish, Slim, Compact Design with Awards

46. Stylish, Slim and Compact. Built for Work and Play

47. Commercial Product Roadmap & Positioning

48. 2014 New Commercial Model ‐ ET1620I

49. 2014 New Commercial Model ‐ ET2014I

50. EeeBox PC:
1L-sized Eco-Design Commercial PC–Enhance Your Productivity

51. ASUS Tablet & Mobile

52. ASUS T100TA

53. ASUS Transformer Book T100

54. Incredible Value 7” WXGA Fonepad
Fonepad ME175CG

55. Incredible Value 7” WXGA Fonepad
Fonepad FE170 CG

56. Up-Coming: Mobile

57. PC Segmentation

58. PC Segmentation