Jim Brady gave a presentation on the state of American journalism. He discussed how print revenue and newspaper readership are declining sharply as consumers move online. Digital revenue is rising but not enough to offset losses. Emerging business models for news organizations include niche websites, non-profits, paywalls, mobile content, and local deals. Brady also covered current trends in journalism like community engagement, social media, curation, multimedia storytelling and database reporting. Engaging communities through crowdsourcing improves news coverage and builds partnerships with readers.
Understanding Online Communities: De-Centralised, Centralised and TransientHeadstream
The full presentation outlining how we at Headstream view online communities.
Outlining the three types; de-centralised, centralised and transient. Looking at what they are, how they behave and how to work alongside them.
Any questions or further thoughts please let us know.
headstream.com
twitter.com/headstream
Social Media Overview and Strategy For NGOsGregory Heller
This slide deck accompanies a 60 minutes webinar by CivicActions' Social Media Strategist Gregory Heller that explains the top level concepts of social media, cover a wide variety of social media platforms (including microblogging sites like Twitter, Facebook pages and groups, blogging, photo and video sharing). We will cover examples of a variety of successful uses of social media. Learn more at http://civicactions.com/social-media
Social media workshop presentation for hotels and the hospitality industries. This presentation includes an introduction to social media platforms, case studies and examples, best practices, branding considerations, integration tactics and other recommendations. Presented by ChatterBlast Media to the Greater Philadelphia Hotel Association on 12/6/2011. NOTE: This presentation is designed to be explained verbally in-person therefore not all slides have notes or descriptions.
Understanding Online Communities: De-Centralised, Centralised and TransientHeadstream
The full presentation outlining how we at Headstream view online communities.
Outlining the three types; de-centralised, centralised and transient. Looking at what they are, how they behave and how to work alongside them.
Any questions or further thoughts please let us know.
headstream.com
twitter.com/headstream
Social Media Overview and Strategy For NGOsGregory Heller
This slide deck accompanies a 60 minutes webinar by CivicActions' Social Media Strategist Gregory Heller that explains the top level concepts of social media, cover a wide variety of social media platforms (including microblogging sites like Twitter, Facebook pages and groups, blogging, photo and video sharing). We will cover examples of a variety of successful uses of social media. Learn more at http://civicactions.com/social-media
Social media workshop presentation for hotels and the hospitality industries. This presentation includes an introduction to social media platforms, case studies and examples, best practices, branding considerations, integration tactics and other recommendations. Presented by ChatterBlast Media to the Greater Philadelphia Hotel Association on 12/6/2011. NOTE: This presentation is designed to be explained verbally in-person therefore not all slides have notes or descriptions.
Presentation given at an annual conference that demystifies the media. You do not have to be a large brand to employ a media strategy as part of your marketing and communications efforts.
Social media is a great tool that civil society organizations can use to communicate with their audience, market their services, connect with their networks or improve the way they work and promote their social development agenda. The key features of social media are participation and interaction, connecting people and providing the tools necessary to have a conversation - all important components of NGOs’ day-to-day work. This workshop looks at how the strategic use of social media helps civil society organizations reach new people, adds value to mission-driven work, supports goals to build a movement around a core advocacy issue, improves customer service or programmes, reaches new donors, and raises awareness of a nonprofit brand around the world.
These slides were presented by Amy Sample Ward at the DonorPro 2012 Conference by TowerCare in Pittsburgh, PA. For more information, visit: http://nten.org http://amysampleward.org
Learn about some of the Web 2.0 tools that everyone is talking about and the fundamentals of a great website. We’ll tell you the good, the bad and the ugly. We’ll tell you what’s easy, what’s challenging, what you can try for free, and what might not be worth your time.
Consists of 2 workshops to help you get acquainted with online philanthropy:
* Philanthropy 2.0 – Web 2.0? What's Web 1.0? Learn about the difference as well as the basics on some of the more common social media tools being used including, Facebook, blogs, YouTube, Twitter and CanadaHelps Giving Pages. Find out how other charities are taking advantage of these tools and how yours can too!
* Websites 101 – Your website is one of the most important communication vehicles you have - is it working for your organization the way it should? Take your website from good to great by learning the fundamentals of what makes for a really good website, one that is user-friendly, attractive and drives up online donations.
Keeping Up With Social Media - Finding the Right Social Media Marketing Mix f...iMi Associates, Inc.
In this powerpoint, we talk about the ways you can leverage your business through the use of social media marketing strategies.
We discuss traditional advertising vs. social media marketing. We then touch on topics such as social media optimization, zones of social media marketing, and social media tips for businesses.
www.imiassociates.com
From your website to social media, email to mobile messages, online to offline, multichannel strategies require coordination and creative thinking across teams and departments, and a focus on the core of your work beyond any one specific call to action. In this session, we will show you how to craft an online multichannel campaign plan to meet your mission and campaign goals, and how other organizations are successfully integrating multichannel efforts into their work. For example, what happens when you tie your Facebook posts to your online fundraising appeals? What about sending text messages connected to your email actions the next day? Multichannel strategies bring your staff together and connect your community across platforms for more targeted actions. This session provides highlights from the new book Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community by Allyson Kapin and Amy Sample Ward and gives you the next steps you need to start working to create real social change online and on the ground.
How To: Devise and Present a Social Media Strategy Manal Assaad
This is a sample of a social media strategy I devised for a concept exhibition as a case study to Qatar Museums Authority. It is based on my MBA research (available for download here http://bit.ly/XqxftK) and this was the requirement:
Create a social communication strategy and sample content calendar for an exhibition on Andy Warhol. Imagine that qma is putting on a 4 Month exhibition this year on the highlight pieces from Andy Warhol, pop artist. The challenges are the Qatari community know or care very little about him or his work. Regardless, it has been decided that the exhibition will proceed. The budget for marketing is qr6 million, 1 million is dedicated to social media.
The campaign should consist of a 2 month pre-opening education outreach to get the community to know more about warhol and to motivate them to come and share their interest to others throughout the exhibition lifecycle. You can use a range of resources such as films, pre recorded interviews, images of him and his work, art label descriptions, competitions, outreach, interactives etc. think outside the box and be creative. The target market is Qatari community. There are 4 stages to exhibition communication: 1) pre opening campaign, 2) Opening night, 3) duration of exhibition and 4) pre closing.
If you wish to integrate offline communication such as PR and advertising to show how you would align your online with offline then do so. Demonstrate how you would approach each campaign stage. Your strategy should be realistic and achievable (state all resources required or assumed.)
Presentation given at an annual conference that demystifies the media. You do not have to be a large brand to employ a media strategy as part of your marketing and communications efforts.
Social media is a great tool that civil society organizations can use to communicate with their audience, market their services, connect with their networks or improve the way they work and promote their social development agenda. The key features of social media are participation and interaction, connecting people and providing the tools necessary to have a conversation - all important components of NGOs’ day-to-day work. This workshop looks at how the strategic use of social media helps civil society organizations reach new people, adds value to mission-driven work, supports goals to build a movement around a core advocacy issue, improves customer service or programmes, reaches new donors, and raises awareness of a nonprofit brand around the world.
These slides were presented by Amy Sample Ward at the DonorPro 2012 Conference by TowerCare in Pittsburgh, PA. For more information, visit: http://nten.org http://amysampleward.org
Learn about some of the Web 2.0 tools that everyone is talking about and the fundamentals of a great website. We’ll tell you the good, the bad and the ugly. We’ll tell you what’s easy, what’s challenging, what you can try for free, and what might not be worth your time.
Consists of 2 workshops to help you get acquainted with online philanthropy:
* Philanthropy 2.0 – Web 2.0? What's Web 1.0? Learn about the difference as well as the basics on some of the more common social media tools being used including, Facebook, blogs, YouTube, Twitter and CanadaHelps Giving Pages. Find out how other charities are taking advantage of these tools and how yours can too!
* Websites 101 – Your website is one of the most important communication vehicles you have - is it working for your organization the way it should? Take your website from good to great by learning the fundamentals of what makes for a really good website, one that is user-friendly, attractive and drives up online donations.
Keeping Up With Social Media - Finding the Right Social Media Marketing Mix f...iMi Associates, Inc.
In this powerpoint, we talk about the ways you can leverage your business through the use of social media marketing strategies.
We discuss traditional advertising vs. social media marketing. We then touch on topics such as social media optimization, zones of social media marketing, and social media tips for businesses.
www.imiassociates.com
From your website to social media, email to mobile messages, online to offline, multichannel strategies require coordination and creative thinking across teams and departments, and a focus on the core of your work beyond any one specific call to action. In this session, we will show you how to craft an online multichannel campaign plan to meet your mission and campaign goals, and how other organizations are successfully integrating multichannel efforts into their work. For example, what happens when you tie your Facebook posts to your online fundraising appeals? What about sending text messages connected to your email actions the next day? Multichannel strategies bring your staff together and connect your community across platforms for more targeted actions. This session provides highlights from the new book Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community by Allyson Kapin and Amy Sample Ward and gives you the next steps you need to start working to create real social change online and on the ground.
How To: Devise and Present a Social Media Strategy Manal Assaad
This is a sample of a social media strategy I devised for a concept exhibition as a case study to Qatar Museums Authority. It is based on my MBA research (available for download here http://bit.ly/XqxftK) and this was the requirement:
Create a social communication strategy and sample content calendar for an exhibition on Andy Warhol. Imagine that qma is putting on a 4 Month exhibition this year on the highlight pieces from Andy Warhol, pop artist. The challenges are the Qatari community know or care very little about him or his work. Regardless, it has been decided that the exhibition will proceed. The budget for marketing is qr6 million, 1 million is dedicated to social media.
The campaign should consist of a 2 month pre-opening education outreach to get the community to know more about warhol and to motivate them to come and share their interest to others throughout the exhibition lifecycle. You can use a range of resources such as films, pre recorded interviews, images of him and his work, art label descriptions, competitions, outreach, interactives etc. think outside the box and be creative. The target market is Qatari community. There are 4 stages to exhibition communication: 1) pre opening campaign, 2) Opening night, 3) duration of exhibition and 4) pre closing.
If you wish to integrate offline communication such as PR and advertising to show how you would align your online with offline then do so. Demonstrate how you would approach each campaign stage. Your strategy should be realistic and achievable (state all resources required or assumed.)
Social Media Strategy for Business.
You need to rethink your social media marketing strategy in order to drive more traffic, target more customers, increase revenue, and see a return on your marketing investment faster.
In this presentation, we give you tips to understand how the buying cycle works, how to avoid the #1 mistake most businesses make, and how to understand and use the "Big 5" in social media.
This is a presentation I did for the CPMR course in January of 2013, at the University of Texas, Austin.
In this presentation I step independent manufacturer's representatives through the landscape and concepts of Inbound Marketing and appropriate uses of social media tools.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
2. Today’s Presenter
Jim Brady
Current
• Editor-in-Chief, Journal Register Company
• Vice President, Online News Association
• Board Member, American Society of News Editors
Past
• Former General Manager, TBD.com
• Former Executive Editor, washingtonpost.com
• Former AOL executive
• Member of washingtonpost.com launch team
• Former reporter & sportswriter, The Washington Post
• Pulitzer Prize juror, 2010 & 2011
3. Today’s Agenda
The State of American Journalism
State of the Business
1
State of the Journalism
2
U.S. Strengths & Weaknesses
3
March 11 Coverage by US Media
4
Questions & Discussion
5
5
29. Emerging Models
NICHE MARKETS
• Newspapers are wonderful general interest publications. But the
web is all about niche.
• There’s been a rise of niche web publications that are making
money: Business Insider, WebMD, AutoTrader, Mint,
Babycenter.com, POLITICO, Epicurious, countless others…
ADVANTAGES
• Strong revenue potential, as advertisers prefer subject-focused audiences.
• Strong editorial focus keeps overall costs down.
DISADVANTAGES
• Most verticals starting to get crowded.
• Harder to expand when you’re focused on one subject.
30. Emerging Models
NON-PROFITS
• Market is currently strong for non-profits in the United States.
• Relatively new sites such as ProPublica, Texas Tribune, MinnPost,
Voice of San Diego are making waves in the industry.
• Non-profits are doing the type of journalism that for-profit
companies have struggled to support financially.
ADVANTAGES
• Lack of intense revenue pressure provides editorial freedom
• Non-profits willing to support investigative and enterprise journalism
DISADVANTAGES
• Flow of money to support non-profits unpredictable
• Non-profits have trouble building large, influential audiences
31. Emerging Models
PAY MODELS
• Many American news organizations are currently implementing --
or planning to implement – pay walls or other pay models.
• New models are emerging, i.e. the New York Times’s metered
model and CivilBeat’s membership model.
ADVANTAGES
• New revenue stream
• More loyal, focused audience to monetize
• Aids print circulation retention
DISADVANTAGES
• Negative impact on traffic and ad revenue
• Creates opportunity for free competitors
• Blocking off content works against the ways of the Web
32. Emerging Models
MOBILE
• Morgan Stanley predicts that, by 2015, use of the mobile web will
be greater than use of the desktop Web.
• Many news organizations are hiring mobile editors, developers
and product managers as new devices proliferate.
ADVANTAGES
• Consumers are already used to paying for mobile content, and will pay for things
on mobile they won’t pay for on the web
• Gives publishers the ability to reach consumers on a 24/7 basis
• Location-based services open new doors for publishers and advertisers
DISADVANTAGES
• Advertisers have not yet embraced mobile in any meaningful way
• Large number of mobile device types means business not easily scalable
• Mobile development expensive
33. Emerging Models
LOCAL DEALS
• The success of companies like Groupon and Living Social has
created a wave of local deal programs, many created and run by
newspapers.
• Needham & Co. predict the daily deals market will be more than
$10B in the U.S. by 2015.
ADVANTAGES
• Relatively low-tech and simple to launch
• Good way to reach small local advertisers, traditionally a hard group to win over
DISADVANTAGES
• Low barriers to entry for new competitors
• Significant amount of administration required
• Daily deals space already overrun, and still dominated by a few big dogs
35. Current Trends in Journalism
• Community Engagement / Crowdsourcing
• Social Media
• Curation
• Multimedia Storytelling
• Mobile Journalism
• Database Journalism
• Location-Based Services
39. Why Engage?
• Because news organizations always have…
– Used experts as sources
– Interviewed citizens for stories
– Accepted tips from the community
– Run photos & videos not taken by staffers
– Run freelance pieces by citizens & experts
• Because you need readers more than they need you
– Collectively, the community knows a lot more about each subject area
than you do
– Consumers have a lot of choices & not a lot of time
– They don’t need to come directly to you to access your content
– Without committed readers, you have no business
• Because working with consumers produces better journalism
40. • Launched in 2006
• More than 750,000 registered users
• Received the seminal video from the Virginia Tech shootings
• In 2011, held the first iReport Awards
42. SeeClickFix
• In more than 25,000 cities and 8,000 neighborhoods
• Has gathered more than 50,000 reports
• SeeClickFix has relationships with local governments
44. ProPublica: Network
• 5,000 Reporting Network members
• They’ve helped conducted spot checks on federal stimulus
spending, unraveled loan modification stories, and tracked
the oversight of a state nursing board, among other efforts
45. TBD: Complete This Story
• The audience can help you find out things you couldn’t
• It’s a tacit admission media companies can’t – and don’t – know
everything
46. Register Citizen Newsroom Cafe
• Audience invited to sit in on newsroom meeting, watch a live
stream or participate in a live chat
• Free public wi-fi access offered, as well as coffee and snacks
47. TBD Community Network
• More than 225 sites
joined
• We sold advertising for
about 75 blogs
• We linked to them
aggressively, and put
them in our geo-coded
feeds to expose them to
relevant audiences
• Provided training
sessions for network
members on blogging,
SEO, social media, etc.
48. Don’t Forget the Human Touch
• At TBD.com, we did public events with local bloggers and
other interested parties.
• We held public office hours at coffee houses in the region.
• We offered free training to community members on social
media, blogging, SEO, etc.
49. Benefits of Engagement
• Improved news gathering capacity
– On-the-spot reporting
– Geographically-specific reports
• Additional research bandwidth
• More subject-area expertise
• An expansion of your coverage area by building
contributor network
• Useful feedback & direction
• Increased on-site participation in contests, polls,
commenting, etc.
50. If You Do This Right…
• The community will view you as a partner, not a
rival. That means:
– They will come to your site more often
– They will link to you more from blogs, social media
– They will send you tips
– They will tell their friends about you
– In short, they will root for your success
• You will produce better, more relevant journalism
• More relevance = more audience = more revenue
= more jobs
52. Social Media Usage
• Facebook has over 800M active users, with half logging on daily.
• More than 2B posts are liked and commented on per day.
• More than 250M photos are posted per day.
• Twitter recently announced it had 100M users logging in once a day,
and 50M logging in daily.
• In the U.S., in a survey done by the Ponemon Group showed:
– Workers spent an average of 62 minutes each day using social media
for personal reasons, compared with 37 minutes for business purposes.
– Almost 60 percent of the organizations increased their Internet
bandwidth to accommodate employees’ use of social media in the past
12 months.
– Social media is essential or very important to meeting business
objectives for 67 percent of respondents.
54. Why Social Media?
• You need to go where your readers are
• Social networks are great for attracting new users
• Great venue for starting conversations with and getting
feedback from readers and/or viewers
• More and more business being transacted via social
networks
55. Social Media Tips
• Dedicate staff to social media
• Use a more conversational tone on social platforms
• Use social tools not just to disseminate information,
but to gather it as well
• Leverage the audience already using social media for
crowdsourcing projects
57. Curation
• If you want to be the first stop for consumers interested
in any topic, you should curate:
• TBD linked out to all members of our community network
• TBD linked out to local sites that were not part of the
community network
• We linked out to other local news organizations
• We even linked to TV stations that were competitive with us
• In short, we linked to EVERYONE
58. Why Curation?
• Some of the Web’s largest news sites are based on the
concept:
• Drudge Report
• Huffington Post
• Yahoo News
• Google News
• Readers are looking for sites to serve not just as chefs,
but maitre d’s.
• If you are a fair arbiter of the best content out there,
readers will start their day with you. If that happens,
you’ve already won.
61. Why Multimedia?
• Video usage on the web increasing dramatically
• Photography remains one of the most popular types of
content on the web
• Radio usage on the web remains high
• Interactive graphics becoming a story form all of its own
62. Why Multimedia?
• Video usage on the web increasing dramatically
• Photography remains one of the most popular types of
content on the web
• Radio usage on the web remains high
• Interactive graphics becoming a story form all of its own
• Remember, the first 15 years on TV were radio guys in
front of a camera. The first 15 of the web were print, TV
and radio guys trying to repeat their format on the web.
• The web is evolving into something all its own; you have
to evolve with it.
70. Why Mobile?
• Mobile devices are attached to consumers on a near
24/7 basis.
• In most cases, you know exactly where your mobile
users are, so you can provide geo-specific services
• Consumers are in the habit of paying for mobile content
in ways they never were on the web
• Unlike the web, mobile payment systems are built-in,
seamless and guilt-free (at least initially)
71. The Right Way to Think Mobile
• Reject the “platform agnostic” mantra
• Remember that mobile is a mindset of its own, with
unique consumer needs and revenue opportunities
• Remember that each mobile device is a product in and
of itself: The iPhone, iPad, Droid and Kindle require
different strategies
• Dedicate people to building good mobile products
• Make your mobile app and/or site complementary to
your web site, not a mini version of it
72. The Right Way to Think Mobile
• Remember what makes a mobile device unique:
portability, location tracking and 24/7 access to the
consumer.
• Remember that mobile allows you to get content from
the reader, not just send it out
• Don’t just focus on your own mobile sites. Get into the
streams of Twitter, Facebook, Foursquare, Instagram,
etc.
• Focus on utility: weather, stocks, alerts, traffic, public
transportation data, sports scores, etc.
76. QR Codes
• Many papers are starting to use
QR codes in newspaper or via e-
mail.
• Lots of potential for these…
• For example, why not QR codes
on all your newspaper boxes
that list places to eat, places to
show, historical landmarks near
that box?
88. Why Location-Based Services?
• In an increasingly mobile world, where you are matters
more and more every day
• Consumers only sporadically care about regional, national
or world news. They always care about what’s going on
near where they live or work.
• Being able to target location opens the door to significant
editorial and revenue possibilities.
89. Geocoding
• At TBD.com, we delivered
geographically relevant news
to users.
– We had a team of real humans
reading and adding geo-codes to
stories from TBD, our blog network
and other local news
organizations.
– TBD’s home page had a module
that delivered news to up to five
zip codes that a user signaled as
important to them
– TBD’s mobile app allowed you to
see geographically-relevant stories
90. Augmented Reality
• The combination of the phone’s GPS
with use of the camera provides a
near-virtual reality experience.
91. Foursquare / Gowalla
• Knowing where consumers are offers major reporting opportunities:
– Looking for sources
– Communicating news to location-specific audiences
– Distribution of your reviews and tips
93. The Future Journalist
Core Skills
– Reporting
– Writing
– Interviewing
New Skills
– Ability to shoot and edit video
– Ability to take and edit photography
– Willingness to engage with community
– More business knowledge, stronger entrepreneurial instinct
Career Path
– More Startups, Less Established Players
95. Strengths of U.S. Journalism
• Freedom of the press remains a core value
• Exciting new tools at our disposal
• Entrepreneurial opportunities increasing, which
means journalists are better able to pursue passions
• New business models emerging
• Stronger coverage of niche subjects
• More voices being heard, not just the elite
96. Weaknesses of U.S. Journalism
• Less accountability journalism
• Coverage of local areas getting weaker
• Too much overlapping coverage
• Public opinion of journalists is poor
• Still seeking working business models
• Consumers seeking sites that affirm their views
• The world has changed, and many news organizations
are still acting as if it hasn’t
98. March 11 Coverage Weaknesses
• The U.S. coverage was largely supplementary
• Not nearly enough U.S. journalists on the ground
• For most part, cable networks did not send top on-air talent
• Too heavy an emphasis on visuals; not enough depth
• Particularly weak explanatory reporting on Fukushima
• The U.S. coverage was largely temporary
• Cable TV talent didn’t stay long once immediate danger
passed
• Follow-up reporting – especially on Fukushima and its long-
term effects – has been poor.
99. March 11 Coverage Strengths
• Early coverage dominated all news cycles, and the
front pages of all major U.S. print publications
• U.S. media made good use of social media and other
citizen-driven sources of information
100. U.S. Foreign Coverage Issues
• High costs at time of severe budget cuts
• Sporadic interest in foreign news from U.S.
consumers
• Most U.S. news organizations trying to refocus on
coverage of local issues
• Lack of money, people and sometimes widespread
interest means sustaining focus on foreign news is
difficult