SlideShare a Scribd company logo
!1
Today’s Agenda
5 Lessons
Learned:
Design
Experimentation
Revenue
Curation
Skills

Plus:
What’s Next:
2020
!

Q&A

!2
About Me

Jeremy Caplan

@jeremycaplan

jeremy@jeremycaplan.com

!3
Slides and Hashtag

Share thoughts, questions or responses

Slides: bit.ly/jc5lessons
Twitter: #Journalism2020

!4
Case Studies:

5 Lessons Learned
in American

Digital
Journalism
!5
I.
Prioritize Design
Narratively
!6
!7
!8
!9
Narratively’s Editorial Approach
Building a New Journalism Organization From Scratch
Focus on Design

Clean, simple presentation

In-Depth Stories

Creative Multimedia

One high-quality story a day

Blending photo, video + text

!10
Narratively’s Revenue Streams
A New Multifaceted Approach
Sponsorship
Syndication
Custom Content

Providing sponsors with subtle branding on and off the site
Supplying high-quality content for use in education
Creating content commissioned by companies

Events

Drawing paid attendees and sponsors to local events

Premium Content

Selling special ebooks and special content collections

Membership

Giving members extra benefits, access and discounts
!11
!12
!13
!14
!15
!16
!17
!18
Case Study #1: Prioritize Design
Cleaner, simpler, deeper storytelling with engaging visuals

Case Study #2: Experiment
New story forms, new partnerships, new apps, new ideas

Case Study #3: Explore New Revenue
From sponsored content to events, services and products

Case Study #4: Curate & Aggregate
Do what you do best and link to, collect and share the rest

Case Study #5: Sharpen Skills
Coding, algorithm design, multimedia, social net, business

What’s Next?
Some thoughts on what’s ahead for digital journalism

1
2
3
4
5
6
!19
II.
Experiment
Texas Tribune
!20
New News Organization
!21
38 Employees
$4.5 Million Revenue
550,000 Unique Visitors

!22
!23
1/3 Traffic to Data Pages
1/3 Traffic from Mobile

!24
70 Events

Texas Tribune plans almost-weekly events,
from panel discussions to a big ideas festival
!25
2000 attendees
$225/ticket
@Texas Tribune Festival

!26
$3,000

Cost to sponsor typical Texas Tribune event
!27
$1,200,000

Texas Tribune’s 2013 event revenue

!28
Case Study #1: Prioritize Design
Cleaner, simpler, deeper storytelling with engaging visuals

Case Study #2: Experiment
New story forms, new partnerships, new apps, new ideas

Case Study #3: Explore New Revenue
From sponsored content to events, services and products

Case Study #4: Curate & Aggregate
Do what you do best and link to, collect and share the rest

Case Study #5: Sharpen Skills
Coding, algorithm design, multimedia, social net, business

What’s Next?
Some thoughts on what’s ahead for digital journalism

1
2
3
4
5
6
!29
III
Explore New Revenue

Forbes & Buzzfeed
!30
!31
!32
!33
Forbes’ New Approach
Strengthening a Traditional Journalism Organization

Diversifying Content

Diversifying Revenue

Social Distribution

More than 1,000 new writers

Several new revenue streams

Emphasizing reader sharing

!34
!35
20%

Ad revenue at Forbes from sponsored content

!36
!37
Case Study #1: Prioritize Design
Cleaner, simpler, deeper storytelling with engaging visuals

Case Study #2: Experiment
New story forms, new partnerships, new apps, new ideas

Case Study #3: Explore New Revenue
From sponsored content to events, services and products

Case Study #4: Curate & Aggregate
Do what you do best and link to, collect and share the rest

Case Study #5: Sharpen Skills
Coding, algorithm design, multimedia, social net, business

What’s Next?
Some thoughts on what’s ahead for digital journalism

1
2
3
4
5
6
!38
IV
Curate & Aggregate
Upworthy
!39
!40
Upworthy
87 Million

Unique monthly visitors
!41
4.95 Million Likes on Facebook
!42
V
Sharpen Skills
Skillcrush
!43
Journalism Skills for 2020

Supplementing reporting, writing and editing with new strengths

Multimedia

Social Media

Data & Design

Coding

Business

Photo, Video, Audio

Building Community

Numbers & Graphics

Digital Flexibility

Entrepreneurial Mindset

!44
Case Study #1: Prioritize Design
Cleaner, simpler, deeper storytelling with engaging visuals

Case Study #2: Experiment
New story forms, new partnerships, new apps, new ideas

Case Study #3: Explore New Revenue
From sponsored content to events, services and products

Case Study #4: Curate & Aggregate
Do what you do best and link to, collect and share the rest

Case Study #5: Sharpen Skills
Coding, algorithm design, multimedia, social net, business

What’s Next?
Some thoughts on what’s ahead for digital journalism

1
2
3
4
5
6
!45
!

What’s Next:

Kickstarter +
Beyond
!46
Kickstarter

!47
!48
!49
!50
Up to a two line subtitle, generally used to describe the
takeaway for the slide

!51
Up to a two line subtitle, generally used to describe the
takeaway for the slide

!52
Bionic
Publishing
!53
Narrative Science

!54
Automated Insights

!55
!56
!57
Data Algorithms

!58
Sources and Resources

To find out more about the sites and data used in this
presentation, here are some follow-up sources and resources

‣ bit.ly/localsites = J-Lab’s list of 1250+ local U.S. sites
‣ submojour.net = Research on Journalism Startups
‣ bit.ly/cjrstartups = Columbia Journalism Review Startup Coverage
‣ niemanlab.org/encyclo = Nieman Lab’s Future of News Encyclopedia
‣ bit.ly/ejboard = Quora Resource Board on Entrepreneurial Journalism

!59
Thank You
Jeremy Caplan
Director of Education
Tow-Knight Center for Entrepreneurial Journalism
CUNY Graduate School of Journalism

@jeremycaplan
jeremy@jeremycaplan.com

!60

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