The document summarizes key hyper-local developments in the UK in 2011, including the growth of local TV, community radio, newspapers moving online, and challenges with funding models. Local TV licences were awarded, community radio continued expanding, and newspapers saw print declines but growth online. New models for local news are being tested, including advertising, franchising, and philanthropic funding.

1. Hyper-local highlights, 2011
Developments from the UK over the past year
A personal take on things of note
Damian Radcliffe, 2nd January 2012
Comments and feedback welcome:
damian.radcliffe@gmail.com
damian.radcliffe@ofcom.org.uk
@mrdamian76

2. Introduction
It’s been a busy year across the UK hyper-local scene, so this is an attempt to pull
together some of the key developments from the past 12 months.
These slides reflect on a number of UK wide developments which have helped to
shape the current hyper-local landscape.
For more information about developments during this period you can check out my
bi-monthly slide packs which look at key developments in the UK and US:
http://www.slideshare.net/mrdamian/
Here’s to a busy hyper-local year in 2012!
Damian

3. Contents
1. Local TV
2. Radio
3. Newspapers
4. Funding
5. Local Government
6. Some hyper-local examples from 2011

4. Local TV in the UK moves a step closer…

5. A busy year laying the foundations
• On 19th January, at the Oxford Media Convention, Culture Secretary Jeremy Hunt
launched an action plan for Local TV, building on December 2010’s Shott report.
• This was followed later in the year by the Framework for Local TV and Pioneer Locations
consultations, which over 300 individuals and organisations responded to including
hyper-local players such as Addiply, Saddleworth News and Neighbour Net.
• In December, DCMS published the shortlist of the 20 towns and cities across the UK
which are expected to be the first to have their own local TV stations.
• They are: Belfast, Birmingham, Brighton and
Hove, Bristol, Cardiff, Edinburgh, Glasgow, Grimsby, Leeds, Liverpool, London, Manchest
er, Newcastle, Norwich, Nottingham, Oxford, Plymouth, Preston, Southampton and
Swansea.
• These were identified as having significant levels of interest from potential operators
and audiences following a consultation from 65 areas technically capable of receiving a
local TV service.
• Ofcom is currently consulting on proposals for awarding local TV licences.

6. Legislation and Licensing likely in 2012
In late 2011 the Government laid three Orders before Parliament that, if they enter into
force, would create a statutory framework for local television.
They are:
* the Local Digital Television Programme Services Order ('s.244 Order'),
* the Wireless Telegraphy Act 2006 (Directions to OFCOM) Order ('s.5 Order') and
* the Code of Practice for Electronic Programme Guides (Addition of a Programme Service)
Order ('s.310 Order').
DCMS anticipate that the first local television licences will be awarded from summer
2012, and then the first of the new stations could be broadcasting from 2013.
A further 24 areas have been identified for a future round of licensing (2012/13):
Aberdeen, Ayr, Bangor, Barnstaple, Basingstoke, Bedford, Cambridge, Carlisle, Derry /
Londonderry, Dundee, Guildford, Hereford, Inverness, Kidderminster, Limavady, Luton, Maid
stone, Malvern, Mold, Salisbury, Sheffield, Stoke on Trent, Stratford upon Avon, York.

7. What this means…
Multiplex Licence
• Spectrum will be awarded through a competitive process to a multiplex operator to
provide distribution for local TV. “The multiplex operator will also be able to utilise two
additional videostreams with the potential to create two quasi-national channels.”
• Competition for the multiplex licence will be open to commercial and not-for-profits.
Ownership rules
• The Government intends to consult in 2012 about whether independent television
production companies should be allowed to bid for local TV licences.
• Current rules, would prevent an independent producer from owning more than 25 per
cent of a local TV licence.
EPG prominence
• Local television services may be added to the list of channels which must be given
appropriate prominence on electronic programme guides (EPGs).
• Sky and Virgin have committed to offering apps or the yellow button for audiences to
access IPTV or video-on-demand local TV services from their front pages.

8. Community Radio continues to roll out,
but BBC Local services are facing cuts…

9. New round of Community Radio licensing
During 2011, Ofcom launched a new round of community radio licensing following
significant interest expressed by more than 270 individuals and community groups wanting
to take to the air and provide services for their local community.
This is the third wave of licensing since the first community radio station launched in 2005.
Community radio stations cover a small geographical area with a coverage radius of up to
5km and are run on a not-for-profit basis. They reflect a diverse mix of cultures and interests.
2004’s Community Radio Order defined the sector as “for the good of members of the
public, or of particular communities”.
Stations must also be not for profit, responsible for delivering social gain, and offer
opportunities for community participation.
Source: http://bit.ly/dU5jlR

10. UK Community Radio in 2011 – Key Stats
Ofcom has licensed 231 stations.
196 are broadcasting, 23 have either decided not to launch or handed their licence back.
The remainder are preparing to start broadcasting.
• 9.2 million adults were able to receive a community radio station broadly aimed at them.
• Most stations serve general audiences, but many serve smaller communities of interest;
e.g. minority ethnic groups (13%), youth (11%) and those with a religious focus (6%).
Ofcom’s Annual Report on the sector concludes:
“At a cost of just over £10 million pounds, based on the reports
received from stations in this reporting period, community radio in
the UK delivered:
• A total of more than 12,500 volunteering opportunities
• Over 45,000 volunteer hours each week
• Over 15,000 hours of original radio output each week
• Output broadcast in a wide range of community languages.”

11. BBC cuts proposed across the board…
• In October the BBC Trust launched a public consultation after reviewing a set of
proposals from BBC management for changes to the services the BBC provides and
the way the Corporation operates (known as ‘Delivering Quality First‘ or DQF).
• The proposals are anticipation to result in savings of around £670m a year by
2016/17 and a loss of around 2,000 jobs across the BBC. See: http://bbc.in/po9iOb
• They follow the licence fee settlement agreed with the Government in October
2010, which saw the licence fee frozen to 2017, and the BBC assuming new funding
responsibilities for the World Service, S4C, BBC Monitoring, local TV and broadband.
• Changes to programming and services in the nations and regions include:
– For TV, protecting underlying investment in news programming; producing fewer non-news
programmes and rebroadcasting more of them to UK audiences; and increasing investment in network
programming produced across Scotland, Northern Ireland and Wales;
– For nations radio, reducing investment in non-news programming and
focusing on peak-time; and
– For English local radio, focusing spend on peak-time programmes,
but with increased sharing across regions in off-peak slots.

12. …. including Local Radio services
Proposals include:
• Focus spend on peak-time programmes: breakfast, mid-morning and drivetime; sport;
and faith on Sunday mornings
• Increase levels of sharing programming in off-peak slots: weekday afternoons, Sunday
afternoons and evenings
o On weekday afternoons most stations would share programming with their neighbouring stations, although
a few, which serve a particularly distinct audience, would remain separate
o On weekday evenings between 7pm and 10pm, programming would be shared across England, with all
stations coming together except when providing local sports commentaries
o At other off-peak periods programme sharing would occur at a variety of levels. Some would be akin to the
regional television areas, and during the late evening in five larger areas: the North; the West Midlands; the
East Midlands; the East and South East; and the West and South West
o All stations would broadcast Radio 5 Live from 1am until the start of their breakfast programme
o A number of locally split breakfast programmes would end
• Within all shared programming individual stations would continue to provide local news
bulletins at present, and would be able to leave the shared schedules in times of civil
emergency or bad weather
• BBC London would lose a number of off-peak programmes and reduce other spend to
bring the station more in line with other BBC Local Radio stations
See: Consultation: BBC Local Radio

13. Newspapers continue to find the
current climate quite challenging…

14. Local and Regional papers impacted most
Speaking at the opening of the Leveson Inquiry, media analyst Claire Enders outlined the
impact of cyclical and long term structural challenges on the regional and national press:
• 40% of regional press jobs have gone in the last five years (vs. 10% at national level).
• £1bn of annual classified advertising has gone from the regional press since 2008.
2010 revenues of the big four regional publishers, show big declines in the last five years.
It is a similar story at a national level, although the decline has been less steep:

15. Consumers moving away from print to web
• First half figures from the Audit Bureau of Circulations saw increases in traffic for the
websites of leading UK regional newspaper groups. Trinity Mirror, Northcliffe Media and
Newsquest sites all saw record growth, increasing traffic by 30%+ year-on-year.
– Trinity Mirror's regional online network, which includes Birminghammail.net and Walesonline.co.uk saw
monthly unique browsers climb 54.7% year-on-year to 9,005,634.
– Newsquest websites, which include heraldscotland.com, were up 31.7% to 8,525,236, and Northcliffe’s
Media network, including the This is... websites, reported a 29% increase in monthly unique browsers to
5,215,954.
– Johnston Press’ web traffic figures saw monthly uniques up 9% year-on-year to 7,639,859.
Source: http://bit.ly/na3Gtm
• In print however 11 titles saw double digit loses in this time:
– the Nottingham Post suffered the largest fall at 16.9% (35,361), ahead of the Yorkshire Evening Post (down
14.6% to 36,512) and the Doncaster Star (14.1%, 2,327).
– AND… Only 3 titles saw a rise in circulation:
Archant Norfolk’s Eastern Evening News (up 3.4% to 19,161) and Eastern Daily Press (0.6% higher to
59,490), and DC Thomson’s Dundee Evening Telegraph (up 1.6% to 23,631) Source: http://bit.ly/nkuxqV

16. closes
The Guardian announced it the closure of its local news websites (Leeds, Cardiff, and Edinburgh).
• Meg Pickard, head of digital engagement, wrote that:
“As an experiment in covering local communities in a new way, it has been successful and
enlightening. Unfortunately, while the blogs have found engaged local readerships and had good
editorial impact, the project is not sustainable in its present form.”
Source: http://bit.ly/hbtSJy
• Sarah Hartley used Storify to show some of the reaction to the story: http://bit.ly/mcDskp
• Whilst writing on PaidContent Robert Andrews commented:
“Despite years of talk, hyperbole and failed experiments in “hyperlocal” journalism, which has been
championed by many including the Guardian Local staff, there remain few concrete examples of
formalised such efforts becoming commercially sustainable. … GNM’s decision may be one more
indication that there is no future for industrialised “hyperlocal” journalism.”
Source: http://bit.ly/fmUxl5

17. But they later launched
• N0tice was launched by The Guardian in private beta at the end of October 2011.
The initiative, which started as a hack day project is billed as an online community
noticeboard where news, events, and local special offers can be posted.
“In many ways they’ve created a new kind of social platform,
or a really really old one reinvented for the new world….”
Matt McAlister, Director of Digital Strategy at Guardian Media Group
• There is no cost for users to join but in order to advertise their product/event in a
premium position on other users' pages it will cost around £1 per day, dependent on the
size of the advert, the size of the geographical region the ad will reach and
how long the advert will remain on the site.
• Bobbie Johnson at GigaOM described it as:
“part blogging platform, part Craigslist, part communal
Twitter stream, part forum, part event listing.”
Whilst Katherine Travers at Editor’s Weblog noted that:
“…the potential of n0tice is multifold, however; the n0tice team
has even ventured to explore the potential of using n0tice as a
live blogging tool for a local audience. The site makes it easy to
curate tweets, embed video and update the board as often as
necessary….”

18. And it’s worth remembering…
1. There are 1,200 regional and local newspapers and 1,400 associated websites in the UK.
(Newspaper Society)
2. Local press is the UK’s most popular print medium, read by 38 million people a week.
(BMRB/TGI 2010)
3. Local newspapers (60 per cent) are the first media people turn to raise awareness of a local
issue or problem.
(TNS-RI Omnibus/NS 2010)
4. Thirty four million unique users rely on their local newspaper websites every month.
(Newspaper Society)
5. Eighty-five per cent of local newspaper readers in Britain say it is important that their local
paper keeps them informed about local council issues.
(TNS-RI Omnibus/NS 2010)
6. More than 70 per cent of people act on the
advertisements in local newspapers.
(GfKNOP/the wanted ads I)
Source: http://bit.ly/iwp4Pz

19. Funding continues to be a challenge,
across all platforms, but new models
are emerging alongside existing ones…
Traditional media and start ups
are all experimenting...

20. From franchising….
Localpeople, part of the Daily Mail General Trust, is advertising franchising opportunities
as they look to expand their network beyond their current portfolio of 160 sites.
• Potential franchisee’s are promised three days initial training, as well as operator
manual, and on-going support from both HQ and the wider franchisee community.
• Franchises will offer exclusivity within a clearly defined local area. DMGT say that
typically each territory will cover a population of 20,000 – 80,000 inhabitants.
• The cost of this is an initial investment of £6995 + VAT, although returns of “well over”
£5,000 a month are cited on their website.
Some quoted Localpeople Stats
1. Audience: 750,000+ pcm
2. Growth: Traffic grown 30% in past 6 months
Source: http://franchise.localpeople.co.uk/ 3. Relevance: each community site is regularly
accessed by 1 in 5 of the town’s online
population, rising to nearly 1 in 3 in sites that
are over a year old.

21. ….to advertising only models
• Postcode Gazette is an ad-funded start-up, which has launched a pilot in Sheffield.
• MD Chris McCormack said that it aims to provide “hyperlocal news on a national scale” to
mobile devices by recruiting thousands of publishers responsible for small areas.
“As a rough rule of thumb, we are thinking in terms of one local publisher for every 5,000 people.
Rather than one person to cover a town, or a handful to cover a city, we're aiming for 50 or 100.
The challenge for us is making sure we have enough skilled people working with us.”
Source: http://bit.ly/lF1aUt

22. Through to Foundations.…
The Detail - an investigative journalism portal for
Northern Ireland launched last month.
The site is run and - content produced by -
Belfast-based independent TV and online production
company Below the Radar (owned by Ten Alps).
It received 2 years of funding, £790k, from Atlantic
Philanthropies (£640k) and Screen NI (£150k).
Using this mix of philanthropic and public finance the site notes:
“The Detail aims to help put investigative journalism at the core of the news industry in Northern Ireland.
It aims not to challenge existing news outlets, broadcast or newspaper, but to supplement them.”
It has a team of five full-time journalists, which new content loaded to the portal every
Monday morning and updated throughout the week.
Sources: http://bit.ly/ha6OV7 and http://bit.ly/eTWOTQ

23. ….and Partnerships
• DMGT’s Northcliffe Media, home to 113 regional newspapers, is forging a joint
partnership with Trinity Mirror's Regionals sales house, AMRA, to create a commercial
proposition that encompasses more than 260 titles, including nine of the 10 biggest
regional paid-for titles in the UK.
• The move will take effect when Northcliffe's relationship with Mediaforce ends next year.
Steve Auckland, group managing director of Northcliffe Media, said:
“While our teams will miss the Mediaforce team, we are really excited at
the prospect of gaining advertising revenue through this new arrangement."
While Brand Republic commented on the significance of the move:
“ The new sales partnership represents a significant move for
regional newspapers, paving the way for economies of scale as
well as the opportunity to offer a more comprehensive regional
sell to the market.”
Source: http://bit.ly/qhIZ1V

24. ….Daily Deals and Vouchers
STV has launched a new Global Radio, which owns
venture offering discount the Capital and Heart radio
deals to registered users in networks, launched a daily-
Glasgow and Edinburgh. deals website in November -
Welovelocal.com - initially
The Daily Deals service sees focussing on Birmingham.
the broadcaster's classified
team work with local businesses to source offers which are Global Radio plans to launch
sent to readers via email alerts. The service is expected to further sites during 2012
be rolled out in other cities. targeting each of its 20 other
regional centres, which
Source: http://bit.ly/oIOsPw include London, Plymouth
and Glasgow.
Johnston Press and vouchers company Nimble Commerce
announced a new online Welovelocal.com offers
vouchers business. consumers a discount of up
(Johnston also diversified to 90% on a range of
further still by introducing in products, experiences and
March the a business directory, services in their local area.
called Find It).

25. ….As well as new links around property
“Sensing an opportunity, the property big guns are moving in. Rightmove, the biggest UK
property portal, has been testing Rightmove Places … The site aims to help househunters to
gain a warts-and-all feel for an area beyond the property listings on the main part of the site.”
Susan Emmett, The Times, February 18th 2011
Ray Duff on the HU12.net website described it as:
“… a cross between a review website and a social network.
Users can post information and photos about a place, and write about their opinions of services in an area
i.e. character and personality, neighbourliness, restaurants and eating, etc.
Source: http://bit.ly/gSr8Vg
Earlier in the year Rightmove reported they
had 10m visitors a month, although ‘places’
is still in beta (according to their main site
logo, but not their FAQ which notes that the
new website went live on October 19th
2011). The site has local community place
pages for 27,927 areas in the UK.
Visit it here: http://www.rightmoveplaces.co.uk/
• Also in 2011 Johnston Press announced a partnership with online property group Zoopla.

26. Grant funding meanwhile remains a
key income source for community radio
Grant funding, accounts for 37% of sector income, on-air advertising or sponsorship
21%, public funding 25%. Of this, Local Authorities make up (13%), other public bodies e.g.
Arts Council, health providers, educational establishments and the National Lottery (8%).
The Community Radio Fund (administered by Ofcom on behalf of the Department for
Culture, Media and Sport) accounted for £321,500 (c.3% of the sector's total reported
income) in 2010-11. It is the largest single source of income for the sector.
• Stations cost, on average, around £64,500 to run.
• Staff expenditure accounted for around 50% of costs.
The average station reports the involvement of c.78 volunteers p.a. (with wide variation).
The value of this volunteer time is often used to unlock match funding from a range of
different financial supporters.

27. Hyper-local can benefit from a number
of changes in Local Government

28. The right to tweet and film
Eric Pickles called on Councils to let hyper-local bloggers tweet as well as film Council
proceedings, saying:
“More and more local news comes from bloggers or citizen journalists telling us
what is happening at their local council…
…We are in the digital age and this analogue
interpretation of the press access rules is
holding back a new wave of local
scrutiny, accountability and armchair auditors.“
Source: http://bit.ly/eKAw3W
Local Government Minister Bob Neill, in a letter to Local Authority leaders, wrote:
“Council meetings have long been open to interested members of the public and
recognised journalists, and with the growth of online film, social media and hyper-local online news
They should equally be open to ‘Citizen Journalists’ and filming by mainstream media.
Bloggers, tweeters, residents with their own websites and users of
Facebook and YouTube are increasingly a part of the modern world,
blurring the lines between professional journalists and the public.”
Source: http://bit.ly/ektNLF

29. And a new publicity code for Councils
• A new publicity code (here) for English councils came into effect on 1st April 2011.
• The new rules prevent municipal newspapers being published more than four times
a year, and are guided by seven principles which seek to ensure that council publicity
is lawful, objective, appropriate, even handed and cost effective, with regard to
equality and diversity and periods of heightened sensitivity.
• Following this, the Fulham and Hammersmith Chronicle signed a six-year deal with
Hammersmith and Fulham Council to publish public notices and other advertisements
after the Council axed its fortnightly H&F News publication.
Source: http://bit.ly/lMNCdt
“These new rules make it crystal clear that taxpayers'
money should be for protecting front line services
not printing Pravdas or paying for professional
lobbyists to put the squeeze on Whitehall.”
“Publicity straying into propaganda clearly crosses the line
of appropriate public funding whilst film reviews and
TV listings sit far beyond the realm of council news.“
Quote from Eric Pickles. Image: http://bit.ly/hOqovS

30. Localism and Decentralisation
Further moves of interest to the hyper-local community include;
• The recent Localism Bill (the principles of which are shown in the graphic below)
• The transparency agenda with plans to make public all Council Expenditure over £500.
• Moves to share Open Data, which includes a call for ‘Armchair Auditors’.
Image:
http://bit.ly/hnJBSY

31. Activity from the last year includes:
Sunderland Council is opening and exploring historic data about child poverty in
partnership a local primary school and Tyne and Wear Museums Service. It is hoped that
the project which will unearth data looking at current challenges for the city, possibly
resulting in apps and tools for community organisations working to alleviate child poverty.
Source: http://bit.ly/e3Dn3a
---------------------
At the beginning of March, Walsall Council spent
the day tweeting a cross-section of what it does as part of
the Walsall 24 experiment. The purpose was to help build
a picture for residents as to what they get in return for
their council tax.
See: http://bit.ly/eZDbMD
---------------------
Four councils; London Borough of Barnet, London Borough of Sutton, Kirklees Council and
Birmingham City Council are working with NESTA as part of their 'Make it Local‘ initiative.
The project aims to identify how local authorities can maximise their use of open data by
working with local digital companies to create innovative services that benefit their
community. See: http://bit.ly/e5sk58

32. Other examples from the past year

33. Jeremy Hunt publicly cites hyper-local
“Just as technology drives globalisation, it also drives localisation. And consumers want both.
Look at how Mappa Mercia’s gritting map helped local communities in December’s snow.
It allowed people from all over Birmingham, Walsall and Solihull to plan
their Christmas journeys by checking which roads had been gritted.
Or sites like MyTunstall in Stoke-on-Trent which encouraged local people to band together
to help clear roads and pathways and make it easier for everyone to travel around.
Or the hyperlocal blogs that covered everything from school closures to the disruption
of rubbish collection services. It is easy to be patronising about these hyperlocal services.
But take a look at the evidence about
what consumers truly value.
8 out of 10 people in this country
consider local news important.”
Jeremy Hunt, Oxford Media Convention, 2011
Source: http://www.culture.gov.uk/news/ministers_speeches/7726.aspx

34. Using data to tell stories
Bournville News took public information but presented it in a useful way for residents, by
producing a map of Birmingham City Council gritting routes in Bournville.
“I thought the potential grit shortage
might mean that some roads would stop
getting gritted should the cold spell
continue and knowing which roads were
meant to be gritted would be useful
knowledge.
‘Will my road get gritted?’ is an easy
question to answer since the City Council
has a alphabetical list of all the roads that
are gritted in order of priority.”
(Quotes from Dave Harte.)

35. Local press coverage of the summer riots
Local newspapers in riot-hit areas of England reported record website traffic and strong
newsstand sales:
• Trinity Mirror’s Birmingham Mail said online page views were up 300% on normal levels, with
100,000 people following the events on its live blog.
• Manchester Evening News attracted 493,348 page views
up 60% on the daily average from the last six weeks,
and 167,308 unique users, up 79%.
• The Wolverhampton Express and Star website saw
800,000 hits on Tuesday, with Wednesday's traffic
estimated at 1m.
Sources: http://bit.ly/mZBaeT and http://bit.ly/pdYrnH
David Higgerson’s blog offered an excellent montage
of Thursday’s regional newspaper front pages.
I’ve included a snapshot on this slide: http://bit.ly/qUQRoe

36. Other hyper-local riot coverage
Examples include:
• Before and after coverage of a day in Brixton, via Brixton Blog:
http://brixtonblog.wordpress.com/2011/08/08/sunday-7-august/
• Harringay Online had 25 posts on the subject, including what happened and how to help locally
affected families: http://www.harringayonline.com/forum/topic/listForTag?tag=london+troubles
• Birmingham Riots 2011 – a Tumblr site set up by musician Casey Rain
• Sangat TV, a small Sikh television channel on
Sky Channel 847 also covered what was
happening in England’s second city.
Paul Bradshaw comments:
“Sangat TV’s website crashed due to high demand and
they shifted to hosting their stream on Amazon’s servers.
Meanwhile, some clips were filmed by viewers and
posted on YouTube. At one point the camera crew gave a lift to police pursuing rioters, the reporter commentating that
they were “Serving the community”. It’s an action that challenges traditional notions of journalistic impartiality.
Source: http://bit.ly/ns164h

37. Oldham East and Saddleworth by-election
Hyper-local website Saddleworth News had more than 30,000 unique visits during January
(up from 21,000 the month before) as the site covered the local by-election.
Coverage included interviews with party political leaders David Cameron, Nick Clegg and Ed
Miliband as well as other politicians and candidates.
Richard Jones, founder and former editor of Saddleworth News (the site has now been
handed over to students from the Digital Journalism degree course at University Campus
Oldham, part of the University of Huddersfield), ran the site whilst being a stay at home Dad.
These duties continued during the election coverage. Richard told journalism.co.uk:
"Even though it may have been unconventional having my daughter
with me, both the political parties and the visiting national journalists
took me and the website very seriously.“
View the coverage at:
http://www.saddleworthnews.com/?tag=oldham-east-and-saddleworth-by-election

38. Twicket – the live streaming of a local village cricket match on Easter Monday, 25 April 2011 -
was inspired, as organiser John Popham explains, by two tweets:
“The first was from Dan Slee expressing his hopes for keeping up with a local village cricket team
via twitter, the other was from Chris Conder (@cyberdoyle) as she tested the 30Mbps
symmetrical internet connection her village now has access to, courtesy of Lancaster University.”
On the day, 4,500 people watched and listened to a village cricket match online, it trended
on Twitter where it was highlighted by Stephen Fry, Jonathan Agnew and others.
Press coverage included the Metro national newpaper,
the Guardian’s Technology Blog sponsors included
The Country Land and Business Association (CLA) and
Talk About Local.
Wray won the game with 8 wickets and 9 overs to spare.
Read the full story behind the event:
http://johnpopham.wordpress.com/2011/05/01/the-story-of-twicket/

39. For more hyper-local roundups visit:
http://www.slideshare.net/mrdamian
Contact me:
damian.radcliffe@gmail.com (home)
damian.radcliffe@ofcom.org.uk (work)
Twitter: @mrdamian76