Steve Buttry discusses how journalists need to adapt to the digital future by embracing disruption in how they work, think, organize, and engage communities. Digital-first journalists focus on collaboration, community, and new technologies. Buttry provides examples of how court reporters, newsrooms, and individual journalists can incorporate more digital-first approaches like live-tweeting, blogging, data analysis and community engagement. He also discusses opportunities for new revenue streams like commissioned life stories and personal content.
Jeff Sonderman shared these slides with me and gave me permission to post them with a blog post about my address on career advice for student journalists. He uses these slides in his classes at Georgetown University.
The No-Nonsense Nonprofit Guide to BloggingBloomerang
https://bloomerang.co/resources/webinars/
For nonprofits, blogging is a way to deepen your relationship with your supporters while expanding your influence in the community. In this webinar, consultant Dennis Fischman, author of the Communicate! blog, will show you where to begin and how to succeed.
Jeff Sonderman shared these slides with me and gave me permission to post them with a blog post about my address on career advice for student journalists. He uses these slides in his classes at Georgetown University.
The No-Nonsense Nonprofit Guide to BloggingBloomerang
https://bloomerang.co/resources/webinars/
For nonprofits, blogging is a way to deepen your relationship with your supporters while expanding your influence in the community. In this webinar, consultant Dennis Fischman, author of the Communicate! blog, will show you where to begin and how to succeed.
10 Social Media Myths any Local Government Should Know!Chris Bjorklund
2006 was about “What is social media” and “Why does it matter”.
2007 is about “How do I deploy social media”. Companies started to test it.
2008 was all about testing, failing and testing again to become wiser. Social Media is appearing in every industry. Dell came out as the winner.
In 2009 I believe that web marketing and social media is not about draining your budget or creating complicated strategies. It's about engaging your customers to improve sales. It's just that simple.
A presentation given at Magazines West in Vancouver on June 17, 2011: How the National Post, Best Health, Today's Parent, Flare and BlogTO are using social media right.
Who's in? Using public social media for internal communications. The internal...CharityComms
Liz Clyro, head of internal communications, Mencap
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Social Media, Technology, and Tenant Engagementuknowa
uknowa presents at ONPHA on how social media and mobile/web technologies can be leveraged to increase tenant engagement. Topics included defining social media, learning how it can impact an organization, how brands are now 'owned' by the conversation around them, and practical tools for utilizing social media in daily operations.
Increasing the Value of Special is a presentation about the many ways that social media can help companies, small business owners, and associations connect better with their audience. In this presentation, I talk about the value of authenticity when using Facebook and Twitter as a brand and the importance of consistency and strategy.
This particular presentation was given to the Petroleum Marketer's Association of America. If you would like to hire David Pride as a speaker for your next event please visit DavidaPride.com
Our stories are our most powerful tool. A story has the power to change hearts and minds. During the personal story roundtable you will learn how to effectively tell your personal story to create positive change in your community.
10 Social Media Myths any Local Government Should Know!Chris Bjorklund
2006 was about “What is social media” and “Why does it matter”.
2007 is about “How do I deploy social media”. Companies started to test it.
2008 was all about testing, failing and testing again to become wiser. Social Media is appearing in every industry. Dell came out as the winner.
In 2009 I believe that web marketing and social media is not about draining your budget or creating complicated strategies. It's about engaging your customers to improve sales. It's just that simple.
A presentation given at Magazines West in Vancouver on June 17, 2011: How the National Post, Best Health, Today's Parent, Flare and BlogTO are using social media right.
Who's in? Using public social media for internal communications. The internal...CharityComms
Liz Clyro, head of internal communications, Mencap
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Social Media, Technology, and Tenant Engagementuknowa
uknowa presents at ONPHA on how social media and mobile/web technologies can be leveraged to increase tenant engagement. Topics included defining social media, learning how it can impact an organization, how brands are now 'owned' by the conversation around them, and practical tools for utilizing social media in daily operations.
Increasing the Value of Special is a presentation about the many ways that social media can help companies, small business owners, and associations connect better with their audience. In this presentation, I talk about the value of authenticity when using Facebook and Twitter as a brand and the importance of consistency and strategy.
This particular presentation was given to the Petroleum Marketer's Association of America. If you would like to hire David Pride as a speaker for your next event please visit DavidaPride.com
Our stories are our most powerful tool. A story has the power to change hearts and minds. During the personal story roundtable you will learn how to effectively tell your personal story to create positive change in your community.
These are slides for a presentation on community engagement for the America East conference in Hershey, Pa. They go with this blog post: http://wp.me/poqp6-1ow
This presentation was designed to help community-focused organizations elevate their social media marketing beyond the basics. From how to build a strategy, tips for content marketing, and tools to create/share better content, this presentation covers a wide variety of topics. Initially delivered to the Ohio Association for County Boards, government agencies that serve people with developmental disabilities, the presentation will help organizations look as amazing *online* as they are offline.
A presentation I gave to Colgate students who work in the summer for non-profits. It works better with me there, but what can you do? There is even a mistake in it. Or two.
These are slides for a class on updating communication ethics codes. Here's a blog post with some points and links related to the class: https://stevebuttry.wordpress.com/2015/11/19/slides-and-links-on-mass-communication-codes-of-ethics/
1. Seize the Digital Future
Steve Buttry
New York State AP Association
October 3, 2012
#seizefuture
2. Read more about it
• stevebuttry.wordpress.com
• slideshare.net/stevebuttry
• @stevebuttry
• jxpaton.wordpress.com
• stephenbuttry@gmail.com
3.
4. We need to disrupt …
• How we work
• How we think
• How we’re organized
• How we engage the community
• How we make money
5. Digital-first journos think …
1. Story is a process, not a product
2. Like to be first, but link when we’re not
3. Community = collaborators
4. When we hear great quote or learn
interesting fact, think, “I better tweet
that.”
5. More excited by RTs, likes, shares, pins
& links than by front-page play
6. Digital-first journos think …
6. Obstacles = war stories, not excuses
7. New gadget or social platform = tool
for better journalism
8. When news breaks, thinks of terms to
search for on Twitter
9. Journalism future is bright & boundless
10. Defies prediction (& lists), thinks of
new ideas, issues & solutions
7. Working Digital First
• Create content for digital platforms (web,
mobile, social, email, SMS)
• Produce print & broadcast products from
content on digital platforms
• Live coverage of events
• Breaking news coverage
• Engage community
8. Court reporter
• Live-tweet from courtroom (narrative,
not a transcript)
• Feed tweets into liveblog
• Big development: Text news alert to
editor
• Write summary or analysis story for web
& print
9.
10.
11. Court reporter, no trial
• Traditional rounds: lawyers, judges,
clerks, filings
• Add digital-first rounds: monitor tweets,
search Twitter, Facebook groups & pages
• Tweet/alert/blog big filings
• Video interviews
• Scan or download docs if not online
12. Court reporter, no trial
• Live chat (off day in trial)
• Data analysis
• Data visualization
• Database tracking cases (Homicide
Watch)
• Note charges dismissed
• Enterprise stories (map, timeline)
13.
14.
15.
16. Newsroom training
• Online training (News U, Lynda.com)
• Online resources (digitalninjaschool.com;
#twutorial; my blog; Zombie Journalist;
Life, I Wrote; others?)
• Brownbaggers: How I did it
• Conferences, seminars
• Bring in outside trainer
20. Filthy lucre
• Collapse of biz model has severely
harmed journalism
• We can protect our integrity & contribute
to developing new models
• Brainstorming ≠ selling
• Journos are creative people
• What’s the value? Who would pay?
21. Life story opportunities
• Commissioned obits (journalist tells life
story, paid by family)
• Flexible pricing
• Obituary, website, booklet, video
• Not just obits: weddings, retirements,
anniversaries, milestones
• Set standards to ensure accuracy
22. New assumptions, approach
Job to be done: Help me honor loved one
Traditional solutions: Formulaic obit by
news staff, sappy obit by funeral home
Previous disruption: Legacy.com
Solution: Tell loved one’s life story
Opportunity: Commissioned multimedia
life stories
23. Blow stuff up in …
• Visual journalism • Copy editing
• Sports • A&E
• K-12 schools • Food
• Higher ed • Family
• Local government • Faith
• Breaking news • Business
• Statehouse • Obits
24. Personal content
• Births • Parenthood
• Youth milestones • Divorce
• School • Illness
• Graduation • Empty nesters
• College life • Retirement
• Military service • Reunions
• Weddings • Pets
26. Key questions
• What’s the job to be done? For whom
(business or community)?
• What’s disruptive about your solution?
• How do you engage the community?
• How do you need to work differently?
• How do you need to think differently?
27. Read more about it
• stevebuttry.wordpress.com
• slideshare.net/stevebuttry
• @stevebuttry
• jxpaton.wordpress.com
• stephenbuttry@gmail.com