The Philippines has a growing food and beverage industry, with fast food making up 89.9% of restaurants. Jollibee has over 5 times as many locations in the Philippines as McDonald's. The food service industry is projected to employ over 234,000 people by 2040. Social media is influencing over 90% of consumers and three quarters of customers use Facebook to research restaurants.

1. The Philippines
Growing Food and Beverage Industry
at a glance
of restaurants in the Philippines
are classified as
“fast food”
}
d you know?
Di
In the Philippines,
there are over
5 times
as many Jollibee restaurant locations
than McDonalds locations.
375
R es
2013
taur
a
nt g
ro
/ 2040
stores
wth
av
erag
ed
7.06
%
2011
in th
2010
e las
t5y
ears
2009
PHILIPPINES
Average hours worked a week
in Philippines food industry
PROJECTED TO HAVE
98,700,000
PEOPLE CURRENTLY
Accommodation
and Food Service Activities
89.9%
stores
$ 3,000,000,000 US
2012
Others
Fast Food Sub
Sector
valued at over
3 Billion
dollars US.
10.1%
10.1% percent of all classified
establishments/businesses in the Philippines
are Accommodation and Food Service Activities
Hotel and Restaurant Establishments
TOTAL 79,403
234,413
EMPLOYED
In restaurant/bar/food establishment industry
}
16,260
restaurant
manager
bar
attendant
≈
≈
96 PHP
hourly
}
food
service
≈
63,143
43 PHP
hourly
88 PHP
hourly
Chained
20.4%
Independant
79.6%
}
Total Revenue for the food service/restaurant industry
2010 =
2014 ≈
6,394,960,000 USD
274,983,280,000 PHP
8,220,030,000 USD
353,461,290,000 PHP
71%
92%
of consumers are more likely to make a purchase
based on social media referrals
58%
of consumers around the world say
they trust earned media, such as
word-of-mouth and recommendations
from friends and family
47%
of consumers around the
world say they trust paid
television, magazine and
newspaper ads
of Facebook users
expect offers, events or
promotions when
they become fans
3/
4
customers have used
Facebook to make
restaurant or retail
decisions
References :
made by
http://www.ats-sea.agr.gc.ca/ase/pdf/6234-eng.pdf
http://www.census.gov.ph/content/2009-annual-survey-philippine-business-and-industry-aspbi-hotels-and-restaurants-all
http://www.census.gov.ph/content/2010-annual-survey-philippine-business-and-industry-economy-wide-all-establishments-final
http://www.forbes.com/sites/forbesasia/2013/01/30/billionaire-tony-tan-caktiong-takes-jollibee-foods-global/
http://www.huffingtonpost.com/brian-honigman/100-fascinating-social-me_b_2185281.html
https://www.mcdonalds.com.ph/content/page/about
http://www.philstar.com/cebu-business/764410/philippine-fast-food-industry
http://www.salaryexplorer.com/hourly-wage.php?loc=171&loctype=1&job=412&jobtype=3
http://www.salesforcemarketingcloud.com/blog/2012/11/20-stats-about-how-social-media-influences-purchasing-decisions/
http://www.stikkymedia.com/blog/2012-social-media-and-tourism-industry-statistics#sthash.uzAvtMQC.dpuf
http://thesocialmediamonthly.com/why-your-restaurant-needs-social-media/
http://worldpopulationreview.com/the-philippines-population-2013/
http://www.worldsalaries.org/philippines.shtml
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