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The Philippines
Growing Food and Beverage Industry
at a glance

of restaurants in the Philippines
are classified as

“fast food”

}

d you know?
Di
In the Philippines,
there are over

5 times

as many Jollibee restaurant locations
than McDonalds locations.

375
R es

2013

taur
a

nt g
ro

/ 2040

stores

wth
av

erag

ed

7.06
%

2011

in th

2010

e las

t5y

ears

2009

PHILIPPINES

Average hours worked a week
in Philippines food industry

PROJECTED TO HAVE

98,700,000
PEOPLE CURRENTLY

Accommodation
and Food Service Activities

89.9%

stores

$ 3,000,000,000 US

2012

Others

Fast Food Sub
Sector
valued at over
3 Billion
dollars US.

10.1%

10.1% percent of all classified
establishments/businesses in the Philippines
are Accommodation and Food Service Activities

Hotel and Restaurant Establishments
TOTAL 79,403

234,413
EMPLOYED

In restaurant/bar/food establishment industry

}

16,260
restaurant
manager

bar
attendant

≈

≈

96 PHP
hourly

}

food
service

≈

63,143

43 PHP
hourly

88 PHP
hourly

Chained

20.4%

Independant

79.6%

}
Total Revenue for the food service/restaurant industry

2010 =
2014 ≈

6,394,960,000 USD

274,983,280,000 PHP

8,220,030,000 USD

353,461,290,000 PHP

71%
92%

of consumers are more likely to make a purchase
based on social media referrals

58%

of consumers around the world say
they trust earned media, such as
word-of-mouth and recommendations
from friends and family

47%

of consumers around the
world say they trust paid

television, magazine and
newspaper ads

of Facebook users
expect offers, events or
promotions when
they become fans

3/
4

customers have used
Facebook to make
restaurant or retail
decisions

References :

made by

http://www.ats-sea.agr.gc.ca/ase/pdf/6234-eng.pdf
http://www.census.gov.ph/content/2009-annual-survey-philippine-business-and-industry-aspbi-hotels-and-restaurants-all
http://www.census.gov.ph/content/2010-annual-survey-philippine-business-and-industry-economy-wide-all-establishments-final
http://www.forbes.com/sites/forbesasia/2013/01/30/billionaire-tony-tan-caktiong-takes-jollibee-foods-global/
http://www.huffingtonpost.com/brian-honigman/100-fascinating-social-me_b_2185281.html
https://www.mcdonalds.com.ph/content/page/about
http://www.philstar.com/cebu-business/764410/philippine-fast-food-industry
http://www.salaryexplorer.com/hourly-wage.php?loc=171&loctype=1&job=412&jobtype=3
http://www.salesforcemarketingcloud.com/blog/2012/11/20-stats-about-how-social-media-influences-purchasing-decisions/
http://www.stikkymedia.com/blog/2012-social-media-and-tourism-industry-statistics#sthash.uzAvtMQC.dpuf
http://thesocialmediamonthly.com/why-your-restaurant-needs-social-media/
http://worldpopulationreview.com/the-philippines-population-2013/
http://www.worldsalaries.org/philippines.shtml

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Philippines Food and Beverage Industry Infographic (by www.PayrollHero.com)

  • 1. The Philippines Growing Food and Beverage Industry at a glance of restaurants in the Philippines are classified as “fast food” } d you know? Di In the Philippines, there are over 5 times as many Jollibee restaurant locations than McDonalds locations. 375 R es 2013 taur a nt g ro / 2040 stores wth av erag ed 7.06 % 2011 in th 2010 e las t5y ears 2009 PHILIPPINES Average hours worked a week in Philippines food industry PROJECTED TO HAVE 98,700,000 PEOPLE CURRENTLY Accommodation and Food Service Activities 89.9% stores $ 3,000,000,000 US 2012 Others Fast Food Sub Sector valued at over 3 Billion dollars US. 10.1% 10.1% percent of all classified establishments/businesses in the Philippines are Accommodation and Food Service Activities Hotel and Restaurant Establishments TOTAL 79,403 234,413 EMPLOYED In restaurant/bar/food establishment industry } 16,260 restaurant manager bar attendant ≈ ≈ 96 PHP hourly } food service ≈ 63,143 43 PHP hourly 88 PHP hourly Chained 20.4% Independant 79.6% } Total Revenue for the food service/restaurant industry 2010 = 2014 ≈ 6,394,960,000 USD 274,983,280,000 PHP 8,220,030,000 USD 353,461,290,000 PHP 71% 92% of consumers are more likely to make a purchase based on social media referrals 58% of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family 47% of consumers around the world say they trust paid television, magazine and newspaper ads of Facebook users expect offers, events or promotions when they become fans 3/ 4 customers have used Facebook to make restaurant or retail decisions References : made by http://www.ats-sea.agr.gc.ca/ase/pdf/6234-eng.pdf http://www.census.gov.ph/content/2009-annual-survey-philippine-business-and-industry-aspbi-hotels-and-restaurants-all http://www.census.gov.ph/content/2010-annual-survey-philippine-business-and-industry-economy-wide-all-establishments-final http://www.forbes.com/sites/forbesasia/2013/01/30/billionaire-tony-tan-caktiong-takes-jollibee-foods-global/ http://www.huffingtonpost.com/brian-honigman/100-fascinating-social-me_b_2185281.html https://www.mcdonalds.com.ph/content/page/about http://www.philstar.com/cebu-business/764410/philippine-fast-food-industry http://www.salaryexplorer.com/hourly-wage.php?loc=171&loctype=1&job=412&jobtype=3 http://www.salesforcemarketingcloud.com/blog/2012/11/20-stats-about-how-social-media-influences-purchasing-decisions/ http://www.stikkymedia.com/blog/2012-social-media-and-tourism-industry-statistics#sthash.uzAvtMQC.dpuf http://thesocialmediamonthly.com/why-your-restaurant-needs-social-media/ http://worldpopulationreview.com/the-philippines-population-2013/ http://www.worldsalaries.org/philippines.shtml www.payrollhero.com | Find us on