CV Summary
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Steve Aglosolos has over 20 years of experience in sales and marketing across multiple industries including IT, FMCG food and beverages, pharmaceuticals, and retail. He has held various roles such as Sales and Marketing Director, Customer/Distributor Development Manager, Category Manager, Area Sales Manager, Territory Manager, and Store Supervisor. His experience spans both traditional retail channels and non-traditional channels like food service, HoReCa, and industrial sectors. He has expertise in key account management, distribution management, trade marketing, and customer marketing.
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Assignment
The document outlines a media plan for promoting a new puff pastry product. It discusses objectives such as reaching photo enthusiasts in the target age and income groups and concentrating marketing efforts in urban areas. It also analyzes the target audience including consumers' product expectations and retailers' needs. Key aspects of the product like being vegan, gluten-free, and nutritious are identified as marketing focuses. Newspaper, station displays, and radio are proposed as effective and feasible media vehicles within the $25,000 budget. A schedule is suggested for newspaper morning publications, all-day station displays, and radio spots on popular morning and evening shows.
Marketing Plan of a New Food and Beverage Operation on PolyU Campus
This document proposes a new food and beverage operation on the PolyU campus. It begins with an analysis of the external environment including the demographic, economic, political, social/cultural, and technological landscapes. It then discusses opportunities and threats in the market. Marketing objectives are outlined along with a target market analysis focusing on Generation Y students and staff with mealtime on campus. The operation will position itself as providing inexpensive yet high quality sushi and Japanese snacks efficiently on campus. Products, pricing, placement, promotion, budget, milestones, and controls are proposed. The financial projections estimate over $1 million in net profit by the first year.
Branding Strategy
The document provides an overview of a course on branding strategy and lifestyle brands given by lecturer Petra Schrott. The course covers various topics including value brand maps, cult brands, brand archetypes, and how SodaStream transformed from a mass brand to a lifestyle brand through premium product design, brand ambassadors, and co-branding with luxury brands. It also outlines the seven rules for creating cult brands, which involve differentiating the brand, being courageous, promoting a lifestyle, listening to customers, supporting customer communities, being inclusive, and promoting personal freedom.
FEASIBILITY REPORT ON BAKERY &CONFECTIONERY
This feasibility study examines opening a bakery and confectionery business with two outlets. It will produce and sell cakes, snacks, sweets, biscuits, bread and other items. The bakery will operate out of a 9,600 square foot facility with two 900 square foot retail outlets. It will employ staff across various roles like production, sales and management. Financial projections cover a three year period and make assumptions about costs, revenues, and other factors to assess the investment's viability.
It coffee shop_V2
This document summarizes a marketing plan for a proposed coffee shop called Expression Coffee Shop. The shop will be located near IT universities in Hanoi and aims to serve IT students and professionals. The plan outlines the ownership structure, mission, situational analysis including strengths, weaknesses, opportunities, threats and market needs. It discusses targeting the 18-55 age range and setting competitive pricing. The marketing strategy focuses on quality, service, atmosphere and advertising through online, SMS and university channels. Financial projections include break-even point and 5-year sales forecast. Performance will be monitored through revenue, expenses and customer satisfaction metrics.
New Store
Opening a restaurant requires careful planning in several areas such as choosing a location, concept, menu, and financing. This document provides a step-by-step guide to opening a restaurant covering topics like deciding on a concept, types of restaurants, marketing with the 4Ps method, menu pricing and design, advertising and social media marketing, staffing, equipment, finances, laws and insurance. Regular tasks like food safety, cleaning, and staff management are also discussed to ensure a smooth restaurant operation.
Resume customer service
Milton Kigasia Musozi is seeking a new position utilizing his sales, marketing, and customer service skills. He has over 15 years of experience in roles such as supervisor, waiter/barista, customer service representative, sales executive, and salesman. His experience spans various industries including food service, insurance, retail, and construction. He has a diploma in sales and marketing/customer care and certificates in computer applications and heavy commercial vehicle driving.
presentation
This document summarizes a presentation on developing a plan for Marshfield Bakery. It analyzes the bakery, retail, hospitality, and gift sectors to identify opportunities to increase Marshfield's revenue by 20%. The retail sector shows overall growth but declines in some bakery products. Hospitality indicates growth in hotels and airlines. The gift market, especially food gifts, is expanding. The analysis values strengthening Marshfield's brand for higher profits, competitive advantages, and more strategic relationships. It concludes various sectors provide opportunities for Marshfield.
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Assignment
The document outlines a media plan for promoting a new puff pastry product. It discusses objectives such as reaching photo enthusiasts in the target age and income groups and concentrating marketing efforts in urban areas. It also analyzes the target audience including consumers' product expectations and retailers' needs. Key aspects of the product like being vegan, gluten-free, and nutritious are identified as marketing focuses. Newspaper, station displays, and radio are proposed as effective and feasible media vehicles within the $25,000 budget. A schedule is suggested for newspaper morning publications, all-day station displays, and radio spots on popular morning and evening shows.
Marketing Plan of a New Food and Beverage Operation on PolyU Campus
This document proposes a new food and beverage operation on the PolyU campus. It begins with an analysis of the external environment including the demographic, economic, political, social/cultural, and technological landscapes. It then discusses opportunities and threats in the market. Marketing objectives are outlined along with a target market analysis focusing on Generation Y students and staff with mealtime on campus. The operation will position itself as providing inexpensive yet high quality sushi and Japanese snacks efficiently on campus. Products, pricing, placement, promotion, budget, milestones, and controls are proposed. The financial projections estimate over $1 million in net profit by the first year.
Branding Strategy
The document provides an overview of a course on branding strategy and lifestyle brands given by lecturer Petra Schrott. The course covers various topics including value brand maps, cult brands, brand archetypes, and how SodaStream transformed from a mass brand to a lifestyle brand through premium product design, brand ambassadors, and co-branding with luxury brands. It also outlines the seven rules for creating cult brands, which involve differentiating the brand, being courageous, promoting a lifestyle, listening to customers, supporting customer communities, being inclusive, and promoting personal freedom.
FEASIBILITY REPORT ON BAKERY &CONFECTIONERY
This feasibility study examines opening a bakery and confectionery business with two outlets. It will produce and sell cakes, snacks, sweets, biscuits, bread and other items. The bakery will operate out of a 9,600 square foot facility with two 900 square foot retail outlets. It will employ staff across various roles like production, sales and management. Financial projections cover a three year period and make assumptions about costs, revenues, and other factors to assess the investment's viability.
It coffee shop_V2
This document summarizes a marketing plan for a proposed coffee shop called Expression Coffee Shop. The shop will be located near IT universities in Hanoi and aims to serve IT students and professionals. The plan outlines the ownership structure, mission, situational analysis including strengths, weaknesses, opportunities, threats and market needs. It discusses targeting the 18-55 age range and setting competitive pricing. The marketing strategy focuses on quality, service, atmosphere and advertising through online, SMS and university channels. Financial projections include break-even point and 5-year sales forecast. Performance will be monitored through revenue, expenses and customer satisfaction metrics.
New Store
Opening a restaurant requires careful planning in several areas such as choosing a location, concept, menu, and financing. This document provides a step-by-step guide to opening a restaurant covering topics like deciding on a concept, types of restaurants, marketing with the 4Ps method, menu pricing and design, advertising and social media marketing, staffing, equipment, finances, laws and insurance. Regular tasks like food safety, cleaning, and staff management are also discussed to ensure a smooth restaurant operation.
Resume customer service
Milton Kigasia Musozi is seeking a new position utilizing his sales, marketing, and customer service skills. He has over 15 years of experience in roles such as supervisor, waiter/barista, customer service representative, sales executive, and salesman. His experience spans various industries including food service, insurance, retail, and construction. He has a diploma in sales and marketing/customer care and certificates in computer applications and heavy commercial vehicle driving.
presentation
This document summarizes a presentation on developing a plan for Marshfield Bakery. It analyzes the bakery, retail, hospitality, and gift sectors to identify opportunities to increase Marshfield's revenue by 20%. The retail sector shows overall growth but declines in some bakery products. Hospitality indicates growth in hotels and airlines. The gift market, especially food gifts, is expanding. The analysis values strengthening Marshfield's brand for higher profits, competitive advantages, and more strategic relationships. It concludes various sectors provide opportunities for Marshfield.
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Jollibee is the largest fast food chain in the Philippines. It has experienced strong growth in recent years through focusing on its core products like Chickenjoy and expanding its store network both domestically and internationally. However, Jollibee faced issues in 2014 when it migrated to a new IT system, forcing it to temporarily close 72 stores. This document analyzes Jollibee's current marketing situation by examining its products, competitors like McDonald's and KFC, distribution channels, and the political, economic, socio-cultural, and technological factors of its macro environment. It also identifies opportunities like the growing economy, as well as threats such as increasing health consciousness. The financial objectives section outlines Jollibee's revenue
Philippines Food and Beverage Industry Infographic (by www.PayrollHero.com)
The Philippines has a growing food and beverage industry, with fast food making up 89.9% of restaurants. Jollibee has over 5 times as many locations in the Philippines as McDonald's. The food service industry is projected to employ over 234,000 people by 2040. Social media is influencing over 90% of consumers and three quarters of customers use Facebook to research restaurants.
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Jollibee food corporation
The document provides an overview of Jollibee Food Corporation (JFC), the largest fast food chain in the Philippines. It discusses how JFC was founded in 1978 and has since expanded to include multiple brands like Greenwich Pizza and Chowking. The document analyzes JFC's success in the Philippines, attributed to its understanding of local tastes, operational efficiency, and customer service. It evaluates JFC's mixed performance overseas and the challenges of transferring its core competencies abroad. Finally, it outlines JFC's expansion plans to continue focusing on the Philippines market, expand in China, and grow selectively in other overseas markets.
Jolibee Marketing Plan
This marketing plan is for a new Jollibee restaurant in Barcelona, Spain that aims to target youth aged 16-28. The plan outlines doing a situational analysis of the market, setting objectives to change Jollibee's image from family-oriented to a trendy gathering place for teens. Key strategies include launching new products regularly, providing the fastest service, establishing locations near universities, and promoting through mobile ads, youth magazines, and sponsoring local events. The tactics proposed are introducing combo deals and loyalty programs, using promotional pricing, and distributing through delivery.
Jollibee case study
This document outlines a case study of Jollibee, a Philippine fast food company. It discusses Jollibee's story timeline, values, mission, vision, 3Bs, 5 forces analysis, key success factors, strategic group map, operational excellence in serving customers, employees, franchises, and the country. It also covers leadership, globalization efforts, and proposes discussion questions.
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David Hauss has over 25 years of experience in consumer goods, business development, and brand management. He has a proven track record of growing sales revenue and margins in the specialty foods sector. Hauss is currently an independent broker and consultant representing various food manufacturers. Previously he held national brand management and sales management roles at UNFI and Couturier North America, where he expanded distribution and market penetration for specialty cheese, meat, and French goat cheese brands. Hauss established Spanish Gourmet America, growing it to over $1M in first year sales, and also held sales management roles at Management Resources of America and Rykoff-Sexton.
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Vito Mastrorilli is seeking a position as a sales or service manager with over 30 years of experience in sales management and business development. He has a proven track record of consistently exceeding sales targets and growing sales in challenging markets. Most recently, he led a new sales force as sales coordinator for Masmec Biomed, where he was responsible for sales, profitability, and personnel management.
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Jollibee is the largest fast food chain in the Philippines. It has experienced strong growth in recent years through focusing on its core products like Chickenjoy and expanding its store network both domestically and internationally. However, Jollibee faced issues in 2014 when it migrated to a new IT system, forcing it to temporarily close 72 stores. This document analyzes Jollibee's current marketing situation by examining its products, competitors like McDonald's and KFC, distribution channels, and the political, economic, socio-cultural, and technological factors of its macro environment. It also identifies opportunities like the growing economy, as well as threats such as increasing health consciousness. The financial objectives section outlines Jollibee's revenue
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Jollibee Foods Corporation (JFC) is the largest restaurant company in the Philippines, operating close to 3,000 stores around the world and providing over 40,000 employment opportunities. JFC has a portfolio of brands including Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, and Burger King in the Philippines. It has established a strong international presence with stores in the United States, China, Hong Kong, Vietnam, Saudi Arabia, UAE, and other countries. JFC aims to serve great-tasting food and bring joy to customers globally.
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The document summarizes the fast food industry in the Philippines. It discusses that the largest fast food chain is Jollibee Food Corporation, which operates brands like Jollibee, Chowking, and Red Ribbon. It also mentions that while the industry is growing steadily, concerns over unhealthiness and foreign competition are threats. The outlook is that fast food will continue growing due to popularity of dining out, but companies will need to address health concerns to stay competitive.
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Jollibee Foods Corporation is a Philippine based quick service restaurant company that began in 1975 and has since expanded to over 1,000 stores internationally through acquisitions and organic growth, with a vision of becoming a truly global brand by 2020. The company has pursued a strategy of targeting areas with large Filipino populations initially and is now focusing on high growth markets in countries like China, Indonesia, and Vietnam. Jollibee faces challenges in expanding globally such as competing with well-established international brands and adapting operations and menus to local tastes and regulations in new markets.
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An efficient supply chain can lead to strategic competitive advantage for McDonald's in the following ways:
1. Lower costs - Through scale, optimized logistics and outsourcing, McDonald's achieves lower procurement and distribution costs compared to competitors. This allows it to offer lower prices.
2. Faster innovation - McDonald's extensive supply chain network and collaboration with suppliers allows it to quickly test, refine and roll out new products and processes. This helps it innovate faster than competitors.
3. Superior customer experience - By ensuring consistent availability of products across its vast network, McDonald's is able to provide a standardized customer experience. Tight supply chain management also helps minimize disruptions and improve order accuracy.
4. B
Jollibee Food Corporation-An International Expansion Case Study
The document discusses Jollibee's international expansion strategies. It started as an ice cream parlor in the Philippines and became the largest fast food chain in the country. In the 1990s, it began expanding internationally but faced challenges implementing Tony Kitchner's strategy of rapid expansion without proper research. By 1997, a new general manager, Noli Tingzon, was considering three options for growth: entering Papua New Guinea by partnering with a franchisee, opening a fourth store in Hong Kong, or supporting existing stores in California to expand to other markets in the US. The recommendation was to pursue the Papua New Guinea opportunity to gain a first-mover advantage with minimal risk.
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The document provides an overview of Jollibee Food Corporation (JFC), the largest fast food chain in the Philippines. It discusses how JFC was founded in 1978 and has since expanded to include multiple brands like Greenwich Pizza and Chowking. The document analyzes JFC's success in the Philippines, attributed to its understanding of local tastes, operational efficiency, and customer service. It evaluates JFC's mixed performance overseas and the challenges of transferring its core competencies abroad. Finally, it outlines JFC's expansion plans to continue focusing on the Philippines market, expand in China, and grow selectively in other overseas markets.
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This marketing plan is for a new Jollibee restaurant in Barcelona, Spain that aims to target youth aged 16-28. The plan outlines doing a situational analysis of the market, setting objectives to change Jollibee's image from family-oriented to a trendy gathering place for teens. Key strategies include launching new products regularly, providing the fastest service, establishing locations near universities, and promoting through mobile ads, youth magazines, and sponsoring local events. The tactics proposed are introducing combo deals and loyalty programs, using promotional pricing, and distributing through delivery.
Jollibee case study
This document outlines a case study of Jollibee, a Philippine fast food company. It discusses Jollibee's story timeline, values, mission, vision, 3Bs, 5 forces analysis, key success factors, strategic group map, operational excellence in serving customers, employees, franchises, and the country. It also covers leadership, globalization efforts, and proposes discussion questions.
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Armin S. Tayo's CV
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Deliciously Dutch, export platform for Dutch food entrepreneurs, About Us 2014
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Dan Oprescu Logo
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Dan Oprescu Logo
Dan OPRESCU is a marketing director for Poland and Romania with over 17 years of experience in brand building, strategic pricing, market insights, experiential and direct marketing, communication processes, trade and distribution, and R&D. He is currently the head of the consumer and trade marketing division at Hochland Poland and Romania. Previously, he held roles such as portfolio, brand, and trade strategy director at Japan Tobacco International Romania, marketing manager for Central and Eastern Europe at Unilever, and other marketing and sales management roles in Romania and Bulgaria.
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The document is an application by Olivia Lu for a Master in Management program. She wants to specialize in integrated marketing communications for an international FMCG firm like Unilever or P&G. The greatest challenges facing the FMCG industry are constantly changing consumer needs and adapting to volatile economic factors. Technological innovation, different cultures and regions, policies and regulations also present challenges. Olivia believes her observation, communication, and relationship building skills along with her international experience would allow her to contribute as a marketing coordinator, product manager, or on an international team.
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CV Summary
- 1. STEVE AGLOSOLOS Career Summary A FMCG Professional mostly under Food and Beverages Industry, a well- rounded Sales and Marketing expert, with various Channel experiences such as Traditional (Off Premise) and Non-Tradition Channels (On Premise, HoReCa, Institutional and Industrial) – Food Service, Retail and General trade. Sales and Business Development on Key Accounts and Distribution Management, with Category, Trade, & Customer Marketing experience. Also with I.T. business solution, and Pharmaceutical – Nutritional (Ethical), Retail Store background Industry and Job Position Summary IT Industry – Sales and Marketing Director Management Consultancy – Associate Sales and Trade Marketing Consultant FMCG - Food & Beverage Industry Food Service Manager Customer/Distributor Development Manager Customer Marketing Manager Category Manager - Trade Marketing Unit Sales Manager Area Sales Manager Pharmaceutical (Ethical) – Nutritionals: Territory Manager (Field Marketing) Retail Store – Store Supervisor (Department Store )
- 2. My Various Industry Experience I.T. Industry & Sales Consulting Projects FOOD SERVICE MANAGER – Non Traditional Channels: June 2012 – May 2014 CUSTOMER/DISTRIBUTOR DEVELOPMENT MANAGER – FOOD SERVICE CHANNEL: April 2009 to February 2012 CUSTOMER MARKETING MANAGER – BEVERAGE CATEGORY: November 2007 to April 2009 FMCG – Food & Beverage CATEGORY MANAGER – BEVERAGE (Trade Marketing Group): March 2007 to November 2007 UNIT SALES MANAGER – General Trade / Off and On Premise: January 2006 to March 2007 AREA SALES MANAGER – General Trade: June 2004 to January 2006 DISTRIBUTOR SALES SUPERVISOR: February 2002 to June 2004 FMCG - Beverage SALES & MARKETING DIRECTOR: September 2014 – Present TRADE MARKETING MANAGEMENT CONSULTANT: July 2-15 - Present TERRITORY MANAGER: May 1996 – January 1999 STORE SUPERVISOR: June 1995 – April 1996 Pharmaceutical & Retail
- 3. THANK YOU saglosolos@gmail. com Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum +639062094379