The presentation was part of my Interactive & eCommunication course at Emerson College, spring 2013. My Colleague, Siriwan Siriwangsanti, and I together developed this presentation. The strategy used here embraces digital/online media and outdoor advertising.
This presentation was supervised by digital media experts from Arnold Worldwide, Boston.
The presentation is part of my Interactive & eCommunication course at Emerson College, spring 2013. I and my colleaques, Yuen Shan Lee, together developed this presentation. The strategy used here embraces digital/online media and outdoor advertising.
This presentation is supervised by digital media experts from Arnold Worldwide, Boston.
This document provides an overview of Apple Inc., including its history, products, marketing mix strategies, target customers, and positioning approach. It notes that Apple was founded in 1976 and designs, develops and sells consumer electronics. It discusses Apple's product line, places of distribution, premium pricing, promotional activities, value creation for customers, segmentation of customers, targeting of key groups like teenagers and students, and differentiation strategy focused on innovative product design.
A recent Future Watch study on consumer trends in South Korea explores and analyzes key consumer trends that are shaping South Korean society and how these trends are likely to evolve over the next three to five years. The study is echoing future consumer trends not only in Asia but also in Europe. It is now clear that mobile and online shopping will become the main retail channel, and technologies like virtual reality (VR), augmented reality (AR), artificial intelligence (AI) and big data are changing the retail landscape.
Study of consumer behaviour towards smartphonesSuvendu Ghorai
This document summarizes a study on consumer behavior towards smartphones. It analyzed data collected through a questionnaire of 50 respondents aged 20-30 years. Key findings include that 96% of respondents owned smartphones, with Samsung, Xiaomi and Moto being most preferred brands. 55% considered features over brand when choosing phones. Most purchased smartphones out of necessity or for upgrading. Friends and family had the biggest influence on purchasing decisions. The majority viewed smartphones as good value for money and useful.
Presentation on Consumer Buying Behavior for a Smart Phone: A study on young...Sushanka Malakar
This is a research report on Consumer Buying Behavior for a Smart Phone:
A study on young generation in Kolkata
I am bba final year student and this is my final year project
I hope it can help you all
Thank you...
The document discusses major consumer trends in Asia, with a focus on Vietnam. It finds that Asia remains the global growth engine, with 60% of global economic growth. Major trends include growing health consciousness, increasing digital involvement, demand for omnichannel shopping, individualism, and convenience. Millennials are emerging as an important consumer group in Southeast Asia, accounting for over 1/3 of the population. They are more tech-savvy, delay marriage, and have different lifestyles compared to older generations.
This document summarizes an HBR article about how online reviews influence customer purchase decisions. It discusses how communication has shifted from being unilateral from companies to customers to being multi-lateral between customers. It also explains the three factors (prior preferences, marketer information, other sources) that influence purchase decisions and how the influence of other sources from online reviews has increased significantly. Finally, it discusses how companies should adapt to increased dependency on online reviews in India given the large internet and mobile penetration by focusing more on user ratings and generated content in their marketing strategies.
The presentation is part of my Interactive & eCommunication course at Emerson College, spring 2013. I and my colleaques, Yuen Shan Lee, together developed this presentation. The strategy used here embraces digital/online media and outdoor advertising.
This presentation is supervised by digital media experts from Arnold Worldwide, Boston.
This document provides an overview of Apple Inc., including its history, products, marketing mix strategies, target customers, and positioning approach. It notes that Apple was founded in 1976 and designs, develops and sells consumer electronics. It discusses Apple's product line, places of distribution, premium pricing, promotional activities, value creation for customers, segmentation of customers, targeting of key groups like teenagers and students, and differentiation strategy focused on innovative product design.
A recent Future Watch study on consumer trends in South Korea explores and analyzes key consumer trends that are shaping South Korean society and how these trends are likely to evolve over the next three to five years. The study is echoing future consumer trends not only in Asia but also in Europe. It is now clear that mobile and online shopping will become the main retail channel, and technologies like virtual reality (VR), augmented reality (AR), artificial intelligence (AI) and big data are changing the retail landscape.
Study of consumer behaviour towards smartphonesSuvendu Ghorai
This document summarizes a study on consumer behavior towards smartphones. It analyzed data collected through a questionnaire of 50 respondents aged 20-30 years. Key findings include that 96% of respondents owned smartphones, with Samsung, Xiaomi and Moto being most preferred brands. 55% considered features over brand when choosing phones. Most purchased smartphones out of necessity or for upgrading. Friends and family had the biggest influence on purchasing decisions. The majority viewed smartphones as good value for money and useful.
Presentation on Consumer Buying Behavior for a Smart Phone: A study on young...Sushanka Malakar
This is a research report on Consumer Buying Behavior for a Smart Phone:
A study on young generation in Kolkata
I am bba final year student and this is my final year project
I hope it can help you all
Thank you...
The document discusses major consumer trends in Asia, with a focus on Vietnam. It finds that Asia remains the global growth engine, with 60% of global economic growth. Major trends include growing health consciousness, increasing digital involvement, demand for omnichannel shopping, individualism, and convenience. Millennials are emerging as an important consumer group in Southeast Asia, accounting for over 1/3 of the population. They are more tech-savvy, delay marriage, and have different lifestyles compared to older generations.
This document summarizes an HBR article about how online reviews influence customer purchase decisions. It discusses how communication has shifted from being unilateral from companies to customers to being multi-lateral between customers. It also explains the three factors (prior preferences, marketer information, other sources) that influence purchase decisions and how the influence of other sources from online reviews has increased significantly. Finally, it discusses how companies should adapt to increased dependency on online reviews in India given the large internet and mobile penetration by focusing more on user ratings and generated content in their marketing strategies.
The beverage market in China is one of the fastest growing markets in the Chinese food industry.
As living standards have improved in China, beverage consumption has changed. Consumers are searching for a greater diversity of products, and further, have become more and more discerning.
The document summarizes research on the consumer buying behavior of youth towards mobile phones in Kolkata, India. The research had primary objectives to study brand preferences and usage patterns. It found that Samsung had the largest market share at 36% and consumers primarily buy phones for better features over aesthetics or advertising. Price was also an important factor, with 40% of respondents purchasing phones priced between Rs. 10,001-20,000. The document presents findings through charts and tables and concludes that companies should focus on quality products at reasonable prices to attract consumers.
■General attitude about life
•Among 3 countries, Indonesia gained highest level of life satisfaction in 2014 and 2015.
•The majority of Vietnamese admitted that life in 2015 has improved with 62.3% compared to life in 2014 that is felt a lot harder. They also experienced a much more satisfying life in 2015 than in 2014.
■Occupation
•The majority of Vietnamese admitted that job in 2015 was satisfying with 40.3% compared to satisfaction in 2014 (27.7%). Meanwhile, there were no big changes in job satisfaction of Indonesian from year 2014 to 2015. And Thai people felt the same satisfaction as in year 2014, with 45.8%.
■Shopping Habits
•Vietnamese mostly purchased products for personal use at Supermarket (29.3%), and Grocery store (14.0%), while they often visit Supermarket (31.8%) for household use products. In Indonesia, Supermarket is the most popular place to buy products for both personal and household use, with 24.8% and 29.0% respectively. Thai respondents mostly purchased products for personal use at Hypermarket (37.5%), and Mall (14.0%)
■Money&Savings
•The income in 2015 compared to 2014 has changed significantly for Thailand. There are much fewer respondents (44.8%) who indicated that their income has been increased in 2015 compared to 60.9% in year 2014.
•Regarding expenditure change, Vietnam has highest percentage of increase in expenditure in 2015 with 78.3%, next is Indonesia with 75.5% and followed by
Synopsis on consumer attitude towards online shopping and their satisfactionRam Babu
This document is a synopsis report submitted by Ram babu to Dr. APJ Abdul Kalam Technical University for a master's degree. It discusses online shopping in India and consumer attitudes towards it. The introduction provides background on how the internet has changed shopping and how companies use it. It then discusses factors influencing online shopping attitudes in India like increasing internet access and spending power. The literature review examines demographic factors like gender, age, and income that can impact online shopping attitudes. It also discusses how online trust is important for online purchase intentions.
This document provides a marketing plan to introduce the Cass beer brand from Oriental Brewery to Vietnamese youth. It begins with an overview of Oriental Brewery and the Cass product line. Market research on Vietnam identifies Hanoi and Ho Chi Minh City as prime targets due to consumer demographics and trends. A survey of Vietnamese youth reveals social media and events as key areas for branding. The plan proposes launching sampling activities at universities and malls, sponsoring concerts and games, and utilizing guerilla marketing tactics like mobile stalls. The goal is to increase Cass awareness and trial among young Vietnamese.
The document discusses trends in the global beauty market and the convergence of beauty and technology. It notes that the global beauty market has grown steadily over the past decade to $239 billion in 2014, with Asia-Pacific making up 35% of the market. It then outlines 15 emerging trends in digital beauty, including facial mapping, magic mirrors, color matching apps, social media influencing, at-home devices, genetic testing, biotech applications, 3D printing of cosmetics, and on-demand beauty services. The trends reflect the growing intersection of beauty, science, and mobile/digital technologies.
“Consumer Perception Towards Online Grocery Stores”abhijit055
The document discusses online grocery shopping in India. It provides background on the growth of e-commerce in India, noting that online retail makes up about 15% of the e-commerce market. Online grocery shopping is still developing in India. The document then discusses several Indian companies that have launched online grocery stores to tap into the growing e-commerce sector.
Differences in cultures and climate conditions affect the level of the respondents’ concerns on UV rays. More than 70% of Vietnamese concerned about the skin cancer. While 62.2% of Thais are most worried about freckles. Lastly, among Indonesians, sunburn protection is a priority for more than half of the respondents (59.4%).
Since the beginning of the smartphone era, smartphone devices are gaining more popularity among users of all ages due to the convenience provided by smartphone applications, which now play a significant role in helping users live their lives more conveniently through providing entertainment as well as a platform to do business everywhere and anytime. In the past, application categories are limited to a few such as games and a few productivity applications, but who would have imagined we would have fitness tracking applications, educational applications or even medical applications?
While many applications today receive huge success in this fiercely competitive market, many are down falling. Developers today become more active in coming up with new types of applications with different layouts and designs to keep up with consumer’s demands, behavior as well as the changing trends.
Furthermore, new business models have been introduced to customers through reward application where consumers can collect stamps and points from their favorites places in order to claim discounts and prizes later.
W&S would like to study the rise and fall of smartphone applications and track changes during the past three months as well as study the awareness of reward applications in three Southeast Asian countries including Indonesia, Thailand and Vietnam.
Note) From page 9-11
T2B: Top Two Boxes
B3B: Bottom Three Boxes
Every year, Thai people celebrate a vegetarian festival. The celebrations take place during the period of the ninth lunar month. The origins of the Vegetarian Festival are Chinese, to worship to the nine Emperor Gods by avoiding product from meat, and strong smelling vegetables. This report is aim to provide information on Thai citizen’s reaction for this year vegetarian festival.
Yelp is a website and mobile app that allows users to write reviews of local businesses. It operates using a decentralized model where users provide crowdsourced reviews, ratings, and photos. Yelp generates nearly all of its revenue from local and brand advertising on its platform. A key asset is its mobile app, which accounts for half of all searches. Ratings and reviews on Yelp can significantly impact customer decisions and business revenue.
The document outlines a project for developing a travel itinerary feature for the Yelp app. It aims to help Yelp grow its user base, increase user-generated content, and become the go-to app for travelers. The feature would allow users to create travel itineraries, record experiences, and share content. The document covers competitive analysis, user research including interviews and personas, features, workflows, and next steps such as sketching, wireframing and prototyping.
Yelp is looking to expand internationally and attract more users. The document discusses strategies for improving Yelp's reliability and usability, including enhancing its rating system. It also proposes expanding to India by targeting tourists, smaller businesses, and adapting to the local market. Key frameworks are presented for developing strategies around staffing, skills, systems, and shared values in India.
This document contains a list of URLs from websites related to the company Yelp including their official website, pages about their business model and reviews, as well as news articles documenting their growth and acquisition of competitor sites. The URLs provide references for learning about the history and business of the online review platform Yelp from their own information and coverage by technology news sources.
This document provides an analysis of the online local business ratings and reviews industry, with a focus on Yelp. It discusses Yelp's business model, revenue streams, key activities, partnerships, and competitive advantages. Yelp connects people with local businesses by allowing users to write and read reviews. It makes money primarily from selling ads to local businesses. With over 100 million monthly users generating reviews, Yelp provides a valuable user-generated content resource for finding and evaluating local companies.
Ecommerce in Southeast Asia (November 2015) by Ardent Capital CEO Adrian VanzylArdent Capital
Dr. Adrian Vanzyl, CEO of one Southeast Asia's top VC firms, Ardent Capital, explains why Southeast Asia is the hottest market in the world for ecommerce. Complete with statistics and key insights, this presentation is the most recent (June 2015) analysis of the Southeast Asian market and was pitched to leading financial executives at the UBS Conference in November 2015 in Singapore.
Topics:
- Data and Macro Trends
- Recent Movements in the Markets
- Growth and Opportunities
Peering into Thailand's Startup Ecosystem by Ardent Partner Tee SuraphongchaiArdent Capital
Ardent Capital Partner and Head of Ventures, Tee Suraphongchai, examines Thailand's Startup Ecosystem including why Thailand, a market overview, an analysis of the current Thai startup ecosystem, and growth and future opportunities.
Joshua Kevin, CEO and Founder of Talenta, Introducing Indonesian Market to Ko...D.CAMP
This document provides information about opportunities for technology startups in Indonesia. It notes that Indonesia has a large population of over 255 million people, with high growth in internet and smartphone usage. This creates a promising environment for e-commerce, social media, and mobile apps. The document outlines statistics on Indonesia's demographics, internet penetration rates, mobile usage, and consumer online behaviors to analyze the market potential. It also summarizes the country's startup ecosystem, prominent investors, and trends in areas like e-commerce, fintech, and on-demand services. The conclusion offers advice for Korean startups looking to expand, including managing expectations, hiring local talent, and partnering with Indonesian investors.
Flipkart is India's leading e-commerce company founded in 2007. It has expanded rapidly across India and is poised for further growth. Flipkart captures nearly half of India's e-commerce market and has over 10 million registered users that visit the site daily. The company primarily targets India's large youth population that is adopting online shopping. To maintain its leading position, Flipkart continues to enhance its offerings through acquisitions and new services, and raise hundreds of millions in investments to support its expansion plans across India.
The beverage market in China is one of the fastest growing markets in the Chinese food industry.
As living standards have improved in China, beverage consumption has changed. Consumers are searching for a greater diversity of products, and further, have become more and more discerning.
The document summarizes research on the consumer buying behavior of youth towards mobile phones in Kolkata, India. The research had primary objectives to study brand preferences and usage patterns. It found that Samsung had the largest market share at 36% and consumers primarily buy phones for better features over aesthetics or advertising. Price was also an important factor, with 40% of respondents purchasing phones priced between Rs. 10,001-20,000. The document presents findings through charts and tables and concludes that companies should focus on quality products at reasonable prices to attract consumers.
■General attitude about life
•Among 3 countries, Indonesia gained highest level of life satisfaction in 2014 and 2015.
•The majority of Vietnamese admitted that life in 2015 has improved with 62.3% compared to life in 2014 that is felt a lot harder. They also experienced a much more satisfying life in 2015 than in 2014.
■Occupation
•The majority of Vietnamese admitted that job in 2015 was satisfying with 40.3% compared to satisfaction in 2014 (27.7%). Meanwhile, there were no big changes in job satisfaction of Indonesian from year 2014 to 2015. And Thai people felt the same satisfaction as in year 2014, with 45.8%.
■Shopping Habits
•Vietnamese mostly purchased products for personal use at Supermarket (29.3%), and Grocery store (14.0%), while they often visit Supermarket (31.8%) for household use products. In Indonesia, Supermarket is the most popular place to buy products for both personal and household use, with 24.8% and 29.0% respectively. Thai respondents mostly purchased products for personal use at Hypermarket (37.5%), and Mall (14.0%)
■Money&Savings
•The income in 2015 compared to 2014 has changed significantly for Thailand. There are much fewer respondents (44.8%) who indicated that their income has been increased in 2015 compared to 60.9% in year 2014.
•Regarding expenditure change, Vietnam has highest percentage of increase in expenditure in 2015 with 78.3%, next is Indonesia with 75.5% and followed by
Synopsis on consumer attitude towards online shopping and their satisfactionRam Babu
This document is a synopsis report submitted by Ram babu to Dr. APJ Abdul Kalam Technical University for a master's degree. It discusses online shopping in India and consumer attitudes towards it. The introduction provides background on how the internet has changed shopping and how companies use it. It then discusses factors influencing online shopping attitudes in India like increasing internet access and spending power. The literature review examines demographic factors like gender, age, and income that can impact online shopping attitudes. It also discusses how online trust is important for online purchase intentions.
This document provides a marketing plan to introduce the Cass beer brand from Oriental Brewery to Vietnamese youth. It begins with an overview of Oriental Brewery and the Cass product line. Market research on Vietnam identifies Hanoi and Ho Chi Minh City as prime targets due to consumer demographics and trends. A survey of Vietnamese youth reveals social media and events as key areas for branding. The plan proposes launching sampling activities at universities and malls, sponsoring concerts and games, and utilizing guerilla marketing tactics like mobile stalls. The goal is to increase Cass awareness and trial among young Vietnamese.
The document discusses trends in the global beauty market and the convergence of beauty and technology. It notes that the global beauty market has grown steadily over the past decade to $239 billion in 2014, with Asia-Pacific making up 35% of the market. It then outlines 15 emerging trends in digital beauty, including facial mapping, magic mirrors, color matching apps, social media influencing, at-home devices, genetic testing, biotech applications, 3D printing of cosmetics, and on-demand beauty services. The trends reflect the growing intersection of beauty, science, and mobile/digital technologies.
“Consumer Perception Towards Online Grocery Stores”abhijit055
The document discusses online grocery shopping in India. It provides background on the growth of e-commerce in India, noting that online retail makes up about 15% of the e-commerce market. Online grocery shopping is still developing in India. The document then discusses several Indian companies that have launched online grocery stores to tap into the growing e-commerce sector.
Differences in cultures and climate conditions affect the level of the respondents’ concerns on UV rays. More than 70% of Vietnamese concerned about the skin cancer. While 62.2% of Thais are most worried about freckles. Lastly, among Indonesians, sunburn protection is a priority for more than half of the respondents (59.4%).
Since the beginning of the smartphone era, smartphone devices are gaining more popularity among users of all ages due to the convenience provided by smartphone applications, which now play a significant role in helping users live their lives more conveniently through providing entertainment as well as a platform to do business everywhere and anytime. In the past, application categories are limited to a few such as games and a few productivity applications, but who would have imagined we would have fitness tracking applications, educational applications or even medical applications?
While many applications today receive huge success in this fiercely competitive market, many are down falling. Developers today become more active in coming up with new types of applications with different layouts and designs to keep up with consumer’s demands, behavior as well as the changing trends.
Furthermore, new business models have been introduced to customers through reward application where consumers can collect stamps and points from their favorites places in order to claim discounts and prizes later.
W&S would like to study the rise and fall of smartphone applications and track changes during the past three months as well as study the awareness of reward applications in three Southeast Asian countries including Indonesia, Thailand and Vietnam.
Note) From page 9-11
T2B: Top Two Boxes
B3B: Bottom Three Boxes
Every year, Thai people celebrate a vegetarian festival. The celebrations take place during the period of the ninth lunar month. The origins of the Vegetarian Festival are Chinese, to worship to the nine Emperor Gods by avoiding product from meat, and strong smelling vegetables. This report is aim to provide information on Thai citizen’s reaction for this year vegetarian festival.
Yelp is a website and mobile app that allows users to write reviews of local businesses. It operates using a decentralized model where users provide crowdsourced reviews, ratings, and photos. Yelp generates nearly all of its revenue from local and brand advertising on its platform. A key asset is its mobile app, which accounts for half of all searches. Ratings and reviews on Yelp can significantly impact customer decisions and business revenue.
The document outlines a project for developing a travel itinerary feature for the Yelp app. It aims to help Yelp grow its user base, increase user-generated content, and become the go-to app for travelers. The feature would allow users to create travel itineraries, record experiences, and share content. The document covers competitive analysis, user research including interviews and personas, features, workflows, and next steps such as sketching, wireframing and prototyping.
Yelp is looking to expand internationally and attract more users. The document discusses strategies for improving Yelp's reliability and usability, including enhancing its rating system. It also proposes expanding to India by targeting tourists, smaller businesses, and adapting to the local market. Key frameworks are presented for developing strategies around staffing, skills, systems, and shared values in India.
This document contains a list of URLs from websites related to the company Yelp including their official website, pages about their business model and reviews, as well as news articles documenting their growth and acquisition of competitor sites. The URLs provide references for learning about the history and business of the online review platform Yelp from their own information and coverage by technology news sources.
This document provides an analysis of the online local business ratings and reviews industry, with a focus on Yelp. It discusses Yelp's business model, revenue streams, key activities, partnerships, and competitive advantages. Yelp connects people with local businesses by allowing users to write and read reviews. It makes money primarily from selling ads to local businesses. With over 100 million monthly users generating reviews, Yelp provides a valuable user-generated content resource for finding and evaluating local companies.
Ecommerce in Southeast Asia (November 2015) by Ardent Capital CEO Adrian VanzylArdent Capital
Dr. Adrian Vanzyl, CEO of one Southeast Asia's top VC firms, Ardent Capital, explains why Southeast Asia is the hottest market in the world for ecommerce. Complete with statistics and key insights, this presentation is the most recent (June 2015) analysis of the Southeast Asian market and was pitched to leading financial executives at the UBS Conference in November 2015 in Singapore.
Topics:
- Data and Macro Trends
- Recent Movements in the Markets
- Growth and Opportunities
Peering into Thailand's Startup Ecosystem by Ardent Partner Tee SuraphongchaiArdent Capital
Ardent Capital Partner and Head of Ventures, Tee Suraphongchai, examines Thailand's Startup Ecosystem including why Thailand, a market overview, an analysis of the current Thai startup ecosystem, and growth and future opportunities.
Joshua Kevin, CEO and Founder of Talenta, Introducing Indonesian Market to Ko...D.CAMP
This document provides information about opportunities for technology startups in Indonesia. It notes that Indonesia has a large population of over 255 million people, with high growth in internet and smartphone usage. This creates a promising environment for e-commerce, social media, and mobile apps. The document outlines statistics on Indonesia's demographics, internet penetration rates, mobile usage, and consumer online behaviors to analyze the market potential. It also summarizes the country's startup ecosystem, prominent investors, and trends in areas like e-commerce, fintech, and on-demand services. The conclusion offers advice for Korean startups looking to expand, including managing expectations, hiring local talent, and partnering with Indonesian investors.
Flipkart is India's leading e-commerce company founded in 2007. It has expanded rapidly across India and is poised for further growth. Flipkart captures nearly half of India's e-commerce market and has over 10 million registered users that visit the site daily. The company primarily targets India's large youth population that is adopting online shopping. To maintain its leading position, Flipkart continues to enhance its offerings through acquisitions and new services, and raise hundreds of millions in investments to support its expansion plans across India.
The document discusses using social media to strengthen university admissions. It describes how 6 community leaders and 1 Hall of Fame football player came together around the idea of recognizing a "Visionary of the Year". This annual award campaign drove tens of millions of impressions across social media and recognition nationwide. The story shows how developing a big shared idea can bring diverse stakeholders together and build visibility for an institution in a large marketplace.
Google Vietnam digital profiling report 7/2012Anh Pham Duy
Google Vietnam digital profiling report 7/2012
1 Background & Methodology
2 Internet users at a glance
3 Cross-media consumption behaviour
4 The role of the internet when shopping
5 Search and the research process
6 Advertising and the research process
7 Summary
8 Appendix
This document discusses using social media to strengthen college admissions. It describes how a campaign involving six community leaders from the San Francisco area used the hashtag #SFCVOTY to recognize Evan Marwell from Education Super Highway as a visionary. The campaign reached tens of millions and was recognized across the country. The document then questions how this story relates to building the admissions pipeline.
Agence Tesla - Luxury South East Asia 2013Agence Tesla
The document discusses trends in the luxury market in Southeast Asia and strategies for luxury brands to adopt a digital and social media presence. Some key points covered include the growth of younger luxury consumers who research online, the importance of educating customers and providing high-quality service, identifying and engaging online influencers, having an omnichannel strategy that integrates both online and offline experiences, and being mobile-ready given the rise of mobile commerce. Case studies from brands like Burberry and Four Seasons Hotels demonstrate how social media can be effectively used to engage customers and drive sales.
How Social Media is Changing Recruitment & Social Media StrategiesVanessa Raath
Social Media is having an awesome impact on Social Media Strategies as we are now in touch with a much larger passive audience. we look at Action Plans that you need in place before you start Recruiting on Social Media
Online Behavior of Macau Inbound travelers 2015Hester Lam
Online behavior of traveler is different from one country to the others. The research would help us to understand more about target customer and formulate effective digital strategy to reach them and create leads. The research will base on secondary data for further analysis. It would focus on inbound travelers from 4 key markets of Macau - China, HK, Taiwan, and the other region of S.E. Asia. The online behaviors analysis will be base on 4 dimensions including Communication Device, Search Engine, Online Behaviors and Social Media to compare the difference among 4 key markets.
1. Survey of Food Delivery Service Platform
2. Survey on Green Consumption Incentives
3. Why are Cinnamon Rolls So Popular?
4. EOL 2022 Lifestyle Trends Conference - Highlights
5. Tracking Survey to Consuming Behaviors
Utilization survey to new consumer behaviors
Rankings of hot topic types among consumers
Rankings of mindshare of YouTubers
It is about Digital marketing, Social Media & Ecommerce Overview in China Market. Let you have an overview on online & shopping behaviour in China Market
Wealth in the Un-metro's. Who are the new rich? How are they getting there? What are their prized possessions, who influences them the most? Premium goods, Luxury purveyors, and media experts debate.
The Future Customer and Opportunities for Startups Deborah Weinswig
The document discusses trends shaping the future of consumption, including consumers becoming older and wealthier globally, as well as more hyper-connected through digital technologies and social media. It also notes consumers will increasingly use voice interfaces and shop across integrated retail ecosystems. The document provides implications and opportunities for startups, recommending they focus on niche needs, leverage platforms for distribution, address retailer pain-points, and import and localize business models to new markets.
Tài liệu nghiên cứu này sẽ giúp bạn hiểu rõ hơn về xu hướng sử dụng Internet ở Việt Nam cũng như những hoạt động của người tiêu dùng khi sử dụng các công cụ tìm kiếm và sử dụng mạng Internet.
Technological advances and the increased promulgation of information have made digital life a reality for many individuals in Taiwan. Statistics from a recent Internet-based investigation in Taiwan show that the number of female Internet users and use of online messenger services have gradually increased over the past three years. Additionally, over 66% of Internet users regularly use online messenger software and 18% of 25-year-olds purchase financial services and real estate online. Based on these statistics, it was asserted that Taiwanese consumers are increasingly drawn to purchasing hi-tech products.
Mobile media module part 2 - audience & usage rev-mfMichelle Ferrier
The Mobile Media Module is designed as a two-week, broad-based study on the mobile landscape that can be applied in many courses.
The program was implemented at Ohio University’s Scripps College of Communication to support our Scripps Innovation Challenge and to build knowledge of the mobile landscape across our communication curricula.
For implementation, we brought in an expert in mobile development to teach in four existing classes over two weeks in Spring 2013. Faculty teaching those classes became the students and built their capacity to teach the material in subsequent semesters.
By “hacking the curriculum” using the “module method,” we were able to reach more than 500 students in one semester with new material.
For more information, contact Dr. Michelle Ferrier, associate dean for innovation, Scripps College of Communication, ferrierm@ohio.edu.
Oportunidad del mercado chino para el sector de la educación en EspañaKanlli
El número de chinos que optan por estudiar en el extranjero no para de crecer -alcanzaron los 395.000 en el año 2012-, y la inmensa mayoría de ellos cursan estudios superiores como licenciaturas o posgrados.
Desde 2003, el número de chinos que estudian en España se ha disparado, pues como una buena oportunidad para estudiar en una universidad europea a precios muy competitivos, y de los pocos en los que existe reconocimiento de títulos y diplomas oficiales.
Anunciar nuestro centro educativo o escuela de negocios en Baidu, el buscador líder en China, nos ayudará a darnos a conocer y lograr que elijan España y nuestro centro como país de destino.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
4. Inspiration from OpenRice in Hong Kong
•
•
Initially launched in Hong Kong in Traditional
Chinese only
English version is later introduced due to an
increasing demand from non-Chinese
speaking Hong Kongers and foreign residents
5. Inspiration from OpenRice in Hong Kong
Source: Nielsen Telebus Survey May 2012
Traffic
• Monthly Page views: up to 87 million
• Monthly Unique Users: over 4 million
• Register members: over 500,000
Source: OpenRice internal data May 2012
13. •
Different languages and cultures in
Europe.
•
France and Italy are known for their
tourism and exotic food.
•
Internet population and penetration is
very high.
18. INTERNET HOSTS
A computer connected directly to the internet, ISP.
• Thailand is not far behind those countries that Yelp has already established.
• Thailand has even twice internet hosts comparing to Singapore (39), Hong Kong
(48), and South Korea (62).
Source: CIA: the world fact book 2012
19. Searched term: (Country) Restaurant
Japan
85,718 results
Hong Kong
16,329 results
Taiwan
Thailand
47,304 results
36,046 results
Singapore
14,073 results
Indonesia
59,981 results
22. IMPLICATION # 1
Food review is the top two of Yelp’s contents.
Given that Thailand is perceived as a kitchen of
the world and its reputation for food, it’s a perfect
fit for what Yelp has to offer.
24. • Internet & Smartphones
o Accessibility
o Speed
o Possession
TECHNOLOGY
CAPABILITY
25. • In exclusion of China and India, which
dominate a majority of Asian
population, Thailand is among top 10
internet users in Asia.
• The penetration rate is at 30%, close
to China (40%) and higher than
Indonesia (22.1%).
• Thailand is among top 5 of Facebook
users, slightly higher than Japan.
• 17 million Thai people have Facebook
accounts.
Source: Internet World Stats 2012
27. The capability to transmit information increases.
IIG: International Internet Gateway
NIX: National Internet Exchange
Source: IIRS Team, Network Technology Lab (NTL), NECTEC
28. An increase in smartphone possession.
Source: Euromonitor mobile phones in Thailand January 2013
29. • Smartphone penetration is not limited to mature market.
• Time period of future trend is 2011-2016.
Source: Ericsson Insight 2012
30. 3G coverage by 3 major mobile networks providers
3G covers most parts of Thailand, except the forest areas.
Source: AIS.com, Truemoveh.com, Dtac.com
31. IMPLICATION # 2
With an increase in Thailand’s internet penetration
rate and capability, and smartphones penetration
rate and 3G coverage, Yelp can operate its service at
its full efficiency.
37. SEARCHED WORD: ISAO (English)
SEARCHED WORD:
Given the same restaurant, Google result
appears when typed in English.
(Thai)
38. SEARCHED WORD: SORTREL BANGKOK
SEARCHED WORD:
Yet, it doesn’t seem to be the case when
experimenting with another restaurant.
(THAI)
39. TOP WEBSITES ON GOOGLE ARE DRIVEN BY ORGANIC SEARCH
Plus.google.com
Bangkokpost.com
Observation
• The results are shown by organic search.
Bk-asia-city.com
Foursqaure.com
• The websites shown on SERP are driven
from the popularity of the restaurants.
Tripadvisor.com
Th.openrice.com
• Different languages could produce different
results.
Eat.edtguide.com
Brand website
• SEM is not used by most sites.
42. TwentySomethings
Gen Y
•
•
•
•
College students
First jobbers
Technology mania
Middle-High
discretionary $$
• Socializing
• Higher discretionary $$
• Spend more on almost
everything
• Think about healthier
lifestyles
Thirties
MiddleAged
43. Foreign
Population
In exclusion of refugees,
asylum-seekers, and
migrants from Cambodia,
Lao PDR, and Myanmar,
there is approximately
825,000 in 2009 foreigners
in Thailand.
44. Foreign
Students
An increase in foreign students enrollment:
there were 20,155 foreign students in 2010.
Source: Commission on higher education 2010
46. THAIS ARE BECOMING MORE HEALTH-CONSCIOUS.
• Many consumers want to improve their health and seek food and
other products that promote good health together with disease
prevention.
• Increase in media coverage of health issues and government
campaigns for healthier lives.
Source: Euromonitor consumer lifestyle in Thailand 2011
47. IMAGE AND STATUS ARE ESSENTIAL TO THAIS.
• Approximately 26% ranked image and social status as “most
important” regardless of the economic situation.
• Thai ranked 1st in Asia regarding concern for maintaining social
status (Thais 92% vs. Asians 74%)
• Various media campaign bombarded Thais with information about
“must haves”.
Source: Euromonitor consumer lifestyle in Thailand 2011
48. MOST OF THAIS’ SPENDING IS ON FOODS & BEVERAGES.
Source: Euromonitor consumer lifestyle in Thailand 2011
49. THE SPENDING IS PROJECTED TO INCREASE FOR THE PERIOD 2011 THROUGH 2020.
Source: Euromonitor consumer lifestyle in Thailand 2011
50. Full-Service Restaurant units
were gradually increasing,
especially Asian full-service
restaurants.
Source: Euromonitor full service restaurants in Thailand 2012
51. EATING IS TOP ACTIVITY.
• No shortage of street stalls and other cheap dining options.
• Rising disposable incomes are likely to lead consumers from inexpensive
street stalls to fast food restaurant and full-service restaurants.
• Dining out is sometimes cheaper and more convenient than eating at home.
• Dining out is most popular in urban areas.
Source: Euromonitor full service restaurants in Thailand 2012
52. CAFÉ/BAR IS A TREND.
• New café experience has flourished due to a change in drinking habits and
trends.
• Chained coffee shops are in the highest growth, but slower outlets expansion
due to economic recession.
• More than 90% of value shares is from eat-in.
• To stay competitive, Café expands menus to cover bakery, food, dessert, and
snack to serve as one-stop service to customers.
Source: Euromonitor consumer lifestyle in Thailand 2011
53. • Cafés’ units slightly decreased in 2011 due to economic recession.
• The overall category units still increase.
Source: Euromonitor café/bar in Thailand 2012
54. IMPLICATION # 3
• Eating is likely a major activity for Thai consumers as it
allows people to socialize. Moreover, foodservice
business keeps expanding to respond to the needs of
consumers. Therefore, there is an opportunity for Yelp
to fit in Thai consumers’ lives in terms of supporting
social gatherings with online community.
• Foreigners are not the primary target for Yelp at this
stage, but the number suggests that there is a high
potential for a need of English review site. So, Yelp
should be in the market early to respond to the needs.
56. PATA
27 Years old
Account Manager
Own Honda Jazz
Can’t live without iPhone
24/7 access to Facebook
Sweet breakfast
with my
boyfriend <3
Pilates
Brunch with my
boyfriend <3
Morning coffee
Hot Yoga
WIP team meeting
Team lunch
Lunch with clients
Lunch with friends
Focus Group
At client office
Coffee break
Shopping therapy
Internal meeting
Dinner with family
Meet boyfriend <3
GYM time !
Party !!!
59. COLLEGE STUDENTS AND FIRST JOBBERS ARE
TOP INTERNET USERS.
According to Euromonitor tracking report in
2011, Internet users groups are:
• 15-24 (50%)
• 6-14 (36%)
• 25-34 (24.6%)
• 35-49 (13.6%)
• Over 50 (4.2 %).
Source: Euromonitor consumer lifestyle in Thailand 2011
61. FACEBOOK IS THE NO 1
SOCIAL MEDIA IN
THAILAND.
REVIEWS RANKED 4TH IN
TOP ONLINE ACTIVITIES
Source: Nielsen – The Digital Media Habits and Attitude of Southeast Asia
Consumers October 2011
62. THAI CONSUMERS DO ONLINE RESEARCH PRIOR TO
PURCHASE AT OFFLINE CHANNELS, YET DEPENDING ON
PRODUCT CATEGORIES.
• Female tends to do online research than male.
• The age groups 14-29 and 30-49 are the majorities that do online research.
Source: Consumer Barometer
63. AN INCREASE IN USE OF SEO AND LINKS FOR
INFORMATION SEARCH.
48% (-2.78)
38% (+2.22)
14% (+2.56)
64. SOCIAL MEDIA HAVE AN INFLUENCE ON
CONSUMER DECISION MAKING.
Source: Nielsen – The Digital Media Habits and Attitude of Southeast Asia Consumers October 2011
65. WOM AND SOCIAL MEDIA HAVE AN INFLUENCE ON
PURCHASE INTENTION.
According to Ensogo survey (2010)
• 41.2 % Thais rely on recommendations read on social media.
• 51 % of Facebook fans that joined product fanpage tend to buy products.
• 60 % tend to recommends products to friends and families.
• 67 % of twitter followers to product tweets tend to buy products.
• 79 % tend to recommends products to friends and families.
66. 90% OF CORPORATE COMPANIES ARE ALREADY ON
SOCIAL NETWORKS.
Source: Campaigninindia.com 2011
68. IMPLICATION # 4
Thai consumers are already open to online
communities, be it social networking or e-commerce.
Consequently, an adoption rate of Yelp usage can be
achieved with little barriers. In addition, WOM by
consumers can help generate Yelp awareness and
usage.
71. 18-25-34-54
High income
High education
18-25-34-54
High income
18-25-34-54
Moderate income
18-25-34-54
Moderate income
18-25-34-54
High income
High education
18-25-34-54
High income
High education
(English literate)
Tourists
Local
Tourists
Locals
Locals
Locals
Locals
Expat
Find and share
Information
Deals
Find and share
information
Seek for deals
Find and share
Information
Deals
Find and share
Information
Deals
Seek information
$$$
Ad + Deal
$$$
Ad + Partnership
with living social
$$$
Ad + Deal
$$$
Ad + Deal
$$$
Ad + Deal
UGC
UGC
Paid content
UGC
Paid content
UGC/
Paid content
$$$
Ad
Paid content
72. IMPLICATION # 5
There are several local review websites that Thai
consumers are familiar with. But, those websites are
not purely neutral as business owners can pay the host
to review their restaurant. This gives a competitive
strength to Yelp in two ways:
• Yelp doesn’t have to spend a significant time to
educate consumers about the reviewing
function.
• Neutrality can be used as competitive
positioning.
73. SWOT Analysis
Strength
Weakness
• Local business directory,
not limited to restaurants
• Market fit: Yelp nature vs
Target nature
• Not well-known in Asia
Opportunity
Threat
• The first integrated one-stop
local business directory with
social media.
• The first Bi-lingual review site
• Possible learning from Yelp
Singapore
• A few other local
competitors
75. HOW WILL YELP OPERATE IN THAILAND, FINANCIALLY ?
HOW TO GET THAI CONSUMERS TO USE YELP ?
76. SOURCE OF REVENUES
LOCAL AD
BRAND AD
CREATE
DEAL
BUSINESS OWNERS
• Generate Yelp’s revenues
SOURCE OF TRAFFIC
REVIEW
READ
BUY DEAL
SHARE
CONSUMERS
• Generate contents
• Amplify Yelp
77. STRATEGY
OBJECTIVE
TACTICS
STAGE 1
•
Direct contact with business
owners to generate business
accounts
•
Pre-select business owners
and automatically create
business accounts for them
•
Use SEM and SEO to
generate online presence
•
CPC advertising on relevant
websites and keyword buying
Use backlinks and display ads
GENERATE
AWARENESS
•
•
Use print and OOH to
generate offline presence
and draw traffic to the site
•
•
Incentives to write and
share reviews
•
Yelp gift vouchers
•
Retargeting
•
Use SEM
•
Interactive screen for
product trial
Selling Yelp’s merchandise
products
STAGE 2
•
Tie-in with Food & Drink
events
ENGAGE USERS
•
•
Use social media to create
Yelp community
Maximize mobile search
with location
•
•
GOAL
• 55,000 Registered
members
• 30,000 Reviews
• 75,000 Unique visitors
per month
• 0.07% - 0.12% CTR
• 10,000 Business listings
Use billboard and BK Mag to
advertise Yelp website
Interactive screen for product
trial
•
•
Open Graph
Use Facebook and Twitter
to generate active
conversation/Elite program
•
•
Location search and review
Location-based deal
STAGE 3: MAKE YELP NO. 1 LIFESTYLE SEO IN THAILAND
• 180,000 Registered
members
• 80,000 Reviews
• 100,000 Unique
visitors per month
• 60,000 Facebook
likes
• 20,000 Twitter
followers
• 80,000 Business
listings
78. STAGE 1: GENERATE AWARENESS: BUSINESS OWNERS
STRATEGY
1 Direct contact to introduce
Yelp and gain business
accounts
TOOLS & TACTICS
Emails
Business offer letters
•
•
Restaurants are selected based on its
traffic and rating.
Database from BK Mag
What is Yelp ?
How Yelp ADS work
Great Quotes
Business account details
Contact Information
79. STAGE 1: GENERATE AWARENESS: CONSUMERS
STRATEGY
2 Use SEM to generate
awareness
TOOLS & TACTICS
2.1 Google AdWords with
high bid to be ranked on
top results
80. STAGE 1: GENERATE AWARENESS: CONSUMERS
STRATEGY
2 Use SEM to generate
awareness
TOOLS & TACTICS
2.2 Top keywords
searched
• Generic terms
• Trending terms
• Top restaurants
Generic terms:
Food, drink, bars, restaurant, café, breakfast,
brunch, lunch, alcohol, wine, beer, spirit,
Japanese, Italian, Chinese, etc.
Trending terms:
Top restaurants at the moment
Top restaurants:
Restaurants names from official reviews
81. STAGE 1: GENERATE AWARENESS: CONSUMERS
STRATEGY
2 Use SEM to generate
awareness
TOOLS & TACTICS
2.3 Installing backlinks
• BK Mag website
• Citibank
• Top food blogs
• Deal websites
See reviews on Yelp !
86. STAGE 1: GENERATE AWARENESS: CONSUMERS
STRATEGY
2 Use SEM to generate
awareness
TOOLS & TACTICS
2.4 Use display ads on
top websites with
selected categories
based on “audience”
Sex
Male
Female
Education
Primary school
Secondary school
Age
88. STAGE 1: GENERATE AWARENESS: CONSUMERS
STRATEGY
2 Use SEO to generate
awareness
TOOLS & TACTICS
2.5 Google Plus listing to
be on SERP
89. STAGE 1: GENERATE AWARENESS: CONSUMERS
STRATEGY
3 Use print and OOH to
generate offline presence
and draw traffic to the
site
TOOLS & TACTICS
Billboards
Transit advertising
BK Mag
Use OOH in high traffic city area.
VDO is possible at some locations.
93. STAGE 2: ENGAGE USERS
STRATEGY
1 Use incentives to get
people to write and share
reviews
TOOLS & TACTICS
Yelp Gift Vouchers
Write or share
review and get
gift voucher.
94. STAGE 2: ENGAGE USERS
STRATEGY
2 Use SEM to draw traffic
to Yelp website
TOOLS & TACTICS
Retargeting—display
ads
Stage 1: Awareness
Gain as much
audience as possible
95. STAGE 2: ENGAGE USERS
STRATEGY
3 Tie-in with Food & Drink
events
TOOLS & TACTICS
3.1 Interactive screen
connected to Yelp
set up at shopping
malls and events
101. THIS IS WHAT WE WILL DO …
CREATING MORE ACTIONS AND OBJECTS e.g. restaurant.reviews API
Siriwan reviews Sortrel Bar & Restaurant on Yelp
Sortrel
Fresh roll dish is amazing !
Siriwan wants to eat Greyhound café on Yelp
Greyhound café
A trendy restaurant we love, offering several
western style dishes, in addition to Thai food,
pasta, sandwiches and many more.
102. STAGE 2: ENGAGE USERS
STRATEGY
4 Use social media to
create Yelp community
TOOLS & TACTICS
4.2
• Facebook
• Twitter
• Elite Program
• Create active and engaging conversations
• Drive traffic to yelp.com/thailand
103. YELP ELITE SQUAD
To be qualified as Yelp Elite:
Frequency and quality of reviews
Depth and breadth of reviews
Engage on the site
104. YELP ELITE EVENTS
• Monthly exclusive
events at new
restaurants
• Build a community
for Yelpers
105. STAGE 2: ENGAGE USERS
Google on Yelp
STRATEGY
5 Maximize mobile search
with location
TOOLS & TACTICS
5.1
Google Map and Yelp
review
Yelp on Google
106. STAGE 2: ENGAGE USERS
STRATEGY
5 Maximize mobile search
with location
TOOLS & TACTICS
5.2
Location based deal
111. CAUTIONS
• LANGUAGE : We can’t control what languages people will use.
• Collaborative reviewing
• Stage of awareness will also rely on Yelp team to translate contents in English.
(sa-was-dee)
Initially launched in Hong Kong in traditional Chinese only, in 2009 introduced the English version to accommodate the increasing demand from non-Chinese-speaking Hong Kongers and foreign residents in Hong KongInspiration from OpenRice in Hong KongFact 1: City’s platform for dining experience sharing, gourmet insights, and reviews.Fact 2: Hong Kong’s Top 10 Most Viewed Local Website.Fact 3: over 3 millions of visitors every month and over 83 millions monthly page views. Yelp – Why do we choose YelpFact 1: no prominent local directory service in Asia.Fact 2: OpenRice is only for reviewing restaurants.Fact 3: OpenRice has expanded into some countries in Asia, but it is still at itsdevelopment stage.
Inspiration from OpenRice in Hong KongFact 1: City’s platform for dining experience sharing, gourmet insights, and reviews.Fact 2: Hong Kong’s Top 10 Most Viewed Local Website.Fact 3: over 4 millions of visitors every month and over 87 millions monthly page views. Yelp – Why do we choose YelpFact 1: no prominent local directory service in Asia.Fact 2: OpenRice is only for reviewing restaurants.Fact 3: OpenRice has expanded into some countries in Asia, but it is still at itsdevelopment stage.
Brief background like founded by whom, why he did it, etc.
yelp.com is a local directory service with social networking and user reviews.Jeremy Stoppelmanfounded Yelp in 2004 with Russel Simmons in San Francisco.It was driven by a need that we had. Jeremy and I were living in San Francisco and talking about how we didn’t have a good doctor. You’d think you’d be able to just go on Google and search for “San Francisco doctors” or use your insurance plan’s directory, but you’d just get a huge list of doctors’ names, and you’d have no idea how to choose one over the other. It seemed like there should be a site where you can find information about local businesses.We thought word-of-mouth is the best way to find trusted local businesses, so we built the site inviting friends to make recommendations.
In Jan 2013, Yelp had 100m unique visitors which did not include the 9.4m unique mobile devices that used the Yelp mobile app during the mth.Over 1m reviews were written; 4.5m calls and 5.6m directions were generated thru Yelp mobile app
A survey of business owners on Yelp reported that on avg customers across all categories surveyed spend ard $102 in their first visit. So if each of the 100m unique visitors spent $100 at a local biz in Jan. Yelp would have influenced over $10 billion in local commerce.Shopping and restaurants are the top two most reviewed biz category on Yelp.
Who uses Yelp?They are likely to be 25-34, making $100,000 and attended or graduated college
San Francisco - 2004Canada – 2008UK – 2009Expanded into Europe, AustraliaYelp is only launched in Singapore in Asia currently.
Common characteristics of EU countries.Different languageTourism cities
As Yelp is all about restaurants and shopping review, we are looking at what countries are famous for. And we end up in Thailand where food and tourism are its main attraction.
Keep in mind that we are talking about food reputation too. We can suggest Yelp to expand to Japan, Indonesia, etc.
Thailand never runs out of food.. 24 hours foodservice, high end to low end.
Basics for Yelp to operate
http://www.internetworldstats.com/stats3.htm#asia
Truehits
http://iir.ngi.nectec.or.th/webstats/home.iirBandwidth on the Internet (Internet Bandwidth).bandwidth internet. was. Information derived from the sum of the bandwidth of your Internet service provider in Thailand. The various divided into two types. bandwidth within the country (Domestic Bandwidth). was. The sum of the total bandwidth of Internet service providers to connect and exchange information on local gateway (National Internet Exchage: NIX).International bandwidth. (International. Bandwidth). was. The total bandwidth of Internet service providers all the information at the gateway of the country. (International Internet Gateway: IIG). , and Internet service providers to connect directly to a foreign country.
http://www.comscore.com/Insights/Press_Releases/2012/4/comScore_Announces_Availability_of_Online_Audience_Measurement_Services_for_ThailandThailand is home to one of the youngest online markets globally, with younger internet users accounting for a high percentage of the online populationHalf of the internet users is from 15-243 in 4 Web Users Under the Age of 35
More than 14m Fb usersReviews: read comments abt brand
Thai consumers are prone to research online purchase offline.Female is more likely to do online research than male.
Internet users increasingly search info on search engine and links rather than directly going to the websites.
78% - Discussing/posting own reviews about brands, products or services…the highest % among other Southeast Asia consumers (16)90% - reading other people’s comments about brands, products or services…the second highest % after Malaysia (18.54)Thai digital consumers are actively posting their own opinions about brands and services online, and reading other consumers’ comments, as part of the decision making process.
Engage on the site by sending compliments, voting Useful, Funny, and Cool (UFC) on reviews, participating respectfully on Talk, and consistently posting quality content.
Engage on the site by sending compliments, voting Useful, Funny, and Cool (UFC) on reviews, participating respectfully on Talk, and consistently posting quality content.