Simple, Complex, and Compound Sentences Exercises.pdf
Unit 30 - UK Media Publishing - LO3
1.
2. Date Of Publication: The date of publication will be decided on Monday the 26/12/16 at which point the date will be
decided when the public can get their hands onto the latest issue of the magazine. From the time of this decision and
onwards the editorial team and the publishing team have to work together in order to get all of the content for the magazine
and ensure that it is all put together within this 4 week timeframe. (Monday)
Managing the Schedule: In order to meet the deadline for the magazines release date in 4 weeks time, both teams and the
higher up people of the teams have to work alongside each other and keep on top of the timing for the schedule, so plan out
what will be done when. (26/12/16) (Monday)
Editorial and Budgetary Decision: Here the magazine’s editing team will decide what topics or content will be covered within
this issue of the magazine. They will include things such as the main content of this issue of the magazine, the biggest story
at the moment or the biggest artist at the moment, will end up being on the front cover, and so the main story and headline
will be for this, therefore this decision is key for the team to get correct. (27/12/16) (Tuesday)
Content Acquisition: At this stage the teams get the content from ‘In-House’ and ‘External’ writers whilst working on and
putting in/ deciding on the graphics and the artwork of the magazine. This is a vital stage because the teams have got to get
the artwork and the graphics correct and suited to each cover line/ story and make them relevant to the artist that is being
covered in this story, whilst making it look professional and relevant to the brand (Brand Identity) of the Magazine (NXT EP or
313). (28/12/16 – 5/1/17) (Wednesday - Thursday)
Sub-Editing: This is the next step which involves a ‘Sub-Editor’ or an ‘Editor’ of the magazine, going through the magazine
and checking that all the content is correct by fact, there are no grammatical errors, there is correct grammar and
punctuation use, the correct house style and the page layout of all the pages in the magazine is correct. (6/1/17) (Friday)
Source: http://hosbeg.com/the-magazine-production-process/
Production Plan
3. Page Layout: In this stage the ‘Layout Staff’ use programs such as ‘InDesign’ or ‘PageMaker’ to typeset and layout all the
pages of the magazine. At this stage the decided adverts from companies get placed into the magazine too which is the way
that the magazine makes a large proportion of its profits, therefore is a key stage too. (9/1/17- 10/1/17) (Monday - Tuesday)
Proofreading: In this stage the ‘Editorial Team’ print out a hard copy of the magazine’s issue in order to read through it until
every member of staff is satisfied that there are no errors within the magazine, and if there are they correct it on the DTP
File. This is a vital stage because it ensures that the layout, content and final product meets the satisfactory needs of the
editorial team before it heads out to the general public for retail. (11/1/17) (Wednesday)
File Emailed To Printer: Here the entire magazine gets sent to the printer who’s job is to print out the magazines' copies.
Here the magazine is ‘Pre-Pressed’ and the magazine is checked to ensure that all fonts and images have gone through
correctly and print out as the rest of the magazine does. They then print out a few copies which get sent back to the
publication’s editor and if that team is satisfied they go ahead and print out the thousands of copies they need to print out in
order to meet the demand of the magazine according to the target market/ audience. (12/1/17- 13/1/17) (Thursday- Friday)
Distribution: In this final stage the printing company will have finished printing and will pack away the magazines and send
them to a warehouse, and from the warehouse they get distributed and sold to the public and this is the point where the
public get access to all of the new content and can catch up an all of the news on their favorite artists. (15/1/17 – 16/1/17)
(Sunday-Monday)
Source: http://hosbeg.com/the-magazine-production-process/
Production Plan
4. Production Plan
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
The Date of
publication will be
decided, which will
give the teams a
timeframe to
complete the work in.
The teams will all work
together to also
manage the schedule
of the work that needs
to be done.
The magazine’s editing
team will decide what
topics or content will be
covered within this issue of
the magazine. They will go
through the main content
of this issue of the
magazine, the biggest story
at the moment or the
biggest artist at the
moment, will end up being
on the front cover.
At this stage the teams
get the content from ‘In-
House’ and ‘External’
writers whilst working
on and putting in/
deciding on the graphics
and the artwork of the
magazine. This is a vital
stage because the teams
have got to get the
artwork and the graphics
whilst making it look
professional and
relevant to the brand
(Brand Identity) of the
Magazine (NXT EP or
313).
At this stage the teams
get the content from ‘In-
House’ and ‘External’
writers whilst working
on and putting in/
deciding on the graphics
and the artwork of the
magazine. This is a vital
stage because the teams
have got to get the
artwork and the graphics
whilst making it look
professional and
relevant to the brand
(Brand Identity) of the
Magazine (NXT EP or
313).
A ‘Sub-Editor’ or an
‘Editor’ of the magazine,
will be going through the
magazine and checking
that all the content is
correct by fact, there are
no grammatical errors,
there is correct grammar
and punctuation use, the
correct house style and
the page layout of all the
pages in the magazine is
correct.
N/A N/A
Complete: (Monday)
(26/12/16)
Complete: (27/12/16)
(Tuesday)
Complete: (28/12/16 –
5/1/17) (Wednesday –
Thursday)
Complete: (28/12/16 –
5/1/17) (Wednesday –
Thursday)
Complete: (6/1/17)
(Friday)
Complete: N/A Complete: N/A
5. Production Plan
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
In this stage the ‘Layout
Staff’ use programs such
as ‘InDesign’ or
‘PageMaker’ to typeset
and layout all the pages
of the magazine. At this
stage the decided
adverts from companies
get placed into the
magazine too which is
the way that the
magazine makes a large
proportion of its profits,
therefore is a key stage
too.
In this stage the ‘Layout
Staff’ use programs such
as ‘InDesign’ or
‘PageMaker’ to typeset
and layout all the pages
of the magazine. At this
stage the decided
adverts from companies
get placed into the
magazine too which is
the way that the
magazine makes a large
proportion of its profits,
therefore is a key stage
too.
In this stage the
‘Editorial Team’ print out
a hard copy of the
magazine’s issue in order
to read through it until
every member of staff is
satisfied that there are
no errors within the
magazine, and if there
are they correct it on the
DTP File. This is a vital
stage because it ensures
that the layout, content
and final product meets
the satisfactory needs of
the editorial team before
it heads out to the
general public for retail.
The entire magazine gets
sent to the printer who’s
job is to print out the
magazines' copies. Here
the magazine is ‘Pre-
Pressed’ and the
magazine is checked to
ensure that all fonts and
images have gone
through correctly and
print out as the rest of
the magazine does. They
then print out a few
copies which get sent
back to the publication’s
editor and if that team is
satisfied they go ahead
and print out the
thousands of copies they
need to print out in
order to meet the
demand of the magazine
according to the target
market/ audience.
The entire magazine gets
sent to the printer who’s
job is to print out the
magazines' copies. Here
the magazine is ‘Pre-
Pressed’ and the
magazine is checked to
ensure that all fonts and
images have gone
through correctly and
print out as the rest of
the magazine does. They
then print out a few
copies which get sent
back to the publication’s
editor and if that team is
satisfied they go ahead
and print out the
thousands of copies they
need to print out in
order to meet the
demand of the magazine
according to the target
market/ audience.
In this final stage the
printing company will
have finished printing
and will pack away the
magazines and send
them to a warehouse,
and from the warehouse
they get distributed and
sold to the public and
this is the point where
the public get access to
all of the new content
and can catch up an all
of the news on their
favorite artists.
In this final stage the
printing company will
have finished printing
and will pack away the
magazines and send
them to a warehouse,
and from the warehouse
they get distributed and
sold to the public and
this is the point where
the public get access to
all of the new content
and can catch up an all
of the news on their
favorite artists.
Complete: (9/1/17-
10/1/17) (Monday –
Tuesday)
Complete: (9/1/17-
10/1/17) (Monday –
Tuesday)
Complete: (11/1/17)
(Wednesday)
Complete: (12/1/17-
13/1/17) (Thursday-
Friday)
Complete: (12/1/17-
13/1/17) (Thursday-
Friday)
Complete: (14/1/17 –
16/1/17) (Saturday-
Monday)
Complete: (14/1/17 –
16/1/17) (Saturday-
Monday)
9. Equipment and Cost
Equipment Cost
Office Space £275.00/ Month or £3,300.00/ Year
MAC Computer (Desktops) X30 £52,470.00
Adobe Creative Cloud All Apps + Adobe Stock X30 £20,916.00 /Year
Printer (HP PageWide 377dw Multifunction Business Inkjet Colour Printer (J9V80B) X2 £599.98 Total
Cameras (Nikon D4S 16.2 MP CMOS FX Digital SLR with Full 1080p HD Video (Body Only) NIKON) X4 £16,400.00 Total
Lighting Equipment (Excelvan Studio Continuous Lighting Kit Softbox Kit Background Set -- 2 Softbox +
9*6 ft. Backdrops(Black White Green) + 10*6.5ft Background Support + Light Stand + 2x125W 5500K
Bulbs + Portable Bag) X2
£161.98 Total
Paper (Xerox Performer Paper A4 80gsm White 003R90649 Pack of 5 Reams) X5 £87.45 Total
Ink for Printer (Black, Cyan, Magenta, Yellow) X4 £245.24 Total or £61.31 Each
Stationary (Staedtler 430 F-9CP5 Stick Fine Ballpoint Pen - Black, Pack of 50) X5 £40.00 Total
Desks (Office Corner Desk Coavas L-Shaped Office Wood Desk Large Corner PC Gaming Table Computer
Workstation for Home and Office Use Corner Desk, Black) X30
£1,559.70 Total
Chairs (Office Desk Chair PU Leather Computer Gaming Swivel Adjustable Racing Sport Chair - Black) X30 £1,649.70 Total
TOTAL COST £97,430.05
11. Staff and Cost
Staff Salary
Publisher X1 £45,000
Editors X6 £26,000//156K
Journalists (Internal or
External) X4
£25,000//100K
Writers (Internal or External)
X4
£25,000//100K
Photographers X3 £27,000//81K
Marketing X2 £16,000//32K
Advertising (Social Media) X2 £16,000//32K
Designers (Graphics) X3 £30,000//90K
Finances X3 £19,000//57K
Human Resources X2 £16,000//32K
Source:
http://smallbusiness.chron.com/staff-
magazine-37120.html
In order to get a fully functioning team to create a magazine I will need a Publisher.
Publishers are companies or people that prepare and issue books, journals, or music for
sale. I would need Editors and Graphic Designers. Editors are people who are in charge
of and determine the final content of a newspaper, magazine, or multi-author book, and
Graphic Designers are people with the art or skill of combining text and pictures in
advertisements, magazines, or books (Digitally or/ and Physically). Next, I would need
Journalists, Writers and Photographers. Journalists are people who write for
newspapers, magazines, or news websites or prepare news to be broadcast, Writers are
people who write books, stories, or articles as a job or occupation, and finally
Photographers are people who take photographs as a profession or as a job, and can be
self-employed or employed by bigger companies. I then would need people in Marketing
and Advertising. People in marketing generally are people who would deal with getting
the product out and making the next issue sell more than the previous one by
advertising it on things such as social media and advertising who and what will be
included in the next issue, as this will attract more people to go in and buy the magazine.
Advertisers have a similar role as they will be the ones advertising this content on social
media websites such as Instagram, Snapchat, Twitter, Facebook and YouTube. Finally I
would look at needing people in Finance and people in Human Resources. The people in
Finance are the part of an organization that manages its money. The business functions
of a finance department typically include planning, organizing, auditing, accounting for
and controlling its company's finances. The finance department also usually produces
the company's financial statements. Human Resources are the department of a business
or organization that deals with the hiring, administration, and training of staff.
12. Printing Quotes and Cost
In order for me to print my magazine, per copy it would cost a
total of, £23.75 with a £4.96 delivery fee. As seen to the right
from the website I used to get this information, for 20,000 copies
of my magazine to be printed and delivered it would come to a
total of £7383.72 with Delivery Fees included in this price.
Source: https://print24.com/uk/product/magazines/
13. Distribution to Retailer and Cost
I will distribute my magazine to these retailers because:
WH Smith: This retailer is one of the biggest and longest running shops for books, magazines and other types of media in the UK, therefore by
having my magazine retailed in this shop, it will mean that a much larger number of people will be able to see and so buy my magazine because
of the brand recognition from this shop. For a magazine to be retailed in this shop, it must be good and of high quality in all aspects, therefore
ensuring to the customer that what is in this magazine is of high quality and can be trusted content-wise.
HMV: I would place my magazine in HMV for retail because this is one of the most trusted music and media related chain of shops in the UK,
they sell everything from DVDs, CDs, Vinyl Records, to sound systems and other accessories for listening to music and getting the most out of
the newest music technology that out time has to offer. This will be a key shop top retail my magazine in because as a music magazine, I would
want to attract as many people as possible that are music fanatics and are huge fans of a specific genre of music, and so are likely to buy my
magazine due to the fact that it allows them access to the most up-to-date news about their favorite artists.
14. Where will the magazine be
Marketed?
The magazine will be advertised using social medias such as Facebook, Instagram, Snapchat and Twitter. This will all be
achieved through creating separate accounts on each of the social medias, that will be posting news or updates for NXT or 313
only, therefore allowing the fans and readers of the magazine to keep on top of their Hip Hip and Rap news daily, but also keep
on top of any news that we may have for the magazine as a whole, for example a new release date, or when the next issue of
the magazine will be released.
The magazine will also be sold in retail chains such as WH Smiths, Tesco and Waterstones. In order to retail my magazine in
these shops, there will be a set cost and so there will be more expenditure coming out from the magazines profits, therefore
meaning that we lose a bit more money but make more through the numerous sales we receive rom all 3 chains of stores,
nationwide. Through having it in retail chains and stores such as these, it will ensure that the sales of the magazine will rise as
soon as possible due to the popularity and the amount of people that enter stores such as these annually, but also every day.
For example, Tesco has stores in 11 countries, has 476,000+ colleagues, and get an average 78 Million shopping trips per week
across these 11 countries. This would ensure that our magazine flourished and became extremely popular across these 11
countries (and the other countries from WH Smiths and Waterstones), as well as bring in profits for us every year due to the
large amounts of sales.
Source: https://www.tescoplc.com/about-us/our-businesses/
15. Advertising Revenue
When looking at advertising, I will look at setting certain costs for the different types of adverts in
my magazine. For example:
FH (Full Page): A full page advert will cost £4,975.00
Half Page: A Half page advert will cost £2,455.00
DPS: A Double Page Spread advert will cost £9,950.00
These will be the set costs for these kinds of adverts for the simple reason of them taking up a
large amount of space within the magazine, but also because they solely provide the income for
the magazine as a whole, along with of course the actual sales of the physical magazine copies
too.
By having adverts in our magazines it will allow us to bring in more income through companies
wanting to advertise their products inside of our magazine, therefore showing an interest in our
magazine and possibly brand. Which in turn could bring about a possible business relationship
with that company and so lead to new opportunities with them, and most likely provide a much
larger and more significant/ stable income for the Magazine as whole, therefore making more
profits.
16. Advertising in Social Media Platforms
Advertising in social media platforms is a key form of bringing in income for a company nowadays because everyone's lives
revolve around communication through social medias such as Facebook, Snapchat, YouTube, Twitter, Instagram, and so on.
Because so many people look at social media everyday, nearly every morning, all through the day, and minutes if not seconds
before they sleep, it is probably one of the most vital places that any company can advertise products or brands on because so
many millions of people will see it, from across the world, at most likely the same exact time.
By placing adverts on social media platforms such as the ones above, it allows another profitable income for the Magazine as a
whole company, therefore improving the Profit to Loss breakdown, by having less losses and more income, most likely
disposable income. Meaning that the income they generate is 100% profit and can be disposed of in any way they wish to use
it, be it in departments of the Company or new Apps for the Magazine or new features with artists or for the company as a
whole, possibly new equipment, and so forth.
17. Profit and Loss Breakdown
As this is the first year that the magazine will be released in, the loss to profit ratio will be far outbalanced as the loss will be far
bigger compared to the profits that the magazine will bring in for the first year, especially for the first issue as not many people
will know about the magazine as a brand so will not know what its about and what it covers inside, therefore will not be as
interested to buy it, but they could see it as an opportunity to find and buy a new magazine, and possibly subscribe to this new
magazine, and so bring in more profits for the company. When looking at the profits of the first issue, they will be minimal as
the adverts we receive will not be from huge companies, therefore the chances are that we will not a receive a large number of
companies willing to advertise their products in our magazine, therefore having to spend more money on finding new content
for the pages that haven't been filled by adverts.
When looking at the overall costs of the first year to initially set up the business as a whole, there will be a total of £97,430.05
to spend on the first year, because of the 30 Computer system for MAC, the Adobe Packages which will offer the staff full
access to the top editing programmes, and also the Office space that they will be working in, which comes to £275.00 a month,
but this includes the overall price of all the extras such as the desks and chairs that the staff will be using all the time, the
printers, cameras and other photoshoot equipment and any consumables such as ink, paper and stationary for all of the
employees. We then would have to look at the overall cost of all of the staff all together each month and then the total
expenditure of their salaries each year. The total cost per year for all salaries to be paid out for all staff will come to
£725,000.00, and each month a total of £60,416.00 will be spent on paying staff their monthly salary.
20. Analysis of Hand Drawn Drafts (Front Covers
and DPS)
When looking at my hand drawn drafts, first of all I would look at the Front Covers. The Front cover for NXT EP and
313 both follow a very similar colour scheme and layout. They both follow in the footsteps of the Magazine of
Inspiration, XXL, and the front cove of Inspiration that I chose, which has Dr Dre on it. On NXT EP we can see that
there is a predominantly Red background, whereas on 313 there is a more Black to Grey, but both magazines fade
out into a white background. A similar style follows for the Double Page Spreads as they are also based off of the
DPS structure from the Magazine of Inspiration, XXL. They both have very similar colour schemes as they both use
the Red, Black and White colours across the page and almost contrast each other in certain areas, for example on
the borders of 313 DPS, and the background of NXT EP DPS. The Double Page Spreads have different layouts, but
the Main Image is found in the same place, on the same page, for both Magazines. Further, we can see that the
Question and Answer part of the Interview for the DPS, is found in a very similar location on both magazines, and
on the same page. On 313 I have added a section where we would find more use of graphical work and
incorporation of the Artist’s musical work, through the display of albums they have done. The main image would
also be showing a similar aspect in a sense that the background would be made up of Black and White covered
album covers from across different times of Rap and Hip Hop/ RnB music.
21. Draft Interview for DPS
• Draft Interview for NXT EP & 313 Magazines.
• Me: Hi Billy, how are you?
• Billy: Hi Stam, I am good thank you, you aight?
• Me: Yes I am good thank you. So, rumors have been going around, and I have heard that you are soon to release a
new album, but are undecided of its date? Is this right?
• Billy: Yes, this is right. I am still deciding when I should release this album, and I am still not sure what songs to put in
it. The record is crazy. There are features with other artists, which will remain unnamed, but I am still to pick what
tracks will make it to the final cut of the record. It’s crazy, simply crazy.
• Me: Have you decided on a name for this album? Lately people are getting hyped up about new albums, but
specifically names. Many rappers like you hold back titles until the last moment. What are you planning to do in
relation to the title of the record?
• Billy: Hmm, to be honest, there’s nothing much to say. The name will come out when the time is right. And that is the
only thing I will say about the release. However, it will be special.
• Me: I have a feeling that there will be some relation to previous records or a project you worked on in the past, and
we are talking years ago, but definitely something special.
• Billy: Well, you could say that, but it’s unexpected and I will say nothing about it. Instead I will refer to it as something
‘Special’ again.
• Me: Okay, well tell us about the last single you released? Were there any specific references to certain people in it?
We all felt like there was a few digs at people.
• Billy: Wow, already on to that yeah? Cool, ‘aight. Well, what’s to say? I said what I said, and it remains forever in the
song. I say what I want to say and it remains. I don’t care about what others think, and don’t even think of this as
being a rude comment or some sh**, I’m simply saying what I wan’ say so I can clear this up.
• Me: Okay, okay. So, in the studio… What actually happens, how do you make the records you make?
• Billy: To be honest, there’s nothing much to it. I simply write the lyrics that I feel are relevant to my mood at the time
or from past experiences, or simply the feel of the songs and how it comes across in my mind. The way I write is
simple, as I want the fans to hear the song the way I hear it, and understand why I write the way I write and the lyrics I
use. The rest, I leave to my producers. They do the magic of making the song and lyrics flow together so well. Wait,
can I tell y’all a lil’ something that you and the fans will love?
• Me: Yeah sure, ha-ha. Go for it man!
• Billy: Right so. The next record… it will be released in CD, MP3 all that sh**… but there will be a little bonus on this
one. There will be a deluxe version available and it will be released in a special and limited edition vinyl record for
those hard core fans man!
• Me: Damn! Okay right, so why is this edition so special that you have made it limited?
• Billy: Well, I wanted to leave that as a surprise but, might as well get the fans hyped up right? So, it’s going to have the
vinyl record inside obviously, then there will be a supersized poster of the album cover and of myself, but finally there
will be a 6ft by 10ft flag of the album cover on it.
•
• Me: Wait, so why a flag?
• Billy: For those hardcore fans man! Like I said, this one will be special. The flag will hang on their walls as I plan this record
to be something they will all remember man.
•
• Me: Alright, cool. So what about features, production and track selection of this record?
• Billy: Once again, man. The features will remain unnamed as I want this to be special, but know that there are some big
names in there. The production, will be done by the usual man that helped me initially, but some will be done by me on
some of the more ‘precious’ tracks, and damn! The selection was tough man, we went through, I think, a total of 100 or
so tracks and finished pieces, but also choppy pieces of chorus’, beats or just verses, until I found the right ones to put in
this record. I wanted to be careful about the choice of these due to the fact that it is a special record, for me, and the
fans.
•
• Me: Okay, so we really aren’t getting any extra information are we? Hmm, okay. So what about ideas for a next record
or project? Have you planned in your head to work on anything, or come up with a title and are still unsure?
• Billy: Na man, I’m afraid not, sorry! And well, to be honest man, I was thinking of a couple things, but still ain’t sure! Like, I
was thinking of doing a full colab’ or feature record with either 1 or 2 different guys in the scene at the moment, but I’m
not too sure yet. Lets just say I’m working on it man.
•
• Me: Alright. To finish off, the fans want to know. What the hell is happening with the beef between you and Lil’ Kidzy?
• Billy: Aaa, okay well lets finish on that then. To be honest, sh** just went south man, and honestly a couple lyrics were
thrown between us here and there, dissing, but that’s it from what I can see. I don’t want it to turn into anything more, it
gives the fans something to listen to and react to; it gives everyone something to pay attention to. That’s it, and I hope it
stays that way.
•
• Me: I see, I see. Well, thanks a lot man, I know the fans will appreciate this, and to be honest, I know I enjoyed it. So,
once again thank you man! Hope we talk again soon about some new things!
• Billy: Aight man thanks a lot! But yeah, definitely, speak again real soon after the release of the record.
22. Advert
Contents Page 1
Advert
Headline
Text
Text
Text
Text
Image
Main Heading DPS
Heading
Poster of
Artist
Text Text
Advert
Main Image
of Artist
Text
Text
Advert
Text
Headline
Text
Text
Image
Advert
Headline Headline
Text Text
ImageText Text
Text
Text
Text
Heading
Advert
Image
Text
Headline Headline
Text
Text
Text
Image
Advert Advert
Poster of
Artist
Poster of
Artist
Image
Text
HeadingHeading
Text
Text
Text
Advert
Text Text
Heading
Advert
Text
Text
Text
Headline
Image
Headline
Poster of
Artist
Advert Advert
Poster of
Artist
Advert
Name: Stam Kostas
Candidate Number: 3068Magazine Flat Plan for NXT and 313
23. Contents Page 2
Advert
Double Page Poster of Artist
Text
Text
Text
Headline
Text
Image
Headline Headline
Text Text
ImageText Text
Advert Advert
Text
Headline
Text
Text
Image
Text
Text
Text
Headline Main Heading DPS
Text
Text
Advert
Poster of
Artist
Poster of
Artist
Advert Advert
Headline Headline
Text Text
Image Image
Poster of
Artist
Main Image
of Artist
Headline
Text
Text
Text
Text
Image
Headline
Text
Text
Advert
Advert Advert Advert
Text
Image
Text
Text
Headline Headline
Image
Advert Advert Advert
Name: Stam Kostas
Candidate Number: 3068Magazine Flat Plan for NXT and 313
24. Magazine Flat Plan for NXT and 313
Evaluation
In my magazine flat plan I have shown all of the pages that would be in the magazine, in the exact layout that they would
follow along with any relevant adverts that I have chosen to go into the magazine, whether they cover a third of the page, a
half of the page, a full A4 page or the full Double Page Spread. I chose specific adverts such as albums that are big or about to
be released in the Rap and Hip Hop genre because people will be reminded of them or see them for the first time and they
may be from their favorite artist, therefore allowing them to know more about this artist and more about their new music that
will soon be released. I also included adverts from brands that artists from this genre mention in their songs or lyrics, use or
are sponsored by, or brands that are relevant and have meaning or a link to this genre, therefore making them vital to include
as it finalizes the meaning of the magazine and almost seals it as being a Hip Hop and Rap magazine. I have chosen to include
Double Page Spreads that are just posters of certain artists as this would allow for the readers and the target market to simply
rip the double page out when they buy the magazine, and have a poster of their favorite artist instantly, therefore symbolizing
the meaning of the magazine even further and attracting the target market even more as they know that they will get a free
poster of certain artists in the issues of this magazine that will be released in the future and from day 1 of the magazine being
initially released, therefore keeping and locking a specific target market that would remain buying this magazine for the simple
reason that free posters are included in the magazine, and ads for certain brands, but also information and interviews with
their favorite artists of this famous Rap and Hip Hop Genre that everyone is so fond of nowadays.
25. House Style
Color Scheme: The magazine would consist of a color scheme that has the colors of Red, White and Black on it, as this would
convey the use of the general Hip-Hop and Rap theme color scheme that can be seen in most of the album covers of artists, on
the previous moodboard slides. This specific color scheme seems to be very popular within the use of the album covers and
also magazines such as Q Magazine, XXL, or even Vibe Magazine, therefore showing the popularity of the color scheme that
would be used, as it is very common within the Rap and Hip Hop community, be in within the actual music side or just the
media content and coverage of it all. This is also evident through the use of these colors in logos and graphics that all 3 of those
magazines use in their Websites, Magazines, Media, Online Content and Social Media.
Font Style: From these two selections of fonts for each magazine, “NXT EP” and “313”, I will be choosing one of each font that I
would like to, or prefer to use in my final magazine front cover and double page spread (DPS). From the two rows above, I have
chosen, the “American Captain” font for “NXT EP”, as this has clean, cut edges that will bring that almost harsh connotation
towards the magazine and almost describe what sort of content will be found inside. Next for “313” I have chosen to use the
“Funk Machine” font, due to its curvature and the sort of ‘old’ style it has to it, which would be relevant to the connotations
behind ‘313’, as it is Detroit’s area code, and Detroit is quite an old and run down city, therefore showing its age and relevance
to its meaning.
Social Media: In order to achieve good publicity for the magazine and get a name that is well known for it, an app will be
developed for it over time, further we will create a Snapchat, Instagram, Facebook and YouTube account in which all the most
recent content will be released on as well as news and stories on artists that are high in-demand at the moment. This will
ensure that our customers will be able to keep up with news from their favorite artists before the newest issue of the magazine
comes out, and so they can look ahead into finding out more when the full magazine issue is released and that story is
mentioned in it.
29. Chosen/ Favorite Magazine
I have chosen this magazine to be my final choice
because of the color scheme and the way in
which it is presented as whole. Generally, the
name has more of a meaning than 313 which is
the name of the second magazine, and I feel it
appeals more to the reader due to the way in
which, at the moment, the way that the music
business is going, people are looking ahead into
the next load of people and artists that are
coming up, so this magazine would be more
relevant to them, and so would sell more copies
and bring in more profits for the business, which
would further allow us to create partnerships
with much bigger companies and newer and
bigger artists that are new or coming up in the
music industry.
30. Step By Step Guide: Front Covers
First of all we had to open up a new Photoshop Document, and use the ‘International Paper’ template. Once this had opened
and was all set up with a white background (In order to add a gradient color to the background and then edit the image out),
we had to wait for the document to open and load, once this had happened we were able to place in Guide Lines using the
‘Ruler’ tool. This was done by clicking ‘cmd+R’ together in order to bring the ruler guides up at the sides of the document.
Then, we had to start off by finding the barcode and social
media icons and placing them in. The barcode didn’t need
editing at all so all we had to do was find a place similar to our
Front Cover of inspiration and place it in the same area. We
then had to edit the social media icons in order to make them
unique and to match the color scheme/ theme of our
magazine. I made mine all red and white as the majority of my
background was a darker grey going into a lighter grey or
black and white. Further on we had to place the price, date of
the issue and the website link for the magazine, as seen
below, and finally we had to place a much smaller thumbnail
size image of our magazine logo underneath the Barcode and
Social Media.
31. Step By Step Guide: Front Covers
Continued
Next, when looking at the text, so for example the Masthead, Cover Lines, Strapline and Main Heading along with subheadings
and adverts, generally it involved me using the ‘Ruler’ tool once again to create specific margins in order to know where
exactly to place all of the text and where it would go, but also to get the correct spacing through all of them in order to make
the magazine look professionally made. Once I had placed the correct guide lines on the document, I was able to then create
text boxes in the specific regions and then identify almost a layout that would help me figure out where everything would go. I
did this using the ‘Text’ tool on the bottom of the tool bar, on the left-hand side of Photoshop. Once I had selected the correct
regions and marked them out by creating the text boxes in them, and deciding the layout of where all of the specific text would
go (Based of the Magazine of Inspiration), I had to download all of the necessary fonts from Dafont.com and then install them
on my computer. Then I was able to use them in Photoshop and create the desired look for my font without having to crop out
any backgrounds, I was simply able to get on with editing the Color and Stroke of each of the text, so for example the Stroke
and Color on the main heading of “Yung. Doxx” and then the same text style and font for the advertisement at the left-hand
side base of the front cover.
32. Step By Step Guide: Front Covers
Continued
Finally, when looking at editing the image and making it look crisp, clean and professional, I had to simply edit the background
out of it using the ‘Quick Selection’ tool in Photoshop and then use the ‘Eraser’ tool, on the soft setting in order to clean up
the edges that were rough or still had parts of the background in them. This ensured that the image, once it had no
background, looked crisp and professional as the image of Billy (Yung. Doxx) was just the image itself with a gradient
background, and so making it look more professional and more like the Magazine of Inspiration. In order to get the image to
the correct size and without it pixilating or warping I had to hold down SHIFT whilst dragging and resizing from either of the
top corners (left or right) and ensuring it covered the majority of the page when looking to press enter after using the
‘Transform’ tool. Once the whole document was complete and fully edited to standards we were happy with, we had a final
product that looked something like this:
33. Step By Step Guide: DPS
When looking at the initial stage of creating our Double Page Spreads, we had to use another Adobe application called Adobe InDesign, as this
offered us more experimentation and freedom with creating our DPS effectively and having it look professional too. In order to do this we set
up both pages with a template that allowed us to have 3 columns set on each side with green lines. We then used the ‘Text’ tool, by pressing
‘T’ on our keyboard, and we then drew text boxes from each side of the 3 columns to fit well and have the text centralized, so the template was
almost a guideline for us. Once the 3 text boxes had been placed inside of the 3 template columns we could place in the text from the ‘Draft
Interview’ with our artists and resize or recolor the text in order for it to fit with the color scheme of our magazine and the theme of the whole
DPS. This can be repeated in selected areas for the ‘Credits’ and the ‘Page Number’ along with the ‘Website Link’ texts at the bottom corners
of the double pages.
Once we had selected our preferred color scheme we were able to start putting in the image we were going to use, the background colors or
images hat we wanted in the DPS for either side, or both sides, and then start to put in things such as the ‘Drop Capital’ of the interview and
the ‘Stand First’, which is the introductory paragraph which presents the reader with a little information or the artist and what the interview
will be about.
34. Step By Step Guide: DPS Continued
When looking to place in images such as the social media icons, background and main image or any other images needed, from Photoshop or
any other image in your files and place it into InDesign, you have to ensure that the image is in a JPEG format and then once you have found
the file, simply click and drag it into the page where you wish to place it, then holding Shift, resize the image to fit the page or to make it to the
correct size and then let go of the ‘Left Click’ on your mouse and then Shift, if you let go of shift first then the image will warp and become a
much different shape.
Next, in order to place in the ‘Stand First’ into the DPS, you would have to find an appropriate space for it to go where it would fit along with
the ‘Drop Capital’, and then once you have decided this space, click ‘T’ on your keyboard again to bring the ‘Text Tool’ up again and draw out
the text box where you wish to place the ‘Stand First’. Once you have done this, you can place in the text and edit it in the same way you did
with the first 3 Interview Columns.
Then, in order to place in the ‘Title’ or ‘Heading’ into the DPS at the top of the page or wherever is suitable for your design/ theme, you would
need to ensure that you have the desired font or the same font that you used for your artist on the Front Cover you previously would have
made. Make the heading simple and bold, almost make it stand out from the rest of the text and ensure that it is clear and not in the way or
mixed with any other text or content of the DPS. In order to put it in, find another appropriate spot, use the ‘Text Tool’ again by pressing ‘T’ on
your keyboard, and then typing in the Title or Heading, and editing the color or size etc.
35. Risk Assessment
When looking at the Risk Assessment for my magazine, I would look at the document I had to
create for the Release form for the Photography. This includes vital information that the model
being photographed would need to know and confirm in order for me to use for my Front Covers
and Double Page Spreads and also be able to edit them to my liking. The release form allows the
model to gain authority of what happens with the images as in the form, they have the final
decision as to whether or not I will be able to use, publish, post or even print the images before
and after all of the editing has occurred. It also discloses that they will be receiving 20% of all the
profits made by either the Photographer or the Publishing Company for the use of the images
taken on this Photo-shoot.
I would then look at the editing side of the images, and how there are risks within Photoshop and
the editing process as a whole. In order to avoid risks of images being pixilated or deformed in
some way through using the magic wand tool or simply the resizing tool, I would have to ensure
that all of the edges and outlines on the image are smooth using the rubber tool, and I would
have to ensure that when I am resizing an element in an image or the image as whole, I hold the
Shift button when resizing, as this ensures that the transformation of the image remains clean
with no pixilated edges or any sort of pixilation occurring at any point through the editorial
process, and so ensuring that the final product of both the Front Cover and the Double Page
spread look as professional as possible and remain to a certain level of professional Quality.
Email the image on phone to
add evidence of the Photo
Release Document
36. Conclusion
• In conclusion to this Learning Objective, we have learnt exactly how to create, display, analyze and produce a print product
in order to develop the original ideas through the use of samples and proposals for the prints. Through doing this it will
allow us to see exactly how a print product is developed, improved and finally published after it reaches a certain standard.
Throughout this learning objective, we have gone in to look at the specifics of the print product and the process of it being
manufactured, designed, put together and finally published for reading. This was done through looking at specific areas of
the production process of the magazine, for example we looked at the legal side of creating a magazine, such as the Editors
Code of Practice, further we looked at the different ways in which the magazine could be marketed to the target audience
and also advertised through platforms such as social media, which is the main attraction of the target reader, therefore
making the magazine more known to the audience that would be reading the magazine and wanting to find out more news
about their favorite artist.
• In addition we had to create the magazines and the double page spreads that would go into them in order to display the
main article in relation to the main image on the front cover. We went along the lines of producing similar front covers and
DPS to the ones that we studied and analyzed from existing magazines, for example Q Magazine. We then went through the
process of deciding our favorite magazine front cover and DPS, after having created all of the necessary graphic layouts and
hand drawn layouts for the magazines which we planned on creating.
