Unit 15 Pitch Presentation

1. Unit 15 Pitch
Presentation

2. Proposal

3. Hand Drawn Drafts
1) 2)

4. Graphic Layouts
Name and Logo of the Festival, along with
some Artwork
All of the Text and Days displayed for each day and artist
for the Festival
All of the Text and Days displayed for
each day and artist for the Festival
Name and
Logo of the
Festival,
along with
some
Artwork

5. Mood Board

6. Campaign Message
The Unique Selling Points of NXT FST would be the Acts performing at the festival each day
and the music that would be performed by them, some of which is shown within the Audio
Visual Advertisement, and generally these songs tend to be the biggest hits or most popular
songs from these artists. Each day there will be different kinds of people attending the
festival due to the different artists that would be performing each day. However as a whole
the main message from the festival would be just to join in with the variety of things going
on and the different types of people and music that would be there, and just have fun. The
idea behind it is to make it an event in which people spend all day at, and get away from
reality as they don’t have to worry about anything else, they are stress free and they are
simply enjoying themselves by drinking, eating and mainly listening to loud and exhilarating
music from some of their favorite artists. As a whole, we can also see the different colors
that contrast each other in the Poster, and in turn would represent the festival due to the
acts that would be seen there and also the people who would be attending, as they would all
have very similar interests, hence they would be attending this festival, and coming to see
these specific artists.

7. Photo-shoot Plan/ Images Needed
There will be no need for a photoshoot or any kind of images for this poster as it will follow the
Inspiration poster, which has no images apart from graphics on it. I could use some images from the
Festival, which I have taken myself when I attended during the 7th – 9th of July 2017, which is also the
poster I am looking at, hence the relevance and the Images would link to the festival. In order to get
the graphics done, I will be using shapes and tools on Photoshop, along with different Colors and
backgrounds, along with other techniques which will help me achieve the final product which I want to
see as my final Poster for NXT FST.

8. House Style
Color Scheme: The Advertisement would consist of a color scheme that has the colors of Red, White and Black on it, as this
would convey the use of the general Hip-Hop and Rap theme color scheme that can be seen in most of the album covers of
artists, and on the previous moodboard slides. This specific color scheme seems to be very popular within the use of the
album covers. So by following this specified color scheme I would be looking at focusing on the same sort of target
audience and so attracting the same kind of people to come to the Festival, but also see the Poster itself at first, and be
interested by it.
Social Media: In order to achieve good publicity for the Festival and get a name that is well known for it, an app will be
developed for it over time, further I will create a Snapchat, Instagram, Facebook and YouTube account in which all the most
recent content will be released on, as well as news. This will ensure that anyone that is thinking of attending the Festival,
knows exactly what they are doing when they get there on each of the 3 days, and know who is performing and when. It
will also inform them of any vital/key information that they would need to be aware of each day. For example at Wireless
2017, they informed people through the official app that ‘Wiley would not be performing as he cant make it’, therefore
they got Lethal Bizzle to cover for him and fill in his slot of the show.

9. Logo Designs & Colors Used
I have designed these different Logos for my Festival as I feel
that they experiment with the 3 different colors that will be
used within the Poster Itself. I feel like I want to go with the
‘NXT FST’ designs that have the plain White Background,
with the Red or Black frames. As they look far more
professional and suited to a Festival such as NXT FST.
NXT FST
NX
T
FS
T
NXT FST
NXT FST
Background will be an
image of summery/
festival vibes. Will be
experimented with.
NXT FST
NXT FST
NXT FST

10. Fonts/ Graphics Used
“NXT FST” “Magnum” “Funk Machine” “RNS Baruta Black”
“American Captain” “Ghost Rider Movie”“New Athletic M54”
NXT
FST
NXT
FST
NXT FST
NXT
FST
NXT FST NXT
FSTFrom these selections of fonts for the Festival Poster, I have chosen to use “New Athletic M54” for some of the smaller
fonts, and I have chosen to use “American Captain” for the Logo. I have chosen these two fonts, out of the 6 that I found
because, the font itself, looks crisp, sharp and more professional than the rest do, and I feel like “New Athletic M54”
appeals to the use of it in a Festival Poster, as it isn’t as harsh as “American Captain”, so will be good for the use of general
text within the poster. “American Captain” however, appeals for the use of the Logo as it looks more sharp, and more
relevant to the Genres of Hip Hop, Rap and RnB, as it has that rapper attitude/ look to it, especially when it has been
edited into the Poster itself and has been added to the rest of the text, and graphics within it.

11. Monday Tuesday Wednesday Thursday Friday Saturday Sunday
The Date of
publication of the
poster will be decided,
which will give the
teams a timeframe to
complete the work in.
The teams will all work
together to also
manage the schedule
of the work that needs
to be done.
The editing team will
decide what graphics, and
fonts will be used for the
poster, along with a
placement for everything.
They will go through the
selection process of
different fonts, ways of
laying out the poster and
where all of the content
will go, but also how the
graphics will be laid out
and created.
At this stage the teams
get the names of all of
the artists and any extra
information that will be
necessary for people to
see when they see the
poster in public and so
that people know what
to do, and who they will
be seeing at the festival.
This is a vital stage as
this will be the part of
the production where all
of the major content
goes on to the poster.
This is the stage where
the teams decide on
what graphics will be
used, they create them,
they select the colors
that will be found on the
poster and further used
for the graphics, so that
the graphics don’t
overpower the rest of
the poster and sink out
all of the information
that people should be
paying attention too. But
the graphics on the
poster are what people
will recognize the
festival from, along with
the color scheme.
A ‘Sub-Editor’ or an
‘Editor’, will be going
through the poster and
checking that all the
content is correct by
fact, there are no
grammatical errors,
there is correct grammar
and punctuation use, the
correct house style and
the layout of the poster
is correct with all of the
vital information on it
that people attending
will need to know, along
with of course all of the
artists that will be
performing each day.
N/A N/A
Complete: (Monday)
(26/12/17)
Complete: (27/12/17)
(Tuesday)
Complete: (28/12/17 –
5/1/18) (Wednesday –
Thursday)
Complete: (28/12/17 –
5/1/18) (Wednesday –
Thursday)
Complete: (6/1/18)
(Friday)
Complete: N/A Complete: N/A
Production Plan

12. Monday Tuesday Wednesday Thursday Friday Saturday Sunday
In this stage the ‘Layout
Staff’ use programs such
as ‘InDesign’ or
‘PageMaker’ to typeset
and layout all the pages
of the magazine. At this
stage the decided
adverts from companies
get placed into the
magazine too which is
the way that the
magazine makes a large
proportion of its profits,
therefore is a key stage
too.
In this stage the ‘Layout
Staff’ use programs such
as ‘InDesign’ or
‘PageMaker’ to typeset
and layout all the pages
of the magazine. At this
stage the decided
adverts from companies
get placed into the
magazine too which is
the way that the
magazine makes a large
proportion of its profits,
therefore is a key stage
too.
In this stage the
‘Editorial Team’ print out
a hard copy of the
magazine’s issue in
order to read through it
until every member of
staff is satisfied that
there are no errors
within the magazine,
and if there are they
correct it on the DTP
File. This is a vital stage
because it ensures that
the layout, content and
final product meets the
satisfactory needs of the
editorial team before it
heads out to the general
public for retail.
The entire magazine gets
sent to the printer who’s
job is to print out the
magazines' copies. Here
the magazine is ‘Pre-
Pressed’ and the
magazine is checked to
ensure that all fonts and
images have gone
through correctly and
print out as the rest of
the magazine does. They
then print out a few
copies which get sent
back to the publication’s
editor and if that team is
satisfied they go ahead
and print out the
thousands of copies they
need to print out in
order to meet the
demand of the magazine
according to the target
market/ audience.
The entire magazine gets
sent to the printer who’s
job is to print out the
magazines' copies. Here
the magazine is ‘Pre-
Pressed’ and the
magazine is checked to
ensure that all fonts and
images have gone
through correctly and
print out as the rest of
the magazine does. They
then print out a few
copies which get sent
back to the publication’s
editor and if that team is
satisfied they go ahead
and print out the
thousands of copies they
need to print out in
order to meet the
demand of the magazine
according to the target
market/ audience.
In this final stage the
printing company will
have finished printing
and will pack away the
magazines and send
them to a warehouse,
and from the warehouse
they get distributed and
sold to the public and
this is the point where
the public get access to
all of the new content
and can catch up an all
of the news on their
favorite artists.
In this final stage the
printing company will
have finished printing
and will pack away the
magazines and send
them to a warehouse,
and from the warehouse
they get distributed and
sold to the public and
this is the point where
the public get access to
all of the new content
and can catch up an all
of the news on their
favorite artists.
Complete: (9/1/17-
10/1/17) (Monday –
Tuesday)
Complete: (9/1/17-
10/1/17) (Monday –
Tuesday)
Complete: (11/1/17)
(Wednesday)
Complete: (12/1/17-
13/1/17) (Thursday-
Friday)
Complete: (12/1/17-
13/1/17) (Thursday-
Friday)
Complete: (14/1/17 –
16/1/17) (Saturday-
Monday)
Complete: (14/1/17 –
16/1/17) (Saturday-
Monday)
Production Plan

13. Budget/ Equipment/ Resources
Budget for Project:
We can see though this advertising website that for the Festival Poster
to be placed into a magazine, if I want a Full Page with Color, it will
cost £1,155 for a single insertion, if I want more than 1 insertion, the
cost goes down gradually by 10, 15 and 20% as the number of
insertions increases. If I wish to have a Half Page with Color, the cost
will be £660, and again will gradually decrease through the same scale
as the number of insertions increases. Further I could decide to go with
a Quarter Page with Color, or an Eighth Page with Color, both of which
cost significantly less than the Full or Half page, as they would be
significantly smaller adverts, and so would take up much less room. I
would want to get a Full Page with Color advert as I would want as
much attention as possible to be given to the Festival Poster, as it
would encourage more people to go. In order to get more recognition,
I could then choose to place it in a ‘Special Position’, and I would
choose either the Inside of the Front Cover, or the Outside of the Back
Cover, as this allows the advert to be printed onto higher quality
paper, on pages that receive more attention, as more people tend to
look on the inside of a Magazine and then on the back once they are
finished, as they only tend to flick through the rest of the magazine, as
a whole.
Source:
http://www.sheengate.co.uk/adve
rtising/advertising-rates/

14. Budget/ Equipment/ Resources
Printing the Posters:
Quantity A4 A3
10 £17.00 £22.00
15 £17.00 £22.00
20 £19.00 £24.00
40 £24.00 £29.00
50 £26.00 £31.00
75 £30.00 £35.00
100 £35.00 £42.00
200 £40.00 £49.00
300 £49.00 £64.00
400 £59.00 £79.00
500 £68.00 £94.00
750 £82.00 £141.00
1,000 £100.00 £177.00
1,500 £140.00 £240.00
Source: https://www.alocalprinter.co.uk/a4-and-
a3-posters

15. Budget/ Equipment/ Resources
Equipment Cost
Office Space £275.00/ Month or £3,300.00/ Year
MAC Computer (Desktops) X10 £17,490.00
Adobe Creative Cloud All Apps + Adobe Stock X10 £6,972.00 /Year
Printer (HP PageWide 377dw Multifunction Business Inkjet Colour Printer (J9V80B) X2 £599.98 Total
Cameras (Nikon D4S 16.2 MP CMOS FX Digital SLR with Full 1080p HD Video (Body Only) NIKON) X4 £8,200.00 Total
Lighting Equipment (Excelvan Studio Continuous Lighting Kit Softbox Kit Background Set -- 2 Softbox + 9*6
ft. Backdrops(Black White Green) + 10*6.5ft Background Support + Light Stand + 2x125W 5500K Bulbs +
Portable Bag) X2
£161.98 Total
Paper (Xerox Performer Paper A4 80gsm White 003R90649 Pack of 5 Reams) X5 £87.45 Total
Ink for Printer (Black, Cyan, Magenta, Yellow) X4 £245.24 Total or £61.31 Each
Stationary (Staedtler 430 F-9CP5 Stick Fine Ballpoint Pen - Black, Pack of 50) X5 £40.00 Total
Desks (Office Corner Desk Coavas L-Shaped Office Wood Desk Large Corner PC Gaming Table Computer
Workstation for Home and Office Use Corner Desk, Black) X30
£1,559.70 Total
Chairs (Office Desk Chair PU Leather Computer Gaming Swivel Adjustable Racing Sport Chair - Black) X30 £1,649.70 Total
TOTAL COST £40,306.05
Equipment Used:

16. Risk Assessment
As a whole, on my Poster Advertisement, I wouldn’t see any risks ,as no images would have been used
in the creative process, and none will be used on the final product either, as there is only a use of
graphics, and social media links, both of which are edited to suit the theme of the poster, and further
link to the Festival Poster itself. The images I could have used, I took myself when attending Wireless
Festival 2017, the only risks with taking those images was the fact that I was in the middle of a crowd
of about 50-70,000 people on each of the days, so taking a phone out and taking an image in the
middle of the closing act, which has the largest number of people attending, was a bit hard, and risky
as I cold have lost my phone in the crowd and potentially broken it too.
In the Audio Visual Advertisement, there will be Legal and Ethical risks/issues, however it will be more
to do with Licensing and being allowed to use each artists’ most popular music video/song & Video, in
order to go along with the advert. This will be due to the way in which, the video is actually owned by
them, therefore NXT FST would have to pay them a set fee in order to get the publishing rights that
would allow for the use of each video that would go with the artist. This would aid in representing
them and make it known that they would be performing at the festival, and so they may allow for a
free use of their videos without having to pay anything towards them, as at the end of the day, there
would only be a snippet of the video used within the advert, so only a couple of seconds.

17. Location/ Recce
I will produce a single design for this poster that I will print and place all over London, in the most
Popular areas. This will attract good attention to the festival, and more people who commute every
day will want to go. As well as placing it in public through physical print, I will also make the poster
available on Social Media Sites such as Twitter, Instagram, Snapchat and Facebook, as these are the
most popular sites, and generally most popular methods of communication for the people who would
be targeted in the target audience, due to their age, and how much they use technology. Advertising in
these social media websites, generally doesn’t cost anything as you would just create an official
account for the festival, and advertise through different posts, including exclusive information that only
the Festival Organizers themselves could post, and know of.

18. Legal and Ethical
The IPSO (Independent Press Standards Organization), has a set of rules called the Editor’s Code of
Practice, in which the editor of a form of media, has to follow a specific set of rules set by this
Organization. The code itself is written by the Editors’ Code Committee and further enforced by the
IPSO. The latest version of the Editors’ Code of Practice came into effect on 1 January 2016. the code is
there to set the highest professional standards in the publishing industry and ensure that no
information is misinterpreted or misleading, but further that no privacy is breached of other people.
They focus specifically on the categories of, Accuracy, Privacy, Harassment, Intrusion into grief or shock,
Reporting Suicide, Children, Children in sex cases, Hospitals, Reporting of crime, Clandestine devices
and subterfuge, Victims of sexual assault, Discrimination, Financial journalism, Confidential sources,
Witness payments in criminal trials and Payment to criminals. They are all of the categories that are
included in the Editor’s Code of Practice, which include a specific set of rules that the editor must
follow, under each category. By having these rules they are ensuring that no information or facts are
misinterpreted about a person, further that no rights are abused and that respect is shown to people
by following their privacy rules, if for example they ask for some information to not be ‘leaked’ or
released to the public.
Initially it was the PCC (Press Complaints Commission) that dealt with these rules and set specific
standards that editors would have to follow, and now this has been taken over by the IPSO.
https://www.ipso.co.uk/editors-code-of-practice/

19. Regulatory Bodies/ ASA/ OFCOM
ASA:
The Advertising Standards Authority (ASA) is the UK’s independent regulator of advertising across all
media. They apply all of the Advertising Codes, which are written by the Committees of Advertising
Practice (CAP). The Committee of Advertising Practice (CAP) is the sister organisation of the ASA and is
responsible for writing the Advertising Codes. The ASA and CAP are committed to regulating in a way
that is transparent, proportionate, targeted, evidence-based, consistent and can practically be used by
any big named company that is looking to advertise something for any reason. They must then go
through the ASA and CAP in order to gain access and be allowed to publish and create this advert and
be able to promote products or any other things.
OFCOM: OFCOM is the communications regulator in the UK. They regulate the TV, Radio and Video-
On-Demand sectors, fixed-line telecoms, Mobiles and Postal Services, plus the Airwaves over which
Wireless devices operate. They make sure that the people in the UK get the best from their
Communication Services and that they are protected from scams and sharp practices, however they do
this whilst ensuring that the competition can still compete against these companies and still thrive in
order to make a profit. This in turn provides a fair battleground between companies for customers and
their business, as it’s the customers that bring in the profits for these companies. Most importantly,
OFCOM operates under a number of Acts of Parliament, including in particular the Communications
Act of 2003. OFCOM must act within the powers and duties set by this Act and by the Parliament in
legislation.
https://www.asa.org.uk/about-asa-and-cap/about-
regulation/about-the-asa-and-cap.html

20. Feedback
Please fill out my Survey Monkey
https://www.surveymonkey.co.uk/r/RWRWGWF