Unit 1 - Analysing a Print Based Media Product (LO1 - LO4)

OCR –
Level 3 Cambridge Introductory Diploma in
Media
Unit 01:
Analysing Media Products and Audiences
Evidence
Name: Stamatis Kostas
Candidate Number: 3068
Center Name: St. Andrew’s Catholic School
Center Number: 64135
Set Brief - Print
Project/Brief –
Music Magazine & Promotion

• Slide 3 – LO1
• Slide 4 – Overview of Product and Publisher
• Slide 5 – Ownership of Product
• Slide 6 – Operating Model
• Slide 7 – Products of Operating Model
• Slide 8 – Market Position of Operating Model
• Slide 9 – Competitors of Operating Model
• Slide 10 – Purpose of Media Product
• Slide 11 – Genre of Media Product
• Slide 12 – Technological Convergence
• Slide 13 – Form and Style of Media Product
• Slide 14 – Content of Media Product
• Slide 15 – Deconstruction of Contents Page of XXL
• Slide 16 – Deconstruction of Double Page Spread
• Slide 17 – The meaning of the Media Product XXL
• Slide 18 – Deconstruction of Double Page Spread
• Slide 19 – Annotation of Website of Media Product XXL
• Slide 20 – Social Media Presence of XXL
• Slide 21-23 – Production Process of Media Product
Contents for LO1

ProductPublisher
The denotation of the publisher of 'XXL' magazine is that as a
media group they publish content for magazines relevant to music
and other forms of media, therefore allowing them to have a
broader range of consumers/ readers. They are a media,
entertainment and digital marketing solutions company that owns
and operates market leading radio stations, live events and digital,
mobile video and social media properties principally focused on
small and mid-sized markets.
As an institution it specializes in creating and distributing original
and motivating media experiences that connect communities with
content they love, people they trust, products they want and
things that matter to them.
'XXL' is an American hip hop magazine, published by
Townsquare Media, founded in 1997. This magazine
focuses on content relevant so the most up to date
rap themes or relations to ‘Beefs’ between artists in
the rap scene. They also contain the release of new
content, such as albums and singles by artists, and
businesses within the rap community as a whole, for
example when ‘Shade 45’ was openly announced on
the front cover on 'XXL' Magazine as a special
release issue of the magazine titled “'XXL' Presents
Shade 45”, in 2005.
Source: http://www.townsquaremedia.com/ & www.linkedin.com & https://en.wikipedia.org/wiki/File:'XXL'_magazine.png

Ownership
• The Publisher of this magazine is Townsquare Media, an American media company based in Greenwich,
Connecticut. The company started in radio and expanded into digital media toward the end of the 2000s.
They are a media, entertainment and digital marketing solutions company that owns and operates market
leading radio stations, live events and digital, mobile video and social media properties principally
focused on small and mid-sized markets.
• As a company it specializes in creating and distributing original and motivating media experiences that
connect communities with content they love, people they trust, products they want and things that matter
to them.
• As a company they own and publish 'XXL' Magazine and ensure that the content within the magazine is
up to date with what the consumers of today want to know about, such as news about an artist they look
up to or are inspired by.
Source: http://www.townsquaremedia.com/ & www.linkedin.com

Operating Model
Steven Price: Chairman
and CEO of Townsquare
Media, prior to founding
Townsquare in 2009.
Stuart Rosenstein:
Executive Vice President
and Chief Financial
Officer.
Bill Wilson:
and Chief Content &
Digital Officer.
Erik Hellum:
Executive Vice President.
Dhruv Prasad: Executive
Vice President, Live
Events.
Mark Stewart: Executive
Vice President and Chief
Strategic Officer.
Scott Schatz: Executive
Vice President, Finance,
Operations and
Technology.
Michael Josephs:
Executive Vice President,
Business Development
and Mergers &
Acquisitions
Claire Yenicay: Executive
Vice President, Investor
Relations and Corporate
Communications.
Christopher Kitchen:
and General Counsel.
Source: http://www.townsquaremedia.com/executive-team & www.linkedin.com & http://www.'XXL'mag.com/contact/
The key people at 'XXL' Magazine are
Bianca Torres, The Managing Editor,
Vanessa Satten, the Editor-in-Chief and
Georgette Cline, the Deputy Editor. These
three roles are generally the most
important due to what they do in order
to get the magazine at a fully publishable
stage. As editors they look through the
magazine thoroughly ensuring that all
the content is relevant, up-to-date and
accurate, whilst checking through for any
errors within the layouts and general
grammar or spelling mistakes.

Products
• Townsquare Media, Inc. announced today that it has acquired the iconic hip hop brand 'XXL', along with
King and Antenna from Harris Publications, a special interest media company. These well-known
properties will join Townsquare Media’s category-leading national digital portfolio of over 20 premium
multi-platform brands including Taste of Country, PopCrush, Just Jared, Hype Machine, ScreenCrush,
Loudwire and The Boombox.
• As they now publish for the magazines 'XXL', King and Antena, they provide advertisement and
publication systems for these magazines by making their names bigger on social media platforms such as
Facebook, Twitter, Instagram etc. by doing this it means that the magazines get more subscribers and so
can release more issues each month on their release dates and therefore expanding their content to more
people to allow them to know what is happening in the world.
Source: http://www.townsquaremedia.com/press/townsquare-media-acquires-'XXL'-king-and-antenna-from-harris-publications &
www.dresserjohnson.com & electrolitesfootwear.com &https://en.wikipedia.org/wiki/File:'XXL'_magazine.png

Market Position
• Current figures place the circulation of Townsquare Media’s 'XXL' Magazine at 130,000 readers, which
doesn’t place it too low or too high in comparison to the rest of the figures of magazines in the Rap and
Hip Hop Publication Industry.
• As a media group they are publishers for several magazines, some being, 'XXL', King and Antenna. These
are three magazines they took over in 2014 and since have made 'XXL' magazine rise to fame even more
and create a bigger name for itself as a magazine by advertising it and promoting it on several social
media platforms. By doing this it would have allowed Townsquare Media to gain some fame as well, as
they are the company that publishes 'XXL'.
Source:
http://www.foliomag.com/townsquare-
media-buys-'XXL'-kills-print-mag/ &
www.linkedin.com &
http://justmediakits.com/mediakit/1024-
'XXL'.html
This table shows us the current circulation figures for 'XXL'
and as it is stated from the article above this data, “The
No. 1 selling music magazine on newsstands, covering
breaking news, new music, and the biggest artists.”,
proving the number of subscribers that it has.

Competitors
• Townsquare Media would have a few competitors from other magazines such as the publishers of Vibe
Magazine, also Pandora, iHeart Media Inc., Cumulus. By having these competitors it means that as a
publishing company they must uphold big names for their magazines, which in turn would bring in more
money to their company allowing them to invest further into the promotion of magazines they already
own, or new magazines they wish to buy.
• By doing this it means that they can make a bigger name for themselves as a Media institution and so
beat their competition and ensure that they are in fact the top Magazine Publishers with the top and
most read magazines.
• For example, we have a competitor such as Bauer, who publish the very well known and well-off, ‘Q’
Magazine. As a Media Group, they manage a portfolio of more than 600 magazines, over 400 digital
products and 50 radio and TV stations around the world, therefore proving that they are more successful,
in some ways, than Townsquare Media.
Source: https://www.owler.com/iaApp/168291/townsquare-media-competitors & www.linkedin.com

Purpose of Media Product: 'XXL'
• The Publisher of this magazine is Townsquare Media, an American media company based in
Greenwich, Connecticut. The company started in radio and expanded into digital media toward the
end of the 2000s. They are a media, entertainment and digital marketing solutions company that
owns and operates market leading radio stations, live events and digital, mobile video and social
media properties principally focused on small and mid-sized markets.
• As a company it specializes in creating and distributing original and motivating media experiences
that connect communities with content they love, people they trust, products they want and things
that matter to them.
• The verbal code of their slogan “Hip-Hop On A Higher Level” connotes that as a magazine they plan,
since their opening, to take hip-hop and rap based themes on a whole new level on the views of
advertisement and promotion towards, up and coming artists or already big names such as rappers
like Eminem or Dr Dre, and by doing this it is promoting the new artists and creating a big name for
them as they are being mentioned in a magazine with a big name to it that is read by many. Further
the word “Higher”, used in their slogan, connotes that as a magazine that is still growing but has a
big subscriber base already, they are aiming to get higher within the rap and hip-hop industry as well
as getting higher in popularity and circulation figures against other magazines.
Source: http://www.townsquaremedia.com & https://en.wikipedia.org/wiki/File:'XXL'_magazine.png & http://www.'XXL'mag.com/

Genre of Media Product: 'XXL'
Their Slogan, “Hip-Hop On A Higher Level”, connotes that as a magazine their genre is “Hip-Hop” which further depicts that they
plan to focus on news, artists and new releases based specifically on rap and hip-hop. By doing this it means that they are
attracting their target audience and getting out the news about artists to the world of rap and hip-hop. This satisfies the target
customer base as it means they are getting the content they want to see and read about from a magazine that focuses on nothing
other than what they want, Hip-Hop.
Their genre as a magazine is also portrayed through their website’s front page, and further in their “Videos” page as the videos
within that page are all videos based on news from rappers, that are new and are trying to make an even bigger name for
themselves. All the videos on this page are further linked to YouTube, and 'XXL' as a magazine have their own YouTube Channel
(Technological Convergence), in which they post specific videos on rappers that are “Up and Coming” or as they describe it, a
category called “'XXL' Freshmen”, which are all videos relating the new, up and coming rappers in recent months that are making
big names for themselves due to releases of new singles by them. For example rapper ‘Desiigner’ who released the hit single
‘Panda’ earlier on this summer. This song has since become a summer hit and is known world wide as a summer ‘Club’ or ‘Party’
song.
Source: http://www.'XXL'mag.com & https://www.youtube.com/user/'XXL'Magazine
& https://en.wikipedia.org/wiki/File:'XXL'_magazine.png
This signifies the genre to the reader, as this proves and provides evidence of what
sort of music and content 'XXL' covers in their magazines and online, thus proving
how genre related their magazine and content is, as seen from their front covers,
double page spreads, social media, adverts and website.
Significance & Relation to Genre of 'XXL'

Technological Convergence Evidence
Here we see 'XXL'’s YouTube
Channel Page, where we can
see that on their ‘Playlists’
Page, they have videos
available of interviews they
conduct for content for the
magazine. They also have
various types of content on
their ‘'XXL' Freshmen Class’,
‘'XXL' Freshmen Cyphers’
which are freestyle raps
without a beat or song in
the background for the artist
to rhyme along to. And
finally they have ‘'XXL'
Documentaries’ which are
short films on artists or big
news stories.
Source: https://www.youtube.com/user/'XXL'Magazine

Form and Style of Media Product: 'XXL'
• 'XXL' Magazine as a whole keep a very simple and bold color scheme throughout the magazine. This can be seen
through the many front covers that they have released over time which all follow the large, bold ‘'XXL'’ logo on the top
left-hand side of the magazine’s front cover which connotes that they always follow the same ethos about their ideas
and relations to the artist or brand that they focus on, which is Hip-Hop. They further tend to change the font on the
Main Headline and where it is placed on the front cover depending on what artist it is that they are publicizing in this
issue of their magazine.
• Further when they release an issue with a big story related to Hip-Hop, or that include big named artists (‘star appeal’ –
Richard Dyer), such as; Dr. Dre, 50 Cent, Tupac, Eminem and the notorious Suge Knight, they have a tenancy to make
the background a completely different color to the rest of the issues that they publish. They would do this to show that
this issue, is in fact something different or special that the consumers will definitely want to get their hands on as it
includes a big story about worldwide known artists, or Hip-Hop Based themes.
Source: https://en.wikipedia.org/wiki/File:'XXL'_magazine.png

This magazine focuses on content relevant so the most up to date rap themes or relations to
‘Beefs’ between artists in the rap scene. Most recently we had the feud between rappers Meek Mill
and Drake, and in this case Drake won. Things like this would have been covered within the
magazine and due to their big names they would have been most likely a front page story. They
also contain the release of new content, such as albums and singles by artists, and businesses
within the rap community as a whole, for example when ‘Shade 45’ was openly announced on the
front cover on 'XXL' Magazine as a special release issue of the magazine titled “'XXL' Presents
Shade 45”, in 2005 when 'XXL' and Eminem teamed up to promote this radio station, which also
allowed promotion for Eminem’s Record Label, ‘Shady Records’, its radio DJs and 50 Cent’s rap
group ‘G-Unit’.
Language Used Within the Magazine:
The language that is used within this magazine is synonymous to the genre of the magazine and
the main focus of the content inside it. This would be due to some of the very young and hip-hop
influenced or crazed authors that are completing these texts and interviews. They are specifically
chosen as madly-in-love with rap authors or writers, as this means that they would most likely
provide excellent and further, relevant content which will interest the reader as much as it
interested them. This provides significance and evidence for the reader to know that the genre is
also backed up by the language that is used in 'XXL'’s magazine and its content, but also its videos
on their website and social media platforms.
Content of Media Product: 'XXL'

Deconstruction of Contents Page of Media
Product: 'XXL'
When looking at a contents page from the magazine 'XXL', we can see that it is generally
relevant to the front cover of that issue, or the double page spread which they would have
linked the theme with, for example they have used a similar theme/ layout in the front cover
of this issue, and also the double page spread, as seen toward the base of this slide. This
means that they want to make the layout, and theme of the magazine as original and relevant
as possible in order to attract the reader more into the content of the magazine and the
artist’s news/ story.
Furthermore I can see that the color scheme of Black, White and Red is thoroughly followed
through in all if not most of the pages throughout the magazine, therefore making the
magazine work on a more professional standard, which would further attract the reader as
they will know that this is a legitimate magazine, with facts that will support its cover lines and
stories.

Deconstruction of Double Page
Spread of Media Product: 'XXL'
When looking further into what kind of language 'XXL' uses within its content in order to make it relevant to the audience which it is publicizing
the magazine for, then they would look at using a majority of Informal language so that the language and content is even more appealing to
the audience/ reader which will be taking in the content in order to know more about their favorite artist. For example, at the top right hand
side of this double page spread, we can see the quote that 'XXL' used, by 50 Cent, which uses rather informal language relevant to the type of
music he makes and the lyrics he uses in his songs, this is relevant to what the audience want to here or read as they know it is coming strictly
from him and no one else, therefore they know that it is simple raw material and content that 'XXL' publicize for their audience. The language
that is used within this magazine is synonymous to the genre of the magazine and the main focus of the content inside it. This would be due to
some of the very young and hip-hop influenced or crazed authors that are completing these texts and interviews.
They are specifically chosen as madly-in-love with rap authors or writers, as this means
that they would most likely provide excellent and further, relevant content which will
interest the reader as much as it interested them. This is evident in the language, imagery
and style/ layout of the double page spread to the left, of 50 Cent backing up Soulja Boy as
some controversial issues have occurred between Soulja Boy and other rappers and critics.
Appearance of Artists: This also backs up the appearance of the artists in the magazine
and how stereotypical it is, therefore backing up the genre relation, and how 'XXL' likes to
stick to one genre only, without going off-topic, and so attracting more ‘die-hard’ readers
and a much larger target audience, therefore expanding their customer base to being
worldwide and well known.

Strapline: “Hip-Hop On A Higher Level” connotes
that as a magazine they plan, to take hip-hop and
rap based themes on a whole new ‘level’ on the
views of advertisement and promotion towards, up
and coming artists or already big names such as
rappers like Eminem or Dr Dre etc.
The background of the magazine cover could
connote that since it is a dark and black color, it is
almost a representation of the dark things that
Eminem (Marshall Mathers II) had to go through
growing up with his mother in a trailer park and
also the things he would have had to go through
when coming up in a predominantly ‘black’ culture,
and him being the only white person in it.
Main Headline: A pass along audience can further
see that from the different colors in the word
“Eminem” on the front cover, and them being red
and white to differentiate, it shows that he, as an
artist has 2 sides to him, Eminem and Slim Shady.
Both are the same person but have different
names that Eminem used in his lyrics in order to
refer to himself. Following on from the background
connotations, they have made the “MINE” of
Eminem white, to show that this predominantly
‘black’ culture is his as he is the ‘King Pin’ of Rap.
Masthead: The masthead from 'XXL', which is their
Logo, has 3 simple letters with two simple colors.
This would connote that they want the reader to
focus solely on the news or story that they are
offering and not entirely the magazine it self. This is
also followed as they place the Main Image in front
of the masthead. They do this to show the
difference between the magazine and the artist,
yet also to depict that the artist is above or more
important than the magazine and they are just
promoting the artist in order to make their name
bigger, whilst attracting their fans to get the
magazine and read it. Therefore increasing the
sales of the magazine.
Anchorage Text: The text above the main headline is the
anchorage text, and in this case it is describing Eminem, the artist
in the Main Image, whilst making him look like a “Punisher”
(Tattoo on his chest and the special edition comic book inside the
magazine). They placed the verbal code, “Vengeance” above his
name because at the time of this issue, when he was just coming
out of sobriety and had just released “Recovery” . They also used
it because at this time, he was going through a battle where he
couldn’t stand seeing other rappers make music better than his
and so he came back and did and amazing album for which he
received, a Grammy for ‘Best Rap Album’, Billboard Music Award
for ‘Top Rap Album’, Echo Award for ‘Best Hip Hop/Urban Artist’,
Billboard Music Award for ‘Top Billboard 200 Album’ and
American Music Award for ‘Favorite Rap/Hip Hop Album.
The Meaning of Media Product: 'XXL'
Source:
https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s
&source=images&cd=&cad=rja&uact=8&ved=0ahUK
EwjCraznmrTPAhXOyRoKHbJHAc4QjB0IBg&url=http%
3A%2F%2Fpinboardblog.com%2F2009%2F04%2Femin
em-covers-'XXL'-
magazine%2F&psig=AFQjCNFMCw0OYYEGbCTug8w
mpbM43bo7kw&ust=1475225882746781

Pull Quote: This is a quote from the tweet
that 50 Cent posted on twitter on
September 7th. They used this quote
because it ‘signifies’ (De Saussure) how 50 is
feeling and his general ethos as a person,
whilst showing off how he feels about
Soulja Boy. This quote also shows that when
he was stating this he was being strictly
serious and was not joking about when he
said this, as he doesn’t want anyone
messing about with him as he is his “Little
Ni**a”.
Page Number/Web Address (Cross media
convergence) : Here we see the web address
and page number and in this magazine we
see it displayed at the bottom right-hand
corner of the double page as they don’t want
the reader to focus on the magazine web
address or the number, but to focus on the
artist being written about. This is because they
want the reader to find out about the news on
the artist, in this case 50 Cent and Soulja Boy,
and what it is they have to say within this
interview.
Drop Capital: In this double page spread the
readership do not see a a drop capital letter to lead
the reader on where to start reading the article. This
could be because the interview is short and the
layout of the magazine double page spread is quite
simple, therefore the reader should have no trouble
reading the 2 columns of the interview on 50 Cent
and Soulja Boy.
Differential Questions & Answers: Here we see a
question towards 50 Cent and it has been bolded
out on purpose. This would connote that they
are trying to attract the reader towards the
question in order for them to know what it is that
they are reading about next. This would also let
them know about the question they are asking
the artist and whether it interests them or not.
Main Image: The non-verbal code of the main
image is denoting the representation of the
bond between rappers 50 Cent and Soulja
Boy. This really depicts how much love and
respect 50 Cent has for Soulja Boy and how
he does want to protect him from any hate he
could receive from fans, critics or ‘disses’ from
other rappers. When 'XXL' Used his tweet as
the Pull Quote and that image to represent
what it was that he meant, it made it clear to
both their fan base, that they do in fact share
a strong bond between each other and that if
anyone tries anything on Soulja Boy, they will
have to deal with 50 Cent too.
Deconstruction of Double Page
Spread of Media Product: 'XXL'
Source:
https://www.google.co.uk/url?sa=i&rct=j&q=&e
src=s&source=images&cd=&cad=rja&uact=8&
ved=0ahUKEwjj5vmtm7TPAhWF2BoKHUkfDRIQj
B0IBg&url=https%3A%2F%2Fshanaaeebrooks.w
ordpress.com%2F2013%2F10%2F22%2Fthe-
source-magazine-double-page-spread-
analysis%2F&bvm=bv.134495766,d.ZGg&psig=
AFQjCNEPwxUJxgslfDKM1qG3BhmISZoICg&ust=
1475226025895845

What They Include: on their website, 'XXL'
have a rolling slide at the top of the front
age, this is a slide with the top and most
recent news/ stories within the rap
community. They have linked this to the
actual ages where the reader can find the
article on this specific headline. Further
down the website, you can scroll down to
see more news on rappers and what they
have recently been up to in their Celebrity
Lifestyles.
Social Media Links: On the top left hand
corner of the ‘buttons’ tab, they have links to
Facebook, Twitter, YouTube, Instagram and
RSS. They have these in order to allow their
readers to connect with their news stories in
many different ways other than just the
magazine or the website it self. It also means
that by using social media to advertise their
next issue of a magazine, readers can stay
up to date on which issue they have, and
subscribers will know when they will next be
receiving one.
Layout: As a website they have a standard and simple layout. By having this layout it allows the
user and reader to very easily navigate through their website and easily find information and
news stories on their favourite artists. It also allows them to scroll through and find information or
videos that they want to watch/read and nothing else.
Information: due to 'XXL' being a rap and
Hip-Hop based magazine, generally the
information they include on their website
and in the actual magazines is strictly genre
related, but they do however take into
account what the consumer would want to
see in the information hey give and also
current events happening that we would
want to know more about.
Similarities and differences to a Physical
Copy: There aren’t many differences
between the physical and the online copy of
the magazine, except the physical ones.
Both versions cover the exact same content
within them except on the website they are
portrayed in a different layout compared to
the magazine’s physical copy that you would
read in-hand.
Annotation of Website of
Media Product: 'XXL'
Source: http://www.'XXL'mag.com

Social Media Presence of 'XXL' Source:
www.instagram.com/'XXL'
When looking at how 'XXL' Link with social media to
their audience and create a larger customer base,
they regularly post on social media platforms in
order to keep the audience/ reader interested into
their content. The platform I have chosen to look at
is Instagram. I chose Instagram because it has
images to go with all posts so will show
photographic evidence of all the content that 'XXL'
release. All of the content that is released on
platforms such as Twitter or on Instagram, is directly
linked or has some relevance to do with what is in
the website or magazine. So the reader would be
able to catch up on all the news that they want,
without having to go onto the website. Instead they
can look at their favorite social media app and read
or catch up on all the content that they want.
Just to the right, we can see that the screenshot I took of this
specific post is relevant to content that I have talked about on
previous slides. This is as this is a post that is relevant to the
‘Beef’ between rappers, The Game and Meek Mill, and in this
case it is extra information that sais that, rapper “Rick Ross
announces he has squashed the beef between Game and
Meek!”
The readers of 'XXL' would find this content
appealing and relevant as it allows them to go on
other sources to find the information that they want
to know or need to catch up on. It specifically
appeals to them because they may have heard or
read about this in a previous issue and have not
been able to get the further news on this story that
they want to know more about.

Production Process of Media Product: 'XXL'
Here I have accessed Townsquare
Media’s website in order to get into
contact with them as a whole
company and question them on their
magazine’s production process, in
this case 'XXL' Magazine. I haven’t
been able to find their contact email
so I have had to sign up and send
them a message.
Next I have filled out all the necessary ‘Text Fields’, in order to get into
contact with Townsquare Media about their production process on their
magazine, 'XXL'. I have written this in the email (Not visible on Screenshot):
“To Townsquare Media,
I am emailing in order to get in contact with you due to an enquiry I have,
upon the topic of your production process on your magazine, 'XXL'. I am
emailing for research upon my school coursework in order to find out
information on the production process of your magazine 'XXL'. it would be
very useful if someone from your company got back to me with some
relevant information regarding the topic.
Thank you,
Stam Kostas, St Andrew's Catholic School, Leatherhead, ENGLAND”
From research I have done,
WHSmiths seems to sell 'XXL'
Magazine in the UK and the price
they have seems to be expensive
compared to the online subscription
for the Magazine which would be
received every month for that set
price.
Source:
https://www.google.co.uk/search?q=whSmiths&safe=strict&hl=en&biw=1280&bih=907&source=l
nms&tbm=isch&sa=X&ved=0ahUKEwia_pGrvZvPAhUpCcAKHWEbBz0Q_AUICSgE#imgrc=PkhXE
z8C_OOruM%3A
& http://www.townsquaremedia.com/contact

Production Process Continued: 'XXL'
Date Of Publication: The date of publication is decided in order to get the magazine out on a specific date within a
month, to the general public. Once this date has been decided, the magazine company and publisher will be working on
a schedule in order to further decide what will go into the magazine, when and how long they have to complete it.
Managing the Schedule: For the magazine to be 100% complete and be successful whilst meeting the standards of all the
other released issues of this magazine, the company must manage the schedule in order to meet their deadline date.
Editorial and Budgetary Decision: Here the magazine’s editing team will decide what topics or content will be covered
within this issue of the magazine. They will talk about all the news stories that will go into the content of the magazine and
all the other headlines as well as the main focus story of the magazine.
Content Acquisition: this part of the process would be the most important because without the content for a magazine,
there would be no magazine. At this stage they get the content from ‘In-House’ and ‘External’ Writers whilst working in
the graphics and the artwork of the magazine.
Sub-Editing: This is the next step which involves a ‘Sub-Editor’ or an ‘Editor’ of a company, going through the magazine
and checking that all the content is correct by fact, there are no grammatical errors, correct grammar and punctuation
use, house style and the page layout of all the pages in the magazine.
Source: http://hosbeg.com/the-magazine-production-process/

Production Process Continued 2: 'XXL'
Page Layout: In this step the ‘Layout Staff’ use programs such as ‘InDesign’ or ‘PageMaker’ to typeset and layout all the
pages of the magazine. At this stage the adverts from companies get placed into the magazine too.
Proofreading: In this stage the ‘Editorial Team’ print out a hard copy of the magazine’s issue in order to read through it
until every member of staff is satisfied that there are no errors within the magazine, and if there are they correct it on the
DTP File.
File Emailed To Printer: Here the entire magazine gets sent to the printer who’s job is to print out the magazines' copies.
Here the magazine is ‘Pre-Pressed’ and the magazine is checked to ensure that all fonts and images have gone through
correctly and print out as the rest of the magazine does. They then printout a few copies which get sent back to the
publication’s editor and if that team is satisfied they go ahead and print out the thousands of copies they need to print
out.
Distribution: at this final stage the printing company will have finished printing and will pack away the magazines and
send them to a warehouse, and from the warehouse they get distributed and sold to the public.
Source: http://hosbeg.com/the-magazine-production-process/

• Slide 25 – LO2
• Slide 26 – Genre of Media Product
• Slide 27 – Age of Media Product
• Slide 28 – Lifestyle of Media Product
• Slide 29 – Spending Power of Media Product
• Slide 30-32 – Target Audience of Media Product
• Slide 33 – Townsquare Media Purpose Analysis
• Slide 34-35 – Primary Research Analysis
• Slide 36-37 – Primary Research Evidence
• Slide 38-39 – Secondary Research Front Cover Analysis
• Slide 40-41 – Secondary Research Website Analysis
• Slide 42 – Secondary Research Double Page Spread Analysis
Contents for LO2

Gender of Media Product: 'XXL'
• This could hugely vary as nowadays both males and females are interested in Hip Hop music, but still it is categorically a male based genre due to the
attitude of the artists and the lyrics provided by them in their songs. This is because, they glamorise the lifestyle of money, drugs, guns, gangs and sexual
interests, which female listeners wouldn’t like to hear as it refers to gestures and actions towards the females of our generation, almost being used like
pawns on a chess board and not being treated fairly or equally like men would treat each other or themselves.
• Further by looking at the front cover images that I have used within my work and have found either from the 'XXL' Website itself or Google Images, the
majority of front covers, if not all are predominantly male as Hip-Hop and Rap are very male-based cultures and ways of life, there are however female
rappers within this society and our lives but they aren’t as popular or widely looked at in the main rap ‘scene’ as they are seen as a minority and outsiders
within this art. This would also be due to how male rappers go about describing females (Description Above) and how much they disgrace them as people.
In lyrics you would find examples from rappers on how they describe women and many are in Eminem’s early career when he made the albums ‘Marshall
Mathers LP’ and all the way through to ‘Encore’, which are the albums he recorded whilst intoxicated and out of his mind. So this would have led him to
writing lyrics that were inappropriate, vile and unnecessary, to describe the females in our world.
• Finally when looking at Hartley’s 7 Subjectivities, this would link as age could hugely vary as nowadays both males and females are interested in Hip Hop
music, but still it is categorically a male based genre due to the attitude of the artists and the lyrics provided by them in their songs. This is because, they
glamorise the lifestyle of money, drugs, guns, gangs and sexual interests, which female listeners wouldn’t like to hear as it refers to gestures and actions
towards the females of our generation, almost being used like pawns on a chess board.

Age of Media Product: 'XXL'
• Generally the focused age group for this magazine would be 16-30 as this is the main focus of ages
for the Hip Hop genre, because these are the years where young adults and University graduates
would be interested in this music genre due to the news and style of life it brings about.
• By looking at the front covers of the magazines 'XXL' has produced and the content they include
inside the magazines, it would connote that they are focusing the content towards more mature
audiences that are more aware of what is going on around them within the rap industry, and these
would vary between the ages of about 17/18 to roughly 30s. This is because it is generally the age
group in which you would see the most fans of Rap and Hip-Hop based music regardless of the fact
that some big-name rappers nowadays, such as Eminem, Dr Dre and Ice Cube, who are 44, 51 and
47. Age for the artists isn’t a big issue as they can keep making music as long as they have a voice
and a fan base, but music will always be made by them as it is their passion and life, otherwise they
wouldn’t be in this industry.
• Further as secondary research I have researched a website
(http://alexyatesmedia.blogspot.co.uk/2012/10/audience-research-reader-profile-of-'XXL'.html ) to
find further evidence on what the age is that reads 'XXL' as a magazine, and the majority seems to
be between the ages of 18 and 39, which would make my data relevant with what age I thought it
was that read this magazine.
Source: http://raps-club.deviantart.com/gallery/32021290/Eminem
http://thesource.com/2016/07/26/dr-dre-detained-by-police-following-road-
rage-incident/
https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ca
d=rja&uact=8&ved=&url=http%3A%2F%2Fpix-
hd.com%2F90s%2Brap%2Blyrics&bvm=bv.133700528,d.ZGg&psig=AFQjCNGd2
hy5g-pz98pfxyhRULZheqZ5Bg&ust=1475051366706313

Lifestyle of Media Product: 'XXL'
• The lifestyle basis of a reader of 'XXL' magazine would be an almost urban and modern-like lifestyle
as it would require them to be listening and keeping up to date with news from the genres of Rap
and Hip-Hop therefore, keeping in contact with their interests, favorite artists and the music or
albums they have released. It would also involve them looking at and knowing the news stories
based on the artist that they most likely look up to or enjoy listening. In general this would connote
that anyone that was to read 'XXL' would almost have a ‘Gangsta’ or urban ethos about them as a
person, and contain an angry or relevant mood for this music that they like.
• They would most likely be very into the way the music sounds, technology and the most up-to-date
tech products at the time. There are other characters that listen to rap that would be so much like
the artist that, for example, they would consider taking drugs, smoking, drinking and partying
almost every day, a lifestyle or force of habit in order to fulfil their needs to be so much like their
favorite artists or rap idol.
Source:
https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiItt-
dj6_PAhWM6RQKHXNUCo0QjB0IBg&url=http%3A%2F%2Foogeewoogee.com%2Ftheir-death-our-entertainment-drug-
culture-in-hip-hop%2F&psig=AFQjCNG1lkhDe-od_h90iNgkCLMiAfGj8g&ust=1475050972827740
https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwj0qb-
zj6_PAhUD0RQKHdB6DVoQjB0IBg&url=http%3A%2F%2Fwww.datpiff.com%2FFuture-All- I-Drink-Is-Lean-
mixtape.263035.html&psig=AFQjCNG1lkhDe-od_h90iNgkCLMiAfGj8g&ust=1475050972827740

Spending Power of Media Product: 'XXL'
• Psychographics Theory: “Psychographics is the study of personality, values, opinions, attitudes, interests, and lifestyles. Because this area
of research focuses on interests, attitudes, and opinions, psychographic factors are also called IAO variables.”. 'XXL' as a magazine
focuses on the opinions that artist might have towards another artist during an interview or during a time where a ‘Beef’ might be
occurring between two rappers, therefore interesting the reader to go ahead and read the article or buy the magazine, therefore
increasing the spending power of 'XXL' as a magazine as it attracts more readers therefore increasing their sales and bringing in more
profits and monthly subscriptions. Further the focus on interests and the lifestyle that an artist might live would interest the reader to
buy the magazine to truly see, just how their favorite artist lives and what they do in their spare time.
• Socio-economic Needs: “relating to or concerned with the interaction of social and economic factors.”. 'XXL' would be focusing on
several ways to connect with their readers in order to attract more subscribers and also to get new content out to the consumers. They
would be looking at ways of advertising new content that would be on their website or that would be in next months issue that they
would be releasing, if this is the case they would be releasing snippets of interviews or content relevant to an artist or topic, that would
attract the reader to buy the magazine when it is next released in order to get hold of that content.
• Cost of the Magazine: The cost of the magazine in the UK stands at $5.99 or 3.95 in the British Pound. This would then prove that the
magazine is inexpensive and suffice for the target audience and class relevant to consumers and readers of it. This would then make
the target audience statements about the class that the magazine is relevant to, facts and true as they fit the price that the magazine is
in retail for.
Source: https://www.slideshare.net/BigDproductions/demographics-and-psychographics & www.google/define_socioeconomic

Target Audience of Media Product:
'XXL'Target Audience
Hartley’s Theory,
Age: Generally the focused age group for this magazine would be 16-30 as this is the main focus of ages for the Hip Hop
genre, because these are the years where young adults and University graduates would be interested in this music genre
due to the news and style of life it brings about.
Gender: This could hugely vary as nowadays both males and females are interested in Hip Hop music, but still it is
categorically a male based genre due to the attitude of the artists and the lyrics provided by them in their songs. This is
because, they glamorise the lifestyle of money, drugs, guns, gangs and sexual interests, which female listeners wouldn’t like
to hear as it refers to gestures and actions towards the females of our generation, almost being used like pawns on a chess
board.
Class: As a magazine 'XXL' would be generally focused on middle-working class and young adults as most don’t yet work.
This further connotes a reason as to why they have focused on these two classes, between these age groups they are into
the ‘trends’ of the world, and Hip-Hop styled music and artists. These artists have since influenced our generation with
ideas towards clothing and new branding such as Kanye West’s ‘Yeezy’ range, which has been created with the clothing
style he wears and his fans want to see him in. it further opens up a way for his fans to buy something of his to then have
for life possibly. Therefore showing their loyalty and love towards this artist.
Source: https://www.slideshare.net/ecclestona/audience-4428681

Target Audience
Katz’ Uses & Gratifications Theory:
Personal Identification: The reader can relate to the magazine 'XXL' and its contents as it
specifically based on Hip-Hop and Rap based themes, therefore only people interested in these
topics will be reading the magazine and relate to the news and content within it.
Personal Relationship: The reader would be reading the magazine in order to get closer with
their favourite artist and the news surrounding them at that time. It could also be relevant to a
new release of an album or single from the artist which would bring the reader closer to them
as they would be reading into reviews and criticisms on this new content which the artist would
also be reading in order to improve on what they did wrong, next time.
Inform & Educate: The reader would be learning something from reading the content in the
magazine as they would be reading up on news on their favourite artist or generally the rap
‘scene’ which is relevant to many artists. By having the verbal code ‘Exclusive’ on the front cover,
it informs the reader of the fact that what is inside this issue is ‘Exclusive’ for a reason and they
will not find it elsewhere.
Diversion: If the reader is reading some content or text on their favourite artist they would
almost get ‘lost’ within the text as they would be so interested in it, due to the referral to news
on their favourite artist.
'XXL'
Source: https://www.slideshare.net/zlorhenley/uses-and-gratifications-theory-6933502

Target Audience
Audience Theory:
Socio-economic Needs: 'XXL' Magazine in general would be for an audience within the Middle Class (B) and the Lower
Working Class (C1). This would be due top the content that they include within the magazine, as it is generally relevant to
an age group of people who have just left University, are still in University, or have just left school. It would then gradually
build up in age relevance as it would depend on the person and their taste in music, also if they are actually interested in
Hip-Hop and Rap music and all the content relevant to it, which 'XXL' solely provides.
Maslow’s Hierarchy of Needs,
Social Climbers: The reader would be driven by what they see in this magazine as it very much would revolve around their
taste in music and content they wish to see. This would improve their status in society as it would mean that they feel
‘special’ or ‘important’ when they buy or read this magazine. By doing this it would allow them to say to their peers that
they do in fact read this magazine which is related to a B or C1 class person, therefore making them a higher class person
just by buying this magazine.
'XXL'
Source: https://www.slideshare.net/jonmeier/audience-26145180

Townsquare Media
Purpose Analysis
To the right, is Townsquare Media’s purpose and also exactly what they are as a media and entertainment
company. As it sais to the right, they specialize in creating and distributing original and motivating media
experiences that connect communities with content that they love, people they trust, products they want
and the things that matter. From this we know that as a company they aim to reach people through social
media properties, video and mobile properties that they own in order to allow them to get ‘all the things
that matter’, but further to get in contact with ‘people they trust’ and also the ‘products they want’. So in
relation to 'XXL', this would look at reaching the reader through social media such as Instagram and
Snapchat, through videos in places such as their own website or YouTube and finally through promotions
in verbal or physical states, for example in lyrics said by rappers such as Eminem in his song ‘Marshall
Mathers’ from his album “The Marshall Mathers LP”, where he sais:
http://www.town
squaremedia.com
“And then to top it off, I walked to the newsstand,
To buy this cheap-a** little magazine with a food stamp,
Skipped to the last page, flipped right fast,
And what do I see? A picture of my big white as**,
Okay, let me give you motherf****** some help:
Uhh, here - DOUBLE XL, DOUBLE XL,
Now your magazine shouldn't have so much trouble to
sell,
Ahh f*** it, I'll even buy a couple myself.”- Eminem,
Marshall Mathers LP, ‘Marshall Mathers’- May 23, 2000.
Through this example, 'XXL' will gain promotion
and many more people will go out and buy that
issue of the magazine to see exactly what
Eminem was rapping about in this last part of
the second verse of the song ‘Marshall
Mathers’, and so they gain publicity and larger
sales through someone such as Eminem
rapping about them.

Primary Research Results Analysis
• Next when looking at question 1, 90% (9) of people who answered the survey were male, and 10% (1) were female,
therefore statistically leading us to believe that the major target audience of a magazine such as 'XXL', would in fact
be of a male perspective.
• Thirdly when looking at question 2, the 8 of the people who answered seemed to be of an age of 16, one was 17 and
the other was 32, therefore suggesting that the main focus of 'XXL' as a magazine, and further the genres of Hip-Hop
and rap, are predominantly of a teenage era and further fanatics of of the genres regardless of their age.
• Further, from the answers to question 3, 80% (8) of the people, apart from one 20% (1), seemed to have bought a
music magazine before and have had clear interest in it. This would connote that music is a majorly influence in the
life of a teenager as they would be looking into their favorite artist and learning new things about the genre that they
love.
• Next, after looking at the responses to question 4, the 70% (7) of the people selected ‘Other’ as their choice of
magazine, therefore leading me to believe that the genres of Hip-Hop and Rap aren’t as familiar as they used to be,
and now people are interested in a wider range of genres and not just specifically one.
• Further from looking at question 5, 50% (5) people who answered, said that their favorite artist form the 80’s/90’s
era was Eminem, further 20% (2) said that their favorite artist was Snoop Dogg, and then 10% (1) said that their
favorite artist was Dr. Dre, 10% (1) said that their favorite artist was Nas and finally 10% (1) said that their favorite
artist was Nate Dogg. This gives us an indication as to which artists were big during the time between the 80’s and
90’s, which is why they would have been familiar on a front cover of a magazine such as 'XXL'.
• Next, looking at question 6, a total of 80% (8) of the people said that they had read a music magazine before and
20% (2) said that they had never read a music magazine. This connotes that the trend of reading magazines in a
physical copy or in general, is starting to fade away and less people are interested in the physical copies of
magazines, therefore showing the reasons as to why 'XXL' stopped their subscriptions and physical copies, and are
now only using the website to publish content for their readers.

Primary Research Results Analysis
• In resemblance , the same results were given for question 7, as a total of 80% (8) of the people said that they had
read a Hip-Hop or rap magazine and only 20% (2) said that they had never read a Hip-Hop or Rap magazine. This
conveys that the majority of people who answered the survey are into these two genres, therefore showing that the
industry of rapping and rhyming isn't quite dead yet, if anything it is still growing and reaching out top everyone as
the lyrics from some artists can be very relevant to both males and females, but further relevant to the complex lives
that we all live in this technological age of the 21 century.
• Furthermore, question 8 gave varied answers, as 50% (5) of the people who answered said that the magazine they
had read was 'XXL', 30% (3) of the people who answered said that the magazine they had read was something other
than the options given, which were 'XXL', Vibe , Source, Rolling Stone and Other. Then a further 10% (1) of the
people who answered said that the magazine they had read was Vibe and 10% (1) of the people who answered said
that the magazine they had read was the Rolling Stone.
• From the research that I have conducted, and the data I have collected, I can see that at the moment from the
answers to question 9, 100% (10) of the people who answered the survey, do not subscribe to the magazine that
they read. This would show that the magazine’s subscription is possibly of a too high price and so unaffordable for
the consumer. Therefore this would attract them to simply buying the magazine each month and not having a
subscription, or they could refer to the website and have to spend no money at all in order to look at their magazine
of choice, and further learn new things about their favorite artist.
• Finally from the responses that I have collected from question 10, I can see that the majority of people, being 6 out
of the 10 people, said that they would be wiling to pay a price between 2.50 and 3.99 for a music magazine of their
choice. Further a total of 2 people said that they would happily pay 4.99 or more for a magazine of their choice, and
the final 2 people went for a price of 2.50 or less. This data connotes that people nowadays are looking for
magazines to be of a cheap to average price between the bracket of 2.50 and 3.99 which further implies, that as
much as they love the music and the content, they would not be willing to pay a very large price for a magazine of
their choice.

Primary Research Results Evidence
Q1
Q2
Q3
Q4
Q5
Q6
Q7

Primary Research Results Evidence Continued
Q8
Q9
Q10
The results that I have collected from my primary research relates to my magazine of research, 'XXL', in a way that all the data backs up facts or statements
that I had used. For example, that “the focused age group for this magazine would be 16-30 as this is the main focus of ages for the Hip Hop genre”, and
this is proven as most of the people who answered my survey, were of an age between 16 and 30, but further, as a total of 80% (8) of the people said that
they had read a Hip-Hop or rap magazine and only 20% (2) said that they had never read a Hip-Hop or Rap magazine. This conveys that the majority of
people who answered the survey are into these two genres, therefore showing that the industry of rapping and rhyming isn't quite dead yet, if anything it is
still growing and reaching out top everyone as the lyrics from some artists can be very relevant to both males and females, but further relevant to the
complex lives that we all live in this technological age of the 21 century. These two points are the most relatable ones that can be explained and related to
'XXL', as these are the two that would focus on a magazine such as 'XXL', as it provides Hip-Hop and Rap based content for its readers.

Secondary Research: Front Cover Analysis
Strapline: In this front cover they have placed ‘An exclusive
Interview With DR. DRE’ as the strapline in order to pull in the
reader and ensure they make more sales of this issue as it is an
issue with one of the biggest names in the Rap and Hip-Hop
industry, therefore this connotes that this interview is quite
important and exclusive to anyone that knows even the slightest
bit about Rap and Music history in general.
Background: in this issue they have kept the background clean
and neat with a simple and meaningful grey color to it, which
connotes that they want the reader to focus on the Main Image
of Dr Dre which is him, with a Chess Board, which is 'XXL'
illustrating him as the ‘Master’ of the ‘Board’ and the ‘Game’
which is portrayed as he is set directly behind the King pawn,
which even further makes him the King of the Rap and Hip-Hop
industry due to his notorious name and familiarity with other big
names in the industry that look up to him, an example of which
would be Kendrick Lamar, who has just recently risen to fame due
to the production of his album being completed by the man
himself, Dr. Dre.
Main Headline: By keeping the main headline small and the Main
Image large, it connotes that they want the reader to focus on
the image, or the person in the image, in this case Dr Dre as he is
the main focus of this issue due to what he has accomplished in
the industry which he loves and grew up in. However they want
the reader to focus on the headline which is why they have made
the Main Headline bigger than any other bits of Anchorage text
on the front cover, as they would want the reader to focus on Dr.
Dre and nothing else, as this would be their biggest story in the
magazine, in this issue that they have released.
Masthead: The masthead from 'XXL', which is their Logo, has their
simple font with clean curvy edges with a white color broken up by the
red and vibrant background to the logo, which shows the general color
scheme of the magazine and the ethos it has toward it. This is done
because of the special edition issue that they have released, promoting
Dr Dre’s release news on this album he has been working on, called
‘Detox’. This is also followed as they place the Main Image in front of
the masthead in order to present Dre as the master in discography and
production of music, that he is within the Hip-Hop and rap based
industry, but also how much of a master he is in the production
process of songs that have made history in our world and made a
difference in how we live. An example would be the record he
produced with his Rap Group, NWA, called ‘F***k Tha Police’ which was
released in 1988 during the production of their ‘Straight Outta
Compton’ album. This would be a key song to choose as an example
as this song created a revolution between the police brutality that was
shown by white police officers toward the black communities of
America.
Anchorage Text: The text they have chosen for the anchorage is below
the Masthead of the logo, stating “DR.DRE. YES, DETOX IS COMING.
The master of the board finally returns to the game”. This connotes that
they do in fact want to make sure that as a producer, rapper and
entrepreneur of ‘Beats’ he is portrayed and described as the master
that he is in this business of music and rap. Further it connotes that
‘Master’ of the ‘Board’ and ‘Game’ is the title or known word that the
public put to his name as he has in other words, formed the new
generation of rap, in 1988 with NWA, which is why they would refer to
him as a master of this industry, as he created one of the largest parts
of music, the Gangsta Rap, G-Funk era and also the new era of Rap
itself. They formed and created ‘Gangsta Rap’ which was rap, filled with
rude, indecent lyrics with references to abuse against women, drugs,
money and guns, a lifestyle that the American government didn’t want
known across the world. They did however, create a movement or
stance against the police brutality they had to face in the time between
the 80’s and 90’s when this group of young adults were growing up.

• Following on from the front cover analysis on the previous slide, we would have to separately look at some
conventions and how they appeal to a ‘Pass Along Audience’. Initially when looking at the conventions, I would
focus on the ‘Anchorage Text’, the ‘Main Image’ and the ‘Strapline’ , of the front cover that I have analyzed.
• ‘Main Image’: Firstly when looking at the main image and how it appeals to a ‘Pass Along Audience’, we would have
to consider that the main image is probably one of the largest convention, or part of a Front Cover, therefore that
would be the first thing that the person passing along would see. So in order for it to attract that person they would
most likely have to know the person in the image, and in this case Dr. Dre, so the person that is passing along,
would have to know what he looks like in order to be attracted to even looking at this magazine.
• ‘Anchorage Text’: Next we would consider the ‘Anchorage Text’ on the magazine’s front cover. In this case, the
Anchorage Text is the largest piece of text, excluding the logo, as it refers to the main image of Dr. Dre. This is what
would further appeal to a ‘Pass Along Audience’ as this is what they would focus on, after looking at the Main
Image of the front cover. This would interest the person passing along as this would explain or give a description of
what they would find inside the magazine relating to the Main Image, therefore making them more interested in
buying or at least reading this article in the magazine.
• ‘Strapline’: Finally we would look at the use of the strapline and how that appeals to the ‘Pass Along Audience’. The
strapline s something we could relate to Richard Dyer’s ‘Star Appeal’, and this is because, when someone reads
something like ‘An Exclusive Interview With’, they would instantly know that it is with someone famous or
important, or would relate to the main image and Anchorage Text. This would make them instantly want to pick up
the magazine and read it or buy it as they would want to know what this magazine has to say about this famous
person, or artist and if there is something special inside. The whole focus of this ‘Star Appeal’ would be because the
word ‘Exclusive’ would connote that it is rare to find an interview with this person or that there is something
special content wise, inside.
Secondary Research: Front Cover Analysis

What They Include: on their website, 'XXL' have a rolling slide
at the top of the front age, this is a slide with the top and
most recent news/ stories within the rap community. They
have linked this to the actual ages where the reader can find
the article on this specific headline. Further down the website,
you can scroll down to see more news on rappers and what
they have recently been up to in their Celebrity Lifestyles.
Social Media Links: On the top left hand corner of the
‘buttons’ tab, they have links to Facebook, Twitter,
YouTube, Instagram and RSS. They have these in order to
allow their readers to connect with their news stories in
many different ways other than just the magazine or the
website it self. It also means that by using social media to
advertise their next issue of a magazine, readers can stay
up to date on which issue they have, and subscribers will
know when they will next be receiving one.
Layout: As a website they have a standard and simple
layout. By having this layout it allows the user and reader
to very easily navigate through their website and easily
find information and news stories on their favourite
artists. It also allows them to scroll through and find
information or videos that they want to watch/read and
nothing else.
Information: due to 'XXL' being a rap and Hip-Hop
based magazine, generally the information they include
on their website and in the actual magazines is strictly
genre related, but they do however take into account
what the consumer would want to see in the information
hey give and also current events happening that we
would want to know more about.
Similarities and differences to a Physical Copy: There
aren’t many differences between the physical and the
online copy of the magazine, except the physical ones.
Both versions cover the exact same content within them
except on the website they are portrayed in a different
layout compared to the magazine’s physical copy that
you would read in-hand.
Secondary Research: 'XXL'
Website Annotations
Source: http://www.'XXL'mag.com
Social Media Links (Continued): By having these links at the top of the website,
they show a form of synergy as they show the link between the magazine itself,
the website with the relevant content to the magazine and other news, and
finally the links to other social media websites such as YouTube which is where
they have further videos and interviews with artists, such as the ones that they
would have conducted in order to place the content for that months issue or
just content that the consumers would have wanted to see.
Pages in the Website: As 'XXL' is such a big and well-known
magazine, mentioned in songs by Eminem and other artists,
they have to appeal to all of the consumer needs and supply
the reader with the content that they would want to know
about and read about. So within their website they would
have exclusive information and content relevant to that
month’s issue but as well as other content that would not
have been published, so they use it in the website instead. So
in order to do this they supply the reader with a few different
pages that they can look through and read more content in.
and example of this would be seen on the red line
underneath 'XXL'’s Logo and Slogan at the top of the web-
page. They have used a variety of tabs/ pages for the reader
to look at, some being the “Music” relevant to hat months
issue or music that is ‘fresh’ out from artists, they further have
a “videos” page which wold show the same content as their
page on YouTube, which is where they display all of other
videos with interviews and the ‘'XXL' Freshmen Cyphers’. So
this would interest the reader in looking ta these pages in
order to find out more about their favorite artists, but as well
as listen to their freestyles and new music, or even their new
Music Videos to new singles or songs.

Secondary Research: 'XXL' Website Analysis
• Following on from the website analysis on the previous slide, we would have to separately look at some conventions
and how they appeal to the audience fro which the magazine is targeted. Initially when looking at the conventions, I
would focus on the ‘Information’, the ‘Social Media Links’ of the website page that I have analyzed.
• Information: The magazine’s website produces and displays very similar content to what is in the magazine, therefore
the physical and online copies are very similar indeed. They produce information that is relevant to news that is up to
date and to do with what is happening in the Rap and Hip-Hop scene at the time. The information that is displayed is
strictly genre related, but they do however take into account what the consumer would want to see in the
information hey give and also current events happening that we would want to know more about.
• Social Media Links: They have these in order to allow their readers to connect with their news stories in many
different ways other than just the magazine or the website it self. It also means that by using social media to
advertise their next issue of a magazine, readers can stay up to date on which issue they have, and subscribers will
know when they will next be receiving one. Further it allows 'XXL'’s audience and readers to gain access to new
content and news for their favourite artist and not have to wait until the next issue of the magazine is released.

Secondary Research: Double Page Spread Analysis
Pull Quote: The pull quote used here would
be the Main Heading which they have used,
and from what is visible of it, we can
connote that what Dr. Dre is trying to say is
that, everyone can be successful and can
do anything as long as they wait for the
right time for it and also focus enough to
want to get it. This is what he did, as he
started of being a DJ and getting paid $50
to now owning a multi-billion dollar
company, Beats By Dre, producing
countless albums that hit the top of the
charts and his own Record Labels, Death
Row Records, with Suge Knight, and
Aftermath Entertainment.
Page Number/Web Address: At the bottom
left of this page we see the website link to
'XXL' and that specific article, along with the
page number. They would purposely do
this as they would be likely to have more
linked and relevant content online on their
website, that has got to do with this article
and more content relevant to Dr. Dre and
his career from NWA to now, working with
other artists and producing the album
‘Compton’, which he released for the film
‘Straight Outta Compton.
Drop Capital: In this double page spread
we do not see a a drop capital letter to
lead the reader on where to start reading
the article. This could be because the
magazine’s editors would want the reader
to focus on the article and the main
image, as well as the Main Heading which
is in a large black font at the top left hand
corner of the double page spread.
Differential Questions & Answers: Here we see questions towards
Dr. Dre, which would be focusing on his rap career along with
how he became an Entrepreneur as well as looking back at the
days he used to DJ at a club in Compton for $50 a week, which is
the pay he received as an up and coming DJ and Producer at the
age of 17/18 which is when he created his group NWA with Eazy
E, Ice Cube, M.C. Ren and DJ Yella.
Main Image: The main image is showing
Dr. Dre by himself in a black and white
effect as this shows the representation of
the era he came from, of black and white
movies and images, therefore relating this
back to his past and showing how long he
has been in the ‘Game’ and how long he
has been the master of the ‘Board’. The
board being the deck boards for his
records that he used to DJ on when he
was growing up in Compton, and was
producing and a DJ for a group he was
part of called ‘World Class Wreckin’ Cru’.

• Slide 45 – Distribution Channels of XXL Magazine
• Slide 46 – Advertising of XXL Magazine
• Slide 47 – Below the Line advertising of XXL
Contents for LO3

Distribution Channels of 'XXL' Magazine
• Where the Magazine is Sent to: The magazine is sent to many retail outlets world wide. As we saw before in the ‘Production
Process’ slide, we can see that 'XXL' is retailed at WH Smiths in the UK, therefore travels to many other countries other than
America or the United States, therefore the distribution, in this sense, is wide-spread and so allows the news and content about
artists to be known in many different countries, by thousands of people.
• Is the magazine available for Subscription or Download Online: The magazine’s subscription service was stopped a little while
ago, as seen on 'XXL'’s website, and doesn't seem to have been brought back. So the magazine cannot be subscribed to, and
neither can you find any downloads of the online version of the magazine. Instead you can see other content, or content similar
to what is coming out, when looking at the website online. Finally by not allowing people to subscribe to this magazine, it means
that they are condensing their market and not allowing 'XXL' to spread as a magazine, so people will not find out about news or
content relevant to their favorite artist, so will only be able to see this content if they have an internet connection, and can access
'XXL'’s website. However, we can see that through research, the magazine is available for subscription, online through a website
called ‘Newsstand’. They offer the subscription of 'XXL' magazine, they offer the magazine for a single buy, or a subscription. The
single price is 5.45 (British Pound), and the subscription depends on how many copies you want to get each time, but the actual
price is not advertised on the website.
• Social Media and Marketability: Social media, largely effects how the magazine is marketed and further how many sales figures
they gain as a company. This is due to the main reason that social media is the main platform of communication that people use
nowadays in order to gain access to news and other content, relevant to what they want to see or like. Therefore, as we know
that 'XXL' is present on YouTube, Instagram, Snapchat and have their own Twitter account, we can see that they are using social
media in order to interact with the readers a lot more and provide them with content that they want to see. This would improve
their marketability due to the magazine being advertised on all of these different platforms, and so many more people would
know about it, and so want to go out and buy it.
http://www.newsstand.co.uk/555-
Urban-Music-Magazines/1944-
Subscribe-to-'XXL'-WORLDWIDE-
Magazine-Subscription.aspx
Source:
https://www.youtube.com/user/XXLMagazine

Advertising of 'XXL' Magazine
• There are various form of advertising that we see of magazines these days, and the main one seems o be through
social media advertising. Social media, largely effects how the magazine is marketed and further how many sales
figures they gain as a company. This is due to the main reason that social media is the main platform of
communication that people use nowadays in order to gain access to news and other content, relevant to what they
want to see or like. Therefore, as we know that 'XXL' is present on YouTube, Instagram, Snapchat and have their own
Twitter account, we can see that they are using social media in order to interact with the readers a lot more and
provide them with content that they want to see. This would improve their marketability due to the magazine being
advertised on all of these different platforms, and so many more people would know about it, and so want to go
out and buy it.
• By advertising through social media, it allows them to gain access to new readers, that they wouldn't get through
advertising in places such as retail outlets or book shops, as these people would most likely never go into shops like
that. By gaining these readers, it means that the magazine itself gets more sales figures and possibly subscription
figures, therefore expanding it customer base and increasing its profits. This would be going into ‘Gorilla’ marketing
as we can see a synergy and a link between the different brands of social media and the magazine, and this is in
order to further advertise and promote the magazine as a brand and for the contents which it includes in its articles
with every issue that they release.
Source:
https://www.youtube.
com/user/XXLMagazin
e

Below the Line advertising of ‘XXL’
• When looking at how the magazine is advertised on other forms of
media such as online advertising, and how people find out about it
online, it would be a case of looking at the different social media sites
in which they advertise their brand in, for example YouTube, as we
can see on the right and below. This would be achieved through the
way in which shows ‘Suggestions’ on a users home page through
using data related to videos they have recently viewed, for example if
someone was looking at a video of Anderson .Paak or Lil Dicky, they
would most likely get a ‘Suggestion’ from YouTube, to go ahead and
watch both of those artists’ ‘XXL Freshmen Cypher’ on their page,
seeing as though they are the XXL Freshmen of 2016, because they
have recently come up with new music and have made a big name for
themselves because so many people have enjoyed their music and
are hoping for more as soon as possible.
Source:
https://www.youtube.
com/user/XXLMagazin
e
This video can be found on YouTube’s website
by searching up ‘XXL Freshmen Cypher 2016’
https://www.youtube.com/watch?v=JWL_hD2
6tUA

• Slide 50-51 – XXL Magazine Impact & Effect on the
Audience
• Slide 52 – Relevant Issues on Representation
• Slide 53-54 – Copyright Laws
• Slide 55-57 – Legal and Ethical Issues
• Slide 58-60 – Role of Relevant Regulatory Bodies
• Slide 61 - Royalties
• Slide 62-65 – Complaint Procedure
• Slide 66 – Complaint Example from XXL
• Slide 67 – Regulatory Issues
• Slide 68 – Conclusion of Unit 1
Contents for LO4

'XXL' Magazine’s Impact and Effect on the
Audience
• 'XXL', as a Rap and Hip-Hop magazine, solely focuses on the age groups between 16-30 as this is the main focus of ages for the Hip Hop genre, because these
are the years where young adults and University graduates would be interested in this music genre due to the news and style of life it brings about.
• By looking at the front covers of the magazines 'XXL' has produced and the content they include inside the magazines, it would connote that they are focusing
the content towards more mature audiences that are more aware of what is going on around them within the rap industry, and these would vary between the
ages of about 17/18 to roughly 30s. This is because it is generally the age group in which you would see the most fans of Rap and Hip-Hop based music
regardless of the fact that some big-name rappers nowadays, such as Eminem, Dr Dre and Ice Cube, who are 44, 51 and 47. Age for the artists isn’t a big issue as
they can keep making music as long as they have a voice and a fan base, but music will always be made by them as it is their passion and life, otherwise they
wouldn’t be in this industry. Further as secondary research I have researched a website (http://alexyatesmedia.blogspot.co.uk/2012/10/audience-research-
reader-profile-of-'XXL'.html ) to find further evidence on what the age is that reads 'XXL' as a magazine, and the majority seems to be between the ages of 18
and 39, which would make my data relevant with what age I thought it was that read this magazine.
• So when looking at how 'XXL' affects the audience, we would look at the content that they publish and what relevance it has to the age groups that see this
content, as some of the content can be explicit, in ways of imagery or written context. Further, we would look at how its contents affect the readership of the
magazine, and how they can influence a certain ethos on the reader and so affect the ‘readership’ but also influence the reader in some way by having them
relate their lives to something similar that their favourite artist may have done, or has been through, or simply some of the content of the magazine on that
issue of ‘XXL’.

'XXL' Magazine’s Impact and Effect on the
Audience Continued
• First of all, when looking at the fist front cover of P Diddy (from left to right), we would look at how the image of him, and how he is portrayed would inject or
hint a specific message to the reader, as they have him looking rather ‘Fly’ and ‘cool’, and so illustrating that he is one of the older artists in the Rap/ Hip-Hop
industry but is still on top of his game in the sense of fashion and what he does, so what he does now is just as good as what he did then, for example in the
years when the Notorious BIG was still alive and still in the Bad Boy company with Diddy.
• Secondly, we would look at Eminem’s front cover (middle), and how this may inject or hint some messages to the reader in a sense that Eminem is profoundly
known as the Rap God now. So in order to show this, ‘XXL’ have placed the ‘Punisher’ logo on his chest to look like a tattoo, one which he doesn’t actually have
in real life. So in order to do this they have almost said that Eminem is the ‘Punisher’ of the rap/ Hip-Hop industry as he has been in the rap game so long that
he knows the ins and outs of the trade, so he is the predator at the top of the food chain of rappers.
• Finally, I would look at Ice Cube’s front cover and how this may inject or hint a specific message to the reader. For example in the image ‘XXL’ have ice Cube
screaming or look like he is shouting at the top of his voice, and so maybe relating to the song he did ,which was going against his former rap group NWA, called
‘No Vaseline’ in which he dissed and completely destroyed the other 4 members that were left once he had left the group. The other 4 members were Dr Dre,
Eazy E, MC Ren and DJ Yella, and in the record which he dissed them all in, he said “Tryin' to sound like Amerikkka's Most, You could yell all day but you don't
come close.”, which would make the perfect link as to why he would be in a shouting face in this image, almost like ‘XXL’ wanted to link this back to that record,
along with the main headline being ‘Black Power’, showing that he had more lyrical power than the other 4 members of NWA, with the possible exception of
MC Ren.

Relevant Issues on Representation
• Stereotype: “A stereotype may be defined as a popular belief about specific social/ethnic groups or types of individuals and it is broadly standardized or simplified conceptions of groups
based on some prior assumptions. The stereotypes sometimes can have negative or positive impacts on individuals.”
• When looking at 'XXL', they stereotypically base their front covers and content on a Male audience, and this is evident through what adverts they post in their magazines and online,
further, the way they represent the artists, but specifically the artists which they talk about or have front covers on. There are very few occasions when there has been a female on a front
cover of 'XXL', therefore further evidencing that they are a predominantly male-based magazine.
• Next, hey look at having the artist in a pose that is rather aggressive and relevant to the audience that reads or is attracted to the content that is provided by 'XXL', therefore making it
biased when looking at it from that perspective, but further they try and represent the artist or what content they are trying to achieve through their music. This is all done through the
artist’s pose and facial expression. A good example would be seen through Ice Cube’s front cover, and further Busta Rhymes’ front cover with 'XXL'.
• Further we could look at John Berger’s (1972) theory, of the fact that ‘Men act, Women appear’. This is evident in the front covers of 'XXL' magazine as they have the male artists on the
front covers looking like they own the business or that they are at their ‘prime’, and yet have very few female front covers, in which they have women simply looking like they are an
accessory for men, or for the audience, which is how many magazines and newspapers let women appear in their articles or even front covers.
https://www.ukessays.com/essays/media/the-definition-of-the-word-stereotype-media-
essay.php
• When looking at the females on the front covers of ‘XXL’ magazines, such as the one to the right, they make them ‘appear’ sexual or objectified in a sense that again, they are just
‘something’ like an object or a thing to men that they just have, and they are only there to please men and that is it.
• Further, we would have to look at the stereotypes linked with ethnicity and how most of the artists of the front covers of a magazine such as ‘XXL’ are largely of a Black ethnicity and the
minority are of a White, which would make sense seeing as though the Rap/ Hip-Hop genre is largely a Black based genre, not white.
From calculations, I have managed to determine that at least 93% of the magazine front
covers that I have analysed from ‘XXL’ consist of a main image with an artist of a Black
ethnicity, thus proving my point that the Rap/ Hip-Hop genre is predominantly of a Black
ethnicity too.

Copyright Laws
• “The current act is the Copyright, Designs and Patents Act 1988. The law gives the creators of
literary, dramatic, musical, artistic works, sound recordings, broadcasts, films and typographical
arrangement of published editions, rights to control the ways in which their material may be used.”
• When looking at the use of Copyright in a magazine we would be looking at examples of images and
adverts from big and smaller companies, that have their logo or specific graphics, such as new
products or posters related to content, or even their own content and logo. They would place the
Copyright sign on the footer of this page of content, or on the base of the image, or even
underneath it, therefore allowing people to know that this content or imagery is owned and made
by this company, and cannot be used by other people for commercial uses unless granted so by the
company itself.
• If people do not follow these rules then they can be prosecuted and jailed for using other peoples
content or imagery without their permission. But this can work both ways as companies can use
peoples work from smaller businesses or places of work, without having their authority, and if this is
found out, then the smaller business or company can try and sue the business for what they have
done, or simply ask them to pay a smaller fee towards the use of their content or imagery.
Source:
https://www.copyrightservice.co.uk/copyri
ght/p01_uk_copyright_law

Copyright Laws Continued
• When looking at examples of each Sub-Category of protection, we could look at Criminal Records,
and how they tend to be a major part of how information gets out and twisted about artists or
celebrities. So in order for the magazine to follow these rules about the confidential information
that an artist may state about themselves in an interview, they must not change or misinterpret the
information given to them by the artist, or not publicize it at all if this is the wish of the artist. This
can be due to a few reasons such as the persona of the artist and how they feel it would be
interpreted by their fans or further audience, and this is vital as they do not want to suddenly
disappoint their fans or audience in a sense that it would make them stop listening to this artist’s
music. This is why information such as this, is sometimes strictly between the artist and the person
interviewing them for a magazine or article of a sort.
• Further we could look at how ‘Accurate’ the information that is published, should be, and why.
When an interview is conducted with an artist, the information or facts that they give about certain
topics or specific people, then the information, as before, should not be misinterpreted or given out
falsely. This is because the information would then be false, and the blame would go towards the
artist, instead of the Interviewer, editing team or publishing company, whom may have made the
mistake. Therefore, fans will lose their trust and love for this artist and will most likely not listen to
what they say any longer.
‘XXL’ have had to consider this carefully in all of their
magazines because if they use something or publish
something without stating evidence of the use of the
Copyright logo or any other evidence, then they can be
prosecuted but also will be in threat of losing work that
they have done, for example a front cover they have
edited and created.

Legal & Ethical Issues
• The IPSO (Independent Press Standards Organization), has a set of rules called the Editor’s Code of Practice, in which the editor of a
magazine, newspaper or any other form of media, has to follow a specific set of rules set by this Organization. The code itself is written by
the Editors’ Code Committee and further enforced by the IPSO. The latest version of the Editors’ Code of Practice came into effect on 1
January 2016. the code is there to set the highest professional standards in the publishing industry and ensure that no information is
misinterpreted or misleading, but further that no privacy is breached of other people.
• They focus specifically on the categories of, Accuracy, Privacy, Harassment, Intrusion into grief or shock, Reporting Suicide, Children, Children
in sex cases, Hospitals, Reporting of crime, Clandestine devices and subterfuge, Victims of sexual assault, Discrimination, Financial
journalism, Confidential sources, Witness payments in criminal trials and Payment to criminals. They are all of the categories that are
included in the Editor’s Code of Practice, which include a specific set of rules that the editor must follow, under each category. By having
these rules they are ensuring that no information or facts are misinterpreted about a person, further that no rights are abused and that
respect is shown to people by following their privacy rules, if for example they ask fro some information to not be ‘leaked’ or released to the
public.
• Initially it was the PCC (Press Complaints Commission) that dealt with these rules and set specific standards that editors would have to
follow, and now this has been taken over by the IPSO.
https://www.ipso.co.uk/editors-code-of-practice/

Legal & Ethical Issues Continued
• When looking at how an artist has become an influence to other people or other artists in general we would be looking at Dr. Dre and his influence in the up and
coming music generations of our world. For example, 'XXL' have placed him on a front cover with Kendrick Lamar, who is an up and coming artist from the same
area as Dr. Dre, Compton in California, which is where they were both born and raised. Because Dr. Dre was such a huge influence into what was and is labeled
as Gangsta Rap, he went through the fame as one of the leaders of rap group NWA, and previously to that, The World Class Reckin’ Cru. Because of this
upbringing he has influenced a large amount of people and artists to aspire and be like him, therefore we see the image of an artist such as Kendrick Lamar
appear on the scene of rap, with Dr. Dre producing his music for him, which is how he came to get known to the world, but also from his famous ‘Control’ verse,
on which he managed to ‘Diss’ everyone that was rapping on the record, but also some other people at the same time, which solidified his role in the Rap Scene.
• The way which they have laid out the front cover with Dr. Dre and Kendrick Lamar, is influential in a sense that they have placed Kendrick’s mentor and influence
behind him, in an upstanding position, whereas Kendrick is knelt down in front of Dr. Dre, showing that he is up and coming, and could possibly be the influence
of other artists in the next generation to come.
• Further we can see that this is a major influence to an artist such as Kendrick because he grew up in the same town as the group NWA and further Dr. Dre, which
he has made clear in an interview where he said that he attended the meet up that Dr. Dre and Tupac Shakur (2Pac), did when they were filming the ‘California
Love’ music video in Compton, and since that day he was influenced by this artist and what he did from such a young age, therefore aspired to be like him, and
keep the era of Gangsta Rap evolving and growing in the West Coast of America (the ‘West-Side).
http://www.capitalxtra.com/xplore/lists/top-hip-hop-facts/kendrick-lamar-california-love-
video/
In order for ‘XXL’ to follow these codes to the point where everything in their magazine is 100% true, they have to quote exactly what an
artist would say from an interview, or from social media, such as the example from the DPS of 50 Cent earlier on, when ‘XXL’ quoted his
tweet about Soulja Boy. If they do not quote exactly what 50 Cent said on that tweet, then they would be breaching their own rule about
keeping information 100% accurate, but they would also be misquoting what the artist had said and so making a false accusation or
providing false information to the reader about what happened, but also what 50 Cent actually said.

Legal & Ethical Issues Continued (Evidence)
Source:
http://www.xxlm
ag.com/terms-of-
use/

Role of Relevant Regulatory Bodies
• The IPSO (Independent Press Standards Organization), has a set of rules called the Editor’s Code of Practice, in which the
editor of a magazine, newspaper or any other form of media, has to follow a specific set of rules set by this Organization.
The code itself is written by the Editors’ Code Committee and further enforced by the IPSO. The latest version of the Editors’
Code of Practice came into effect on 1 January 2016. the code is there to set the highest professional standards in the
publishing industry and ensure that no information is misinterpreted or misleading, but further that no privacy is breached
of other people.
• They focus specifically on the categories of, Accuracy, Privacy, Harassment, Intrusion into grief or shock, Reporting Suicide,
Children, Children in sex cases, Hospitals, Reporting of crime, Clandestine devices and subterfuge, Victims of sexual assault,
Discrimination, Financial journalism, Confidential sources, Witness payments in criminal trials and Payment to criminals.
They are all of the categories that are included in the Editor’s Code of Practice, which include a specific set of rules that the
editor must follow, under each category. By having these rules they are ensuring that no information or facts are
misinterpreted about a person, further that no rights are abused and that respect is shown to people by following their
privacy rules, if for example they ask fro some information to not be ‘leaked’ or released to the public.

Role of Relevant Regulatory Bodies Continued
• Accuracy: When a magazine such as ‘XXL’ looks to follow the rules of the category of Accuracy, they would have to ensure that they
follow these exact rules that have been set by the IPSO:
i)The Press must take care not to publish inaccurate, misleading or distorted information or images, including headlines not supported
by the text.
ii) A significant inaccuracy, misleading statement or distortion must be corrected, promptly and with due prominence, and — where
appropriate — an apology published. In cases involving IPSO, due prominence should be as required by the regulator.
iii) A fair opportunity to reply to significant inaccuracies should be given, when reasonably called for.
iv) The Press, while free to editorialise and campaign, must distinguish clearly between comment, conjecture and fact.
v) A publication must report fairly and accurately the outcome of an action for defamation to which it has been a party, unless an
agreed settlement states otherwise, or an agreed statement is published.
These rules, if followed, generally ensure that the magazine does’t breach any accuracy rules, in a sense that
they do not publish information that is inaccurate or false, or that makes the person that the information is on,
look bad or worse than they already do, or simply misinterprets the situation. By doing this it ensures that the
reader will get information that is 100% accurate from the magazine, but also ensures that readers of the
magazine will be coming back to read more issues of this magazine due to the information being so accurate
and good. So whilst being strict with what they must include and the rules they must follow when publishing a
magazine, they will get benefits such as a regular customer base.

Role of Relevant Regulatory Bodies Continued
• Privacy: When a magazine such as ‘XXL’ looks to follow the rules of the category of Privacy, they would have to ensure that they
follow these exact rules that have been set by the IPSO:
• i) Everyone is entitled to respect for his or her private and family life, home, health and correspondence, including digital
communications.
• ii) Editors will be expected to justify intrusions into any individual's private life without consent. Account will be taken of the
complainant's own public disclosures of information.
• iii) It is unacceptable to photograph individuals, without their consent, in public or private places where there is a reasonable
expectation of privacy.

Royalties
• Generally when looking at the term ‘royalties’ in relation to a media form such as a magazine, it is seen as the form of how they make
income for their company/ magazine brand. Specifically they use the imagery or adverts inside of a magazine, either online or in the physical
form as a form of income and how they can generate money. They do this by applying the Copyright legislation to their imagery or content
such as videos so that if anyone else wishes to use it, they would have to either ask 'XXL' as a company if they can actually use this content,
but further they would have to most likely pay a certain price for the use of this image, video or advert inside of their own work. This is
essentially just using someone else's’ work for a different purpose and giving them money or credit for the use of this content as it is their
own work, and the other person may be using it for the simple reason of just ‘liking’ this specific piece of work.
• This is the main source of profit for a magazine company as there are so many opportunities to gain from it in a single issue of a magazine,
and also because when a person requests to use an image or video, they are requesting it for use for a long time because they are not likely
to use the image once on a document and then delete it. So as long as this document or website exists and still uses this media content,
then they would be paying a constant price every month or every year and so the magazine company would be receiving a constant profit or
income from these sales/ negotiations with other smaller time people, writers or companies.
Specifically on a video we would be looking at the bottom right hand corner of it where we
can see the 'XXL' logo on a black and red backing which is embedded into the video, so if
anyone tried to use this video without asking or paying 'XXL' for its use, they would be
breaching the laws of Copyright and so would be committing a crime. In order for someone
else to use this video for any reason, they would have to contact ‘XXL’ and ask their
permission in order to use it, once they agree, and only then, they can use the video, most
likely after a set price has been asked for by ‘XXL’ for the use of this video and the contents
of it, as they would have to give a small amount of that money to the artist in the video, and
also all the people that were involved in the making, editing and publishing of this video.

Complaint Procedure of 'XXL' Magazine
• As my magazine is 'XXL' Magazine, I wanted to look at how they take on a complaint from
readers or consumers of their content, but there is no official way of placing a complaint
to 'XXL', except or ringing their help line which is found on their website. It is important
that a magazine as big as 'XXL' has somewhere where its consumers/ readers can
complain or leave some sort of comment that would either help the magazine improve
or deal with an important issue such as publishing false information about someone or
something. Because 'XXL' hasn’t got a complaint procedure that I can evidence or
explain, other than a phone call, I have decided to look at how Bauer Publishing has
decided to deal with their complaints, and how their complaint procedure works, as it is
available to see online on their website.
• Bauer has 5 different questions that they look at through their complaint procedure and
how it specifically works in order to satisfy the person complaining, and these are:
• What is a complaint?
• What does this policy cover?
• How to complain
• What happens to your complaint?
• Complaint to IPSO on exhaustion of our complaints procedure
• They then have some further headings that look at the legal side of the complaints and
how they are dealt with. These are as follows, Policy Changes and IPSO Contact Details.
Source: http://www.bauermediacomplaints.co.uk/

Complaint Procedure Continued
Through all of the categories there is more information about what Bauer specifically does for each
of them, as seen below:
What is a complaint? When making a complaint, you must clearly state that your complaint is a
formal complaint under this policy.
What does this policy cover? This policy only applies to complaints about editorial content in our
publications and digital services that we control in the UK, Channel Islands and Isle of Man. It does
not cover:
• complaints about TV and radio services (which are regulated by Ofcom, ATVOD and/or the BBC
Trust);
• complaints about advertising (which are regulated by the Advertising Standards Authority);
• concerns about matters of taste/decency and due impartiality;
• complaints about books;
• complaints about 'user generated content' (i.e. material on our digital services e.g. websites or
apps that is not posted by us or on our behalf) which we have not reviewed or moderated; or
• any complaint that falls outside the remit of IPSO.
Source: http://www.bauermediacomplaints.co.uk/

Unit 1 - Analysing a Print Based Media Product (LO1 - LO4)

Unit 1 - Analysing a Print Based Media Product (LO1 - LO4)

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Unit 1 - Analysing a Print Based Media Product (LO1 - LO4)

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