3. Workplace Communication
⚫ What is business without communication????
Every business is an economic & social system
⚫ In class exercise:
Can you think of 5 communication activity done on a daily
basis in an advertising agency?
> Within departments, between departments, within
hierarchical level, between hierarchical level, with third
parties, outside the organization?
> Oral/Written/Visual?
5. Formal Network
⚫ Downward communication: communication that flows
from a manager to employees. It’s used to inform, direct,
coordinate, and evaluate employees.
⚫ Upward communication: communication that flows from
employees to managers. It keeps managers aware of how
employees feel about their jobs, their coworkers, and the
organization in general.
Types of Internal-operational Communication
6. ⚫ Lateral communication: communication among
employees on the same organizational level.
⚫ Diagonal communication: communication that crosses
both work areas and organizational levels.
⚫ 360˚ Feedback process:
7. ⚫ Organizational Communication Networks:
Chain/Wheel/All Channel
Informal Network
⚫ The Grapevine—the informal organizational
communication network.
One survey reported that 63 percent of employees say that
they hear about important matters first through rumors or
gossip on the grapevine.
8. Fig- 1-3 of your book
Business Communication Model
9. Business Communication Model
• Economic climate
• Language
• Values & customs
Larger Context
• Professional
• Friendly
• Distant etc.
Relationship
• Organizational culture
• Professional differences
• Personal differences
Particular Contexts
10. Business Communication Model
1. Sensing a communication
need
2. Defines the problem
3. Searches for possible
solutions
4. Selects a course of action
(msg type, channel, content,
style, format etc.)
5. Composes the message
6. Delivers the message
7. Receives the message
8. Interprets it
9. Decides on a response
10. May send a responding
message
Sender Receiver
