2. Business Communication
Basically, communication is the process that is used to send and interpret
messages in a understandable format. In business communication, the
communication process occurs in business context in order to reach
organizational goals. Precisely, it is the process of sharing information
between people within and outside of an organization that is performed for the
business or commercial purposes and benefits of the organization.
Communication Skills:
• The ability to use language accurately
• The ability to speak, teach, counsel, debate and listen
3. The Importance of Communication
• Exchanging information
• Preparing and executing plans and policies
• Increasing Employee’s efficiency
• Enhancing employee’s satisfaction
• Achieving goals
• Solving problems
• Making Decisions
• Improving relations
• Promotions of goods and services
4. The Purposes of Communication
• To establish and build goodwill
• To persuade
• To obtain or share information
• To establish personal self effectiveness
• To build self-esteem
6. Forms of Communication in the Business Organizations
There can be four categories of communication in business. And the messages
exchanged through these forms of communications can either be written or
oral. The major forms of communicationare-
Internal-Operational Communication:
All the communication that occurs within a business for conducting operations
is called internal operational communication. It takes place across all levels
and organizational units of an organization. For example, yearly operational
meeting between managers and employees is an internal operational
communication.
7. Forms of Communication in the Business Organizations
External-Operational Communication:
Any work related communication with people outside the business is called
external-operational communication. This communication takes place with
suppliers, customers, government agencies, other businesses etc. For
example, advertising of a product for generating sales.
8. Forms of Communications in Business Organizations
Formal Communication:
Any exchange of information that follows a line of authority and
organizational hierarchy is called formal communication. Formal
communication can be downward (upper level to lower level), upward (lower
level to upper level) and lateral (same level).
Informal/Personal Communication:
Any exchange of information that doesn’t follow a line of authority or not
formally related to operations is called informal or personal communication.
Although this form of communication is not related to operations of the firm,
however they are important to organizational success
