2. • Communication (from Latin ”communicare”, meaning "to share")
• Communication is sending and receiving information or transmitting
information and meaning from one party to another through sharing
symbols..
Introduction
5. • Sender : Someone with ideas, intentions, information,
and a purpose for communicating
• Encoding: Converting a message into groups of symbols
that represent ideas or concepts
• Message: An idea or experience that a sender wants to
communicate
• Medium: Means by which a message is sent
• Decoding: The message’s target
• Receiver: Converts symbols into concepts and ideas
• Feedback: Receiver’s response to sender’s message
The Communication Process
6. Types of Business Communication
Upward
Communication
Downward
Communication
Organizational
Communication
Mass
Communication
7. • Communication that flows from lower level up to the higher
level.
• This type of communication is becoming more popular in
organizations as traditional forms of communication are
becoming less popular.
Upward Communication
8. • Communication that flows from one level of the group down to
the lower level
• Delivers information that helps to update the workforce about
key organizational changes, new goals, or strategies
• to
• the lower level
Downward Communication
9. • Communication among members of the same group or
levels/organization
• Communication in an organization takes place at different
hierarchical levels.
• It can be divided into mainly two parts
• Internal operational
• External operational
Organizational Communication
10. • MASS COMMUNICATION
• Communication through mass media like books , journals , TV
, newspapers etc.
• For this kind of communication, we require a mediator to
transmit information
Mass Communication
11. Communication is effective if people
• Understand each other
• Stimulate each other
• Take action
• Encourage each other
• Think in new ways
Determine of Effective communication
12. Benefits of Effective communication
• Stronger decision making based on timely and reliable
information.
• Faster problem solving.
• Earlier warning of potential problem solving.
• Increased productivity and lower cost.
• Stronger business relationship.
• Better financial results and higher returns for investors.
• Save time and money.
• Better understand what other saying.
13. • Provide practical information.
• Give facts rather than vague impression.
• Present information in a concise, efficient manner.
• Clarify expectation and responsibilities.
• Offer compelling persuasive arguments and recommendation.
• Consider too other.
• Facilitate specific task.
Characteristics of effective communication
14. • The Globalization of business and the increase in workforce
diversity.
• The increasing value of business information.
• The persuasiveness of technology.
• The evolution of organizational structures.
• The growing reliance on teamwork.
• Acts as both a filtering and feedback mechanism.
Importance of effective professional communication
15. • Communicating can be more of a challenge than we think, when we realize the
many things that can stand in the way of effective communication.
Barriers to Effective Communication
16. • Noise and distraction.
• Status difference.
• Competing message.
• Human and technological interventions(Filters)
• Channel breakdowns.
• Evaluating the source
• Absence of feedback, poor feedback
Barriers in the communication environment
17. • Using common sense and courtesy.
• Not sending unnecessary message.
• Not isolating own self.
• Informing receivers of message priority.
• Learn to use feedback well/
• Use proper channel(s).
• Use supportive communication
How to overcome distortions
18. • Wireless networks.
• Electronic whiteboards.
• Electronic presentations.
• Virtual meeting spaces.
• Wikis.
• Shared workspaces
• Web based meetings.
• Video conferencing.
• Help lines.
• Blogs.
• Social networking site.
• Googling.
Using technology for effective communication
19. • Accepted principle of conduct that govern behavior within a society are considered
as ethics.
• Situations indicating unethical communication
• Plagiarism
• Omitting essentials information.
• Selective misquoting.
• Misrepresenting numbers.
• Distorting visuals.
• Falling to respect privacy or information security needs.
Unethical communication choices
20. • Promotional communication.
• Contracts.
• Employment Communications.
• Intellectual property.
• Financial reporting.
Ensuring standard business communication in
workplace