Evaluation

1. Evaluation
Herbie Nelson

2. Production Process Evaluation

3. Research
When it came to researching existing products for my project I believe it
helped massively with the design of my very own product. When I was
viewing different eyewear websites I looked out for certain things for
instance which websites were most appealing to the eye when entering
them, how well they had been put together, whether or not it was easy to
navigate my way round and search for the products I had gone online to
look for. I would say the research was a key factor in helping my product as
if I had never viewed other websites to see how they were doing things
then I would’ve had no idea as to how they were supposed to be
presented and which areas would attract the viewers the most. Another
strength to the research section would be that it opened me up to way
more brands that each have different styles that they used, what I could
get from this research is that all websites have different aspects to them
and not one of them is the same so by seeing this I can take sections and
use them in my final piece. When It came to the weaknesses of the
research there were a few. I didn’t research the behind the scenes of the
photoshoots which impacted massively as if I had researched this then I
would’ve learnt more about how the pictures are captured and what work
goes on behind the scenes of these major brands. The effect this had on
my project is that I was missing out on knowledge that could have
potentially improved the photos and made them look more professional.

4. Planning
• When planning out how I wanted the final product to turn
out I thought it went very well. During the planning stages I
went on the internet and found many pictures of famous
individuals wearing different styles of sunglasses that I very
much liked and wanted to base the website off the glasses
that they were wearing. The planning very much helped
my product in the sense that I knew what I wanted it to
look like before actually starting to create it and I also knew
how I wanted to capture the photos of the glasses to make
them look as good as possible. Obviously when the time
came to creating this idea not everything was following the
ideas on the PowerPoint as some things were spare of the
moment new ideas or some I just wasn’t able to do but
overall the planning 100% helped with the final product.
Some weaknesses that came around when planning the
FMP would have to be that not everything I had shown on
the powerpoint made it onto the final project so I would
say that I failed to link some of the planning to the final
piece.

5. Time Management
• When it came to time management on the FMP I think I have managed my
time increasingly better than my previous projects so I am happy with how
I have done things within the time that I have. I would say that if we had
longer that I could have captured a few more photos in other areas rather
than in the same place as I feel a change of scenery helps people see how
the glasses look in other environments rather than just the same position.
Another thing I would have done if I had more time is definitely add more
elements to the website, for example set up and Instagram link that you
could access from the website which would showcase more photos of the
glasses. I think this would have made a nice touch to the final product.

6. Technical Qualities
I would have to say the main similarity from my
website homepage and the homepage of a brand
called explicit poets is the large image clearly
displaying a person wearing a pair of sunglasses. I
chose this idea as I wanted people to be drawn in as
soon as they entered the website and I believe this
picture helps with that massively. In the bottom right
I have taken a sort of inspiration from the surf
aviators by the company Vallon. I liked the way the
glasses were positioned on the website as it felt very
professional and easy to view them. I would say
certain brands like Vallon, Ray bans, Persol and many
other have had an inspiration and I have taken
different aspects of their websites and considered
them when it did come to creating my very own
website.

7. Aesthetic Qualities
Overall I personally think my work looks very good. I am very happy with many of the visual
aspects of the website as they have turned out how I wanted them which is all thanks to the
planning aspect of it. I added a few creative elements to the website for example on the
image below the heading above where you can buy the glasses is titled ‘The Fab Four’ this
title is a little nod to the Beatles as they were sometimes referred to as the fab four during
the period of beatlemania. The reason for this is not just because of the fact that they are
one of my favourite bands of all time but the idea that music I would say helped in the
process of finding certain sunglasses that I thought would best fit the website and the style
that I wanted. I believe my work does look good visually as the photos that you can see were
taken with a high quality camera so that the website has a professional look to it to make it
seem a lot more authentic and genuine. A few weaknesses to the aesthetic look of the
website is that I didn’t have a variety of different pictures with people wearing the
sunglasses. For example going to a natural location and taking some photos there to give a
different look to it and make it slightly more appealing to anybody viewing it.
If I was to improve anything overall about my FMP
project I would say although the photos are good quality
I would have liked to have captured more in different
scenarios.

8. Audience Appeal
I feel as if overall my FMP project has definitely appealed to my target audience as when I
was writing about who my project was going to be aimed at I stated that the target
audience was going to be between the ages of 16 – 65 and I feel as if my website would
absolutely appeal to them. Some specific bits of content that would appeal to my target
audience would have to be the photos I captured of the glasses and of the people wearing
them, I think this would appeal to my audience as the pictures were taken on a high quality
camera which improves the overall look of the website than say if the photos were taken on
a phone or a camera of not so great quality. I wouldn’t say that there is much of a link
between the different style of glasses and the audience appeal as if I had just only one style
on the website then there wouldn’t be much of a range for people to choose from and then
that would completely defeat the objective of the website so overall I cant really comment
on how the styles of the glasses link to the audience however many of them will appeal as
the ones I have chosen are very popular styles within this year.

9. Peer
Feedback

10. Feedback 1
• What did you like about the product?
– “I very much liked the quality of images that were taken of the sunglasses. The
different angles really helped with seeing how they looked”
– “The layout of the website was very easy to navigate I was able to find where the
shop section was easily and the pictures on the homepage really added a better
look in general.”
• What improvements could have been made to
the product?
– “an improvement I would like to have seen on this website would have to be
adding more of a female range of glasses as I feel the ones displayed are suited for
men only.”

11. Feedback 2
• What did you like about the product?
– “Something I like about the website is that it is so easy to figure out where
everything is which I feel lacks on other websites so I was very happy to see that.”
– “Another thing I was pleased with seeing when viewing the website was that we
got to see the front view of the glasses, a side view of the glasses and then
somebody wearing them which helps a lot when I'm trying to find out what they
look like on people.”
• What improvements could have been made to
the product?
– “Something I would like to have seen more of on the website is more photos
captured in different poses for example instead of just in one pose I feel different
photos maybe outdoors in a random scenario would improve the whole look of the
website to another level.”

12. Peer Feedback Summary
• What do you agree with from your peer feedback?
– The things I agree with when looking back at my feedback would have to be the
quality of the images, I was really impressed with how the pictures turned out so
when I read that someone else thought the same thing I was very happy with that.
– Another piece of feedback I agreed with would have to be when they said that the
website was easy to navigate. I agree with this because that was the idea I was
originally going for as I feel other websites make it hard to discover what you want
to find
• What do you disagree with from your peer feedback?
– The feedback I would say I disagree with is the one about the female range of
sunglasses. I disagree with this because my website is solely designed for male
sunglasses only although I'm not saying women cant wear them but the design of
them is for more of a male audience.

13. Peer Feedback Summary
The changes I would make based on my feedback that I received would 100% be to
add more photos that showed the glasses in different settings for example maybe
the glasses with nature in the background or with a person wearing the glasses
within natural scenery. I feel as if these photos make the website look a lot more
visually appealing as I would imagine looking at the same photos with the same
backgrounds would get very dull and boring so If I were to act upon this feedback I
would definitely have captured more photos.