This document contains a series of questions about feedback, nonverbal communication, and spatial distances in Western cultures. It then discusses how nonverbal communication differs significantly between cultures. It prompts the reader to explore differences in facial expressions, head movements, gestures, physical space, touching, eye contact, and postures between another culture and their own. Understanding these cultural differences in nonverbal cues is important for multicultural projects and interactions.

1. Part I.
Q1. What is feedback? How can verbal feedback affect customer
encounters?
Q2. Give some examples of nonverbal feedback and explain
how they complement the verbal message and how they can
affect customer interactions.
Q3. What are the four spatial distances observed in Western
cultures, and for which people or situations are each typically
reserved?
Answers the three questions.
APA Style in part II.
Part II.
Although we live in a global world, nonverbal communication
in different cultures shows such drastic differences that you
might get the feeling we are from different planets. If you ever
find yourself working on a multi-cultural project, it's important
to understand these differences.
1. Choose a culture and explore the differences in nonverbal
communication in the following areas:
Facial expressions
Head movements
Hand and arm gestures
Physical space

2. Touching
Eye contact
Physical postures