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Purposive
COMMUNICATION
Presented by: Kenny Kaye P. Cabrera
COMMUNICATION
PROCESSES,
PRINCIPLES &
ETHICS
01
Communication Processes
Transmissio
n
Model
Interaction
Model
Transaction
Model
Transmission Model
Interaction Model
Transaction Model
Communication Principles
• Communication is into all parts of our
lives.
• Communication meets
• Communication is a
• Communication is guided by and
• Communication is
• Communication has implications.
Communication Functions
1. The Tradition
Communication as Interpersonal
Interaction and Influence
Communication Functions
2. The Tradition
Communication as a System of
Information Processing
Communication Functions
3. The Tradition
Communication as an Artful Public
Address
Communication Functions
4. The Tradition
Communication as the Process of
Sharing Meaning through Signs
Communication Functions
5. The Tradition
Communication as the Creation and
Enactment of Social Reality
Communication Functions
6. The Tradition
Communication as Reflective of
Unjust Discourse
Communication Ethics
Communication Ethics
Fundamentals of Ethical Communication
Thinking
Making
of
COMMUNIART
In this activity, the class will be divided into six
groups. Each group will be assigned a
communication function. Create a visual
representation or poster that captures your
assigned function. We will arrange the posters
around the classroom for a gallery walk. Explore
each poster, ask questions, and share your
thoughts on how each function relates to real-life
communication. Let's engage in meaningful
discussion and reflection together.
Additional Lesson
from the Module
01
Dictionary
Importance of Using Dictionary
1. It frees yourself from bad translations! A dictionary serves as your reliable
companion, ensuring precise and correct understanding of words and phrases in
different languages.
2. It helps you with spelling, pronunciation, grammar, and introduces the word
families of such terms. It explores related words, synonyms, and antonyms,
expanding your vocabulary.
HOMONYMS
1. Can (verb & noun)
The can is in the garbage.
The manager can fire the employee.
2. Broke (Adjective & verb)
The broke guy went to the restaurant.
The girl broke the glass of the restaurant.
The • separates the syllables and indicates how many syllables
there are in the entry word.
Mis•sion, Military, Definitely, Average, Restaurant
The symbol ’ tells you which syllable is stressed. In this
example, the first syllable is stressed.
If the stress falls at the first syllable, it is a noun.
If the stress falls at the second syllable, it is a verb.
1. Tomato
2. Herb
3. Vitamin
4. Aluminum
5. Advertisement
1. My dog loves to run in the park.
2. She runs a very successful business.
3. The bus company runs a regular weekend service.
4. Don’t leave your car engine running or
try running the computer program and see if it works.
COMMUNIART
In this activity, the class will be divided into six
groups. Each group will be assigned a
communication function. Create a visual
representation or poster that captures your
assigned function. We will arrange the posters
around the classroom for a gallery walk. Explore
each poster, ask questions, and share your
thoughts on how each function relates to real-life
communication. Let's engage in meaningful
discussion and reflection together.
EFFECTIVE
WRITTEN
COMMUNICATIO
N
02
Introduction to Effective Written
Communication
• Effective written communication is a
cornerstone skill in academic,
professional, and personal settings.
Complete Sentence VS
Sentence Fragment
• A sentence is a grammatical unit that
expresses a complete thought or idea.
• It consists of two main components: a
subject (who or what the sentence is
about) and a predicate (what the subject
does or is).
Sentence VS Fragment
• Sentence fragments are incomplete
phrases or groups of words that do not
constitute a full sentence.
• They often lack either a subject, a
predicate, or both, making them
grammatically incorrect and unclear.
Sentence VS Fragment
• "Although she studied hard for hours."
(lacks a main clause)
• "Under the table." (lacks a subject and a
predicate)
• "Running through the park on a sunny
day." (lacks a main verb)
Sentence Types and Their Functions
• Declarative: "The sun is shining."
• Interrogative: "Did you finish your
homework?"
• Imperative: "Please pass the salt."
• Exclamatory: "What a beautiful sunset!"
Sentence Clarity and Cohesion
• Clear sentences minimize confusion and
enhance comprehension.
• Concise sentences eliminate
redundancy and keep readers engaged.
Sentence Clarity and Cohesion
• Transitions like "however," "on the
other hand," and "in addition" help
connect ideas and maintain flow.
CREATIVE WRITING
In this activity, you will have the opportunity to transform sentence fragments into complete
sentences and use them to craft your own original stories (personal essays/nonfiction)
This is an individual activity designed to enhance your writing skills and spark your
imaginations. The sky is the limit as you bring your stories to life.
•
•
•
•
•
•
•
•
•
•
GLOBALIZATION &
INTERCULTURAL
COMMUNICATION
03
Globalization is…
 Interconnectedness
• No Geographical Boundaries
• No longer bound by space and time
• Professional and Cultural Connectivity
 Interdependency
• Economic Interdependence
• Global Flow of Resources
• Technological Advancements
History of Globalization and Communication
1830s
The – electric communication via transatlantic
water cables
– Washington and Baltimore connected
– Britain and India connected
– Europe linked to large parts of the world
– King George V sent a message to himself circulated
the globe in 80 seconds
History of Globalization and Communication
19th century
Emergence of global news networks:
1. News over large territories
2. Global in scope
3. Reached big audiences
History of Globalization and Communication
Electro-magnetic waves
The emergence of organizations with the
mission to disseminate radio frequencies
Dimensions of Globalization
o Cultural
o Social
o Political
o Economic
Impacts of Globalization on Communication
o Virtual Interaction
o Cultural awareness
o Time differences
o Other aspects
Intercultural Communication
o Intercultural communication is the exchange of
information and understanding between individuals
from different cultural backgrounds.
Variations of Intercultural Communication
• Interracial communication
• Inter-ethnic communication
• International communication
• Intra-cultural communication
Challenges in Intercultural
Communication
o Language Barriers and Translation Issues
o Ethnocentrism and Cultural Relativism
o Intercultural Conflict and Resolution Strategies
o Dealing with Culture Shock and Cultural Adjustment
Developing Intercultural Competence
o Cultural Self-Awareness
o Empathy and Perspective-Taking in Intercultural
Settings
o Active Listening and Open-Mindedness
o Adapting Verbal and Nonverbal Communication
o Enhancing Intercultural Sensitivity
The Impact of Communication in Society
and the World
o Increased Business Opportunities
o Fewer Cultural Barriers
o Creation of a Global Village
o Accessibility and Equitability
o WATCH VIDEO and Discussion
o 30 ITEM QUIZ
o Globalization and Intercultural Communication | GE5
o 1. Discuss the impact of virtual interaction on intercultural communication
in the digital age. Discuss how technologies such as video conferencing,
social media, and instant messaging have revolutionized the way people from
different cultures communicate. Analyze the advantages and disadvantages of
virtual interaction in promoting intercultural understanding and cooperation.
Provide real-world examples of how virtual communication has both facilitated
and complicated cross-cultural relationships.
o 2. Discuss the concept of "cultural relativism" in the context of intercultural
communication. Explain how cultural relativism can enhance cross-cultural
understanding by acknowledging the validity of different cultural beliefs and
practices. However, also examine the potential challenges and ethical
dilemmas that may arise when cultures have conflicting values or norms.
Provide examples of situations where cultural relativism can be a valuable
principle and instances where it may face limitations.
30-item quiz about
Globalization and
Intercultural
Communication
VARIETIES AND
REGISTERS OF
SPOKEN AND
WRITTEN
LANGUAGE
04
INTERNATIONAL COMMUNICATION OR
TRANSNATIONAL COMMUNICATION
According to Davies and Yagmur, communication
has become so fluid and boundless. This is due
to the increasing effects and influences of
globalization.
Hence, reintroduction and strengthening of
multimodal and multicultural tasks among
learners is necessary.
VARIETY is a specific set of
linguistic items which can be
associated with external factors such
as or a
some experts
consider only formal and informal
registers. Frozen/static, academic
and consultative are considered
formal; while casual and intimate
are informal.
PURCOM-for-midterms.pptx
PURCOM-for-midterms.pptx
PURCOM-for-midterms.pptx
PURCOM-for-midterms.pptx
PURCOM-for-midterms.pptx
PURCOM-for-midterms.pptx
PURCOM-for-midterms.pptx
PURCOM-for-midterms.pptx
PURCOM-for-midterms.pptx

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PURCOM-for-midterms.pptx

  • 7. Communication Principles • Communication is into all parts of our lives. • Communication meets • Communication is a • Communication is guided by and • Communication is • Communication has implications.
  • 8. Communication Functions 1. The Tradition Communication as Interpersonal Interaction and Influence
  • 9. Communication Functions 2. The Tradition Communication as a System of Information Processing
  • 10. Communication Functions 3. The Tradition Communication as an Artful Public Address
  • 11. Communication Functions 4. The Tradition Communication as the Process of Sharing Meaning through Signs
  • 12. Communication Functions 5. The Tradition Communication as the Creation and Enactment of Social Reality
  • 13. Communication Functions 6. The Tradition Communication as Reflective of Unjust Discourse
  • 15. Communication Ethics Fundamentals of Ethical Communication Thinking Making of
  • 16. COMMUNIART In this activity, the class will be divided into six groups. Each group will be assigned a communication function. Create a visual representation or poster that captures your assigned function. We will arrange the posters around the classroom for a gallery walk. Explore each poster, ask questions, and share your thoughts on how each function relates to real-life communication. Let's engage in meaningful discussion and reflection together.
  • 19. Importance of Using Dictionary 1. It frees yourself from bad translations! A dictionary serves as your reliable companion, ensuring precise and correct understanding of words and phrases in different languages. 2. It helps you with spelling, pronunciation, grammar, and introduces the word families of such terms. It explores related words, synonyms, and antonyms, expanding your vocabulary.
  • 20.
  • 21.
  • 22. HOMONYMS 1. Can (verb & noun) The can is in the garbage. The manager can fire the employee. 2. Broke (Adjective & verb) The broke guy went to the restaurant. The girl broke the glass of the restaurant.
  • 23.
  • 24. The • separates the syllables and indicates how many syllables there are in the entry word. Mis•sion, Military, Definitely, Average, Restaurant The symbol ’ tells you which syllable is stressed. In this example, the first syllable is stressed. If the stress falls at the first syllable, it is a noun. If the stress falls at the second syllable, it is a verb.
  • 25.
  • 26. 1. Tomato 2. Herb 3. Vitamin 4. Aluminum 5. Advertisement
  • 27.
  • 28. 1. My dog loves to run in the park. 2. She runs a very successful business. 3. The bus company runs a regular weekend service. 4. Don’t leave your car engine running or try running the computer program and see if it works.
  • 29.
  • 30.
  • 31. COMMUNIART In this activity, the class will be divided into six groups. Each group will be assigned a communication function. Create a visual representation or poster that captures your assigned function. We will arrange the posters around the classroom for a gallery walk. Explore each poster, ask questions, and share your thoughts on how each function relates to real-life communication. Let's engage in meaningful discussion and reflection together.
  • 33. Introduction to Effective Written Communication • Effective written communication is a cornerstone skill in academic, professional, and personal settings.
  • 34. Complete Sentence VS Sentence Fragment • A sentence is a grammatical unit that expresses a complete thought or idea. • It consists of two main components: a subject (who or what the sentence is about) and a predicate (what the subject does or is).
  • 35. Sentence VS Fragment • Sentence fragments are incomplete phrases or groups of words that do not constitute a full sentence. • They often lack either a subject, a predicate, or both, making them grammatically incorrect and unclear.
  • 36. Sentence VS Fragment • "Although she studied hard for hours." (lacks a main clause) • "Under the table." (lacks a subject and a predicate) • "Running through the park on a sunny day." (lacks a main verb)
  • 37. Sentence Types and Their Functions • Declarative: "The sun is shining." • Interrogative: "Did you finish your homework?" • Imperative: "Please pass the salt." • Exclamatory: "What a beautiful sunset!"
  • 38. Sentence Clarity and Cohesion • Clear sentences minimize confusion and enhance comprehension. • Concise sentences eliminate redundancy and keep readers engaged.
  • 39. Sentence Clarity and Cohesion • Transitions like "however," "on the other hand," and "in addition" help connect ideas and maintain flow.
  • 40. CREATIVE WRITING In this activity, you will have the opportunity to transform sentence fragments into complete sentences and use them to craft your own original stories (personal essays/nonfiction) This is an individual activity designed to enhance your writing skills and spark your imaginations. The sky is the limit as you bring your stories to life. • • • • • • • • • •
  • 42. Globalization is…  Interconnectedness • No Geographical Boundaries • No longer bound by space and time • Professional and Cultural Connectivity  Interdependency • Economic Interdependence • Global Flow of Resources • Technological Advancements
  • 43. History of Globalization and Communication 1830s The – electric communication via transatlantic water cables – Washington and Baltimore connected – Britain and India connected – Europe linked to large parts of the world – King George V sent a message to himself circulated the globe in 80 seconds
  • 44. History of Globalization and Communication 19th century Emergence of global news networks: 1. News over large territories 2. Global in scope 3. Reached big audiences
  • 45. History of Globalization and Communication Electro-magnetic waves The emergence of organizations with the mission to disseminate radio frequencies
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  • 47. Dimensions of Globalization o Cultural o Social o Political o Economic
  • 48. Impacts of Globalization on Communication o Virtual Interaction o Cultural awareness o Time differences o Other aspects
  • 49. Intercultural Communication o Intercultural communication is the exchange of information and understanding between individuals from different cultural backgrounds.
  • 50. Variations of Intercultural Communication • Interracial communication • Inter-ethnic communication • International communication • Intra-cultural communication
  • 51. Challenges in Intercultural Communication o Language Barriers and Translation Issues o Ethnocentrism and Cultural Relativism o Intercultural Conflict and Resolution Strategies o Dealing with Culture Shock and Cultural Adjustment
  • 52. Developing Intercultural Competence o Cultural Self-Awareness o Empathy and Perspective-Taking in Intercultural Settings o Active Listening and Open-Mindedness o Adapting Verbal and Nonverbal Communication o Enhancing Intercultural Sensitivity
  • 53. The Impact of Communication in Society and the World o Increased Business Opportunities o Fewer Cultural Barriers o Creation of a Global Village o Accessibility and Equitability
  • 54. o WATCH VIDEO and Discussion o 30 ITEM QUIZ
  • 55. o Globalization and Intercultural Communication | GE5 o 1. Discuss the impact of virtual interaction on intercultural communication in the digital age. Discuss how technologies such as video conferencing, social media, and instant messaging have revolutionized the way people from different cultures communicate. Analyze the advantages and disadvantages of virtual interaction in promoting intercultural understanding and cooperation. Provide real-world examples of how virtual communication has both facilitated and complicated cross-cultural relationships. o 2. Discuss the concept of "cultural relativism" in the context of intercultural communication. Explain how cultural relativism can enhance cross-cultural understanding by acknowledging the validity of different cultural beliefs and practices. However, also examine the potential challenges and ethical dilemmas that may arise when cultures have conflicting values or norms. Provide examples of situations where cultural relativism can be a valuable principle and instances where it may face limitations.
  • 56. 30-item quiz about Globalization and Intercultural Communication
  • 57. VARIETIES AND REGISTERS OF SPOKEN AND WRITTEN LANGUAGE 04
  • 58. INTERNATIONAL COMMUNICATION OR TRANSNATIONAL COMMUNICATION According to Davies and Yagmur, communication has become so fluid and boundless. This is due to the increasing effects and influences of globalization. Hence, reintroduction and strengthening of multimodal and multicultural tasks among learners is necessary.
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  • 60. VARIETY is a specific set of linguistic items which can be associated with external factors such as or a
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  • 72. some experts consider only formal and informal registers. Frozen/static, academic and consultative are considered formal; while casual and intimate are informal.