1. Carol Sperlik 404-374-8622
Northeast Atlanta carol.sperlik@gmail.com
http://www.linkedin.com/in/csperlik
SUMMARY
Highly motivated, reliable, and experienced tradeshow professional with an extensive marketing and sales background in
the baking industry.Self-motivated, creative and results-oriented. Proven ability to plan and customize promotional
programs to increase customer sales and profits. Effectively partner with cross-functional teams to efficiently complete
assigned projects. Exceptional customer service, organizational and people skills as can be verified by my references on
LinkedIn.
PROFESSIONAL ABILITIES
Trade Show Management Project Management
Event Planning Organizational Skills
Budgeting Merchandising
Account Management Outside Sales
Baking and Cake Decorating Training
TECHNICAL SKILLS
Microsoft Office Power Point Microsoft Word
Microsoft Excel Microsoft Publisher
Microsoft Outlook Adobe Photo Shop
Adobe InDesign Quark Express
PROFESSIONAL EXPERIENCE
CSM BAKERY PRODUCTS / H. C. BRILL COMPANY, INC.1982 - Present
Public Company; 1001-5000 employees; Baking Industry
Sales Support Specialist 2011 - 2012
Primary internal point of contact for VP, Directors, Account Mangers and Division Sales personnel for the Strategic and
National Account Teams. Assisted with planning, setup, organization and execution of corporate or regional meetings and
customer / industry tradeshows. Initiated Customer Trade Spend programs processing rebates, accruals and promotional
items.Maintainedand generated key monthly reports which tracked sales for the National and Strategic Account
Teams.Worked with QA, Regulatory and the various plants to compile customer item forms for product specification
requests.
Tradeshow Manager 2009 - 2011
Planned, coordinated and executed all national tradeshows and company events, while adhering to timelines and budget.
Worked with channel leaders and the marketing department to determine objectives and messaging for all national
tradeshows.
During a merger of two baking companies, managed activities in order to communicate the expanded brands to
tradeshow attendees and the baking industry.
Maximized companies return on objectives for tradeshows through strategic planning and hands-on tactical project
management.
Coordinated invoice tracking, monthly reconciliation and reporting in order to deliver within budget guidelines.
Effectively managed production teams through planning, ordering and merchandising displays.
Capitalized on cost savings by timely ordering services and following show regulations and policies.
Attended shows to provide onsite installation and dismantle supervision to ensure timely set-up and make sure all
company assets were returned properly.
Managed company’s tradeshow inventory and coordinated activities with exhibit house thus reducing storage costs.
Coordinated shipping of tradeshow booth and products with the exhibit house and the company’s logistics department.
Monitored and replenished inventory for the online tradeshow portal which provided display materials for the sales force
to utilize for smaller regional tradeshows.
Obtained and distributed show leads to the sales force to ensure the company’s return on investment.
Supported sales force by providing marketing materials and assisted with ad hoc marketing projects.
2. Carol Sperlik - 404-374-8622Page 2
Corporate Marketing Representative 1993 - 2008
Worked with sales force to develop and execute customer programs, incentive programs and national promotions that
supported company’s strategic initiatives.
Directly aided sales through development, participation and support of marketing programs and sales tools to increase
customer’s sales and profits.
Assisted sales with customer presentations and attended sales calls thus providing a more united company presence.
Launched and communicated marketing programs to the field and coordinated post-program evaluations.
Coordinated creative sessions for new product ideas and provided results to the sales force and upper management.
Planned and executed national tradeshows while adhering to timelines and budget.
Produced products for ad agency to use in photo shoots for company sell sheets and magazine ads.
Researched information and new trends to aid sales force in their selling efforts.
Territory SalesManager 1984 - 1983
Sales Representative covering states of Colorado, Wyoming, Idaho, Utah and Montana. Customers included: Albertson's,
Safeway, Supervalu, City Markets, Buttrey's, Smith's and more.In addition to sales functions, provided all training and tech
service for customers including working with the bakery merchandisers at all new store openings and remodels. Assisted
with planning and product presentation at national tradeshows.
Created and implemented cake manuals and promotions for customers to increase sales within their bakery
departments.These provided an added value that the competition was not providing and offset high freight issues and
maintained continuous sales growth.
Technical Service Representative 1982 - 1984
First technical service representative hired by the company. Provided customer training and assisted within-store bakery
openings and remodels. Later given added roll to manage sales for the state of Georgia. Corporate accountability to
manage sales and provide technical support for Kroger nationally.
PREVIOUS PROFESSIONAL EXPERIENCES
GRAND UNION / BIG STAR BANNER – Atlanta, GA
Deli / Bakery Merchandiser
COUNTRY HOME BAKERS – Atlanta, GA
Technical Service Representative
Quality Control
RETAIL BAKERIES
Bennison’s Bakeries - Evanston, IL
Child’s Pastry Shop - Denver, CO
Penrose Hospital – Colorado Springs, CO
EDUCATION / TRAINING
Colorado State University - Fort Collins, CO
Undergraduate Studies
American Institute of Baking - Chicago IL
Certificate forBaking Science and Technology
Northern Illinois University - Rochester, MN
Certified Trade Show Marketer (CTSM)
Currently working on certification for Trade Show and Event Management from Northern Illinois University Outreach.
Less than 1% of all trade show and event marketers have attained this certification.
